Marketing
About us
The Marketing Cluster produces high quality research in the areas of marketing management, consumption and markets, and technology and analytics. Cluster members work in collaboration with a number of policy and professional groups across government, NGOs and business to translate quality research into knowledge exchange and impact in practice. As a group we hold a number of international visiting positions and editorial roles. We hold regular workshops, seminars and discussions across the themes of publishing, research funding, and knowledge exchange and impact in marketing.
Related links
Leadership and members
Lead: Professor Ozlem Sandikci
Alternate: Dr Kalliopi Chatzipanagiotou
Members
Dr Stephanie Anderson
Dr Jaylan Azer
Dr Nilay Balkan
Dr Jan Breitsohl
Mrs Pam Castledine
Ms Areti Chavale
Dr Bowei Chen
Dr Katherine Duffy
Professor John Finch
Mrs Alison Gibb
Dr Amy Goode
Dr Reika Igarashi
Professor Anna Morgan-Thomas
Dr Durga Nagarajan
Dr Melea Press
Dr Parichehr Riahi Pour
Professor Deirdre Shaw
Dr Noreen Siddiqui
Dr Anupam Singh
Professor Cleopatra Veloutsou
Dr Lynn Wilson
Marketing Seminar Series 2024-2025
The Marketing Seminar Series welcomes distinguished researchers from other institutions to present their latest work.
Abstracts and biographies for upcoming seminars can be found on our Research Seminars webpage.
Please note that our seminars are online through Zoom and in person at the University of Glasgow. Seminars are open to all. For further information and to register for individual seminars, please contact the ASBS Seminar Series team.
Marketing Seminar Series 2024-2025
Wednesday, 30 October 2024. 15:00
Professor Finola Kerrigan, University of Birmingham
Wednesday, 20 November 2024. 15:00
Dr Timothy Hill, University of Bath
Monday, 16 December 2024. 15:00
Professor Anatoli Colicev, University of Liverpool
Monday, 03 March 2025. 09:00
Marketing Masterclass with Professor Ashlee Humphreys, Northwestrn University
Tuesday, 25 March 2025. 14:00
Professor Helen Goworek, Durham University Business School
Wednesday, 23 April 2025. 09:30
Professor Rob Angell, University of Stirling
Wednesday, 14 May 2025. 13:30
Professor Fleura Bardhi, City University of London
We foster a positive and productive environment for seminars through our Code of conduct.
Our research themes
Marketing Management
In Branding, we examine consumer brand relationships and brand communities, brand engagement, brand equity as well as brand positioning and strategy (Cleopatra Veloutsou, Jan Breitsohl, Anna Morgan-Thomas, Kalliopi Chatzipanagiotou, Alison Gibb, Nilay Balkan). We analyse consumer behaviour, human branding and co-branding (Parichehr Riahi Pour) and consumer insight (Alison Gibb). We also research ethics in relation to branding, particularly the impact on health and branding and marketing histories (Thomas Anker, Ozlem Sandikci Turkdogan) and sustainable strategies (Melea Press).
In Services, we look at consumer behaviour and new service development across services marketing, retailing and hospitality (Kalliopi Chatzipanagiotou). We also investigate service dominant logic, value co-creation and engagement in services (Jaylan Azer).
Consumption and Markets
In Ethics and Sustainability, we research consumption ethics, engaging with business, government and NGOs. This includes consumer perspectives of sustainable fashion circular economy, modern day slavery, urban space and food (Deirdre Shaw, Katherine Duffy, Stephanie Anderson, Melea Press). We also apply ethical thinking and theory of knowledge to practical problems in marketing/consumer behavior, including analyses of alcohol advertising, food and tobacco labelling and packaging (Thomas Anker).
In Culture and Society, we research the socio-cultural dimensions of value and considerations of alternative markets (Katherine Duffy, Melea Press). We explore issues in the consumption of space/place and community as well as material cultures of the past (Stephanie Anderson, Amy Goode). We address the sociocultural dimensions of consumption with a focus on the relationship between globalisation, marketing and culture (Ozlem Sandikci Turkdogan).
In Consumer Behaviour, we explore consumer decision making in digital, emerging and futuristic environments (Alena Kostyk).
In Business to Business, we use science, technology and ethnography to understand the interactions of markets and economic exchange (John Finch).
Technology and Analytics
We research the digital transformation of marketing practice, focusing on digital innovation, entrepreneurship, algorithmic management and digital brand communities (Cleopatra Veloutsou, Anna Morgan-Thomas, Jan Breitsohl).
We investigate applications of probabilistic modelling and deep learning algorithms in business and marketing (Bowei Chen).
We also research aspects of the digitalisation of consumer culture, consumption, social media and artificial intelligence (Stephanie Anderson, Jaylan Azer, Kalliopi Chatzipanagiotou, Katherine Duffy, Alena Kostyk, Nilay Balkan, Jan Breitsohl, Deirdre Shaw).
Baltic Street Adventure Playground
With funding from the European Social Fund, Dr Stephanie Anderson and Professor Deirdre Shaw worked directly with a local organisation, Baltic Street Adventure Playground, to support and develop an award-winning community food hub in a disadvantaged area of Glasgow. The hub has been critical to food provision in the area. The research obtained as a result of this partnership will be used to inform future interventions and influence policy decision-making. Professor Andrew Cumbers, Professor Robert McMaster and Dr Helen Traill (EDPE Cluster) also worked on this interdisciplinary project. Their work received the Best Community or Public Engagement Initiative Award at the UofG Knowledge and Public Engagement Awards, as well as the Making a Difference Award at the Scottish Knowledge Exchange Awards in 2020.
Related links
- Dr Stephanie Anderson
- Professor Deirdre Shaw
- Baltic Street Adventure Playground
- EDPE Cluster
- European Social Fund
- Research paper: Scaling up community action for tackling climate change (2018)
- Research paper: The work of community gardens: reclaiming place for community in the city (2018)
- Research report: Baltic Street Adventure Playground Establishing a Community Food Hub (2020)
- University of Glasgow project profile
Digitalising sustainable consumption
Overconsumption by consumers is a key challenge to sustainability and climate emergency agendas. Professor Deirdre Shaw and Dr Katherine Duffy’s research focuses on shifting clothing towards more sustainable alternatives. For example, they have collaborated with the Save Your Wardrobe (SYW) app in an ESRC-funded project to examine the role of digitalisation in changing how consumers engage with their clothing, to support more sustainable and mindful behaviours. The collaboration was critical in providing an empirical evidence base for the app, reducing risk, attracting investment, and facilitating expansion. The findings have been disseminated widely with academic, practitioner and policy audiences. This project was a finalist in the Green Gown Awards 2020 and the work is ongoing. Professor Shaw and Dr Duffy also serve on the Glasgow City Council textile strategy action group and are affiliates of WRAP’s Textile 2030 policy group.
