Dr Anna Morgan-Thomas

  • Senior Lecturer (Management)

telephone: 01413302548
email: Anna.Morgan-Thomas@glasgow.ac.uk

Biography

Dr Anna J Morgan-Thomas is a Senior Lecturer in Marketing at the Adam Smith Business School. Previously, she was Lecturer in Marketing in the University of Glasgow Business School (2003-2012), and an ESRC Research Fellow and PhD student at Warwick Business School (1999-2003).

Anna is a business practitioner turned academic with first-hand expertise in international marketing and management. For example, she worked:

  • as senior analyst at the Global Research and Development at Millward Brown, the UK’s 4th largest marketing research agency,
  • in export development in UK high-tech SMEs.

These experiences helped focus her research agenda on the digitization and global development of the smaller firm.


Research interests

Anna is a member of the International Business and Enterprise research cluster.

Areas of expertise:

  • Internet Marketing
  • International marketing 
  • Digital Entrepreneurship 
  • Quantitative Methods 
  • Marketing Research

Positioned at the interface between international marketing and information systems research, Anna's research focuses on the digital transformation of the marketing function.

Anna is interested in the challenges and outcomes of the processes of digitization, that is, the ongoing saturation of organisational processes with information and transformation of organisation functions and routines, specifically international marketing, into virtual processes.

Focusing on the smaller firms operating in global niches, my research examines how productivity and competitiveness may be fostered through the take up and use of digital technologies.

Anna's research also tracks global opportunities in the digital business, which concern value creation through exploitation of possibilities emerging from digitally-enabled deterritorialisation and dematerlialisation of international marketing.

Current research projects

  • Case studies concerning the digitisation of branding practices in which she drew on Schatzki’s theory of practice and the concept of technological affordance from sociomateriality perspective.
  • Building on Latour and Actor Network Theory to explore online communication practices and business models of organisations involved in global online trade in human tissue.
  • E-word of mouth, online brand and anti-brand communities in cooperation with Cleopatra Veloutsou.

Grants

  • Morgan-Thomas, A. (2000-2003). “The effects of information and communication technologies on the international behaviour and performance of UK firms”, Funding Source: ESRC, research fellowship. £88,000. 
  • Patton, R., Morgan-Thomas, A. and Stewart S. (2006) “Export Development”, Funding Source: Knowledge Transfer Partnership. £103,228.

Supervision

PhD supervision areas

Anna is interested in supervising PhD researchers in digital entrepreneurship and digital innovation in marketing. She is looking for quantitative or qualitative projects that address the issue of how we may transform marketing and foster competitiveness through the take up and use of digital technologies. The projects may explore new business models in digital economy. They may also address question how value is created and captured in new business models and how consumers and other stakeholders co-evolve business models in the digital economy.

Current PhD students

Xiaonan Yang

Co-supervisor: Professor Trevor Buck

Yang Zhao

Co-supervisor: Professor Trevor Buck

Karl Warner

Thesis title: A Cross-national study of innovation based international new ventures: A Dynamic Capabilities Perspective.
Co-supervisor: Prof. Marian Jones

Oleksandra Pasternak

Co-supervisor:  Dr Cleopatra Veloutsou

Agostinho Abrunhosa

Co-supervisor: Dr Ignacio J Canales

 


Teaching

Courses taught

 

  • International business environment, MSc 
  • Globalization for SMEs, MSc
  • International marketing, MSc
  • Global online entrepreneurship, MSc
  • Strategic marketing and management, MBA and undergraduate
  • Principles of marketing, level 1 & 2, Undergraduate, MBA, MSc, CBA
  • Marketing analysis, undergraduate
  • Research methods, undergraduate, MSc, PhD
  • Marketing research, undergraduate, MSc
  • E-marketing, undergraduate, MSc

 


Additional information

Qualifications

  • PhD in Business, Warwick Business School, University of Warwick, UK
  • MSc in International Business, Poznan University of Economics, Poland
  • BSc in Management and Economics, Poznan University of Economics, Poland

Publications

List by: Type | Date

Jump to: 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2004 | 2003
Number of items: 61.

