Dr Parichehr Riahi Pour

  • Lecturer in Marketing (Management)

Biography

Parichehr is Lecturer in Marketing at the University of Glasgow Adam Smith Business School. She holds a PhD in Management (Marketing) and an MSc in Management, both from the Adam Smith Business School. Her research interests include branding and consumer behaviour.


Research interests

Parichehr is a member of the School's Marketing Research Cluster. 

Areas of expertise:

  • Branding
  • Consumer Behaviour

Publications

List by: Type | Date

Jump to: 2018 | 2017 | 2016 | 2015
Number of items: 10.

2018

Riahi Pour, P. (2018) Examination of the Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charities. 53rd Annual American Association of Marketing (AMA)-Sheth Foundation Doctoral Consortium, Leeds, UK, 27-30 June 2018.

2017

Riahi Pour, P. (2017) Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract. 20th Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand, 27 June - 01 July 2017.

Riahi Pour, P. (2017) To donate or not to donate? Qualitative Investigation of the Donation Intention-Behaviour Gap in Charity Celebrity-Endorsed Campaigns. 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, 23-26 May 2017.

Riahi Pour, P. (2017) To donate or not to donate? Investigating the Donation Intention-Behaviour Gap in Charity Celebrity-endorsed Campaigns. In: 12th Global Brand Conference of the Academy of Marketing, Kalmar, Sweden, 26-28 April 2017, pp. 349-355. ISBN 9789188357694

Riahi Pour, P. (2017) Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charity Campaigns. Scottish Graduate School of Social Science Business and Management PhD Colloquium, St Andrews, UK, 23-24 March 2017.

2016

Riahi Pour, P. (2016) Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charity Campaigns: a Qualitative Exploratory Study. 15th Academy of Marketing Arts, Heritage, Non-profit and Social Marketing SIG Colloquium, London, UK, 16 Sept 2016.

Riahi Pour, P. (2016) Donation Attitude-Behaviour Gap and Celebrity-Endorsed Charity Campaigns: a Qualitative Exploratory Study. British Academy of Management (BAM) Doctoral Conference 2016, Newcastle, UK, 05 Sept 2016.

2015

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Non-for-profit Brands. 3rd International Annual Conference on Branding, Athens, Greece, 27-30 July 2015.

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Charity Brands. 1st Postgraduate Conference, Glasgow, UK, 26 June 2015.

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Non-for-profit Brands. Scottish Graduate School of Social Science, Business and Management Pathway PhD Colloquium 2015, Aberdeen, UK, 9-10 April 2015.

This list was generated on Tue Mar 31 22:14:10 2020 BST.
Number of items: 10.

Conference or Workshop Item

Riahi Pour, P. (2018) Examination of the Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charities. 53rd Annual American Association of Marketing (AMA)-Sheth Foundation Doctoral Consortium, Leeds, UK, 27-30 June 2018.

Riahi Pour, P. (2017) Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract. 20th Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand, 27 June - 01 July 2017.

Riahi Pour, P. (2017) To donate or not to donate? Qualitative Investigation of the Donation Intention-Behaviour Gap in Charity Celebrity-Endorsed Campaigns. 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, 23-26 May 2017.

Riahi Pour, P. (2017) Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charity Campaigns. Scottish Graduate School of Social Science Business and Management PhD Colloquium, St Andrews, UK, 23-24 March 2017.

Riahi Pour, P. (2016) Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charity Campaigns: a Qualitative Exploratory Study. 15th Academy of Marketing Arts, Heritage, Non-profit and Social Marketing SIG Colloquium, London, UK, 16 Sept 2016.

Riahi Pour, P. (2016) Donation Attitude-Behaviour Gap and Celebrity-Endorsed Charity Campaigns: a Qualitative Exploratory Study. British Academy of Management (BAM) Doctoral Conference 2016, Newcastle, UK, 05 Sept 2016.

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Non-for-profit Brands. 3rd International Annual Conference on Branding, Athens, Greece, 27-30 July 2015.

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Charity Brands. 1st Postgraduate Conference, Glasgow, UK, 26 June 2015.

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Non-for-profit Brands. Scottish Graduate School of Social Science, Business and Management Pathway PhD Colloquium 2015, Aberdeen, UK, 9-10 April 2015.

