Marketing and Costumer Behaviour
About us
The Marketing Cluster produces high quality research in the areas of marketing management, consumption and markets, and technology and analytics. Cluster members work in collaboration with a number of policy and professional groups across government, NGOs and business to translate quality research into knowledge exchange and impact in practice. As a group we hold a number of international visiting positions and editorial roles. We hold regular workshops, seminars and discussions across the themes of publishing, research funding, and knowledge exchange and impact in marketing.
Engage with the MCB Cluster
If any of the research topics within the MCB Cluster align with your interests, whether for teaching, collaborative research, or knowledge exchange (KE) initiatives, we welcome your enquiry. Cluster members are available to discuss potential collaborations, share expertise, and explore opportunities to apply our research in practice. Please contact any member of the MCB Cluster to learn more or to initiate a discussion.
Leadership and members
Lead: Dr Kalliopi Chatzipanagiotou
Alternate: Professor Ozlem Sandicki Turkdogan
Members
Dr Stephanie Anderson
Dr Jaylan Azer
Dr Nilay Balkan
Dr Jan Breitsohl
Mrs Pam Castledine
Ms Areti Chavale
Professor Bowei Chen
Dr Katherine Duffy
Professor John Finch
Mrs Alison Gibb
Dr Amy Goode
Dr Reika Igarashi
Professor Anna Morgan-Thomas
Dr Durga Nagarajan
Dr Melea Press
Dr Parichehr Riahi Pour
Professor Deirdre Shaw
Dr Noreen Siddiqui
Dr Anupam Singh
Professor Cleopatra Veloutsou
News
Publications
2026
Hosseinpour, M., Roschk, H., Breitsohl, J. (2026) Coalition formation and firm representatives’ answers to complainers on social media: Their interplay and the coalition ripple effect. Journal of Business Research, 203, (doi: 10.1016/j.jbusres.2025.115807)
2025
Morgan-Thomas, A. (2025) The genre of power: writing, language, and epistemic borders in European academia. European Management Journal, (doi: 10.1016/j.emj.2025.11.002)
Breitsohl, J., Jimenez, N., Roschk, H., Megicks, P.R., Aagerup, U. (2025) Consumer brand-cyberbullying in online brand communities - a conceptual and empirical extension. Information Society, (doi: 10.1080/01972243.2025.2579816)
Ciszewska-Mlinarič, M., Wójcik, P., Morgan-Thomas, A., Madziński, M. (2025) How do we get there? Dynamics of strategic renewal: a multiple case study of Polish SMEs. Central European Management Journal, 33, pp. 697-716. (doi: 10.1108/CEMJ-02-2025-0039)
Morgan-Thomas, A., Ciszewska-Milnaric, M., Wojcik, P. (2025) Strategic renewal in internationalising SMEs: a paradox perspective. Critical Perspectives on International Business,
Skovoroda, R., Yang, W., Chen, B., Buck, T. (2025) Exploring serial patterns in negative hotel reviews. Annals of Tourism Research Empirical Insights, 6, (doi: 10.1016/j.annale.2025.100199)
Li, W., Gao, M., Chen, B., An, J., Gong, Y. (2025) Social capital matters: Towards comprehensive user preference for product recommendation with deep learning. Decision Support Systems, 198, (doi: 10.1016/j.dss.2025.114527)
Ciszewska-Milnaric, M., Wojcik, P., Morgan-Thomas, A. (2025) Paradoxical Logics in Strategic Renewal: the Evolution of SMEs from a Transition Economy.
Lang, J., Press, M., Wood, R., Inchley, J., Haughton, D., MacIntyre, A., Russell, H. (2025) Neurodiversity in Scottish Schools: A framework for the implementation of a neurodiversity affirming change project in Scottish secondary schools.
Lang, J., Press, M., Wood, R., Inchley, J., Haughton, D., MacIntyre, A., Russell, H. (2025) Neurodiversity in Scottish Schools: Executive Summary.
Grudecka, A., Witek-Hajduk, M.K., Zaborek, P., Morgan-Thomas, A. (2025) International Fashion Brands and Sustainability Crises: How Crisis Type and Corporate Response Influence Brand Reputation?
