Professor Ozlem Sandikci Turkdogan

  • Professor in Marketing (Management)


Ozlem Sandikci Turkdogan is a Professor of Marketing at the University of Glasgow Adam Smith Business School. She received her MBA degree from Birmingham University and Ph.D. in Marketing degree from the Pennsylvania State University, USA. Previously, she worked at Bilkent University, Turkey. She was a visiting professor at York University, Schulich School of Business in Toronto, Canada and Faculty of Economics, University of Ljubljana, Slovenia.

Her research addresses sociocultural dimensions of consumption and focuses on the relationship between globalization, marketing, and culture. Her work is published in the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Marketing Theory, Business History Review, and Fashion Theory, and several other journals and edited collections. She is the co-editor of the Handbook of Islamic Marketing (Edward Elgar, 2011) and Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge, 2016).

In 2003, she received the Franco Nicosia ACR Competitive Paper Award, in 2012 the Emerald Literati Network “Highly Commended Paper” Award, and in 2016 the Consumer Culture Theory Conference Best Special Session Award.

Research interests

  • Market creation and transformation
  • Branding and marketing histories
  • Consumption and globalization


Sandikci, O. and A. Jafari (2017), An investigation of the emergence of global halal market, British Academy, £9,500


Prof. Sandikci is interested in supervising Ph.D. researchers in the areas of market formation, consumption globalization, and historical and critical approaches to marketing.


  • Consumer Behaviour
  • Globalization and Marketing

Additional information

Editorial Roles:

Guest Editor, Special Issue of Journal of Macromarketing (with O. Kravets) (2018-19)
Editorial Board Member, Recherche et Applications en Marketing (2014- )
Guest Editor, Special Issue of Marketing Theory (with A. Jafari) (2013)
Editorial Board Member, International Journal of Fashion Studies (2012- )
Advisory Board Member, I.B. Tauris Dress Cultures Book Series (2012- )
Editorial Board Member, Marketing Theory (2011- )
Senior Editorial Board Member, Journal of Islamic Marketing (2008- )

Honours and Distinctions:

Faculty Fellow, EIASM EDEN Doctoral Seminar on Consumer Research, Brussels (2013-present)
Invited Panellist, CCT Conference, Irvine, USA (2017)
Program Committee Member, CCT Conference, Irvine, USA (2017)
Best Special Session Award, CCT Conference, Lille, France (2016)
Program Committee Member, ACR Conference, Berlin, Germany (2016)
Track Co-Chair, EMAC Consumer Behavior Track, Oslo, Norway (2016)
Invited Panellist, University of Helsinki, Swedish School of Social Sciences, Finland (2015)
Emerald Literati Network “Highly Commended Paper” Award (2012)
Keynote speaker, Islamic Marketing and Branding Conference, Brunel University, UK (2012)
Invited Panellist, Indian Institute of Management Lucknow, New Delhi (2012)
Program Committee Member, Consumer Culture Theory Conference (2012)
Global Islamic Marketing Conference Best Paper Award, Dubai (2011)


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