Mrs Alison Gibb

  • Lecturer in Marketing (Management) and MSc Management and Pathways Programme Convenor (Management)

telephone: 01413306734
email: Alison.Gibb@glasgow.ac.uk

Biography

Alison Gibb joined the Adam Smith Business School in 2016, following an extensive career in industry where she gained substantial international experience marketing. Latterly she was Global Marketing Manager for the South African drinks company, Distell Ltd., where she held responsibility for the company’s Single Malt Scotch Whisky portfolio, developing and delivering business and brand strategy that resulted in significant value growth across the product portfolio.

Alison has a wealth of experience as a marketer having held a number of senior roles in a variety of sectors, which include food and drink as well as electronics. She is an active member of the Marketing Society Scotland and is currently serving as a member of their advisory council. Her strengths include brand positioning, brand management, marketing project management, communications and executional excellence.


Research interests

Alison is a member of the Marketing research cluster.

Areas of expertise:

  • Consumer insight
  • Brand positioning and frameworks
  • Brand strategy
  • Innovation through tradition

Grants

2019 – Chartered Association of Business Schools, Chartered ABS Scholarship.


Teaching

Undergraduate

 

  • International marketing consultancy
  • Business and management: Introduction to marketing

 

Postgraduate

 

  • International marketing foresight
  • Strategic marketing consultancy
  • MBA consultancy project
  • International management solutions (supervisor)

 


Additional information

Alison is a Council Member of Marketing Society Scotland


Publications

List by: Type | Date

Jump to: 2018 | 2017
Number of items: 7.

2018

Ferri, P., Karlsson, P.S. and Gibb, A. (2018) Discussing the Role of the Digital One Minute Paper (DOMP) in the Modern Classroom. BAM MKE Conference - 'Transforming our Teaching Practice Together', London, UK, 20 Jun 2018.

Ferri, P., Gibb, A., Karlsson, P. S. and Keenan, P. (2018) Revisiting the one-minute paper in the digital age [blog post]. [Website]

Gibb, A. and Anker, T. (2018) Learning by Doing: Design and Delivery of Research-Led Experiential Learning with Commercial Corporations. Applied Learning Conference, Singapore, 25-26 Jan 2018.

Gibb, A., Ferri, P. and Karlsson, P. (2018) Introducing the Digital One Minute Paper (DOMP): A Staff- Student Partnership Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. Learning, Teaching & Student Experience (LTSE 2018), Glasgow, UK, 24-25 Apr 2018.

Karlsson, P. S., Gibb, A. and Ferri, P. (2018) A staff/student partnership for bringing the One-Minute Paper into the digital age. Journal of Educational Innovation, Partnership and Change, 4(1),

2017

Ferri, P., Karlsson, P.S., Gibb, A. and Keenan, P. (2017) Revisiting the One Minute Paper: Analogue Thinking in the Digital Age. CABS Learning, Teaching & Student Experience 2017, 6th Annual Conference, Bristol, UK, 25-26 Apr 2017.

Ferri, P., Karlsson, P., Gibb, A. and Keenan, P. (2017) Feedback to Improve Teaching - the 1-Minute Paper. 10th Annual University of Glasgow Learning and Teaching Conference, Glasgow, UK, 30 Mar 2017.

This list was generated on Sat May 25 21:06:07 2019 BST.
Number of items: 7.

Articles

Karlsson, P. S., Gibb, A. and Ferri, P. (2018) A staff/student partnership for bringing the One-Minute Paper into the digital age. Journal of Educational Innovation, Partnership and Change, 4(1),

Conference or Workshop Item

Ferri, P., Karlsson, P.S. and Gibb, A. (2018) Discussing the Role of the Digital One Minute Paper (DOMP) in the Modern Classroom. BAM MKE Conference - 'Transforming our Teaching Practice Together', London, UK, 20 Jun 2018.

Gibb, A. and Anker, T. (2018) Learning by Doing: Design and Delivery of Research-Led Experiential Learning with Commercial Corporations. Applied Learning Conference, Singapore, 25-26 Jan 2018.

Gibb, A., Ferri, P. and Karlsson, P. (2018) Introducing the Digital One Minute Paper (DOMP): A Staff- Student Partnership Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. Learning, Teaching & Student Experience (LTSE 2018), Glasgow, UK, 24-25 Apr 2018.

Ferri, P., Karlsson, P.S., Gibb, A. and Keenan, P. (2017) Revisiting the One Minute Paper: Analogue Thinking in the Digital Age. CABS Learning, Teaching & Student Experience 2017, 6th Annual Conference, Bristol, UK, 25-26 Apr 2017.

Ferri, P., Karlsson, P., Gibb, A. and Keenan, P. (2017) Feedback to Improve Teaching - the 1-Minute Paper. 10th Annual University of Glasgow Learning and Teaching Conference, Glasgow, UK, 30 Mar 2017.

Website

Ferri, P., Gibb, A., Karlsson, P. S. and Keenan, P. (2018) Revisiting the one-minute paper in the digital age [blog post]. [Website]

This list was generated on Sat May 25 21:06:07 2019 BST.