Related links
Corporate conflict management on social media
Brands experience an increasing number of hateful comments on their social media communities. Whilst there is substantial evidence highlighting the negative social and commercial impact of hateful comments, research shows that most brands do not intervene. Dr Jan Breitsohl and his team have launched an innovative business engagement campaign to provide brands with evidence-based interventions that will positively affect users’ social media experience and set an example of responsible digital corporate practice. Given that content in social media communities of global brands is read by millions of users, the potential for positive social impact is significant. Any brand with a substantial (500k+) social media following and interested in collaborating is encouraged to contact Dr Breitsohl at tacklehate@glasgow.ac.uk.
Related links
- Dr Jan Breitsohl
- Research paper: Consumer responses to conflict-management strategies on non-profit social media fan pages (2020)
- Research paper: Managing trolling in online communities: an organizational perspective (2021)
- Research paper: Social media conflicts during the financial crisis: managerial implications for retail banks (2019)
Machine learning for financial technology
Dr Bowei Chen partnered with London-based, FinTech start-up ArrayStream Technologies to develop state-of-the-art machine learning techniques for computational investing (portfolio replication and implied volatility surface prediction). Dr Chen’s work played a key role in the company securing significant funding from its investors to expand its business. The project, funded by the ESRC Business Boost Fund, was a finalist for Best Collaboration in Business at the 2020 UofG Knowledge and Public Engagement Awards.
New Game-Changing View of Visual Content on Social Media
New Research has been conducted by Adam Smith Business School's Dr Jaylan Azer and co-authors Matthew Alexander and Lorena Blasco-Arcas.
The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.
The research explored 29,000 pictorial posts created by individual users on the official Instagram and Facebook pages of Amazon, Apple, American Airlines and Nike.
Digital tourism
Originally created as a response to COVID-19, Dr Alena Kostyk and Dr Jaylan Azer are lending their technical and digital marketing expertise to two ESRC-funded projects on digital tourism. Dr Kostyk is developing virtual reality (VR) experiences with three Scottish museums, sharing her knowledge and working with local filmmakers to help them enter the niche VR market. Dr Azer is working with the Outer Hebrides Tourism Community to help boost the digital engagement and marketing skills of the restaurants on the Isles by producing the ’food with a view’ brand and hashtag which has been widely shared on social media. Together, the two projects have the potential to reach thousands of virtual and physical tourists, therefore enhancing their experiences and developing skills in outlying communities.
Related links
- Dr Jaylan Azer
- Dr Alena Kostyk
- ESRC
- Project website
Publications
2025
Thompson, J., Igarashi, R., Krowinska, A., Logan-McFarlane, A. (2025) Is it real or not? Construction of meaning and identity in virtual influencer marketing. Journal of Business Research, 194, (doi: 10.1016/j.jbusres.2025.115362)
Chen, B., Anker, T. B., Liang, X. (2025) Business continuity management in the sharing economy: insights from Airbnb online reviews. Tourism Management, 107, (doi: 10.1016/j.tourman.2024.105067)
Alexander, M., Azer, J., Conduit, J. (2025) Editorial: Reshaping the world through customer and actor engagement. Journal of Service Theory and Practice, 35, pp. 165-170. (doi: 10.1108/JSTP-03-2025-329)
Chen, B., Kling, G. (2025) Business Analytics with Python: Essential Skills for Business Students. Kogan Page
Azer, J., Alexander, M. (2025) Human-machine engagement (HME): conceptualization, typology of forms, antecedents, and consequences. Journal of Service Research, 28, pp. 112-130. (doi: 10.1177/10946705241296782)
Riahi Pour, P., Veloutsou, C. (2025) My Experience Volunteering For Your Cause Enhances My Brand Knowledge and Inspires My Respect and Willingness to Further Support You: An Abstract.
Riahi Pour, P., Veloutsou, C. (2025) Volunteering Role Attitude and Sense of Community: An Abstract.
Tolunay, A., Veloutsou, C. (2025) Don't make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon. Journal of Business Research, 187, (doi: 10.1016/j.jbusres.2024.115060)
Finch, J. H., Li, X., Anderson, E. (2025) Systems in the Making: The Role of Companies in Implementing Sustainability Policy and Reporting. (doi: 10.36399/gla.pubs.342905)
Ballester, E., Ruiz, C., Rubio, N., Veloutsou, C. (2025) We match! Building online brand engagement behaviours through emotional and rational processes. Journal of Retailing and Consumer Services, 82, (doi: 10.1016/j.jretconser.2024.104146)
Falcone, G., Metcalfe, N., Shaw, D., Toney, J., Booker, D., Dick, G., Slater, G. (2025) Green Recovery Dialogues: From COVID19 to COP26. (doi: 10.36399/gla.pubs.346786)
2024
Morgan-Thomas, A., Tsoukas, S., Dudau, A., Gaska, P. (2024) Beyond declarations: metrics, journal rankings and responsible assessment. Research Policy, 53, (doi: 10.1016/j.respol.2024.105093)
Veloutsou, C., Ballester, E. (2024) A typology of brand knowledge associations projected in brand-generated signals: evidence from the restaurant industry. Journal of Product and Brand Management, (doi: 10.1108/JPBM-03-2024-5022)
Varman, R., Carrington, M., Chatzidakis, A., Shaw, D. (2024) Frames of consumer mobilization and modern slavery. International Journal of Research in Marketing, (doi: 10.1016/j.ijresmar.2024.10.005)
Corus, C., Saatcioglu, B., Sandikci Turkdogan, O. (2024) Gendered consumer responsibilization: the constitution of menopausal women as responsible feminine consumer subjects. Journal of Consumer Research, (doi: 10.1093/jcr/ucae057)
Morgan-Thomas, A., Sinkovics, N. (2024) Palimpsest Territory: Language and the Academic Migration Experience from the East to the West.
Morgan-Thomas, A. (2024) Towards Sustainable Doctoral Education: Policy Insights and Best Practices for Phd by Publication.
Morgan-Thomas, A. (2024) Generative AI and academic publishing.