2019

Morgan-Thomas, A. and Dudau, A. (2019) Of possums, hogs and horses: capturing duality of student engagement in eLearning. Academy of Management Learning and Education, (doi:10.5465/amle.2018.0029) (Early Online Publication)

Morgan-Thomas, A., Abrunhosa, A. and Canales, J. I. (2019) Material conflict: MOOCs and institutional logics 
in business education. In: de Vaujany, F.-X., Adrot, A., Boxenbaum, E. and Leca, B. (eds.) Materiality in Institutions: Spaces, Embodiment and Technology in Management and Organization. Series: Technology, work and globalization. Palgrave Macmillan. ISBN 9783319974712 (In Press)

Reuber, A. R. and Morgan-Thomas, A. (2019) Communicating moral legitimacy in controversial industries: the trade in human tissue. Journal of Business Ethics, 154(1), pp. 49-63. (doi:10.1007/s10551-017-3480-z)

2018

Osuna Ramirez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2018) I hate what you love: Brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, (Accepted for Publication)

Okay-Somerville, B. , Dudau, A., Favotto, A., Du, M., McMaster, R. and Morgan-Thomas, A. (2018) Adam Smith Cared and We Should Too: Our Duty of Care for Student Wellbeing and Resilience. Academy of Management, Teaching and Learning Conference, Chicago, IL, USA, 10-14 Aug 2018.

Morgan-Thomas, A. (2018) Artifacts, Aestetics, and Sensory Experiences in Learning. 8th Organizations, Artifacts and Practices Workshop (OAP2018), Amsterdam, The Netherlands, 20-22 Jun 2018. (Unpublished)

Osuna Ramirez, S.A., Veloutsou, C. and Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)

Zhao, Y. and Morgan-Thomas, A. (2018) Competition at the Digital Frontier: Algorithmic Innovation, Value-Creation and Digital Venture Performance. AOM Specialized Conference: Big Data and Managing in Digital Economy, Surrey, UK, 18-20 Apr 2018. (Unpublished)

Morgan-Thomas, A. and Dudau, A. (2018) Resilience as Entanglement of Action and Matter. LAEMOS Conference 2018, Buenos Aires, Argentina, 22-24 Mar 2018. (Unpublished)

Mitev, N., Morgan-Thomas, A., Lorino, P., De Vaujany, F.-X. and Nama, Y. (Eds.) (2018) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. Series: Technology, work and globalization. Palgrave Macmillan: Cham. ISBN 9783319661001

2017

Osuna Ramírez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3(3), pp. 305-332. (doi:10.30958/ajbe.3.3.5)

Morgan-Thomas, A. (2017) Silent Tyranny of Code? Performativity, Encoding and Branding Work. 7th Organizations, Artefacts and Practices (OAP) International Workshop, Singapore, 17-18 Jun 2017. (Unpublished)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2017) Explaining Anti-brand Community Participation. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26(4), pp. 415-428. (doi:10.1108/JPBM-04-2016-1150)

2016

Morgan-Thomas, A. (2016) Rethinking technology in the SME context: Affordances, practices and ICTs. International Small Business Journal, 34(8), pp. 1122-1136. (doi:10.1177/0266242615613839)

Morgan-Thomas, A., Abrunhosa, A. and Canales, J. I. (2016) Digital Materialities and Incompatible Institutional Logics. 6th Organizations, Artifacts & Practices (OAP) Workshop, Lisbon, Portugal, 22-24 Jun 2016. (Unpublished)

Morgan-Thomas, A. (2016) Of Horses, Possums and Hogs: SPOCS and Engagement in Doctoral Training in Research Methods. Learning, Teaching & Student Experience 2016, 5th annual conference, Birmingham, 26-27 April 2016. (Unpublished)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2016) Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32(5-6), pp. 399-426. (doi:10.1080/0267257X.2015.1130738)

Li, C., Morgan-Thomas, A. and Tang, Y. K. (2016) A Systematic Review of Literature: The Link Between CRM and Firm Performance. British Academy of Management Conference 2016, Newcastle, UK, 06-08 Sep 2016.

