Professor Anna Morgan-Thomas

  • Professor of Digital Management and Innovation (Management)

telephone: 01413302548
email: Anna.Morgan-Thomas@glasgow.ac.uk

R408E Level 4, Management, Gilbert Scott Building, Glasgow G12 8QQ

Import to contacts

ORCID iDhttps://orcid.org/0000-0002-2228-6463

Biography

Dr Anna J Morgan-Thomas is the Director of Postgraduate Research at Adam Smith Business School. Previously, she worked as Associate Director of Scottish Graduate School of Social Science at the University of Edinburgh, the UK’s largest ESRC Doctoral Training Centre. Prior to joining Glasgow in 2003, she was an ESRC Research Fellow and PhD student at Warwick Business School (1999-2003).

Anna is a business practitioner turned academic with first-hand expertise in marketing and business development. For example, she worked as senior analyst at the Global Research and Development at Millward Brown, the UK’s 4th largest marketing research agency.

Research interests

Anna is a member of the Marketing research cluster.

Current research

  • Sociomateriality and performativity
  • Algorithmic management
  • Innovation in algorithmic systems
  • Online engagement and disengagement.

Research interests 

Areas of expertise

  • Digital transformation of marketing practice
  • Digital innovation
  • Digital entrepreneurship
  • Online brand communities
  • Online engagement
  • Algorithmic management

Research approaches / theoretical interests

  • Socio-technical approaches to organising (work of Latour, Schatzki, Callon, Hayes and Orlikowski)
  • Critical realism in digital transformation (Volgoff, Bygstad and Henfridsson)
  • Generativity in digital innovation and entrepreneurship (Boland, Nambisan, Yoo and Zuboff).

Anna’s research focus is the phenomenon of digital technology in organising. Specifically, her focal concern is the way in which digital technology transforms business practices viewed from either collective or individual perspective. In addressing digital transformation, her research favours a critical socio-technical stance that rejects both the technological determinism and constructivism.

Within the area of digital technology studies, Anna has three enduring concerns:

  1. Theorising the relationship 'between' the social and the technical in organisational practices, specifically marketing practices.
  2. Technology and its relationship with processes of organising (such as digital innovation, digital marketing, digital entrepreneurship, etc).
  3. The implications of digital technology for customer behaviour, attitudes and perceptions (such as consumer engagement, brand relationships or online communities).

Within these areas, Anna is ambidextrous about research designs. Her publications include survey-based quantitative studies as well qualitative methods informed by theories of practice and process philosophy.

Publications

List by: Type | Date

Jump to: 2023 | 2022 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2004 | 2003
Number of items: 83.

2023

Dong, X., Veloutsou, C. and Morgan-Thomas, A. (2023) Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities. In: Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023, (Accepted for Publication)

2022

Sanrı, H., Morgan-Thomas, A. and Smart, A. (2022) Algorithms and Routines: How Algorithms Shape Innovation in Digital Startups. R&D Management Conference 2022, Trento, Italy, 09-13 Jul 2022. (Unpublished)

2020

Morgan-Thomas, A. , Dessart, L. and Veloutsou, C. (2020) Digital ecosystem and consumer engagement: a socio-technical perspective. Journal of Business Research, 121, pp. 713-723. (doi: 10.1016/j.jbusres.2020.03.042)

Zhao, Y., von Delft, S. , Morgan-Thomas, A. and Buck, T. (2020) The evolution of platform business models: exploring competitive battles in the world of platforms. Long Range Planning, 53(4), 101892. (doi: 10.1016/j.lrp.2019.101892)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2020) Brand negativity: a relational perspective on anti-brand community participation. European Journal of Marketing, 54(7), pp. 1761-1785. (doi: 10.1108/EJM-06-2018-0423)

2019

Morgan-Thomas, A. and Dudau, A. (2019) Of possums, hogs and horses: capturing duality of student engagement in eLearning. Academy of Management Learning and Education, 18(4), pp. 564-580. (doi: 10.5465/amle.2018.0029)

Osuna Ramírez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2019) I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, 28(5), pp. 614-632. (doi: 10.1108/JPBM-03-2018-1811)

Morgan-Thomas, A. (2019) Generativity in Algorithmic Systems. 9th Organizations, Artifacts and Practices (OAP) Workshop, São Paulo, Brazil, 24-26 Jul 2019.

Osuna Ramirez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2019) Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract. Academy of Marketing Science Annual Conference, Vancouver, Canada, 25-31 May 2019.

Morgan-Thomas, A. (2019) Innovation in Algorithmic Systems. 14th Organization Studies Workshop on Technology and Organization, Mykonos, Greece, 23-25 May 2019.