Tarun, A., Chundawat, V., Mandal, M., Tan, H. M., Chen, B., Kankanhalli, M. (2024) EcoVal: An Efficient Data Valuation Framework for Machine Learning. (doi: 10.1145/3637528.3672068)
Fang, X., Chatzipanagiotou, K., Veloutsou, C. (2024) Untangling the complex and idiosyncratic nature of tourist destination brand equity. Journal of Travel Research, (doi: 10.1177/00472875241268404)
Warke, O., Jose, J., Breitsohl, J., Wang, J. (2024) Capturing the Spectrum of Social Media Conflict: A Novel Multi-objective Classification Model. (doi: 10.1145/3664190.3672510)
Chen, H., Veloutsou, C., Kostyk, A. (2024) Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions: An Abstract.
Ballester, E., Ruiz-Mafe, C., Rubio, N., Veloutsou, C. (2024) I Want to Engage my Audience! the Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower’s Engagement Behavior: An Abstract.
Febrianto, A., Dudau, A., Morgan-Thomas, A. (2024) Exploring the Phenomena of Sociomateriality in the Context of Digital Transformation in the Public Sector.
Azer, J., Alexander, M. (2024) Dynamics of Human-Machine Engagement in Services.
Osuna Ramírez, S. A., Veloutsou, C., Morgan-Thomas, A. (2024) On the antipodes of love and hate: the conception and measurement of brand polarization. Journal of Business Research, 179, (doi: 10.1016/j.jbusres.2024.114687)
Osuna Ramirez, S. A., Veloutsou, C., Morgan-Thomas, A. (2024) Drivers and Outcomes of Brand Polarization for Airlines Brands.
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2024) Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes.
Wang, W., Morgan-Thomas, A., Finch, J. (2024) Systematic Literature Review on Social Media and B2B Relationships.
Morgan-Thomas, A. (2024) Cautionary Tech: AI Innovations and the Echoes from the Past.
Qian, W., Zhao, Y., Zhang, D., Chen, B., Zheng, K., Zhou, X. (2024) Towards a unified understanding of uncertainty quantification in traffic flow forecasting. IEEE Transactions on Knowledge and Data Engineering, 36, pp. 2239-2256. (doi: 10.1109/TKDE.2023.3312261)
Azer, J., Blasco-Arcas, L., Alexander, M. (2024) Visual Modality of Engagement (VME): conceptualization, typology of forms, and outcomes. Journal of Service Research, 27, pp. 231-249. (doi: 10.1177/10946705231190867)
Traill, H., Anderson, S., Shaw, D., Cumbers, A., McMaster, R. (2024) Caring at the edges: infrastructures of care and repair in urban deprivation. Environment and Planning D: Society and Space, 42, pp. 190-210. (doi: 10.1177/02637758241231106)
Sandikci Turkdogan, O., Tarı Kasnakoğlu, B., Omeraki Çekirdekci, Ş. (2024) Institutional complexity and consumer wellbeing: Navigating the conflicting logics of religion, state and market during the Covid-19 pandemic. Marketing Theory, (doi: 10.1177/14705931241245593)
Sandikci, O., Jafari, A., Fischer, E. (2024) Claiming market ownership: Territorial activism in stigmatized markets. Journal of Business Research, 175, (doi: 10.1016/j.jbusres.2024.114574)
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2024) Negative online brand engagement: Conceptualisation, scale development and validation. Journal of Research in Interactive Marketing, (doi: 10.1108/JRIM-09-2023-0303)
Shaw, D., Duffy, K. (2024) ‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices. Conversation,
Ding, R., Chen, B., Wilson, J. M., Yan, Z., Huang, Y. (2024) SRNI-CAR: A Comprehensive Dataset for Analyzing the Chinese Automotive Market. (doi: 10.1109/BigData59044.2023.10386203)
2023
Huang, J., Chen, B., Yan, Z., Ounis, I., Wang, J. (2023) GEO: A computational design framework for automotive exterior facelift. ACM Transactions on Knowledge Discovery from Data, 17, (doi: 10.1145/3578521)
Alexander, M., Azer, J. (2023) Negative customer engagement behavior in online social networks: understanding the nuance. Edward Elgar Publishing
Ranfagni, S., Rosati, M., Veloutsou, C. (2023) Patchworking Research Paradigms to Investigate the Brand in Virtual Spaces.
Chatzipanagiotou, K., Azer, J., Ranaweera, C. (2023) E-WOM in the B2B context: conceptual domain, forms, and implications for research. Journal of Business Research, 164, (doi: 10.1016/j.jbusres.2023.113957)
Porter, N., Goode, A., Anderson, S. (2023) Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals. Journal of Marketing Management, 39, pp. 1197-1219. (doi: 10.1080/0267257X.2023.2219691)
Brown, G., Traill, H., Anderson, S., Shaw, D., Cumbers, A., McMaster, R. (2023) Good Food for All in Glasgow: An Interim Assessment of the Glasgow City Food Plan.
Goode, A., Rodner, V., Lawlor, M. (2023) Beyond the authenticity bind – Finstagram as an escape from the attention economy. Journal of Marketing Management, 39, pp. 1071-1097. (doi: 10.1080/0267257X.2023.2255192)
Magnadi, R. H., Chatzipanagiotou, K., Azer, J. (2023) Balancing Spotlight Between For-Profit and Non-Profit Market Orientation for the Service Sector.
Aboelnaga, R. M. A. A., Azer, J., Sandikci Turkdogan, O. (2023) A Framework for Antecedents and Consequences of Customer Engagement with Brand-Related Content on Social Media.
Alexander, M., Azer, J., Blasco-Arcas, L. (2023) Unlocking Secrets of Images: Implications for Services Marketers.
Blasco-Arcas, L., Azer, J., Alexander, M. (2023) What’s in an Image? Understanding Visual Modality of Engagement In Digital Service Ecosystems.
Veloutsou, C. (2023) Enlightening the brand building-audience response link. Journal of Brand Management, (doi: 10.1057/s41262-023-00331-y)
Traill, H., Shaw, D., Anderson, S., Cumbers, A., McMaster, R. (2023) Approaching the ethics of sustainability in an area of deprivation. Edward Elgar
Carrington, M., Chatzidakis, A., Shaw, D. (2023) Consumer perspectives towards modern slavery. Edward Elgar
Dineva, D., Breitsohl, J., Roschk, H., Hosseinpour, M. (2023) Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review, (doi: 10.1108/IMR-12-2021-0368)
Anderson, S., Hamilton, K. (2023) Consumer-driven memorialization. Journal of Consumer Research, (doi: 10.1093/jcr/ucad025)
Wilson, L., Shaw, D., Duffy, K. (2023) Evidencing the Need for a National Citizens Clothing Circularity Strategy (NCCCS), White Paper Scottish Parliament.