Zhao, Y., Morgan-Thomas, A., Von Delft, S. and Buck, T. (2016) Survival Through Digital Innovation: How Digitization Accelerates Business Model Evolution. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

Zhao, Y., Von Delft, S., Morgan-Thomas, A. and Buck, T. (2016) Competitive Dynamics in Business Model Evolution: An Analysis of the Chinese Online Group Buying Industry. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

2015

Morgan-Thomas, A. (2015) Residual Humanism: Schatzki, Digital Objects and Organizational Practice. 5th Organisations, Artifacts and Practices Conference, Sydney, Australia, 07-08 Dec 2015. (Unpublished)

Morgan-Thomas, A. (2015) Unfolding practices with unfolding objects: standardization work in global branding. In: 4th Organizations, Artifacts and Practices (OAP) Workshop, Rome, Italy, 26-27 June 2014, pp. 174-177.

Zhao, Y., Buck, T. and Morgan-Thomas, A. (2015) Change or Die: Business Model Innovation and Firm Performance Case Studies of Chinese Online Group Buying Firms. EURAM'15, Warsaw, Poland, 17-20 Jun 2015.

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer Engagement in an Online Brand Community: Development and Validation of a Scale. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer engagement in online brand communities: a social media perspective. Journal of Product and Brand Management, 24(1), pp. 28-42. (doi:10.1108/JPBM-06-2014-0635)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

Zhao, Y., Buck, T. and Morgan-Thomas, A. (2015) Business Models, Imitations and the Performance of Entrepreneurial Firms. In: Strategic Management Society 35th Annual International Conference, Denver, CO, USA, 3-6 Oct 2015,

2014

Reuber, B., Fischer, E. and Morgan-Thomas, A. (2014) Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship. In: Fernhaber, S. A. and Prashantham, S. (eds.) The Routledge Companion to International Entrepreneurship. Series: Routledge companions in business, management and accounting. Routledge: New York, NY. ISBN 9780415829199

Massa, N., Jones, M. and Morgan-Thomas, A. (2014) Internationalisation of traditional family businesses: an absorptive capacity approach. In: ICSB 2014, Dublin, 11-14 Jun 2014,

Morgan-Thomas, A. (2014) Harnessing Generativity of Digital Objects Through Process Innovation. The 59th Annual Conference of the International Council for Small Business (ICSB 2014), Dublin Ireland, 11-14 Jun 2014. (Unpublished)

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, Hertfordshire, UK, 9-11 Apr 2014,

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 63-78. ISBN 9786185065584

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

Reuber, B. and Morgan-Thomas, A. (2014) Communicating moral legitimacy through socio-material practices. In: 3rd Interdisciplinary Market Studies Workshop (IMSW 2014), Provence, France, 5-6 Jun 2014,

2013

Morgan-Thomas, A. and Veloutsou, C. (2013) Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), pp. 21-27. (doi:10.1016/j.jbusres.2011.07.019)

2012

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2012) Brand communities and anti-brand communities: similarities, differences and implications for practitioners. Atiner Conference Paper Series, BUS2012-0337.

Pate, J., Morgan-Thomas, A. and Beaumont, P. (2012) Trust restoration: an examination of senior managers' attempts to re-build employee trust. Human Resource Management Journal, 22(2), pp. 148-164. (doi:10.1111/j.1748-8583.2012.00194.x)

2011

Morgan-Thomas, A., Childlow, A. and Ghauri, P. (2011) Common method variance in IB research: truth or urban legend? In: 38th AIB-UKI (UK and Ireland Chapter) Conference, Edinburgh, UK, 14-16 Apr 2011,

2010

Bernardino, L., Jones, M.V. and Morgan-Thomas, A. (2010) Resources and performance in global markets: the case of high technology SMEs in Portugal. In: Dimitratos, P. and Jones, M.V. (eds.) Resources, Efficiency and Globalization. Series: The Academy of International Business. Palgrave: Houndmills, pp. 249-267. ISBN 9780230236530

Johnston, S.P., Jones, M.V., Morgan-Thomas, A. and Vlachos, G. (2010) Sampling frames for cross national survey research in international entrepreneurship. In: Nummela, N. (ed.) International Growth Of Small And Medium Enterprises. Series: Routledge studies in international business and the world economy (49). Routledge: New York, pp. 191-209. ISBN 9780415872706

Morgan-Thomas, A., Childlow, A. and Ghauri, P. (2010) Survey research and response rates in international business studies. In: Academy of International Business conference, Dublin, April 8-10,

