Dr Jaylan Azer

  • Lecturer in Marketing (Management)

telephone: 0141 330 0889
email: Jaylan.Azer@glasgow.ac.uk

Biography

Dr Jaylan Azer is a Lecturer in Marketing at the Adam Smith Business School. She holds a PhD in Marketing from the University of Strathclyde. Previously, she was a Lecturer in Marketing at Edinburgh Napier University (2017-2019). Her current research interest is focused within the services domain around the complementary concepts of Service Dominant Logic, value co-creation and actor/customer engagement. 


Research interests

Jaylan is a member of the School's Marketing research cluster.

Areas of expertise: 

  • Services marketing
  • Service dominant logic
  • Actor/customer engagement
  • Value co-creation

Grants

  • £1260 Edinburgh Napier Business School Research Funding Competition - awarded 2019
  • £6000 British Federation of Women Graduates (BFWG)- awarded 2018
  • £1500 Napier’s Research Travel Grant- awarded 2018
  • £1400 University of Strathclyde Research Travel Grant – awarded 2017

Supervision

Jaylan is interested in supervising doctoral research within the services domain around the complementary concepts of Service Dominant Logic, value co-creation and actor/customer engagement. Within this domain, she has an interest in digital customer behaviours and their impact in social networks, AI and machine learning, customer experience and customer well-being. 


Teaching

Jaylan teaches and leads a variety of marketing modules, which relate closely to her research interests. 


Additional information

Keynote speaker at public events

2019 The Scottish Holyrood Magazine

  • Social Media Communication public event, Edinburgh, UK (27 Feb. 2019)
  • Paper: Customers’ influencer value in social networks

2018 The Scottish Holyrood Magazine

  • Digital Communication public event, Edinburgh, UK (24 Oct. 2018)
  • Paper: Forms and triggers of negative customer engagement behaviour in digital contexts.

Awards, prizes and recognitions

2019 Certificate of Reviewing

  • In recognition of the reviews contributed to the journal of Electronic Commerce Research and Applications

2019 Above & Beyond Award

  • Nominated by Edinburgh Napier Business School – Student Experience Category

2017 Best Research Presentation

  • Awarded by Strathclyde Business School in 6th Research Conference in Marketing, Glasgow, UK

Affiliations & professional memberships

  • The Higher Education Academy – Fellow
  • The Marketing Society, Scotland – Corporate Member
  • International Training Institute of Credit Agricole, S.A. – IFCAM, Paris, France – Member
  • Chartered Accountants Syndicate, Alexandria, Egypt – Member
  • The University of Strathclyde, Glasgow, Scotland – Alumni
  • Cardiff Metropolitan University, Cardiff, Wales – Alumni

Reviewer and editorial duties

Ad hoc reviewer of Electronic Commerce Research and Applications, Journal of Marketing Management, Journal of Product and Brand Management, Journal of Service Theory and Practice, Journal of Hospitality and Society & Journal of Service Management


Publications

List by: Type | Date

Jump to: 2019 | 2018 | 2017 | 2016 | 2015
Number of items: 8.

2019

Azer, J. and Ranawera, C. (2019) Identifying Customer Influencer Value in Social Media Platforms. Frontiers in Service Conference, Singapore, 18-21 Jul 2019. (Accepted for Publication)

Azer, J. and Ranawera, C. (2019) The Impact of Non-customers with High Degrees of Influence in Social Networks. QUIS16: 16th International Research Symposium on Advancing Service Research and Practice, Karlstad, Sweden, 10-13 Jun 2019.

2018

Azer, J. and Alexander, M. (2018) The Impact of Negatively-valenced Influencing Behaviour. In: 10th SERVSIG, Paris, France, 14-16 Jun 2018, pp. 845-850. ISBN 9782951660632

Azer, J. and Alexander, M. J. (2018) Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, 29(3), pp. 468-490. (doi:10.1108/JOSM-12-2016-0326)

2017

Azer, J. and Alexander, M. (2017) Negatively-valenced Customer Engagement Behavior: Forms and Drivers. 5th Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda, Naples, Italy, 6-9 June 2017.

Azer, J. and Alexander, M. (2017) Direct and Indirect Forms of Negative Customer Engagement Behaviour. 6th International Research Conference in Marketing, Glasgow, UK, 16-17 May 2017.

2016

Azer, J. (2016) Negative Valence of Customer Engagement Behaviour. 5th International Research Conference in Marketing, Glasgow, UK, May 2016.

2015

Azer, J. (2015) Facebook from socializing to advertising: an empirical study on the effect of Facebook as an advertising tool in Egypt. African Journal of Business Management, 9(24), pp. 796-813. (doi:10.5897/AJBM2015.7866)

This list was generated on Mon Aug 19 01:42:36 2019 BST.
Number of items: 8.

Articles

Azer, J. and Alexander, M. J. (2018) Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, 29(3), pp. 468-490. (doi:10.1108/JOSM-12-2016-0326)

Azer, J. (2015) Facebook from socializing to advertising: an empirical study on the effect of Facebook as an advertising tool in Egypt. African Journal of Business Management, 9(24), pp. 796-813. (doi:10.5897/AJBM2015.7866)

Conference or Workshop Item

Azer, J. and Ranawera, C. (2019) Identifying Customer Influencer Value in Social Media Platforms. Frontiers in Service Conference, Singapore, 18-21 Jul 2019. (Accepted for Publication)

Azer, J. and Ranawera, C. (2019) The Impact of Non-customers with High Degrees of Influence in Social Networks. QUIS16: 16th International Research Symposium on Advancing Service Research and Practice, Karlstad, Sweden, 10-13 Jun 2019.

Azer, J. and Alexander, M. (2017) Negatively-valenced Customer Engagement Behavior: Forms and Drivers. 5th Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda, Naples, Italy, 6-9 June 2017.

Azer, J. and Alexander, M. (2017) Direct and Indirect Forms of Negative Customer Engagement Behaviour. 6th International Research Conference in Marketing, Glasgow, UK, 16-17 May 2017.

Azer, J. (2016) Negative Valence of Customer Engagement Behaviour. 5th International Research Conference in Marketing, Glasgow, UK, May 2016.

Conference Proceedings

Azer, J. and Alexander, M. (2018) The Impact of Negatively-valenced Influencing Behaviour. In: 10th SERVSIG, Paris, France, 14-16 Jun 2018, pp. 845-850. ISBN 9782951660632

This list was generated on Mon Aug 19 01:42:36 2019 BST.