Dwivedi, Y. K. et al. (2023) Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology and Marketing, 40, pp. 750-776. (doi: 10.1002/mar.21767)
Roschk, H., Hosseinpour, M., Breitsohl, J. (2023) Coalitions and their negative consequences: an examination in service failure-recovery situations. Journal of Service Research, (doi: 10.1177/10946705231163884)
Azer, J., Anker, T., Taheri, B., Tinsley, R. (2023) Consumer-driven racial stigmatization: the moderating role of race in online consumer-to-consumer reviews. Journal of Business Research, 157, (doi: 10.1016/j.jbusres.2022.113567)
Veloutsou, C., Liao, J. (2023) Mapping brand community research from 2001 to 2021: assessing the field’s stage of development and a research agenda. Psychology and Marketing, 40, pp. 431-454. (doi: 10.1002/mar.21782)
Warke, O., Jose, J. M., Breitsohl, J. (2023) Utilising Twitter metadata for hate classification. Springer
Huang, J., Chen, B., Luo, L., Yue, S., Ounis, I. (2023) DVM-CAR: A Large-Scale Automotive Dataset for Visual Marketing Research and Applications. (doi: 10.1109/BigData55660.2022.10020634)
Chevtchouk, Y., Veloutsou, C., Paton, R. (2023) An Interdisciplinary-informed Brand Experience Scale.
Carrington, M., Chatzidakis, A., Shaw, D. (2023) Consumer Perspectives Towards Modern Slavery: Australian Study.
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2023) Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities.
Sharma, G., Taheri, B., Veloutsou, C., Rao, A. (2023) Exodus from Russia: How do Consumers Feel?
Kontoliou, I., Veloutsou, C., Panos, G. (2023) Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues.
2022
Azer, J., Taheri, B., Gannon, M. (2022) A critical view on mixed-method approaches to tourism and hospitality research. Emerald Publishing
Böhm, S., Carrington, M., Cornelius, N., de Bruin, B., Greenwood, M., Hassan, L., Jain, T., Karam, C., Kourula, A., Romani, L., Riaz, S., Shaw, D. (2022) Ethics at the centre of global and local challenges: thoughts on the future of business ethics. Journal of Business Ethics, 180, pp. 835-861. (doi: 10.1007/s10551-022-05239-2)
Davari, A., Iyer, P., Guzmán, F., Veloutsou, C. (2022) The determinants of personal luxury purchase intentions in a recessionary environment. Journal of Marketing Management, 38, pp. 1401-1432. (doi: 10.1080/0267257X.2022.2035798)
Fang, X., Chatzipanagiotou, K., Veloutsou, C. (2022) Destination Brand Associations. Edward Elgar Publishing
Press, M., Brzeszczyński, J. (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, (doi: 10.1016/j.frl.2022.102881)
Sanrı, H., Morgan-Thomas, A., Smart, A. (2022) Algorithms and Routines: How Algorithms Shape Innovation in Digital Startups.
Azer, J., Ranaweera, C. (2022) Former customers’ E-WOM in social media platforms: an investigation of motives, network size and social ties. Journal of Business Research, 146, pp. 118-133. (doi: 10.1016/j.jbusres.2022.03.068)
Azer, J., Blasco-Arcas, L., Alexander, M. (2022) Engaging the eye: the role of visual modality of engagement (VME) in social media.
Sandikci, O. (2022) The scalar politics of difference: Researching consumption and marketing outside the West. Marketing Theory, 22, pp. 135-153. (doi: 10.1177/14705931221074721)
Wiart, L., Özçağlar-Toulouse, N., Shaw, D. (2022) Maintaining market legitimacy: A discursive-hegemonic perspective on meat. Journal of Business Research, 144, pp. 391-402. (doi: 10.1016/j.jbusres.2022.02.024)
Scaraboto, D., Shaw, D., Duffy, K. (2022) Save your wardrobe: supporting sustainable and mindful clothing consumption. NIM Marketing Intelligence Review, 14, pp. 54-59. (doi: 10.2478/nimmir-2022-0009)
Veloutsou, C., Christodoulides, G., Guzmán, F. (2022) Charting research on international luxury marketing: Where are we now, and where should we go next? International Marketing Review, 39, pp. 371-394. (doi: 10.1108/IMR-04-2021-0154)
Ounvorawong, N., Breitsohl, J., Lowe, B., Laffey, D. (2022) Outcomes of cyber-victimization and bystander reactions in online brand communities. International Journal of Electronic Commerce, 26, pp. 200-221. (doi: 10.1080/10864415.2022.2050582)
Warke, O., Breitsohl, J., Jose, J. (2022) Consumer Bullying in Online Brand Communities—Quantifying a Dark Social Media Phenomenon. Springer
Azer, J., Alexander, M. (2022) COVID-19 vaccination: engagement behavior patterns and implications for public health service communication. Journal of Service Theory and Practice, 32, pp. 323-351. (doi: 10.1108/JSTP-08-2021-0184)
Zhang, Y., Zhuang, H., Liu, T., Chen, B., Cao, Z., Fu, Y., Fan, Z., Chen, G. (2022) A Bayesian graph embedding model for link-based classification problems. IEEE Transactions on Network Science and Engineering, 9, pp. 716-727. (doi: 10.1109/TNSE.2021.3131223)
Dineva, D., Breitsohl, J. (2022) Managing trolling in online communities: an organizational perspective. Internet Research, 32, pp. 292-311. (doi: 10.1108/INTR-08-2020-0462)
Rodner, V., Goode, A., Burns, Z. (2022) “Is it all just lip service?”: on Instagram and the normalisation of the cosmetic servicescape. Journal of Services Marketing, 36, pp. 44-58. (doi: 10.1108/JSM-12-2020-0506)
Balaji, M.S., Jiang, Y., Bhattacharyya, J., Hewege, C., Azer, J. (2022) An introduction to socially responsible sustainable consumption: issues and challenges. Springer
Breitsohl, J., Jimenez, N., Roschk, H. (2022) Investigating consumers’ motives for consumer brand-cyberbullying on social media. Information Society, 38, pp. 1-12. (doi: 10.1080/01972243.2021.1981507)
(2022) Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies. (doi: 10.1007/978-981-16-6433-5)
Breitsohl, J., Jiménez, N., Megicks, P., Krasonikolakis, I., Ramoglou, S., Aagerup, U., Happer, C. (2022) Bullying in online brand communities-exploring consumers' intentions to intervene. Springer International Publishing
Gannon, M. J., Taheri, B., Azer, J. (2022) Contemporary research paradigms and philosophies. Emerald
2021
Chevtchouk, Y., Veloutsou, C., Paton, R. (2021) Outcomes Across the Brand Ethical Continuum in Luxury Services.
