Dr Stephanie Anderson
- Lecturer in Marketing (Management)
Dr Stephanie Anderson is a Lecturer in Marketing at the Adam Smith Business School. Stephanie holds a PhD in Marketing along with an MRes in Marketing and BA (Hons) in Marketing and Management from the University of Strathclyde.
Stephanie’s research interests broadly include consumer culture and material cultures of consumption. Her research has previously focused on labours of digital work, waste consumption and death cultures. Her current research interests include community crafting rituals and material cultures of the past. She has an interest in non-representational and visual methodologies.
Stephanie has published in Marketing Theory, Journal of Public Policy and Marketing, Consumption Markets & Culture, and Advances in Consumer Research.
Stephanie is a member of the Marketing research cluster.
Areas of expertise:
- Consumer culture theory
- Material cultures of consumption
- Communities and subcultures
- Non-representational methodologies
- Academy of Marketing Early Career Researcher Grant (2018-2019)
- The Community Food Hub, Social Innovation Fund Scottish Government (2019)
- Being Human Festival of Humanities (2017-2018)
Stephanie is interested in supervising doctoral research that explores consumer culture and material cultures of consumption. Specific areas of interest include; communities, subcultures, space/place, death markets and archaeologies of the past. She is interested by projects using interpretive methodologies, archival research, ethnographic and visual methods.
Topic: Sustainability and Community Gardens
Co-supervisor: Professor Deirdre Shaw and Professor Robert McMaster
- Global consumer behaviour (MSc)
- Contemporary issues in consumer behaviour (MA)
- Introduction to marketing (MA)