Morgan-Thomas, A. and Paton, R. (2010) Online globalization: global online performance and service orientation. In: Lee, I. (ed.) The Encyclopedia of E-Business Development and Management in the Global Economy. Business Science Reference: Hershey, PA, USA. ISBN 9781615206117

Veloutsou, C. and Morgan-Thomas, A. (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

2009

Childlow, A., Morgan-Thomas, A. and Ghauri, P. (2009) Putting Dillman’s Survey Multiple Contacts to Test for International Business Research Data Collection Procedure Equivalence. In: European International Business Academy Conference, Valencia, (Unpublished)

Morgan-Thomas, A. (2009) Online activities and export performance of the smaller firm: a capability perspective. European Journal of International Management, 3(3), pp. 266-285. (doi:10.1504/EJIM.2009.026992)

Morgan-Thomas, A. (2009) The development of e-commerce and the international growth of established SMEs: a capability perspective. In: Jones, M.V., Dimitratos, P., Fletcher, M. and Young, S. (eds.) Internationalization, Entrepreneurship and the Smaller Firm: Evidence From Around the World. Edward Elgar Publishing: Cheltenham, UK. ISBN 9781847208309

Morgan-Thomas, A. and Jones, M. (2009) Post-entry internationalization dynamics: differences between SMEs in the development speed of their international sales. International Small Business Journal, 27(1), pp. 71-97. (doi:10.1177/0266242608098347)

Morgan-Thomas, A., Jones, M.V. and Ji, J. (2009) Global online entrepreneurship: the review of empirical literature. In: Larimo, J. and Vissak, T. (eds.) Research on Knowledge, Innovation and Internationalization. Emerald: Bingley, UK, pp. 69-88. ISBN 9781848559561

2008

Morgan-Thomas, A., Jones, M. and Ji, J. (2008) Global online entrepreneurship: what do we know after over a decade (1997-2008) of scientific enquiry? In: 34th European International Business Academy (EIBA) Conference: 'International Business and the Catching-Up Economies: Challenges and Opportunities', Tallinn, Estonia, 11-13 Dec 2008,

2007

Morgan-Thomas, A. (2007) Online capabilities and export performance of the smaller firm. In: 34th AIB-UKI (UK and Ireland Chapter) Conference, London, UK, 13-14 Apr 2007,

2004

Morgan-Thomas, A. (2004) The use of e-commerce in passive internationalization. In: 31st AIB-UKI (UK and Ireland Chapter) Conference, Derry, UK, 23-24 Apr 2004,

Morgan-Thomas, A. and Bridgewater, S. (2004) Internet and exporting: determinants of success in virtual export channels. International Marketing Review, 21(4/5), pp. 393-408. (doi:10.1108/02651330410547108)

Morgan-Thomas, A. and Bridgewater, S. (2004) Winners and losers of the internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave Macmillan: Basingstoke, UK, pp. 3-20. ISBN 9781403932280

Morgan-Thomas, A. and Bridgewater, S. (2004) The winners and losers of the Internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) The Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave MacMillan, pp. 3-20. ISBN 140393228X

2003

Hartley, J. and Morgan-Thomas, A. (2003) The development of the Political Leadership Questionnaire: conceptual framework and measurement properties. In: 'Studying Leadership': Future Agendas. The Fourth International Annual Conference on Leadership Research, Lancaster, UK, 15-16 Dec 2003,

Morgan-Thomas, A. (2003) Knowledge perspectives of international e-commerce. In: 29th European International Business Academy (EIBA) Annual Conference, Copenhagen, Denmark, 11-13 Dec 2003,

Morgan-Thomas, A. and Bridgewater, S. (2003) The internet strategies and export performance of small high- and low-tech exporters. In: British Academy of Management (BAM) 2003, Harrogate, UK, 15-17 Sep 2003,

Morgan-Thomas, A. and Bridgewater, S. (2003) The winners and losers of the Internet game: a study of British exporters. In: 30th AIB-UKI (UK and Ireland Chapter) Conference, Leicester, UK, 11-12 Apr 2003,

This list was generated on Tue May 21 14:57:29 2019 BST.
Number of items: 61.

