Dr Katherine Duffy

  • Lecturer (Management)

telephone: 01413304556
email: Katherine.Duffy@glasgow.ac.uk

Biography

Dr Kat Duffy is a Lecturer in Marketing at the Adam Smith Business School. She holds a PhD in Marketing from the University of Strathclyde, along with an MSc in Marketing (Distinction) from the University of Strathclyde and an MA (Hons.) English Literature from the University of Glasgow.

Previously, she was a Lecturer in Marketing at the University of Essex (2013-2015) and her academic interests are complimented by her practical marketing experience (including roles at 5pm.co.uk and The Marketing Society Scotland). Her current research interests include socio-cultural dimensions of value, considerations of alternative marketscapes and the turn to visual platforms in digital marketing.

Work in progress


Research interests

Kat is a member of the Marketing research cluster.

Areas of expertise:

  • Consumption, markets and society
  • Consumer culture theory
  • Digital culture and social media marketing
  • Interpretive research methods

 


Grants

  • £5000 Academy of Marketing Research Funding - awarded July 2017
  • £1000 Seedcorn Funding - awarded 2017
  • £1491 John Robertson Bequest - awarded 2017

Supervision

Kat is interested in supervising doctoral research that explores social and cultural theory inspired considerations of marketing – specifically looking at consumer culture, market shaping and digital perspectives. She is interested in how consumers negotiate, interact and make sense of marketplace cultures and their place/space(s) within it. Her interests are around consumption practices, markets and digitalisation of consumption and she is open to proposals reflective of these broader concerns.

Currently supervising

  • Victoria McQuillan (ESRC funded)
  • Aleksandra Bavdaz
  • Lynn Wilson (ESRC funded 1+3)
  • Fran Hyde (Essex Business School)

Teaching

  • Digital Marketing Strategy
  • UG MGT Research Methods
  • e-Marketing

Kat is also the Undergraduate Management Dissertation Convenor.


Additional information

Fellow of Higher Education Academy

PG. Cert in Higher Education Practice (awarded December 2015)

Reviewer and editorial duties

  • Ad hoc reviewer Marketing Theory
  • Ad hoc reviewer Journal of Marketing Management
  • Ad hoc reviewer British Journal of Sociology

 


Publications

List by: Type | Date

Jump to: 2019 | 2018 | 2017 | 2015 | 2014 | 2013 | 2012
Number of items: 16.

2019

Shaw, D. and Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. Project Report. University of Glasgow, Glasgow.

2018

Scholz, J. and Duffy, K. (2018) We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, pp. 11-23. (doi:10.1016/j.jretconser.2018.05.004)

Reid, E. and Duffy, K. (2018) A netnographic sensibility: developing the netnographic/social listening boundaries. Journal of Marketing Management, 34(3-4), pp. 263-286. (doi:10.1080/0267257X.2018.1450282)

2017

Duffy, K., Hancock, P. and Tyler, M. (2017) Still red hot? Post-feminism and gender subjectivity in the airline industry. Gender, Work and Organization, 24(3), pp. 260-273. (doi:10.1111/gwao.12147)

2015

Duffy, K. and Ney, J. (2015) Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool. Journal of Marketing Education, 37(2), pp. 104-113. (doi:10.1177/0273475315585826)

Arnould, E., Duffy, K., Campana, M. and Knudsen, G. (2015) Socializing Consumer Creativity. In: 2015 Winter Marketing Educators' Conference, San Antonio, TX, USA, 13-15 Feb 2015, (Unpublished)

2014

Duffy, K. (2014) 'Audience Required' - The Marketplace Performance of Vintage. In: 2014 Global Fashion Management Conference, London, UK, 13-15 Feb 2014, (Unpublished)

Duffy, K. (2014) Value in Practice. In: 2014 ESCP Europe Spring Research Camp on Consumer Creativity, London, UK, 09 Jun 2014, (Unpublished)

2013

Duffy, K. and Hewer, P. (2013) The Vintagescape as Embodied and Practiced Space. In: 2013 North American Association of Consumer Research Conference, Chicago, IL, USA, 03-06 Oct 2013,

Duffy, K. and Hewer, P. (2013) The vintagescape as embodied and practiced space. Advances in Consumer Research, 41, pp. 350-354.