Dong, X., Veloutsou, C. and Morgan-Thomas, A. (2019) Negative Consumer Engagement. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

Morgan-Thomas, A. , Abrunhosa, A. and Canales, J. I. (2019) Material conflict: MOOCs and institutional logics in business education. In: de Vaujany, F.-X., Adrot, A., Boxenbaum, E. and Leca, B. (eds.) Materiality in Institutions: Spaces, Embodiment and Technology in Management and Organization. Series: Technology, work and globalization. Palgrave Macmillan: Cham, pp. 255-279. ISBN 9783319974712 (doi: 10.1007/978-3-319-97472-9_9)

Reuber, A. R. and Morgan-Thomas, A. (2019) Communicating moral legitimacy in controversial industries: the trade in human tissue. Journal of Business Ethics, 154(1), pp. 49-63. (doi: 10.1007/s10551-017-3480-z)

2018

Okay-Somerville, B. , Dudau, A. , Favotto, A. , Du, M., McMaster, R. and Morgan-Thomas, A. (2018) Adam Smith Cared and We Should Too: Our Duty of Care for Student Wellbeing and Resilience. Academy of Management, Teaching and Learning Conference, Chicago, IL, USA, 10-14 Aug 2018.

Morgan-Thomas, A. (2018) Artifacts, Aestetics, and Sensory Experiences in Learning. 8th Organizations, Artifacts and Practices Workshop (OAP2018), Amsterdam, The Netherlands, 20-22 Jun 2018. (Unpublished)

Osuna Ramirez, S.A., Veloutsou, C. and Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)

Zhao, Y. and Morgan-Thomas, A. (2018) Competition at the Digital Frontier: Algorithmic Innovation, Value-Creation and Digital Venture Performance. AOM Specialized Conference: Big Data and Managing in Digital Economy, Surrey, UK, 18-20 Apr 2018. (Unpublished)

Morgan-Thomas, A. and Dudau, A. (2018) Resilience as Entanglement of Action and Matter. LAEMOS Conference 2018, Buenos Aires, Argentina, 22-24 Mar 2018. (Unpublished)

Mitev, N., Morgan-Thomas, A., Lorino, P., De Vaujany, F.-X. and Nama, Y. (Eds.) (2018) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. Series: Technology, work and globalization. Palgrave Macmillan: Cham. ISBN 9783319661001

Morgan-Thomas, A. (2018) Libereat: Monetising Big Data Analytics. Project Report. Scottish Funding Council. (Unpublished)

Morgan-Thomas, A. (2018) Schatzki and techno-organizational practice. In: Mitev, N., Morgan-Thomas, A., Lorino, P., de Vaujany, F.-X. and Nama, Y. (eds.) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. Series: Technology, work and globalization. Palgrave Macmillan: Cham, Switzerland, pp. 307-324. ISBN 9783319661001 (doi: 10.1007/978-3-319-66101-8_12)

2017

Osuna Ramírez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3(3), pp. 305-332. (doi: 10.30958/ajbe.3.3.5)

Morgan-Thomas, A. (2017) Silent Tyranny of Code? Performativity, Encoding and Branding Work. 7th Organizations, Artefacts and Practices (OAP) International Workshop, Singapore, 17-18 Jun 2017. (Unpublished)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2017) Explaining Anti-brand Community Participation. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26(4), pp. 415-428. (doi: 10.1108/JPBM-04-2016-1150)

2016

Morgan-Thomas, A. (2016) Rethinking technology in the SME context: Affordances, practices and ICTs. International Small Business Journal, 34(8), pp. 1122-1136. (doi: 10.1177/0266242615613839)

Morgan-Thomas, A. , Abrunhosa, A. and Canales, J. I. (2016) Digital Materialities and Incompatible Institutional Logics. 6th Organizations, Artifacts & Practices (OAP) Workshop, Lisbon, Portugal, 22-24 Jun 2016. (Unpublished)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2016) Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32(5-6), pp. 399-426. (doi: 10.1080/0267257X.2015.1130738)

Li, C., Morgan-Thomas, A. and Tang, Y. K. (2016) A Systematic Review of Literature: The Link Between CRM and Firm Performance. British Academy of Management Conference 2016, Newcastle, UK, 06-08 Sep 2016.

Zhao, Y., Morgan-Thomas, A. , Von Delft, S. and Buck, T. (2016) Survival Through Digital Innovation: How Digitization Accelerates Business Model Evolution. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

Zhao, Y., Von Delft, S. , Morgan-Thomas, A. and Buck, T. (2016) Competitive Dynamics in Business Model Evolution: An Analysis of the Chinese Online Group Buying Industry. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

2015

Morgan-Thomas, A. (2015) Residual Humanism: Schatzki, Digital Objects and Organizational Practice. 5th Organisations, Artifacts and Practices Conference, Sydney, Australia, 07-08 Dec 2015. (Unpublished)

Morgan-Thomas, A. (2015) Unfolding practices with unfolding objects: standardization work in global branding. In: 4th Organizations, Artifacts and Practices (OAP) Workshop, Rome, Italy, 26-27 June 2014, pp. 174-177.

