Dr Katherine Duffy

  • Senior Lecturer (Management)

Biography

Dr Kat Duffy is a Senior Lecturer in Marketing at the Adam Smith Business School. She holds a PhD in Marketing from the University of Strathclyde, along with an MSc in Marketing (Distinction) from the University of Strathclyde and an MA (Hons.) English Literature from the University of Glasgow. Previously, she was a Lecturer in Marketing at the University of Essex (2013-2015) and her academic interests are complimented by her practical marketing experience (including roles at 5pm.co.uk and The Marketing Society Scotland).

Current research interests in consumer culture include clothing sustainability and circularity, alongside the digitalisation of consumption. Her research is published in a range of journals including Journal of Business Research, Consumption Markets and Culture, Journal of Retailing and Consumer Services, Journal of Marketing Management and Gender Work and Organisation.

Work in progress

Research interests

Kat is a member of the Marketing research cluster.

Areas of expertise:

  • Consumption, markets and society
  • Clothing sustainability
  • Digitalisation and social media marketing
  • Interpretive research methods

Kat’s research focuses broadly in two areas of research in marketing:

  1. consumer behaviour 
  2. digital marketing.

Currently her focus is on the digitalisation of sustainable clothing consumption.

 

Publications

List by: Type | Date

Jump to: 2021 | 2020 | 2019 | 2018 | 2017 | 2015 | 2014 | 2013 | 2012
Number of items: 25.

2021

Javornik, A., Duffy, K. , Rokka, J., Scholz, J., Nobbs, K., Motala, A. and Goldenberg, A. (2021) Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, pp. 284-292. (doi: 10.1016/j.jbusres.2021.07.040)

Karlsson-Brown, P. , Shafti, F. and Duffy, K. (2021) What Is a Learning Community, Really? Adam Smith Business School Learning and Teaching Seminar, 25 Mar 2021.

Campana, M. and Duffy, K. (2021) RuPaul’s Drag Race: between cultural branding and consumer culture. In: Crookston, C. (ed.) The Cultural Impact of RuPaul’s Drag Race: Why Are We All Gagging? Intellect Books. ISBN 9781789382563

2020

Duffy, K. (2020) Revolutionary Nostalgia: Retromania, Neo-Burlesque and Consumer Culture. Cultural Sociology, 14(1), pp. 111-113. (doi: 10.1177/1749975520905535)[Book Review]

Campana, M., Duffy, K. and Micheli, M. R. (2020) Core stigma and the consumption of RuPaul’s Drag Race. Advances in Consumer Research, 48, pp. 246-247.

Duffy, K. , Reid, E. and Finch, J. (2020) Sold out? Reconfiguring consumer demand through the secondary digital ticket market. Consumption, Markets and Culture, 23(2), pp. 174-194. (doi: 10.1080/10253866.2019.1684270)

Shaw, D. and Duffy, K. (2020) Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights. Documentation. University of Glasgow, Glasgow.

2019

Shaw, D. and Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. Project Report. University of Glasgow, Glasgow.

2018

Duffy, K. and Nobbs, K. (2018) Omnichannel Storytelling the Reformation Way. Series: Bloomsbury fashion business cases. Bloomsbury Publishing: London, UK. (doi:10.5040/9781474208796.0023)

Duffy, K. and Nobbs, K. (2018) Radical Retailer: the Retail Strategy of Rei Kawakubo. Series: Bloomsbury fashion business cases. Bloomsbury Publishing: London, UK. (doi:10.5040/9781474208796.0043)

Scholz, J. and Duffy, K. (2018) We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, pp. 11-23. (doi: 10.1016/j.jretconser.2018.05.004)

Reid, E. and Duffy, K. (2018) A netnographic sensibility: developing the netnographic/social listening boundaries. Journal of Marketing Management, 34(3-4), pp. 263-286. (doi: 10.1080/0267257X.2018.1450282)

2017

Duffy, K. , Hancock, P. and Tyler, M. (2017) Still red hot? Post-feminism and gender subjectivity in the airline industry. Gender, Work and Organization, 24(3), pp. 260-273. (doi: 10.1111/gwao.12147)

2015

Duffy, K. and Ney, J. (2015) Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool. Journal of Marketing Education, 37(2), pp. 104-113. (doi: 10.1177/0273475315585826)

Arnould, E., Duffy, K. , Campana, M. and Knudsen, G. (2015) Socializing Consumer Creativity. In: 2015 Winter Marketing Educators' Conference, San Antonio, TX, USA, 13-15 Feb 2015, (Unpublished)

2014

Duffy, K. (2014) 'Audience Required' - The Marketplace Performance of Vintage. In: 2014 Global Fashion Management Conference, London, UK, 13-15 Feb 2014, (Unpublished)

Duffy, K. (2014) Value in Practice. In: 2014 ESCP Europe Spring Research Camp on Consumer Creativity, London, UK, 09 Jun 2014, (Unpublished)

2013

Duffy, K. and Hewer, P. (2013) The Vintagescape as Embodied and Practiced Space. In: 2013 North American Association of Consumer Research Conference, Chicago, IL, USA, 03-06 Oct 2013,

Duffy, K. and Hewer, P. (2013) The vintagescape as embodied and practiced space. Advances in Consumer Research, 41, pp. 350-354.

