Dr Katherine Duffy
- Lecturer (Management)
Dr Kat Duffy is a Lecturer in Marketing at the Adam Smith Business School. She holds a PhD in Marketing from the University of Strathclyde, along with an MSc in Marketing (Distinction) from the University of Strathclyde and an MA (Hons.) English Literature from the University of Glasgow.
Previously, she was a Lecturer in Marketing at the University of Essex (2013-2015) and her academic interests are complimented by her practical marketing experience (including roles at 5pm.co.uk and The Marketing Society Scotland). Her current research interests include socio-cultural dimensions of value, considerations of alternative marketscapes and the turn to visual platforms in digital marketing.
Work in progress
Kat is a member of the Marketing research cluster.
Areas of expertise:
- Consumption, markets and society
- Consumer culture theory
- Digital culture and social media marketing
- Interpretive research methods
- £5000 Academy of Marketing Research Funding - awarded July 2017
- £1000 Seedcorn Funding - awarded 2017
- £1491 John Robertson Bequest - awarded 2017
Kat is interested in supervising doctoral research that explores social and cultural theory inspired considerations of marketing – specifically looking at consumer culture, market shaping and digital perspectives. She is interested in how consumers negotiate, interact and make sense of marketplace cultures and their place/space(s) within it. Her interests are around consumption practices, markets and digitalisation of consumption and she is open to proposals reflective of these broader concerns.
- Victoria McQuillan (ESRC funded)
- Aleksandra Bavdaz
- Lynn Wilson (ESRC funded 1+3)
- Fran Hyde (Essex Business School)
- Digital Marketing Strategy
- UG MGT Research Methods
Kat is also the Undergraduate Management Dissertation Convenor.
Fellow of Higher Education Academy
PG. Cert in Higher Education Practice (awarded December 2015)
Reviewer and editorial duties
- Ad hoc reviewer Marketing Theory
- Ad hoc reviewer Journal of Marketing Management
- Ad hoc reviewer British Journal of Sociology