Zhao, Y., Buck, T. and Morgan-Thomas, A. (2015) Change or Die: Business Model Innovation and Firm Performance Case Studies of Chinese Online Group Buying Firms. EURAM'15, Warsaw, Poland, 17-20 Jun 2015.

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer Engagement in an Online Brand Community: Development and Validation of a Scale. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer engagement in online brand communities: a social media perspective. Journal of Product and Brand Management, 24(1), pp. 28-42. (doi: 10.1108/JPBM-06-2014-0635)

Morgan-Thomas, A. (2015) Business model innovation in regional tourism: digital tourism platform. Project Report. Scottish Funding Council. (Unpublished)

Morgan-Thomas, A. (2015) Innovation in renewable energy: researching global market opportunities. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2015) Market assessment and strategy development for Virtual Abattoir. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2015) Routes to market in mobile applications contexts. Project Report. Scottish Enterprise. (Unpublished)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

Zhao, Y., Buck, T. and Morgan-Thomas, A. (2015) Business Models, Imitations and the Performance of Entrepreneurial Firms. In: Strategic Management Society 35th Annual International Conference, Denver, CO, USA, 3-6 Oct 2015,

2014

Reuber, B., Fischer, E. and Morgan-Thomas, A. (2014) Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship. In: Fernhaber, S. A. and Prashantham, S. (eds.) The Routledge Companion to International Entrepreneurship. Series: Routledge companions in business, management and accounting. Routledge: New York, NY. ISBN 9780415829199

Massa, N., Jones, M. and Morgan-Thomas, A. (2014) Internationalisation of traditional family businesses: an absorptive capacity approach. In: ICSB 2014, Dublin, 11-14 Jun 2014,

Morgan-Thomas, A. (2014) Harnessing Generativity of Digital Objects Through Process Innovation. The 59th Annual Conference of the International Council for Small Business (ICSB 2014), Dublin Ireland, 11-14 Jun 2014. (Unpublished)

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, Hertfordshire, UK, 9-11 Apr 2014,

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 63-78. ISBN 9786185065584

Morgan-Thomas, A. (2014) The effectiveness of flexible advertising systems. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2014) Ubiquitous digitization and risk management models. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2014) Utellme: Ubiquitous digitization and value creation. Project Report. Scottish Enterprise. (Unpublished)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

Reuber, B. and Morgan-Thomas, A. (2014) Communicating moral legitimacy through socio-material practices. In: 3rd Interdisciplinary Market Studies Workshop (IMSW 2014), Provence, France, 5-6 Jun 2014,

2013

Morgan-Thomas, A. and Veloutsou, C. (2013) Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), pp. 21-27. (doi: 10.1016/j.jbusres.2011.07.019)

Morgan-Thomas, A. (2013) Base: new business models in digital economy. Project Report. Scottish Enterprise. (Unpublished)

2012

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2012) Brand communities and anti-brand communities: similarities, differences and implications for practitioners. Atiner Conference Paper Series, BUS2012-0337.

Morgan-Thomas, A. and D'Angelo, A. (2012) Bio-tech start-ups and demand-side strategy. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. and Reuber, B. (2012) Online internationalization. Project Report. Adam Smith Research Foundation. (Unpublished)

Pate, J., Morgan-Thomas, A. and Beaumont, P. (2012) Trust restoration: an examination of senior managers' attempts to re-build employee trust. Human Resource Management Journal, 22(2), pp. 148-164. (doi: 10.1111/j.1748-8583.2012.00194.x)

2011

Morgan-Thomas, A. , Childlow, A. and Ghauri, P. (2011) Common method variance in IB research: truth or urban legend? In: 38th AIB-UKI (UK and Ireland Chapter) Conference, Edinburgh, UK, 14-16 Apr 2011,

2010

Bernardino, L., Jones, M.V. and Morgan-Thomas, A. (2010) Resources and performance in global markets: the case of high technology SMEs in Portugal. In: Dimitratos, P. and Jones, M.V. (eds.) Resources, Efficiency and Globalization. Series: The Academy of International Business. Palgrave: Houndmills, pp. 249-267. ISBN 9780230236530

Johnston, S.P., Jones, M.V., Morgan-Thomas, A. and Vlachos, G. (2010) Sampling frames for cross national survey research in international entrepreneurship. In: Nummela, N. (ed.) International Growth Of Small And Medium Enterprises. Series: Routledge studies in international business and the world economy (49). Routledge: New York, pp. 191-209. ISBN 9780415872706

Morgan-Thomas, A. , Childlow, A. and Ghauri, P. (2010) Survey research and response rates in international business studies. In: Academy of International Business conference, Dublin, April 8-10,