Articles

Morgan-Thomas, A. and Dudau, A. (2019) Of possums, hogs and horses: capturing duality of student engagement in eLearning. Academy of Management Learning and Education, (doi:10.5465/amle.2018.0029) (Early Online Publication)

Reuber, A. R. and Morgan-Thomas, A. (2019) Communicating moral legitimacy in controversial industries: the trade in human tissue. Journal of Business Ethics, 154(1), pp. 49-63. (doi:10.1007/s10551-017-3480-z)

Osuna Ramirez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2018) I hate what you love: Brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, (Accepted for Publication)

Osuna Ramírez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3(3), pp. 305-332. (doi:10.30958/ajbe.3.3.5)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26(4), pp. 415-428. (doi:10.1108/JPBM-04-2016-1150)

Morgan-Thomas, A. (2016) Rethinking technology in the SME context: Affordances, practices and ICTs. International Small Business Journal, 34(8), pp. 1122-1136. (doi:10.1177/0266242615613839)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2016) Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32(5-6), pp. 399-426. (doi:10.1080/0267257X.2015.1130738)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer engagement in online brand communities: a social media perspective. Journal of Product and Brand Management, 24(1), pp. 28-42. (doi:10.1108/JPBM-06-2014-0635)

Morgan-Thomas, A. and Veloutsou, C. (2013) Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), pp. 21-27. (doi:10.1016/j.jbusres.2011.07.019)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2012) Brand communities and anti-brand communities: similarities, differences and implications for practitioners. Atiner Conference Paper Series, BUS2012-0337.

Pate, J., Morgan-Thomas, A. and Beaumont, P. (2012) Trust restoration: an examination of senior managers' attempts to re-build employee trust. Human Resource Management Journal, 22(2), pp. 148-164. (doi:10.1111/j.1748-8583.2012.00194.x)

Morgan-Thomas, A. (2009) Online activities and export performance of the smaller firm: a capability perspective. European Journal of International Management, 3(3), pp. 266-285. (doi:10.1504/EJIM.2009.026992)

Morgan-Thomas, A. and Jones, M. (2009) Post-entry internationalization dynamics: differences between SMEs in the development speed of their international sales. International Small Business Journal, 27(1), pp. 71-97. (doi:10.1177/0266242608098347)

Morgan-Thomas, A. and Bridgewater, S. (2004) Internet and exporting: determinants of success in virtual export channels. International Marketing Review, 21(4/5), pp. 393-408. (doi:10.1108/02651330410547108)

Book Sections

Morgan-Thomas, A., Abrunhosa, A. and Canales, J. I. (2019) Material conflict: MOOCs and institutional logics 
in business education. In: de Vaujany, F.-X., Adrot, A., Boxenbaum, E. and Leca, B. (eds.) Materiality in Institutions: Spaces, Embodiment and Technology in Management and Organization. Series: Technology, work and globalization. Palgrave Macmillan. ISBN 9783319974712 (In Press)

Reuber, B., Fischer, E. and Morgan-Thomas, A. (2014) Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship. In: Fernhaber, S. A. and Prashantham, S. (eds.) The Routledge Companion to International Entrepreneurship. Series: Routledge companions in business, management and accounting. Routledge: New York, NY. ISBN 9780415829199

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 63-78. ISBN 9786185065584

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

Bernardino, L., Jones, M.V. and Morgan-Thomas, A. (2010) Resources and performance in global markets: the case of high technology SMEs in Portugal. In: Dimitratos, P. and Jones, M.V. (eds.) Resources, Efficiency and Globalization. Series: The Academy of International Business. Palgrave: Houndmills, pp. 249-267. ISBN 9780230236530

Johnston, S.P., Jones, M.V., Morgan-Thomas, A. and Vlachos, G. (2010) Sampling frames for cross national survey research in international entrepreneurship. In: Nummela, N. (ed.) International Growth Of Small And Medium Enterprises. Series: Routledge studies in international business and the world economy (49). Routledge: New York, pp. 191-209. ISBN 9780415872706

Morgan-Thomas, A. and Paton, R. (2010) Online globalization: global online performance and service orientation. In: Lee, I. (ed.) The Encyclopedia of E-Business Development and Management in the Global Economy. Business Science Reference: Hershey, PA, USA. ISBN 9781615206117

