Dr Noreen Siddiqui
- Senior Lecturer in Marketing (Management)
Dr Noreen Siddiqui is a senior lecturer in marketing. She has over 20 years’ experience of teaching and learning within the higher education sector. She is an experienced programme leader, doctoral supervisor, programme development lead and teaching and learning at PG and UG levels. Noreen completed her PhD on the development of internet retailing within the UK high street. She is currently interested in fashion consumption, digital communication, and retailing. She is also experienced in developing online pedagogy for learning and teaching. Prior to teaching, Noreen spent a number of years working in retailing mainly for Marks and Spencer.
Dr Siddiqui is a member of the School's Marketing research cluster.
Areas of expertise:
- Digital communication and sustainability (fashion)
- Prasasti, Arum
Social Media Marketing For Innovation and Competitiveness in a Women-Led SMEs in Rural Indonesia
Social media marketing