Morgan-Thomas, A. and Paton, R. (2010) Online globalization: global online performance and service orientation. In: Lee, I. (ed.) The Encyclopedia of E-Business Development and Management in the Global Economy. Business Science Reference: Hershey, PA, USA. ISBN 9781615206117

Veloutsou, C. and Morgan-Thomas, A. (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

2009

Childlow, A., Morgan-Thomas, A. and Ghauri, P. (2009) Putting Dillman’s Survey Multiple Contacts to Test for International Business Research Data Collection Procedure Equivalence. In: European International Business Academy Conference, Valencia, (Unpublished)

Morgan-Thomas, A. (2009) Online activities and export performance of the smaller firm: a capability perspective. European Journal of International Management, 3(3), pp. 266-285. (doi: 10.1504/EJIM.2009.026992)

Morgan-Thomas, A. (2009) The development of e-commerce and the international growth of established SMEs: a capability perspective. In: Jones, M.V., Dimitratos, P., Fletcher, M. and Young, S. (eds.) Internationalization, Entrepreneurship and the Smaller Firm: Evidence From Around the World. Edward Elgar Publishing: Cheltenham, UK. ISBN 9781847208309

Morgan-Thomas, A. and Jones, M. (2009) Post-entry internationalization dynamics: differences between SMEs in the development speed of their international sales. International Small Business Journal, 27(1), pp. 71-97. (doi: 10.1177/0266242608098347)

Morgan-Thomas, A. , Jones, M.V. and Ji, J. (2009) Global online entrepreneurship: the review of empirical literature. In: Larimo, J. and Vissak, T. (eds.) Research on Knowledge, Innovation and Internationalization. Emerald: Bingley, UK, pp. 69-88. ISBN 9781848559561

Morgan-Thomas, A. (2009) SME internationalization. Project Report. GAESA, Andalucía Business Enterprise, Spain. (Unpublished)

2008

Morgan-Thomas, A. , Jones, M. and Ji, J. (2008) Global online entrepreneurship: what do we know after over a decade (1997-2008) of scientific enquiry? In: 34th European International Business Academy (EIBA) Conference: 'International Business and the Catching-Up Economies: Challenges and Opportunities', Tallinn, Estonia, 11-13 Dec 2008,

2007

Morgan-Thomas, A. (2007) Online capabilities and export performance of the smaller firm. In: 34th AIB-UKI (UK and Ireland Chapter) Conference, London, UK, 13-14 Apr 2007,

Morgan-Thomas, A. (2007) Managing Multinational Enterprise. Project Report. GAESA, Andalucía Business Enterprise, Spain. (Unpublished)

2004

Morgan-Thomas, A. (2004) The use of e-commerce in passive internationalization. In: 31st AIB-UKI (UK and Ireland Chapter) Conference, Derry, UK, 23-24 Apr 2004,

Morgan-Thomas, A. and Bridgewater, S. (2004) Internet and exporting: determinants of success in virtual export channels. International Marketing Review, 21(4/5), pp. 393-408. (doi: 10.1108/02651330410547108)

Morgan-Thomas, A. and Bridgewater, S. (2004) Winners and losers of the internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave Macmillan: Basingstoke, UK, pp. 3-20. ISBN 9781403932280

Morgan-Thomas, A. and Bridgewater, S. (2004) The winners and losers of the Internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) The Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave MacMillan, pp. 3-20. ISBN 140393228X

2003

Hartley, J. and Morgan-Thomas, A. (2003) The development of the Political Leadership Questionnaire: conceptual framework and measurement properties. In: 'Studying Leadership': Future Agendas. The Fourth International Annual Conference on Leadership Research, Lancaster, UK, 15-16 Dec 2003,

Morgan-Thomas, A. (2003) Knowledge perspectives of international e-commerce. In: 29th European International Business Academy (EIBA) Annual Conference, Copenhagen, Denmark, 11-13 Dec 2003,

Morgan-Thomas, A. and Bridgewater, S. (2003) The internet strategies and export performance of small high- and low-tech exporters. In: British Academy of Management (BAM) 2003, Harrogate, UK, 15-17 Sep 2003,

Morgan-Thomas, A. and Bridgewater, S. (2003) The winners and losers of the Internet game: a study of British exporters. In: 30th AIB-UKI (UK and Ireland Chapter) Conference, Leicester, UK, 11-12 Apr 2003,

This list was generated on Tue Sep 26 13:49:02 2023 BST.
Jump to: Articles | Book Sections | Edited Books | Research Reports or Papers | Conference or Workshop Item | Conference Proceedings
Number of items: 83.