Morgan-Thomas, A. (2009) The development of e-commerce and the international growth of established SMEs: a capability perspective. In: Jones, M.V., Dimitratos, P., Fletcher, M. and Young, S. (eds.) Internationalization, Entrepreneurship and the Smaller Firm: Evidence From Around the World. Edward Elgar Publishing: Cheltenham, UK. ISBN 9781847208309

Morgan-Thomas, A., Jones, M.V. and Ji, J. (2009) Global online entrepreneurship: the review of empirical literature. In: Larimo, J. and Vissak, T. (eds.) Research on Knowledge, Innovation and Internationalization. Emerald: Bingley, UK, pp. 69-88. ISBN 9781848559561

Morgan-Thomas, A. and Bridgewater, S. (2004) Winners and losers of the internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave Macmillan: Basingstoke, UK, pp. 3-20. ISBN 9781403932280

Morgan-Thomas, A. and Bridgewater, S. (2004) The winners and losers of the Internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) The Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave MacMillan, pp. 3-20. ISBN 140393228X

Edited Books

Mitev, N., Morgan-Thomas, A., Lorino, P., De Vaujany, F.-X. and Nama, Y. (Eds.) (2018) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. Series: Technology, work and globalization. Palgrave Macmillan: Cham. ISBN 9783319661001

Conference or Workshop Item

Okay-Somerville, B. , Dudau, A., Favotto, A., Du, M., McMaster, R. and Morgan-Thomas, A. (2018) Adam Smith Cared and We Should Too: Our Duty of Care for Student Wellbeing and Resilience. Academy of Management, Teaching and Learning Conference, Chicago, IL, USA, 10-14 Aug 2018.

Morgan-Thomas, A. (2018) Artifacts, Aestetics, and Sensory Experiences in Learning. 8th Organizations, Artifacts and Practices Workshop (OAP2018), Amsterdam, The Netherlands, 20-22 Jun 2018. (Unpublished)

Osuna Ramirez, S.A., Veloutsou, C. and Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)

Zhao, Y. and Morgan-Thomas, A. (2018) Competition at the Digital Frontier: Algorithmic Innovation, Value-Creation and Digital Venture Performance. AOM Specialized Conference: Big Data and Managing in Digital Economy, Surrey, UK, 18-20 Apr 2018. (Unpublished)

Morgan-Thomas, A. and Dudau, A. (2018) Resilience as Entanglement of Action and Matter. LAEMOS Conference 2018, Buenos Aires, Argentina, 22-24 Mar 2018. (Unpublished)

Morgan-Thomas, A. (2017) Silent Tyranny of Code? Performativity, Encoding and Branding Work. 7th Organizations, Artefacts and Practices (OAP) International Workshop, Singapore, 17-18 Jun 2017. (Unpublished)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2017) Explaining Anti-brand Community Participation. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Morgan-Thomas, A., Abrunhosa, A. and Canales, J. I. (2016) Digital Materialities and Incompatible Institutional Logics. 6th Organizations, Artifacts & Practices (OAP) Workshop, Lisbon, Portugal, 22-24 Jun 2016. (Unpublished)

Morgan-Thomas, A. (2016) Of Horses, Possums and Hogs: SPOCS and Engagement in Doctoral Training in Research Methods. Learning, Teaching & Student Experience 2016, 5th annual conference, Birmingham, 26-27 April 2016. (Unpublished)

Li, C., Morgan-Thomas, A. and Tang, Y. K. (2016) A Systematic Review of Literature: The Link Between CRM and Firm Performance. British Academy of Management Conference 2016, Newcastle, UK, 06-08 Sep 2016.

Morgan-Thomas, A. (2015) Residual Humanism: Schatzki, Digital Objects and Organizational Practice. 5th Organisations, Artifacts and Practices Conference, Sydney, Australia, 07-08 Dec 2015. (Unpublished)

Zhao, Y., Buck, T. and Morgan-Thomas, A. (2015) Change or Die: Business Model Innovation and Firm Performance Case Studies of Chinese Online Group Buying Firms. EURAM'15, Warsaw, Poland, 17-20 Jun 2015.