Chevtchouk, Y., Veloutsou, C., Paton, R. (2021) The experience-economy revisited: an interdisciplinary perspective and research agenda. Journal of Product and Brand Management, 30, pp. 1288-1324. (doi: 10.1108/JPBM-06-2019-2406)
Azer, J., Blasco-Arcas, L., Harrigan, P. (2021) #COVID-19: forms and drivers of social media users’ engagement behavior toward a global crisis. Journal of Business Research, 135, pp. 99-111. (doi: 10.1016/j.jbusres.2021.06.030)
Carrington, M., Chatzidakis, A., Shaw, D. (2021) Addressing consumer awareness and (in)action towards modern slavery. (doi: 10.36399/gla.pubs.255488)
Zheng, Y., Yang, Y., Chen, B. (2021) Incorporating Prior Financial Domain Knowledge into Neural Networks for Implied Volatility Surface Prediction. (doi: 10.1145/3447548.3467115)
Dessart, L., Veloutsou, C. (2021) Augmenting brand community identification for inactive users: a uses and gratification perspective. Journal of Research in Interactive Marketing, 15, pp. 361-385. (doi: 10.1108/JRIM-11-2019-0191)
Shaw, D., Chatzidakis, A., Carrington, M. (2021) Modern slavery: how consumers can make a difference. Conversation, 2021, pp. Jul 1.
Carrington, M., Chatzidakis, A., Shaw, D. (2021) Consuming worker exploitation? Accounts and justifications for consumer (in)action to modern slavery. Work, Employment and Society, 35, pp. 432-450. (doi: 10.1177/0950017020926372)
Press, M. (2021) Developing a strong sustainability research program in marketing. AMS Review, 11, pp. 96-114. (doi: 10.1007/s13162-020-00185-6)
Duffy, K., Reid, E., Finch, J. (2021) Sold out? Reconfiguring consumer demand through the secondary digital ticket market. Routledge
Chatzidakis, A., Shaw, D., Allen, M. (2021) A psycho-social approach to consumer ethics. Journal of Consumer Culture, 21, pp. 123-1245. (doi: 10.1177/1469540518773815)
Carrington, M., Chatzidakis, A., Goworek, H., Shaw, D. (2021) Consumption ethics: a review and analysis of future directions for interdisciplinary research. Journal of Business Ethics, 168, pp. 215-238. (doi: 10.1007/s10551-020-04425-4)
Sandikci, O. (2021) Religion and everyday consumption ethics: a moral economy approach. Journal of Business Ethics, 168, pp. 277-293. (doi: 10.1007/s10551-019-04422-2)
Hetherington, A., Malmberg, J., Mariam, S., Munkedal, C., Kilgour, R., Diment, M., Miller, S., Decker, J., Bull, K., Fisher, G., Luckman, T., Shaw, D., Duffy, K., Downing, P., Bailey-Cooper, N., Bartlett, S., Rosser-Davies, J., Dubé, S. (2021) The circular fashion ecosystem: a blueprint for the future. (doi: 10.36399/gla.pubs.253310)
2020
Morgan-Thomas, A., Dessart, L., Veloutsou, C. (2020) Digital ecosystem and consumer engagement: a socio-technical perspective. Journal of Business Research, 121, pp. 713-723. (doi: 10.1016/j.jbusres.2020.03.042)
Wilson-Nash, C., Goode, A., Currie, A. (2020) Introducing the socialbot: a novel touchpoint along the young adult customer journey. European Journal of Marketing, 54, pp. 2621-2643. (doi: 10.1108/EJM-07-2019-0555)
Dineva, D., Breitsohl, J., Garrod, B., Megicks, P. (2020) Consumer responses to conflict-management strategies on non-profit social media fan pages. Journal of Interactive Marketing, 52, pp. 118-136. (doi: 10.1016/j.intmar.2020.05.002)
Pedeliento, G., Andreini, D., Veloutsou, C. (2020) Brand community integration, participation and commitment: a comparison between consumer-run and company-managed communities. Journal of Business Research, 119, pp. 481-494. (doi: 10.1016/j.jbusres.2019.10.069)
Veloutsou, C., Black, I. (2020) Creating and managing participative brand communities: the roles members perform. Journal of Business Research, 117, pp. 873-885. (doi: 10.1016/j.jbusres.2019.06.032)
Zhao, Y., von Delft, S., Morgan-Thomas, A., Buck, T. (2020) The evolution of platform business models: exploring competitive battles in the world of platforms. Long Range Planning, 53, (doi: 10.1016/j.lrp.2019.101892)
Azer, J., Blasco-Arcas, L. (2020) Towards a Typology of Visual Customer Engagement Behaviors (CEBs)
Azer, J., Alexander, M. (2020) Direct and indirect negatively valenced engagement behavior. Journal of Services Marketing, 34, pp. 967-981. (doi: 10.1108/JSM-08-2019-0296)
Zheng, Y., Chen, B., Hospedales, T. M., Yang, Y. (2020) Index Tracking with Cardinality Constraints: A Stochastic Neural Networks Approach. (doi: 10.1609/aaai.v34i01.5478)
Veloutsou, C., Chatzipanagiotou, K., Christodoulides, G. (2020) The consumer-based brand equity deconstruction and restoration process: lessons from unliked brands. Journal of Business Research, 111, pp. 41-51. (doi: 10.1016/j.jbusres.2019.12.029)
Ni, J., Chen, B., Allinson, N. M., Ye, X. (2020) A hybrid model for predicting human physical activity status from lifelogging data. European Journal of Operational Research, 281, pp. 532-542. (doi: 10.1016/j.ejor.2019.05.035)
Chen, B., Huang, J., Huang, Y., Kollias, S., Yue, S. (2020) Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand. European Journal of Operational Research, 280, pp. 1144-1159. (doi: 10.1016/j.ejor.2019.07.067)
Veloutsou, C., Ruiz-Mafe, C. (2020) Brands as relationship builders in the virtual world: A bibliometric analysis. Electronic Commerce Research and Applications, 39, (doi: 10.1016/j.elerap.2019.100901)
Traill, H., Shaw, D., Anderson, S., Cumbers, A., McMaster, R., Marr, N. (2020) Baltic Street Adventure Playground Establishing a Community Food Hub. (doi: 10.36399/gla.pubs.217178)
Dessart, L., Veloutsou, C., Morgan-Thomas, A. (2020) Brand negativity: a relational perspective on anti-brand community participation. European Journal of Marketing, 54, pp. 1761-1785. (doi: 10.1108/EJM-06-2018-0423)
Azer, J., Alexander, M. (2020) Negative customer engagement behaviour: the interplay of intensity and valence in online networks. Journal of Marketing Management, 36, pp. 361-383. (doi: 10.1080/0267257X.2020.1735488)
Shaw, D., Duffy, K. (2020) Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights.
