Dr Melea Press

  • Senior Lecturer in Marketing (Management)

Biography

Melea Press is Senior Lecturer in Marketing and Associate Director of Connections with Practice.

Melea is dedicated to translating academic research for real world impact and creating space for the voices of The Unheard. She works with business, government, schools, charities and third sector organisations as a Neurodiversity Champion and advocate for belonging.

Melea researches sustainability, markets and communities. She has presented internationally and her work has been published in the Journal of Marketing, Journal of Consumer Research, Industrial Marketing Management, Consumption, Markets and Culture, and Public Policy and Marketing.

Publications

List by: Type | Date

Jump to: 2022 | 2021 | 2019 | 2014 | 2012 | 2011 | 2010 | 2009 | 2007
Number of items: 15.

2022

Press, M. and Brzeszczyński, J. (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, 102881. (doi: 10.1016/j.frl.2022.102881)

2021

Press, M. (2021) Developing a strong sustainability research program in marketing. AMS Review, 11(1-2), pp. 96-114. (doi: 10.1007/s13162-020-00185-6)

2019

Press, M. , Robert, I. and Maillefert, M. (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)

Tillotson, J. S., Salminen, E., Press, M. and Arnould, E. (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12(2), pp. 80-166. (doi: 10.1561/1700000052)

Arnould, E. and Press, M. (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22(5-6), pp. 508-527. (doi: 10.1080/10253866.2018.1561634)

2014

Strand, K., Arnould, E. and Press, M. (2014) Tillage practices and identity formation in High Plains farming. Journal of Material Culture, 19(4), pp. 355-373. (doi: 10.1177/1359183514552240)

Press, M. , Arnould, E. J., Murray, J. B. and Strand, K. (2014) Ideological challenges to changing strategic orientation in commodity agriculture. Journal of Marketing, 78(6), pp. 103-119. (doi: 10.1509/jm.13.0280)

Press, M. and Arnould, E. J. (2014) Narrative transparency. Journal of Marketing Management, 30(13-14), pp. 1353-1376. (doi: 10.1080/0267257X.2014.925958)

2012

Siebert, A. et al. (2012) Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. Advances in Consumer Research, 40, pp. 1096-1097.

2011

Press, M. and Arnould, E. J. (2011) How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38(4), pp. 650-666. (doi: 10.1086/660699)

Press, M. and Arnould, E. J. (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11(2), pp. 168-194. (doi: 10.1177/1469540511402450)

2010

Press, M. , Caires, M. and Patton, T. (2010) Campus sustainability through civic engagement at the University of Wyoming. Sustainability: The Journal of Record, 3(2), pp. 115-118. (doi: 10.1089/SUS.2010.9787)

2009

Press, M. and Arnould, E. J. (2009) Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), pp. 102-113. (doi: 10.1509/jppm.28.1.102)

2007

Atalay, A. S. and Press, M. (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.

Mish, J. and Press, M. (2007) An influential minority: Reaching the new values-based consumers. Advances in Consumer Research, 34, pp. 449-452.

This list was generated on Fri Sep 29 05:49:43 2023 BST.
Jump to: Articles
Number of items: 15.

Articles

Press, M. and Brzeszczyński, J. (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, 102881. (doi: 10.1016/j.frl.2022.102881)

Press, M. (2021) Developing a strong sustainability research program in marketing. AMS Review, 11(1-2), pp. 96-114. (doi: 10.1007/s13162-020-00185-6)

Press, M. , Robert, I. and Maillefert, M. (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)

Tillotson, J. S., Salminen, E., Press, M. and Arnould, E. (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12(2), pp. 80-166. (doi: 10.1561/1700000052)

Arnould, E. and Press, M. (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22(5-6), pp. 508-527. (doi: 10.1080/10253866.2018.1561634)

Strand, K., Arnould, E. and Press, M. (2014) Tillage practices and identity formation in High Plains farming. Journal of Material Culture, 19(4), pp. 355-373. (doi: 10.1177/1359183514552240)

Press, M. , Arnould, E. J., Murray, J. B. and Strand, K. (2014) Ideological challenges to changing strategic orientation in commodity agriculture. Journal of Marketing, 78(6), pp. 103-119. (doi: 10.1509/jm.13.0280)

Press, M. and Arnould, E. J. (2014) Narrative transparency. Journal of Marketing Management, 30(13-14), pp. 1353-1376. (doi: 10.1080/0267257X.2014.925958)

Siebert, A. et al. (2012) Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. Advances in Consumer Research, 40, pp. 1096-1097.

Press, M. and Arnould, E. J. (2011) How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38(4), pp. 650-666. (doi: 10.1086/660699)

Press, M. and Arnould, E. J. (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11(2), pp. 168-194. (doi: 10.1177/1469540511402450)

Press, M. , Caires, M. and Patton, T. (2010) Campus sustainability through civic engagement at the University of Wyoming. Sustainability: The Journal of Record, 3(2), pp. 115-118. (doi: 10.1089/SUS.2010.9787)

Press, M. and Arnould, E. J. (2009) Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), pp. 102-113. (doi: 10.1509/jppm.28.1.102)

Atalay, A. S. and Press, M. (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.

Mish, J. and Press, M. (2007) An influential minority: Reaching the new values-based consumers. Advances in Consumer Research, 34, pp. 449-452.

This list was generated on Fri Sep 29 05:49:43 2023 BST.

Profile photo of Melea Press