Montecchi, M., Duffy, K. , Nobbs, K. and Kontu, H. (2013) Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace. In: BAM 2013: Managing to Make a Difference, Liverpool, UK, 10-12 Sep 2013, (Unpublished)

Nobbs, K., Montecchi, M., Duffy, K. and Kontu, H. (2013) Pin Me: An Exploratory Study of the Motives and Methods Behind Fashion Brands' Use of Pinterest. In: 1st International Digital Fashion Conference, London, UK, 16-17 May 2013, (Unpublished)

2012

Duffy, K. , Hewer, P. and Wilson, J. (2012) Granny Would be Proud: On the Labours of Doing Vintage, Practices and Emergent Socialites. In: Association of Consumer Research Conference, Vancouver, BC, Canada, 04-07 Oct 2012, (Unpublished)

Duffy, K. (2012) Performing Vintage [Poster Presentation]. In: 7th Consumer Culture Theory Conference, Saïd Business School, University of Oxford, UK, 16-19 Aug 2012, (Unpublished)

Duffy, K. (2012) Practices of Vintage and Emergent Nostalgias. In: Academy of Marketing Doctoral Colloquium, University of Southampton, UK, 02-03 Jul 2012, (Unpublished)

Duffy, K. , Hewer, P. and Wilson, J. (2012) 'Granny would be proud': on the labours of doing vintage, practices and emergent socialities. Advances in Consumer Research, 40, pp. 519-525.

This list was generated on Mon Sep 27 10:26:33 2021 BST.
Number of items: 25.

Articles

Javornik, A., Duffy, K. , Rokka, J., Scholz, J., Nobbs, K., Motala, A. and Goldenberg, A. (2021) Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, pp. 284-292. (doi: 10.1016/j.jbusres.2021.07.040)

Campana, M., Duffy, K. and Micheli, M. R. (2020) Core stigma and the consumption of RuPaul’s Drag Race. Advances in Consumer Research, 48, pp. 246-247.

Duffy, K. , Reid, E. and Finch, J. (2020) Sold out? Reconfiguring consumer demand through the secondary digital ticket market. Consumption, Markets and Culture, 23(2), pp. 174-194. (doi: 10.1080/10253866.2019.1684270)

Scholz, J. and Duffy, K. (2018) We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, pp. 11-23. (doi: 10.1016/j.jretconser.2018.05.004)

Reid, E. and Duffy, K. (2018) A netnographic sensibility: developing the netnographic/social listening boundaries. Journal of Marketing Management, 34(3-4), pp. 263-286. (doi: 10.1080/0267257X.2018.1450282)

Duffy, K. , Hancock, P. and Tyler, M. (2017) Still red hot? Post-feminism and gender subjectivity in the airline industry. Gender, Work and Organization, 24(3), pp. 260-273. (doi: 10.1111/gwao.12147)

Duffy, K. and Ney, J. (2015) Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool. Journal of Marketing Education, 37(2), pp. 104-113. (doi: 10.1177/0273475315585826)

Duffy, K. and Hewer, P. (2013) The vintagescape as embodied and practiced space. Advances in Consumer Research, 41, pp. 350-354.

Duffy, K. , Hewer, P. and Wilson, J. (2012) 'Granny would be proud': on the labours of doing vintage, practices and emergent socialities. Advances in Consumer Research, 40, pp. 519-525.

Books

Duffy, K. and Nobbs, K. (2018) Omnichannel Storytelling the Reformation Way. Series: Bloomsbury fashion business cases. Bloomsbury Publishing: London, UK. (doi:10.5040/9781474208796.0023)

Duffy, K. and Nobbs, K. (2018) Radical Retailer: the Retail Strategy of Rei Kawakubo. Series: Bloomsbury fashion business cases. Bloomsbury Publishing: London, UK. (doi:10.5040/9781474208796.0043)

Book Sections

Campana, M. and Duffy, K. (2021) RuPaul’s Drag Race: between cultural branding and consumer culture. In: Crookston, C. (ed.) The Cultural Impact of RuPaul’s Drag Race: Why Are We All Gagging? Intellect Books. ISBN 9781789382563

Book Reviews

Duffy, K. (2020) Revolutionary Nostalgia: Retromania, Neo-Burlesque and Consumer Culture. Cultural Sociology, 14(1), pp. 111-113. (doi: 10.1177/1749975520905535)[Book Review]

Research Reports or Papers

Shaw, D. and Duffy, K. (2020) Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights. Documentation. University of Glasgow, Glasgow.

