Dr Melea Press

  • Senior Lecturer in Marketing (Management)

Biography

Melea Press is Senior Lecturer in Marketing and Associate Director of Connections with Practice.

Melea is dedicated to translating academic research for real world impact and creating space for the voices of The Unheard. She works with business, government, schools, charities and third sector organisations as a Neurodiversity Champion and advocate for belonging.

Melea researches sustainability, markets and communities. She has presented internationally and her work has been published in the Journal of Marketing, Journal of Consumer Research, Industrial Marketing Management, Consumption, Markets and Culture, and Public Policy and Marketing.

Publications

List by: Type | Date

Jump to: 2022 | 2021 | 2019 | 2014 | 2012 | 2011 | 2010 | 2009 | 2007
Number of items: 15.

2022

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Brzeszczyński, Janusz (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, 102881. (doi: 10.1016/j.frl.2022.102881)

2021

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2021) Developing a strong sustainability research program in marketing. AMS Review, 11(1-2), pp. 96-114. (doi: 10.1007/s13162-020-00185-6)

2019

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Robert, Isabelle and Maillefert, Muriel (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)

Tillotson, Jack S., Salminen, Emma, Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12(2), pp. 80-166. (doi: 10.1561/1700000052)

Arnould, Eric and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22(5-6), pp. 508-527. (doi: 10.1080/10253866.2018.1561634)

2014

Strand, Katherine, Arnould, Eric and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2014) Tillage practices and identity formation in High Plains farming. Journal of Material Culture, 19(4), pp. 355-373. (doi: 10.1177/1359183514552240)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Arnould, Eric J., Murray, Jeff B. and Strand, Katherine (2014) Ideological challenges to changing strategic orientation in commodity agriculture. Journal of Marketing, 78(6), pp. 103-119. (doi: 10.1509/jm.13.0280)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2014) Narrative transparency. Journal of Marketing Management, 30(13-14), pp. 1353-1376. (doi: 10.1080/0267257X.2014.925958)

2012

Siebert, A. et al. (2012) Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. Advances in Consumer Research, 40, pp. 1096-1097.

2011

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2011) How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38(4), pp. 650-666. (doi: 10.1086/660699)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11(2), pp. 168-194. (doi: 10.1177/1469540511402450)

2010

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Caires, Matt and Patton, Tracey (2010) Campus sustainability through civic engagement at the University of Wyoming. Sustainability: The Journal of Record, 3(2), pp. 115-118. (doi: 10.1089/SUS.2010.9787)

2009

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2009) Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), pp. 102-113. (doi: 10.1509/jppm.28.1.102)

2007

Atalay, A. Selin and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.

Mish, Jenny and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2007) An influential minority: Reaching the new values-based consumers. Advances in Consumer Research, 34, pp. 449-452.

This list was generated on Fri Jul 4 10:05:50 2025 BST.
Jump to: Articles
Number of items: 15.

Articles

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Brzeszczyński, Janusz (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, 102881. (doi: 10.1016/j.frl.2022.102881)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2021) Developing a strong sustainability research program in marketing. AMS Review, 11(1-2), pp. 96-114. (doi: 10.1007/s13162-020-00185-6)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Robert, Isabelle and Maillefert, Muriel (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)

Tillotson, Jack S., Salminen, Emma, Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12(2), pp. 80-166. (doi: 10.1561/1700000052)

Arnould, Eric and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22(5-6), pp. 508-527. (doi: 10.1080/10253866.2018.1561634)

Strand, Katherine, Arnould, Eric and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2014) Tillage practices and identity formation in High Plains farming. Journal of Material Culture, 19(4), pp. 355-373. (doi: 10.1177/1359183514552240)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Arnould, Eric J., Murray, Jeff B. and Strand, Katherine (2014) Ideological challenges to changing strategic orientation in commodity agriculture. Journal of Marketing, 78(6), pp. 103-119. (doi: 10.1509/jm.13.0280)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2014) Narrative transparency. Journal of Marketing Management, 30(13-14), pp. 1353-1376. (doi: 10.1080/0267257X.2014.925958)

Siebert, A. et al. (2012) Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. Advances in Consumer Research, 40, pp. 1096-1097.

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2011) How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38(4), pp. 650-666. (doi: 10.1086/660699)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11(2), pp. 168-194. (doi: 10.1177/1469540511402450)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X, Caires, Matt and Patton, Tracey (2010) Campus sustainability through civic engagement at the University of Wyoming. Sustainability: The Journal of Record, 3(2), pp. 115-118. (doi: 10.1089/SUS.2010.9787)

Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X and Arnould, Eric J. (2009) Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), pp. 102-113. (doi: 10.1509/jppm.28.1.102)

Atalay, A. Selin and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.

Mish, Jenny and Press, Melea ORCID logoORCID: https://orcid.org/0000-0002-5540-290X (2007) An influential minority: Reaching the new values-based consumers. Advances in Consumer Research, 34, pp. 449-452.

This list was generated on Fri Jul 4 10:05:50 2025 BST.

Profile photo of Melea Press