Articles

Morgan-Thomas, A. , Dessart, L. and Veloutsou, C. (2020) Digital ecosystem and consumer engagement: a socio-technical perspective. Journal of Business Research, 121, pp. 713-723. (doi: 10.1016/j.jbusres.2020.03.042)

Zhao, Y., von Delft, S. , Morgan-Thomas, A. and Buck, T. (2020) The evolution of platform business models: exploring competitive battles in the world of platforms. Long Range Planning, 53(4), 101892. (doi: 10.1016/j.lrp.2019.101892)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2020) Brand negativity: a relational perspective on anti-brand community participation. European Journal of Marketing, 54(7), pp. 1761-1785. (doi: 10.1108/EJM-06-2018-0423)

Morgan-Thomas, A. and Dudau, A. (2019) Of possums, hogs and horses: capturing duality of student engagement in eLearning. Academy of Management Learning and Education, 18(4), pp. 564-580. (doi: 10.5465/amle.2018.0029)

Osuna Ramírez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2019) I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, 28(5), pp. 614-632. (doi: 10.1108/JPBM-03-2018-1811)

Reuber, A. R. and Morgan-Thomas, A. (2019) Communicating moral legitimacy in controversial industries: the trade in human tissue. Journal of Business Ethics, 154(1), pp. 49-63. (doi: 10.1007/s10551-017-3480-z)

Osuna Ramírez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3(3), pp. 305-332. (doi: 10.30958/ajbe.3.3.5)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26(4), pp. 415-428. (doi: 10.1108/JPBM-04-2016-1150)

Morgan-Thomas, A. (2016) Rethinking technology in the SME context: Affordances, practices and ICTs. International Small Business Journal, 34(8), pp. 1122-1136. (doi: 10.1177/0266242615613839)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2016) Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32(5-6), pp. 399-426. (doi: 10.1080/0267257X.2015.1130738)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer engagement in online brand communities: a social media perspective. Journal of Product and Brand Management, 24(1), pp. 28-42. (doi: 10.1108/JPBM-06-2014-0635)

Morgan-Thomas, A. and Veloutsou, C. (2013) Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), pp. 21-27. (doi: 10.1016/j.jbusres.2011.07.019)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2012) Brand communities and anti-brand communities: similarities, differences and implications for practitioners. Atiner Conference Paper Series, BUS2012-0337.

Pate, J., Morgan-Thomas, A. and Beaumont, P. (2012) Trust restoration: an examination of senior managers' attempts to re-build employee trust. Human Resource Management Journal, 22(2), pp. 148-164. (doi: 10.1111/j.1748-8583.2012.00194.x)

Morgan-Thomas, A. (2009) Online activities and export performance of the smaller firm: a capability perspective. European Journal of International Management, 3(3), pp. 266-285. (doi: 10.1504/EJIM.2009.026992)

Morgan-Thomas, A. and Jones, M. (2009) Post-entry internationalization dynamics: differences between SMEs in the development speed of their international sales. International Small Business Journal, 27(1), pp. 71-97. (doi: 10.1177/0266242608098347)

Morgan-Thomas, A. and Bridgewater, S. (2004) Internet and exporting: determinants of success in virtual export channels. International Marketing Review, 21(4/5), pp. 393-408. (doi: 10.1108/02651330410547108)

Book Sections

Morgan-Thomas, A. , Abrunhosa, A. and Canales, J. I. (2019) Material conflict: MOOCs and institutional logics in business education. In: de Vaujany, F.-X., Adrot, A., Boxenbaum, E. and Leca, B. (eds.) Materiality in Institutions: Spaces, Embodiment and Technology in Management and Organization. Series: Technology, work and globalization. Palgrave Macmillan: Cham, pp. 255-279. ISBN 9783319974712 (doi: 10.1007/978-3-319-97472-9_9)

Morgan-Thomas, A. (2018) Schatzki and techno-organizational practice. In: Mitev, N., Morgan-Thomas, A., Lorino, P., de Vaujany, F.-X. and Nama, Y. (eds.) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. Series: Technology, work and globalization. Palgrave Macmillan: Cham, Switzerland, pp. 307-324. ISBN 9783319661001 (doi: 10.1007/978-3-319-66101-8_12)

Reuber, B., Fischer, E. and Morgan-Thomas, A. (2014) Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship. In: Fernhaber, S. A. and Prashantham, S. (eds.) The Routledge Companion to International Entrepreneurship. Series: Routledge companions in business, management and accounting. Routledge: New York, NY. ISBN 9780415829199

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 63-78. ISBN 9786185065584

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

Bernardino, L., Jones, M.V. and Morgan-Thomas, A. (2010) Resources and performance in global markets: the case of high technology SMEs in Portugal. In: Dimitratos, P. and Jones, M.V. (eds.) Resources, Efficiency and Globalization. Series: The Academy of International Business. Palgrave: Houndmills, pp. 249-267. ISBN 9780230236530

Johnston, S.P., Jones, M.V., Morgan-Thomas, A. and Vlachos, G. (2010) Sampling frames for cross national survey research in international entrepreneurship. In: Nummela, N. (ed.) International Growth Of Small And Medium Enterprises. Series: Routledge studies in international business and the world economy (49). Routledge: New York, pp. 191-209. ISBN 9780415872706