Conference Proceedings

Riahi Pour, P. (2017) To donate or not to donate? Investigating the Donation Intention-Behaviour Gap in Charity Celebrity-endorsed Campaigns. In: 12th Global Brand Conference of the Academy of Marketing, Kalmar, Sweden, 26-28 April 2017, pp. 349-355. ISBN 9789188357694

This list was generated on Tue Mar 31 22:14:10 2020 BST.

Grants

  • April 2018: £500 Seed-corn PGR Employability Funding, University of GlasgowAdam Smith Business School, UK.
  • April 2017: £500 Seed-corn PGR Conference Funding, University of Glasgow Adam Smith Business School, UK.
  • February 2017: £500 Seed-corn PGR Conference Funding, University of Glasgow Adam Smith Business School, UK.

Supervision

Parichehr is interested in supervising doctoral research in branding and consumer behaviour.


Teaching

Lectures

  • Undergraduate: Introduction to Marketing (Level 1)
  • Postgraduate: Marketing Research (MSc in International Strategic Marketing), Dissertation Training (MSc Generalist)

Supervision

  • Postgraduate, MSc in International Strategic Marketing Dissertation Supervisor

Seminars/workshops/labs/tutorials

Undergraduate

  • Adam Smith Business School: Introduction to Marketing (Level 1), "Organisational Behaviour" Level 1 and 2, "Marketing Campaign Development: Research and Tactics" Level 3, "Research Methods: Honours"
  • College of Social Sciences, University of Glasgow: "MA Social Sciences Degree Induction"

Postgraduate (Adam Smith Business School)

  • MSc in International Strategic Marketing: "Strategic Marketing Management", "Marketing Communications: Strategies and Tactics", "Consumer Behaviour", "Global Perspectives in Marketing Ethics", "Marketing Research"
  • MSc Specialist: "Global Business Environment" and "Management Across Cultures and Comparative Management"
  • MSc Professional Pathways: "Marketing Management", and "Managing Strategic Change"
  • MSc Generalist: "Marketing Management", "Research Methods", "Dimensions of International Business and Management", "People in Organisations and Investigative Workshop Series"

Additional information

Reviewer roles

  • December 2019-Present: Ad Hoc Reviewer: Marketing Intelligence and Planning
  • November 2019-Present: Ad Hoc Reviewer: Journal of Brand Management
  • April 2018-Present: Ad Hoc Reviewer: European Management Journal
  • April 2017-Present: Ad Hoc Reviewer: Journal of Product & Brand Management
  • December 2017-January 2018: Ad Hoc Reviewer, European Academy of Marketing Conference (EMAC)
  • September 2017-November 2018: Ad Hoc Reviewer, Academy of Marketing Science (AMS) World Marketing Congress and Annual Conference

Awards and recognitions

  • March 2018: Nominated as the Best Student Representative, University of Glasgow Student Representative Council (SRC) Teaching Awards 2017-2018, UK
  • Certificate of Recognition for Exemplary Contribution to EQUIS Reaccreditation, Adam Smith Business School, University of Glasgow, UK
  • Postgraduate Research Representative Training Certificate, University of Glasgow Student Representative Council (SRC), UK

Affiliations and professional membership

  • American Marketing Association, Sheth Foundation Doctoral Fellow
  • Former Member of European Marketing Academy (EMAC), Academy of Marketing Science (AMS), Academy of Marketing (AMA), British Academy of Management (BAM), Athens Institute for Education and Research (ATINER)

Professional services

  • February- October 2019: Research Assistant in Business Education, Investigating the Role of Rubrics in Self-Assessment with Professor Anna Morgan Thomas and Ms Sarah Honeychurch, University of Glasgow Adam Smith Business School, UK.
  • February-March 2018: Part Time Qualitative Research Assistant in Behaviour Change, Financial Capability and Citizenship at the University of Coventry, UK: Collaborating on a Carnegie UK funded research project on “Payday Loans”, led by the University of Coventry and Toynbee Hall Organisation, London.
  • October 2017-December 2017: EQUIS (European Quality Improvement Systems) Reaccreditation Reporter, University of Glasgow Adam Smith Business School, UK.