Duffy, K., Reid, E., Finch, J. (2020) Sold out? Reconfiguring consumer demand through the secondary digital ticket market. Consumption, Markets and Culture, 23, pp. 174-194. (doi: 10.1080/10253866.2019.1684270)
Karamullaoglu, N., Sandikci, O. (2020) Western influences in Turkish advertising: Disseminating the ideals of home, family and femininity in the 1950s and 1960s. Journal of Historical Research in Marketing, 12, pp. 127-150. (doi: 10.1108/JHRM-10-2018-0050)
2019
Morgan-Thomas, A., Dudau, A. (2019) Of possums, hogs and horses: capturing duality of student engagement in eLearning. Academy of Management Learning and Education, 18, pp. 564-580. (doi: 10.5465/amle.2018.0029)
Ghaffari, M., Jafari, A., Sandikci, O. (2019) The role of mundane and subtle institutional work in market dynamics: a case of fashion clothing market. Journal of Business Research, 105, pp. 434-442. (doi: 10.1016/j.jbusres.2019.03.029)
Dessart, L., Aldás-Manzano, J., Veloutsou, C. (2019) Unveiling heterogeneous engagement-based loyalty in brand communities. European Journal of Marketing, 53, pp. 1854-1881. (doi: 10.1108/EJM-11-2017-0818)
Chen, B., Kankanhalli, M. (2019) Pricing average price advertising options when underlying spot market prices are discontinuous. IEEE Transactions on Knowledge and Data Engineering, 31, pp. 1765-1778. (doi: 10.1109/TKDE.2018.2867027)
Dineva, D., Lu, X., Breitsohl, J. (2019) Social media conflicts during the financial crisis: managerial implications for retail banks. Strategic Change, 28, pp. 381-386. (doi: 10.1002/jsc.2292)
Karamullaoglu, N., Sandikci, O. (2019) A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale. Journal of Historical Research in Marketing, 11, pp. 317-338. (doi: 10.1108/JHRM-04-2018-0016)
Osuna Ramírez, S. A., Veloutsou, C., Morgan-Thomas, A. (2019) I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, 28, pp. 614-632. (doi: 10.1108/JPBM-03-2018-1811)
Press, M., Robert, I., Maillefert, M. (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)
Morgan-Thomas, A. (2019) Generativity in Algorithmic Systems.
Azer, J., Ranaweera, C. (2019) Identifying Customer Influencer Value in Social Media Platforms.
Fang, X., Chatzipanagiotou, K., Veloutsou, C. (2019) The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality.
Azer, J., Ranaweera, C. (2019) The Impact of Non-customers with High Degrees of Influence in Social Networks.
Osuna Ramirez, S. A., Veloutsou, C., Morgan-Thomas, A. (2019) Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract.
Morgan-Thomas, A. (2019) Innovation in Algorithmic Systems.
Khan, M.A., Veloutsou, C., Chatzipanagiotou, K. (2019) Consequences Towards Brands After a Service Failure: A Holistic View.
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2019) Negative Consumer Engagement.
Veloutsou, C., Dessart, L. (2019) Socialising In and Outside Online Brand Communities.
Morgan-Thomas, A., Abrunhosa, A., Canales, J. I. (2019) Material conflict: MOOCs and institutional logics in business education. Palgrave Macmillan
Tillotson, J. S., Salminen, E., Press, M., Arnould, E. (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12, pp. 80-166. (doi: 10.1561/1700000052)
Chatzipanagiotou, K., Christodoulides, G., Veloutsou, C. (2019) Managing the consumer-based brand equity process: a cross-cultural perspective. International Business Review, 28, pp. 328-343. (doi: 10.1016/j.ibusrev.2018.10.005)
Sandıkcı, Ö., Kravets, O. (2019) CCT perspectives on macromarketing: introduction to the special issue. Journal of Macromarketing, 39, pp. 5-8. (doi: 10.1177/0276146718820930)
Reuber, A. R., Morgan-Thomas, A. (2019) Communicating moral legitimacy in controversial industries: the trade in human tissue. Journal of Business Ethics, 154, pp. 49-63. (doi: 10.1007/s10551-017-3480-z)
Sandıkcı, Ö. (2019) Elizabeth Bucar, Pious Fashion: How Muslim Women Dress. Anthropological Quarterly, 92, pp. 301-306.
Shaw, D., Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption.
Arnould, E., Press, M. (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22, pp. 508-527. (doi: 10.1080/10253866.2018.1561634)
2018
Veloutsou, C., Delgado-Ballester, E. (2018) New challenges in brand management. Spanish Journal of Marketing, 22, pp. 254-271. (doi: 10.1108/SJME-12-2018-036)
Carrington, M., Chatzidakis, A., Shaw, D. (2018) We all buy slave-made products: here’s how we avoid feeling guilty. Conversation, 2018, pp. Dec 3.
Anderson, S., Hamilton, K., Tonner, A. (2018) “They were built to last”: anticonsumption and the materiality of waste in obsolete buildings. Journal of Public Policy and Marketing, 37, pp. 195-212. (doi: 10.1177/0743915618810438)
Pedeliento, G., Adreini, D., Veloutsou, C. (2018) Brand Community Integration, Participation and Commitment: A Comparison Between Consumer-Run and Company-Managed Communities.
Okay-Somerville, B., Dudau, A., Favotto, A., Du, M., McMaster, R., Morgan-Thomas, A. (2018) Adam Smith Cared and We Should Too: Our Duty of Care for Student Wellbeing and Resilience.