Morgan-Thomas, A. and Paton, R. (2010) Online globalization: global online performance and service orientation. In: Lee, I. (ed.) The Encyclopedia of E-Business Development and Management in the Global Economy. Business Science Reference: Hershey, PA, USA. ISBN 9781615206117

Morgan-Thomas, A. (2009) The development of e-commerce and the international growth of established SMEs: a capability perspective. In: Jones, M.V., Dimitratos, P., Fletcher, M. and Young, S. (eds.) Internationalization, Entrepreneurship and the Smaller Firm: Evidence From Around the World. Edward Elgar Publishing: Cheltenham, UK. ISBN 9781847208309

Morgan-Thomas, A. , Jones, M.V. and Ji, J. (2009) Global online entrepreneurship: the review of empirical literature. In: Larimo, J. and Vissak, T. (eds.) Research on Knowledge, Innovation and Internationalization. Emerald: Bingley, UK, pp. 69-88. ISBN 9781848559561

Morgan-Thomas, A. and Bridgewater, S. (2004) Winners and losers of the internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave Macmillan: Basingstoke, UK, pp. 3-20. ISBN 9781403932280

Morgan-Thomas, A. and Bridgewater, S. (2004) The winners and losers of the Internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) The Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave MacMillan, pp. 3-20. ISBN 140393228X

Edited Books

Mitev, N., Morgan-Thomas, A., Lorino, P., De Vaujany, F.-X. and Nama, Y. (Eds.) (2018) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. Series: Technology, work and globalization. Palgrave Macmillan: Cham. ISBN 9783319661001

Research Reports or Papers

Morgan-Thomas, A. (2018) Libereat: Monetising Big Data Analytics. Project Report. Scottish Funding Council. (Unpublished)

Morgan-Thomas, A. (2015) Business model innovation in regional tourism: digital tourism platform. Project Report. Scottish Funding Council. (Unpublished)

Morgan-Thomas, A. (2015) Innovation in renewable energy: researching global market opportunities. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2015) Market assessment and strategy development for Virtual Abattoir. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2015) Routes to market in mobile applications contexts. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2014) The effectiveness of flexible advertising systems. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2014) Ubiquitous digitization and risk management models. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2014) Utellme: Ubiquitous digitization and value creation. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. (2013) Base: new business models in digital economy. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. and D'Angelo, A. (2012) Bio-tech start-ups and demand-side strategy. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, A. and Reuber, B. (2012) Online internationalization. Project Report. Adam Smith Research Foundation. (Unpublished)

Morgan-Thomas, A. (2009) SME internationalization. Project Report. GAESA, Andalucía Business Enterprise, Spain. (Unpublished)

Morgan-Thomas, A. (2007) Managing Multinational Enterprise. Project Report. GAESA, Andalucía Business Enterprise, Spain. (Unpublished)

Conference or Workshop Item

Sanrı, H., Morgan-Thomas, A. and Smart, A. (2022) Algorithms and Routines: How Algorithms Shape Innovation in Digital Startups. R&D Management Conference 2022, Trento, Italy, 09-13 Jul 2022. (Unpublished)

Morgan-Thomas, A. (2019) Generativity in Algorithmic Systems. 9th Organizations, Artifacts and Practices (OAP) Workshop, São Paulo, Brazil, 24-26 Jul 2019.

Osuna Ramirez, S. A., Veloutsou, C. and Morgan-Thomas, A. (2019) Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract. Academy of Marketing Science Annual Conference, Vancouver, Canada, 25-31 May 2019.

Morgan-Thomas, A. (2019) Innovation in Algorithmic Systems. 14th Organization Studies Workshop on Technology and Organization, Mykonos, Greece, 23-25 May 2019.

Dong, X., Veloutsou, C. and Morgan-Thomas, A. (2019) Negative Consumer Engagement. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

Okay-Somerville, B. , Dudau, A. , Favotto, A. , Du, M., McMaster, R. and Morgan-Thomas, A. (2018) Adam Smith Cared and We Should Too: Our Duty of Care for Student Wellbeing and Resilience. Academy of Management, Teaching and Learning Conference, Chicago, IL, USA, 10-14 Aug 2018.