Shaw, D. and Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. Project Report. University of Glasgow, Glasgow.

Conference or Workshop Item

Karlsson-Brown, P. , Shafti, F. and Duffy, K. (2021) What Is a Learning Community, Really? Adam Smith Business School Learning and Teaching Seminar, 25 Mar 2021.

Conference Proceedings

Arnould, E., Duffy, K. , Campana, M. and Knudsen, G. (2015) Socializing Consumer Creativity. In: 2015 Winter Marketing Educators' Conference, San Antonio, TX, USA, 13-15 Feb 2015, (Unpublished)

Duffy, K. (2014) 'Audience Required' - The Marketplace Performance of Vintage. In: 2014 Global Fashion Management Conference, London, UK, 13-15 Feb 2014, (Unpublished)

Duffy, K. (2014) Value in Practice. In: 2014 ESCP Europe Spring Research Camp on Consumer Creativity, London, UK, 09 Jun 2014, (Unpublished)

Duffy, K. and Hewer, P. (2013) The Vintagescape as Embodied and Practiced Space. In: 2013 North American Association of Consumer Research Conference, Chicago, IL, USA, 03-06 Oct 2013,

Montecchi, M., Duffy, K. , Nobbs, K. and Kontu, H. (2013) Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace. In: BAM 2013: Managing to Make a Difference, Liverpool, UK, 10-12 Sep 2013, (Unpublished)

Nobbs, K., Montecchi, M., Duffy, K. and Kontu, H. (2013) Pin Me: An Exploratory Study of the Motives and Methods Behind Fashion Brands' Use of Pinterest. In: 1st International Digital Fashion Conference, London, UK, 16-17 May 2013, (Unpublished)

Duffy, K. , Hewer, P. and Wilson, J. (2012) Granny Would be Proud: On the Labours of Doing Vintage, Practices and Emergent Socialites. In: Association of Consumer Research Conference, Vancouver, BC, Canada, 04-07 Oct 2012, (Unpublished)

Duffy, K. (2012) Performing Vintage [Poster Presentation]. In: 7th Consumer Culture Theory Conference, Saïd Business School, University of Oxford, UK, 16-19 Aug 2012, (Unpublished)

Duffy, K. (2012) Practices of Vintage and Emergent Nostalgias. In: Academy of Marketing Doctoral Colloquium, University of Southampton, UK, 02-03 Jul 2012, (Unpublished)

This list was generated on Mon Sep 27 10:26:33 2021 BST.

Grants

Kat's research has been supported by external bodies including the ESRC, Academy of Marketing and The British Fashion Council.

Supervision

Supervisory interests

Kat is interested in supervising doctoral research that explores social and cultural theory inspired considerations of marketing – specifically looking at consumer culture, clothing practices and digitalisation. She is interested in how consumers negotiate, interact and make sense of marketplace cultures. Her interests are around consumption practices, markets and the digitalisation of consumption and she is open to proposals reflective of these broader concerns.

Current supervision

  • Bavdaz, Aleksandra
    Technology and Marketing Practice: Performing Global Branding
  • Lu, Yunjie
    An investigation into pre-loved luxury brand consumption: the forming processes of consumers’ purchase intentions
  • McQuillan, Victoria
    Clothing resale: investigating consumer and retailer behaviours.
  • Motajo, Abayomi
    MAKING SENSE OF NEOLIBERAL RESPONSIBILISATION AND SECOND-HAND CLOTHING (SHC) CONSUMPTION IN THE GLOBAL SOUTH
  • Wilson, Lynn
    Closing the loop. Driving a post-consumer clothing circular economy

Completed PhD topics

  • Death, dying and ‘difficult’ marketing: an ethnographic study of marketing at an English hospice

Teaching

Current teaching

  • Digital Marketing Strategy (UG, PGT, MBA)
  • Dissertation co-ordinator (UG Management)

Previously taught

  • Research Methods (junior honours)
  • Introduction to Marketing (UG first year)
  • Retail Marketing (PGT)

Additional information

  • Visiting scholar at Lund University
  • External examiner Glasgow Caledonian University 2019/2023
  • External examiner University of Dundee 2020/2024
  • Fellow of Higher Education Academy