Dr Melea Press
- Senior Lecturer in Marketing (Management)
Publications
2022
Press, M. and Brzeszczyński, J. (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, 102881. (doi: 10.1016/j.frl.2022.102881)
2021
Press, M. (2021) Developing a strong sustainability research program in marketing. AMS Review, 11(1-2), pp. 96-114. (doi: 10.1007/s13162-020-00185-6)
2019
Press, M. , Robert, I. and Maillefert, M. (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)
Tillotson, J. S., Salminen, E., Press, M. and Arnould, E. (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12(2), pp. 80-166. (doi: 10.1561/1700000052)
Arnould, E. and Press, M. (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22(5-6), pp. 508-527. (doi: 10.1080/10253866.2018.1561634)
2014
Strand, K., Arnould, E. and Press, M. (2014) Tillage practices and identity formation in High Plains farming. Journal of Material Culture, 19(4), pp. 355-373. (doi: 10.1177/1359183514552240)
Press, M. , Arnould, E. J., Murray, J. B. and Strand, K. (2014) Ideological challenges to changing strategic orientation in commodity agriculture. Journal of Marketing, 78(6), pp. 103-119. (doi: 10.1509/jm.13.0280)
Press, M. and Arnould, E. J. (2014) Narrative transparency. Journal of Marketing Management, 30(13-14), pp. 1353-1376. (doi: 10.1080/0267257X.2014.925958)
2012
Siebert, A. et al. (2012) Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. Advances in Consumer Research, 40, pp. 1096-1097.
2011
Press, M. and Arnould, E. J. (2011) How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38(4), pp. 650-666. (doi: 10.1086/660699)
Press, M. and Arnould, E. J. (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11(2), pp. 168-194. (doi: 10.1177/1469540511402450)
2010
Press, M. , Caires, M. and Patton, T. (2010) Campus sustainability through civic engagement at the University of Wyoming. Sustainability: The Journal of Record, 3(2), pp. 115-118. (doi: 10.1089/SUS.2010.9787)
2009
Press, M. and Arnould, E. J. (2009) Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), pp. 102-113. (doi: 10.1509/jppm.28.1.102)
2007
Atalay, A. S. and Press, M. (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.
Mish, J. and Press, M. (2007) An influential minority: Reaching the new values-based consumers. Advances in Consumer Research, 34, pp. 449-452.
Articles
Press, M. and Brzeszczyński, J. (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, 102881. (doi: 10.1016/j.frl.2022.102881)
Press, M. (2021) Developing a strong sustainability research program in marketing. AMS Review, 11(1-2), pp. 96-114. (doi: 10.1007/s13162-020-00185-6)
Press, M. , Robert, I. and Maillefert, M. (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)
Tillotson, J. S., Salminen, E., Press, M. and Arnould, E. (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12(2), pp. 80-166. (doi: 10.1561/1700000052)
Arnould, E. and Press, M. (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22(5-6), pp. 508-527. (doi: 10.1080/10253866.2018.1561634)
Strand, K., Arnould, E. and Press, M. (2014) Tillage practices and identity formation in High Plains farming. Journal of Material Culture, 19(4), pp. 355-373. (doi: 10.1177/1359183514552240)
Press, M. , Arnould, E. J., Murray, J. B. and Strand, K. (2014) Ideological challenges to changing strategic orientation in commodity agriculture. Journal of Marketing, 78(6), pp. 103-119. (doi: 10.1509/jm.13.0280)
Press, M. and Arnould, E. J. (2014) Narrative transparency. Journal of Marketing Management, 30(13-14), pp. 1353-1376. (doi: 10.1080/0267257X.2014.925958)
Siebert, A. et al. (2012) Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. Advances in Consumer Research, 40, pp. 1096-1097.
Press, M. and Arnould, E. J. (2011) How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38(4), pp. 650-666. (doi: 10.1086/660699)
Press, M. and Arnould, E. J. (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11(2), pp. 168-194. (doi: 10.1177/1469540511402450)
Press, M. , Caires, M. and Patton, T. (2010) Campus sustainability through civic engagement at the University of Wyoming. Sustainability: The Journal of Record, 3(2), pp. 115-118. (doi: 10.1089/SUS.2010.9787)
Press, M. and Arnould, E. J. (2009) Constraints on sustainable energy consumption: Market system and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), pp. 102-113. (doi: 10.1509/jppm.28.1.102)
Atalay, A. S. and Press, M. (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.
Mish, J. and Press, M. (2007) An influential minority: Reaching the new values-based consumers. Advances in Consumer Research, 34, pp. 449-452.