Morgan-Thomas, A. (2014) Harnessing Generativity of Digital Objects Through Process Innovation. The 59th Annual Conference of the International Council for Small Business (ICSB 2014), Dublin Ireland, 11-14 Jun 2014. (Unpublished)

Conference Proceedings

Zhao, Y., Morgan-Thomas, A., Von Delft, S. and Buck, T. (2016) Survival Through Digital Innovation: How Digitization Accelerates Business Model Evolution. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

Zhao, Y., Von Delft, S., Morgan-Thomas, A. and Buck, T. (2016) Competitive Dynamics in Business Model Evolution: An Analysis of the Chinese Online Group Buying Industry. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

Morgan-Thomas, A. (2015) Unfolding practices with unfolding objects: standardization work in global branding. In: 4th Organizations, Artifacts and Practices (OAP) Workshop, Rome, Italy, 26-27 June 2014, pp. 174-177.

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer Engagement in an Online Brand Community: Development and Validation of a Scale. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

Zhao, Y., Buck, T. and Morgan-Thomas, A. (2015) Business Models, Imitations and the Performance of Entrepreneurial Firms. In: Strategic Management Society 35th Annual International Conference, Denver, CO, USA, 3-6 Oct 2015,

Massa, N., Jones, M. and Morgan-Thomas, A. (2014) Internationalisation of traditional family businesses: an absorptive capacity approach. In: ICSB 2014, Dublin, 11-14 Jun 2014,

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, Hertfordshire, UK, 9-11 Apr 2014,

Reuber, B. and Morgan-Thomas, A. (2014) Communicating moral legitimacy through socio-material practices. In: 3rd Interdisciplinary Market Studies Workshop (IMSW 2014), Provence, France, 5-6 Jun 2014,

Morgan-Thomas, A., Childlow, A. and Ghauri, P. (2011) Common method variance in IB research: truth or urban legend? In: 38th AIB-UKI (UK and Ireland Chapter) Conference, Edinburgh, UK, 14-16 Apr 2011,

Morgan-Thomas, A., Childlow, A. and Ghauri, P. (2010) Survey research and response rates in international business studies. In: Academy of International Business conference, Dublin, April 8-10,

Veloutsou, C. and Morgan-Thomas, A. (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

Childlow, A., Morgan-Thomas, A. and Ghauri, P. (2009) Putting Dillman’s Survey Multiple Contacts to Test for International Business Research Data Collection Procedure Equivalence. In: European International Business Academy Conference, Valencia, (Unpublished)

Morgan-Thomas, A., Jones, M. and Ji, J. (2008) Global online entrepreneurship: what do we know after over a decade (1997-2008) of scientific enquiry? In: 34th European International Business Academy (EIBA) Conference: 'International Business and the Catching-Up Economies: Challenges and Opportunities', Tallinn, Estonia, 11-13 Dec 2008,

Morgan-Thomas, A. (2007) Online capabilities and export performance of the smaller firm. In: 34th AIB-UKI (UK and Ireland Chapter) Conference, London, UK, 13-14 Apr 2007,

Morgan-Thomas, A. (2004) The use of e-commerce in passive internationalization. In: 31st AIB-UKI (UK and Ireland Chapter) Conference, Derry, UK, 23-24 Apr 2004,

Hartley, J. and Morgan-Thomas, A. (2003) The development of the Political Leadership Questionnaire: conceptual framework and measurement properties. In: 'Studying Leadership': Future Agendas. The Fourth International Annual Conference on Leadership Research, Lancaster, UK, 15-16 Dec 2003,

Morgan-Thomas, A. (2003) Knowledge perspectives of international e-commerce. In: 29th European International Business Academy (EIBA) Annual Conference, Copenhagen, Denmark, 11-13 Dec 2003,

Morgan-Thomas, A. and Bridgewater, S. (2003) The internet strategies and export performance of small high- and low-tech exporters. In: British Academy of Management (BAM) 2003, Harrogate, UK, 15-17 Sep 2003,

Morgan-Thomas, A. and Bridgewater, S. (2003) The winners and losers of the Internet game: a study of British exporters. In: 30th AIB-UKI (UK and Ireland Chapter) Conference, Leicester, UK, 11-12 Apr 2003,

This list was generated on Tue May 21 14:57:29 2019 BST.