Morgan-Thomas, A. (2018) Artifacts, Aestetics, and Sensory Experiences in Learning. 8th Organizations, Artifacts and Practices Workshop (OAP2018), Amsterdam, The Netherlands, 20-22 Jun 2018. (Unpublished)

Osuna Ramirez, S.A., Veloutsou, C. and Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)

Zhao, Y. and Morgan-Thomas, A. (2018) Competition at the Digital Frontier: Algorithmic Innovation, Value-Creation and Digital Venture Performance. AOM Specialized Conference: Big Data and Managing in Digital Economy, Surrey, UK, 18-20 Apr 2018. (Unpublished)

Morgan-Thomas, A. and Dudau, A. (2018) Resilience as Entanglement of Action and Matter. LAEMOS Conference 2018, Buenos Aires, Argentina, 22-24 Mar 2018. (Unpublished)

Morgan-Thomas, A. (2017) Silent Tyranny of Code? Performativity, Encoding and Branding Work. 7th Organizations, Artefacts and Practices (OAP) International Workshop, Singapore, 17-18 Jun 2017. (Unpublished)

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2017) Explaining Anti-brand Community Participation. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Morgan-Thomas, A. , Abrunhosa, A. and Canales, J. I. (2016) Digital Materialities and Incompatible Institutional Logics. 6th Organizations, Artifacts & Practices (OAP) Workshop, Lisbon, Portugal, 22-24 Jun 2016. (Unpublished)

Li, C., Morgan-Thomas, A. and Tang, Y. K. (2016) A Systematic Review of Literature: The Link Between CRM and Firm Performance. British Academy of Management Conference 2016, Newcastle, UK, 06-08 Sep 2016.

Morgan-Thomas, A. (2015) Residual Humanism: Schatzki, Digital Objects and Organizational Practice. 5th Organisations, Artifacts and Practices Conference, Sydney, Australia, 07-08 Dec 2015. (Unpublished)

Zhao, Y., Buck, T. and Morgan-Thomas, A. (2015) Change or Die: Business Model Innovation and Firm Performance Case Studies of Chinese Online Group Buying Firms. EURAM'15, Warsaw, Poland, 17-20 Jun 2015.

Morgan-Thomas, A. (2014) Harnessing Generativity of Digital Objects Through Process Innovation. The 59th Annual Conference of the International Council for Small Business (ICSB 2014), Dublin Ireland, 11-14 Jun 2014. (Unpublished)

Conference Proceedings

Dong, X., Veloutsou, C. and Morgan-Thomas, A. (2023) Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities. In: Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023, (Accepted for Publication)

Zhao, Y., Morgan-Thomas, A. , Von Delft, S. and Buck, T. (2016) Survival Through Digital Innovation: How Digitization Accelerates Business Model Evolution. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

Zhao, Y., Von Delft, S. , Morgan-Thomas, A. and Buck, T. (2016) Competitive Dynamics in Business Model Evolution: An Analysis of the Chinese Online Group Buying Industry. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

Morgan-Thomas, A. (2015) Unfolding practices with unfolding objects: standardization work in global branding. In: 4th Organizations, Artifacts and Practices (OAP) Workshop, Rome, Italy, 26-27 June 2014, pp. 174-177.

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer Engagement in an Online Brand Community: Development and Validation of a Scale. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

Zhao, Y., Buck, T. and Morgan-Thomas, A. (2015) Business Models, Imitations and the Performance of Entrepreneurial Firms. In: Strategic Management Society 35th Annual International Conference, Denver, CO, USA, 3-6 Oct 2015,

Massa, N., Jones, M. and Morgan-Thomas, A. (2014) Internationalisation of traditional family businesses: an absorptive capacity approach. In: ICSB 2014, Dublin, 11-14 Jun 2014,

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, Hertfordshire, UK, 9-11 Apr 2014,

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

Reuber, B. and Morgan-Thomas, A. (2014) Communicating moral legitimacy through socio-material practices. In: 3rd Interdisciplinary Market Studies Workshop (IMSW 2014), Provence, France, 5-6 Jun 2014,

Morgan-Thomas, A. , Childlow, A. and Ghauri, P. (2011) Common method variance in IB research: truth or urban legend? In: 38th AIB-UKI (UK and Ireland Chapter) Conference, Edinburgh, UK, 14-16 Apr 2011,

Morgan-Thomas, A. , Childlow, A. and Ghauri, P. (2010) Survey research and response rates in international business studies. In: Academy of International Business conference, Dublin, April 8-10,

Veloutsou, C. and Morgan-Thomas, A. (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

Childlow, A., Morgan-Thomas, A. and Ghauri, P. (2009) Putting Dillman’s Survey Multiple Contacts to Test for International Business Research Data Collection Procedure Equivalence. In: European International Business Academy Conference, Valencia, (Unpublished)

Morgan-Thomas, A. , Jones, M. and Ji, J. (2008) Global online entrepreneurship: what do we know after over a decade (1997-2008) of scientific enquiry? In: 34th European International Business Academy (EIBA) Conference: 'International Business and the Catching-Up Economies: Challenges and Opportunities', Tallinn, Estonia, 11-13 Dec 2008,

Morgan-Thomas, A. (2007) Online capabilities and export performance of the smaller firm. In: 34th AIB-UKI (UK and Ireland Chapter) Conference, London, UK, 13-14 Apr 2007,