Montecchi, M., Duffy, K., Nobbs, K. and Kontu, H. (2013) Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace. In: BAM 2013: Managing to Make a Difference, Liverpool, UK, 10-12 Sep 2013, (Unpublished)

Nobbs, K., Montecchi, M., Duffy, K. and Kontu, H. (2013) Pin Me: An Exploratory Study of the Motives and Methods Behind Fashion Brands' Use of Pinterest. In: 1st International Digital Fashion Conference, London, UK, 16-17 May 2013, (Unpublished)

2012

Duffy, K., Hewer, P. and Wilson, J. (2012) Granny Would be Proud: On the Labours of Doing Vintage, Practices and Emergent Socialites. In: Association of Consumer Research Conference, Vancouver, BC, Canada, 04-07 Oct 2012, (Unpublished)

Duffy, K. (2012) Performing Vintage [Poster Presentation]. In: 7th Consumer Culture Theory Conference, Saïd Business School, University of Oxford, UK, 16-19 Aug 2012, (Unpublished)

Duffy, K. (2012) Practices of Vintage and Emergent Nostalgias. In: Academy of Marketing Doctoral Colloquium, University of Southampton, UK, 02-03 Jul 2012, (Unpublished)

Duffy, K., Hewer, P. and Wilson, J. (2012) 'Granny would be proud': on the labours of doing vintage, practices and emergent socialities. Advances in Consumer Research, 40, pp. 519-525.

This list was generated on Tue Sep 17 22:14:04 2019 BST.
Number of items: 16.

Articles

Scholz, J. and Duffy, K. (2018) We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, pp. 11-23. (doi:10.1016/j.jretconser.2018.05.004)

Reid, E. and Duffy, K. (2018) A netnographic sensibility: developing the netnographic/social listening boundaries. Journal of Marketing Management, 34(3-4), pp. 263-286. (doi:10.1080/0267257X.2018.1450282)

Duffy, K., Hancock, P. and Tyler, M. (2017) Still red hot? Post-feminism and gender subjectivity in the airline industry. Gender, Work and Organization, 24(3), pp. 260-273. (doi:10.1111/gwao.12147)

Duffy, K. and Ney, J. (2015) Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool. Journal of Marketing Education, 37(2), pp. 104-113. (doi:10.1177/0273475315585826)

Duffy, K. and Hewer, P. (2013) The vintagescape as embodied and practiced space. Advances in Consumer Research, 41, pp. 350-354.

Duffy, K., Hewer, P. and Wilson, J. (2012) 'Granny would be proud': on the labours of doing vintage, practices and emergent socialities. Advances in Consumer Research, 40, pp. 519-525.

Research Reports or Papers

Shaw, D. and Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. Project Report. University of Glasgow, Glasgow.

Conference Proceedings

Arnould, E., Duffy, K., Campana, M. and Knudsen, G. (2015) Socializing Consumer Creativity. In: 2015 Winter Marketing Educators' Conference, San Antonio, TX, USA, 13-15 Feb 2015, (Unpublished)

Duffy, K. (2014) 'Audience Required' - The Marketplace Performance of Vintage. In: 2014 Global Fashion Management Conference, London, UK, 13-15 Feb 2014, (Unpublished)

Duffy, K. (2014) Value in Practice. In: 2014 ESCP Europe Spring Research Camp on Consumer Creativity, London, UK, 09 Jun 2014, (Unpublished)

Duffy, K. and Hewer, P. (2013) The Vintagescape as Embodied and Practiced Space. In: 2013 North American Association of Consumer Research Conference, Chicago, IL, USA, 03-06 Oct 2013,

Montecchi, M., Duffy, K., Nobbs, K. and Kontu, H. (2013) Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace. In: BAM 2013: Managing to Make a Difference, Liverpool, UK, 10-12 Sep 2013, (Unpublished)

Nobbs, K., Montecchi, M., Duffy, K. and Kontu, H. (2013) Pin Me: An Exploratory Study of the Motives and Methods Behind Fashion Brands' Use of Pinterest. In: 1st International Digital Fashion Conference, London, UK, 16-17 May 2013, (Unpublished)

Duffy, K., Hewer, P. and Wilson, J. (2012) Granny Would be Proud: On the Labours of Doing Vintage, Practices and Emergent Socialites. In: Association of Consumer Research Conference, Vancouver, BC, Canada, 04-07 Oct 2012, (Unpublished)

Duffy, K. (2012) Performing Vintage [Poster Presentation]. In: 7th Consumer Culture Theory Conference, Saïd Business School, University of Oxford, UK, 16-19 Aug 2012, (Unpublished)

Duffy, K. (2012) Practices of Vintage and Emergent Nostalgias. In: Academy of Marketing Doctoral Colloquium, University of Southampton, UK, 02-03 Jul 2012, (Unpublished)

This list was generated on Tue Sep 17 22:14:04 2019 BST.