Veloutsou, C. (2018) Conceptualising and Operationalising Respect in Consumer-Brand Relationships.
Veloutsou, C., Chatzipanagiotou, K., Christodoulides, G. (2018) The Consumer-Based Brand Equity Deconstruction and Restoration Process: Lessons from Unliked Brands.
Morgan-Thomas, A. (2018) Artifacts, Aestetics, and Sensory Experiences in Learning.
Veloutsou, C., Dessart, L., Aldas-Manzano, J. (2018) Heterogeneous Brand Engagement in Brand Communities.
Breitsohl, J., Roschk, H., Feyertag, C. (2018) Consumer brand bullying behaviour in online communities of service firms. Springer Gabler
Osuna Ramirez, S.A., Veloutsou, C., Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization.
Zhao, Y., Morgan-Thomas, A. (2018) Competition at the Digital Frontier: Algorithmic Innovation, Value-Creation and Digital Venture Performance.
Shaw, D., Cumbers, A., McMaster, R., Crossan, J. (2018) Scaling up community action for tackling climate change. British Journal of Management, 29, pp. 266-278. (doi: 10.1111/1467-8551.12274)
Chatzidakis, A., Shaw, D. (2018) Sustainability: issues of scale, care and consumption. British Journal of Management, 29, pp. 299-315. (doi: 10.1111/1467-8551.12292)
Brach, S., Walsh, G., Shaw, D. (2018) Sustainable consumption and third-party certified labels: consumers' perceptions and reactions. European Management Journal, 36, pp. 254-265. (doi: 10.1016/j.emj.2017.03.005)
Morgan-Thomas, A., Dudau, A. (2018) Resilience as Entanglement of Action and Matter.
Veloutsou, C., Aimpitaksa, J. B. (2018) The Lovemarks Effect. (doi: 10.1007/978-3-319-66023-3_94)
Chevtchouk, Y., Veloutsou, C., Paton, R. (2018) The Process of Brand Experience: An Interdisciplinary Perspective. (doi: 10.1007/978-3-319-66023-3_168)
Finch, J. H., McMaster, R. (2018) History matters: on the mystifying appeal of Bowles and Gintis. Cambridge Journal of Economics, 42, pp. 285-308. (doi: 10.1093/cje/bex002)
Cumbers, A., Shaw, D., Crossan, J., McMaster, R. (2018) The work of community gardens: reclaiming place for community in the city. Work, Employment and Society, 32, pp. 133-149. (doi: 10.1177/0950017017695042)
Beynon, M. J., Moutinho, L., Veloutsou, C. (2018) An exposition of the role of consideration sets in a DS/AHP analysis of consumer choice. Palgrave Macmillan
Azer, J., Alexander, M. J. (2018) Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, 29, pp. 468-490. (doi: 10.1108/JOSM-12-2016-0326)
Carrington, M., Chatzidakis, A., Shaw, D. (2018) Consuming Modern Slavery.
Morgan-Thomas, A. (2018) Libereat: Monetising Big Data Analytics.
(2018) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. (doi: 10.1007/978-3-319-66101-8)
Sandıkcı, Ö. (2018) Religion and the marketplace: constructing the ‘new’ Muslim consumer. Religion, 48, pp. 453-473. (doi: 10.1080/0048721X.2018.1482612)
Morgan-Thomas, A. (2018) Schatzki and techno-organizational practice. Palgrave Macmillan
Azer, J., Alexander, M. (2018) The Impact of Negatively-valenced Influencing Behaviour.
2017
Shaw, D., McMaster, R., Longo, C., Özçaglar-Toulouse, N. (2017) Ethical qualities in consumption: Towards a theory of care. Marketing Theory, 17, pp. 415-433. (doi: 10.1177/1470593117699662)
Veloutsou, C., Black, I. (2017) Brand Communities and the Roles of their Members.
Chen, X., Chen, B., Kankanhalli, M. (2017) MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding. (doi: 10.1145/3124749.3124757)
Chen, X., Chen, B., Kankanhalli, M. (2017) Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics. (doi: 10.1145/3077136.3080802)
Osuna Ramírez, S. A., Veloutsou, C., Morgan-Thomas, A. (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3, pp. 305-332. (doi: 10.30958/ajbe.3.3.5)
Morgan-Thomas, A. (2017) Silent Tyranny of Code? Performativity, Encoding and Branding Work.
Azer, J., Alexander, M. (2017) Negatively-valenced Customer Engagement Behavior: Forms and Drivers.
Sahidi, D., Paton, R., Veloutsou, C. (2017) Ontological Foundation for Different Types of Value Creation Practices.
Black, I. R., Shaw, D., Trebeck, K. (2017) A policy agenda for changing our relationship with consumption. Journal of Cleaner Production, 154, pp. 12-15. (doi: 10.1016/j.jclepro.2017.03.182)
Roschk, H., Loureiro, S. M. C., Breitsohl, J. (2017) Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93, pp. 228-240. (doi: 10.1016/j.jretai.2016.10.001)
Azer, J., Alexander, M. (2017) Direct and Indirect Forms of Negative Customer Engagement Behaviour.
Finch, J., Geiger, S., Harkness, R. (2017) Marketing and compromising for sustainability: green chemistry, regulation and competing orders of worth in the North Atlantic. Marketing Theory, 17, pp. 71-93. (doi: 10.1177/1470593116657924)
Finch, J., Geiger, S., Reid, E. (2017) Captured by technology? How material agency sustains interaction between regulators and industry actors. Research Policy, 46, pp. 160-170. (doi: 10.1016/j.respol.2016.08.002)
Black, I., Veloutsou, C. (2017) Working consumers: co-creation of brand identity, consumer identity and brand community identity. Journal of Business Research, 70, pp. 416-429. (doi: 10.1016/j.jbusres.2016.07.012)
(2017) Communicating Brands in an Increasingly Complex and Global Environment.
Veloutsou, C., Chatzipanagiotou, K., Christodoulides, G. (2017) Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands.
Bian, X., Veloutsou, C. (2017) Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China. Palgrave Macmillan
Dineva, D. P., Breitsohl, J. C., Garrod, B. (2017) Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33, pp. 679-698. (doi: 10.1080/0267257X.2017.1329225)
Anderson, S., Tonner, A., Hamilton, K. (2017) Death of buildings in consumer culture: natural death, architectural murder and cultural rape. Consumption Markets and Culture, 20, pp. 387-402. (doi: 10.1080/10253866.2017.1367676)
Dessart, L., Veloutsou, C., Morgan-Thomas, A. (2017) Explaining Anti-brand Community Participation.