Morgan-Thomas, A. (2004) The use of e-commerce in passive internationalization. In: 31st AIB-UKI (UK and Ireland Chapter) Conference, Derry, UK, 23-24 Apr 2004,

Hartley, J. and Morgan-Thomas, A. (2003) The development of the Political Leadership Questionnaire: conceptual framework and measurement properties. In: 'Studying Leadership': Future Agendas. The Fourth International Annual Conference on Leadership Research, Lancaster, UK, 15-16 Dec 2003,

Morgan-Thomas, A. (2003) Knowledge perspectives of international e-commerce. In: 29th European International Business Academy (EIBA) Annual Conference, Copenhagen, Denmark, 11-13 Dec 2003,

Morgan-Thomas, A. and Bridgewater, S. (2003) The internet strategies and export performance of small high- and low-tech exporters. In: British Academy of Management (BAM) 2003, Harrogate, UK, 15-17 Sep 2003,

Morgan-Thomas, A. and Bridgewater, S. (2003) The winners and losers of the Internet game: a study of British exporters. In: 30th AIB-UKI (UK and Ireland Chapter) Conference, Leicester, UK, 11-12 Apr 2003,

This list was generated on Tue Sep 26 13:49:02 2023 BST.

Grants

  • Libereat: Monetising Big Data Analytics, Scottish Funding Council, Dr Anna Morgan-Thomas (£5000, January-April 2018).
  • Transitions to Blended and Online Learning: PGT Research Methods, Learning, Teaching and Development Fund, University of Glasgow. Co-investigators: Dr Anna Morgan-Thomas, Dr Adina Dudau & Dr George Kominis (£53,212, 2014-2016).
  • Business model innovation in regional tourism: digital tourism platform, Scottish Funding Council, Dr Anna Morgan-Thomas (£5000, 2015).
  • Ubiquitous digitization and risk management models, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
  • Utellme: Ubiquitous digitization and value creation, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
  • The effectiveness of Agripa flexible advertising systems, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
  • Base: New business models in digital economy. Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2013).
  • Online internationalization, Adam Smith Research Foundation, University of Glasgow. Prof Becky Reuber and Dr Anna Morgan-Thomas (£7000, 2012)
  • Bio-tech start-ups and demand-side strategy. Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (50%) and Dr Alfredo D’Angelo (£5000, 2011).
  • Tissue Solutions: Business models in global bio-tech industry, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (50%) and Dr Alfredo D’Angelo (£5000, 2011).
  • Innovation in renewable energy: Researching global market opportunities, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014). £5000 (2014)
  • Routes to market in mobile applications contexts. Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
  • SME internationalization, GAESA, Andalucía Business Enterprise, Spain Dr Anna Morgan-Thomas (100%)(€5500, 2009).
  • Market assessment and strategy development for Virtual Abattoir, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
  • Export Development, Scottish Enterprise, Knowledge Transfer Partnership. Prof Robbie Patton, Dr Anna Morgan-Thomas and Stacy Stewart (£103,228, 2006).
  • Managing Multinational Enterprise, GAESA, Andalucía Business Enterprise, Spain. Dr Anna Morgan-Thomas (€5500, 2007).
  • Virtual Export Channels. ESRC, PhD scholarship. Dr Anna Morgan-Thomas (£88,000, 1999-2003).

Supervision

Anna is interested in supervising projects examining:

  • Digital innovation and digital transformation in marketing, entrepreneurship and international business.
  • She is particularly interested in projects that approach digital technologies (AI, big data, algorithms) from perspectives of sociomateriality, critical realism or practice theory.

Current doctoral supervision

Teaching

Current courses

  • Management research methods (PGR)
  • Multivariate analysis (PGR)
  • Structural equation modelling (PGR)

Past teaching

  • Digital marketing (UG and PGT)
  • Digital entrepreneurship (PGT)
  • International marketing (PGT)
  • Strategic marketing (UG and PGT)
  • Strategic marketing and management (MBA and UG)
  • Marketing analysis (UG)
  • Research methods (UG, PGT)
  • Marketing research (UG, PGT)

Additional information

  • Director of Postgraduate Research, Adam Smith Business School
  • Member of the University’s Senate and Academic Standards Committee (since 2012) responsible for the assessment, evaluation and development of University’s quality assurance policies, regulations and systems
  • Associate Director of the Scottish Graduate School for Social Science (2014-17, 0.2 FTE)
  • Member of University’s Virtual Learning Board (2016-18), a pan-University steering committee that sets the direction for technology enhanced learning
  • Doctoral Convenor for Academy of International Business, UK& Ireland Chapter (2008-2014)
  • Associate Editor for Journal of Product and Brand Management (since 2016)
  • ESRC reviewer for PhD scholarships in Scotland (2014-16)
  • External reviewer for AHRC-funded Scottish Graduate School of Arts and Humanities’ Collaborative Awards (2016).

 


Dr Anna Morgan-Thomas