Chatzipanagiotou, K., Veloutsou, C., Christodoulides, G. (2017) Managing the Consumer-Based Brand Equity Process Across Countries.
Pasternak, O., Veloutsou, C., Morgan-Thomas, A. (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26, pp. 415-428. (doi: 10.1108/JPBM-04-2016-1150)
Ruiz-Mafe, C., Veloutsou, C. (2017) Special issue on information flow and WOM in social media and online communities. Online Information Review, 41, pp. 902-904. (doi: 10.1108/oir-09-2017-0255)
Dessart, L., Veloutsou, C. (2017) The Role of Self-Determination in Negative Brand Relationships: A Focus on the Apple Anti-Brand Community.
Veloutsou, C., Guzmán, F. (2017) The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management. Journal of Product and Brand Management, 26, pp. 2-12. (doi: 10.1108/JPBM-01-2017-1398)
Chevtchouk, Y., Veloutsou, C., Paton, R. (2017) Towards a definition of Brand Experience: an interdisciplinary perspective.
2016
Chen, B. (2016) Risk-Aware Dynamic Reserve Prices of Programmatic Guarantee in Display Advertising. (doi: 10.1109/ICDMW.2016.0079)
Morgan-Thomas, A. (2016) Rethinking technology in the SME context: Affordances, practices and ICTs. International Small Business Journal, 34, pp. 1122-1136. (doi: 10.1177/0266242615613839)
Black, I., Shaw, D., Trebeck, K. (2016) Changing the narrative in our relationship with consumption. Families, Relationships and Societies, 5, pp. 463-466. (doi: 10.1332/204674316X1475850854242)
Trebeck, K., Black, I., Shaw, D. (2016) Changing the narrative: measuring progress by measuring what matters to families. Families, Relationships and Societies, 5, pp. 467-472. (doi: 10.1332/204674316X14758514931865)
Chatzipanagiotou, K., Veloutsou, C., Christodoulides, G. (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69, pp. 5479-5486. (doi: 10.1016/j.jbusres.2016.04.159)
Shaw, D., Crossan, J., Cumbers, A., McMaster, R., Trebeck, K., Black, I. (2016) Open Space: Places of prosumption: Community gardens putting the ‘we’ into neighbourhoods. Families, Relationships and Societies, 5, pp. 473-479. (doi: 10.1332/204674316X14758523887982)
Crossan, J., Cumbers, A., McMaster, R., Shaw, D. (2016) Contesting neoliberal urbanism in Glasgow's community gardens: The practice of DIY citizenship. Antipode: A Radical Journal of Geography, 48, pp. 937-955. (doi: 10.1111/anti.12220)
Anderson, S., Hamilton, K., Tonner, A. (2016) Social labour: Exploring work in consumption. Marketing Theory, 16, pp. 383-400. (doi: 10.1177/1470593116640598)
Schill, M., Shaw, D. (2016) Recycling today, sustainability tomorrow: effects of psychological distance on behavioural practice. European Management Journal, 34, pp. 349-362. (doi: 10.1016/j.emj.2016.05.004)
Morgan-Thomas, A., Abrunhosa, A., Canales, J. I. (2016) Digital Materialities and Incompatible Institutional Logics.
Breitsohl, J., Garrod, B. (2016) Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management, 54, pp. 209-220. (doi: 10.1016/j.tourman.2015.11.004)
Shaw, D., McMaster, R., Newholm, T. (2016) Care and commitment in ethical consumption: an exploration of the ‘attitude–behaviour gap' Journal of Business Ethics, 136, pp. 251-265. (doi: 10.1007/s10551-014-2442-y)
Azer, J. (2016) Negative Valence of Customer Engagement Behaviour.
(2016) Ethics and Morality in Consumption: Interdisciplinary Perspectives.
Dessart, L., Veloutsou, C., Morgan-Thomas, A. (2016) Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32, pp. 399-426. (doi: 10.1080/0267257X.2015.1130738)
Jafari, A., Sandıkcı, Ö. (2016) The ontological pitfalls of Islamic exceptionalism: A re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of “Islamic marketing” Journal of Business Research, 69, pp. 1175-1181. (doi: 10.1016/j.jbusres.2015.09.016)
Geiger, S., Finch, J. (2016) Promissories and pharmaceutical patents: agencing markets through public narratives. Consumption Markets and Culture, 19, pp. 71-91. (doi: 10.1080/10253866.2015.1067199)
Li, C., Morgan-Thomas, A., Tang, Y. K. (2016) A Systematic Review of Literature: The Link Between CRM and Firm Performance.
Black, I., Trebeck, K., Shaw, D. (2016) Beyond 'a greener Scotland' Bella Caledonia / Ekklesia
Zhao, Y., Von Delft, S., Morgan-Thomas, A., Buck, T. (2016) Competitive Dynamics in Business Model Evolution: An Analysis of the Chinese Online Group Buying Industry.
Veloutsou, C., Black, I. (2016) Creating and Managing Brand Meaning: The Interaction and Roles of Brand Owners and Working Consumers.
Geiger, S., Finch, J. (2016) Making incremental innovation tradable in industrial service settings. Journal of Business Research, 69, pp. 2463-2470. (doi: 10.1016/j.jbusres.2016.02.015)
Zhao, Y., Morgan-Thomas, A., Von Delft, S., Buck, T. (2016) Survival Through Digital Innovation: How Digitization Accelerates Business Model Evolution.
Dessart, L., Veloutsou, C. (2016) The Central and Sufficient Role of Identification in Brand Communities.
Chatzipanagiotou, K., Veloutsou, C., Christodoulides, G. (2016) The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach.
Veloutsou, C., Aldas-Manzano, J., Ruiz-Mafe, C. (2016) The Dual Nature of Spreading Negative eWoM for Branded Offers: Emotional Reaction Or Social Response?
Hassan, L. M., Shiu, E., Shaw, D. (2016) Who says there is an intention–behaviour gap? Assessing the empirical evidence of an intention–behaviour gap in ethical consumption. Journal of Business Ethics, 136, pp. 219-236. (doi: 10.1007/s10551-014-2440-0)
Black, I., Veloutsou, C. (2016) Working Consumers as Co-creators of the Brand Identity and the Brand Community Identity.