Morgan-Thomas, A. (2025) AI-Driven International New Ventures in Poland.
Li, W., Chen, B., Gao, M., An, J., Dong, H., Chen, C., Fan, W., Zhu, Z. (2025) Collaborative local-global context modeling for session-based recommendation. Information Processing and Management, 62, (doi: 10.1016/j.ipm.2025.104196)
Varman, R., Carrington, M., Chatzidakis, A., Shaw, D. (2025) Frames of consumer mobilization and modern slavery. International Journal of Research in Marketing, 42, pp. 768-787. (doi: 10.1016/j.ijresmar.2024.10.005)
Christodoulides, G., Chatzipanagiotou, K., Baker, J., Buhalis, D. (2025) Conceptualizing and measuring customer luxury experience in hotels. Journal of Travel Research, (doi: 10.1177/00472875251363846)
Sandikci, O., Saatcioglu, B., Fischer, E. (2025) Creating and maintaining digital third places: orchestrating interaction ritual chains at a distance. Journal of Retailing, (doi: 10.1016/j.jretai.2025.08.001)
Stanisławski, R., Morgan-Thomas, A. (2025) Resource orchestration in green process innovation: evidence from the logistics industry in Poland. European Management Journal, (doi: 10.1016/j.emj.2025.07.007)
Corus, C., Saatcioglu, B., Sandikci Turkdogan, O. (2025) Gendered consumer responsibilization: the constitution of menopausal women as responsible feminine consumer subjects. Journal of Consumer Research, 52, pp. 351-371. (doi: 10.1093/jcr/ucae057)
Chatzipanagiotou, K., Christodoulides, G., Gounaris, S., Dalakoura, A., Boukis, A. (2025) Managing brand assets internally: turning employees into an integral source of brand equity. British Journal of Management, (doi: 10.1111/1467-8551.70007)
Febrianto, A., Dudau, A., Morgan-Thomas, A. (2025) Digital Transformation of Work: The Rise of the Post-Human Civil Servant.
Chevtchouk, Y., Veloutsou, C., Paton, R. (2025) Brand Experience Relational Outcomes: Structured Abstract.
Azer, J. (2025) Innovation and Tradition: Customers and GenAI in Service Recovery.
Thompson, J., Igarashi, R., Krowinska, A., Logan-McFarlane, A. (2025) Is it real or not? Construction of meaning and identity in virtual influencer marketing. Journal of Business Research, 194, (doi: 10.1016/j.jbusres.2025.115362)
Ciszewska-Mlinarič, M., Wójcik, P., Morgan-Thomas, A. (2025) Navigating Turbulence: The Role of Resource Configuration in Developing International Dynamic Marketing Capabilities.
Gounaris, S., Chatzipanagiotou, K., Karantinou, K., Koritos, C. D. (2025) Revisiting the effects of tourism and hospitality servicescapes on customers: a complexity approach. Tourism Management, 107, (doi: 10.1016/j.tourman.2024.105068)
Chen, B., Anker, T. B., Liang, X. (2025) Business continuity management in the sharing economy: insights from Airbnb online reviews. Tourism Management, 107, (doi: 10.1016/j.tourman.2024.105067)
Azer, J., Alexander, M. (2025) Beyond the Algorithm: Decoding Human-Machine Engagement.
Alexander, M., Azer, J., Conduit, J. (2025) Editorial: Reshaping the world through customer and actor engagement. Journal of Service Theory and Practice, 35, pp. 165-170. (doi: 10.1108/JSTP-03-2025-329)
Chen, B., Kling, G. (2025) Business Analytics with Python: Essential Skills for Business Students. Kogan Page
Finch, J., Otioma, C. (2025) Consumers as Innovators and the UK Financial Conduct Authority’s Consumer Duty. (doi: 10.36399/gla.pubs.349742)
Sheng, J., Kostyk, A., Chatzipanagiotou, K. (2025) From parasocial interaction to parasocial relationship: a review and research agenda. International Journal of Consumer Studies, 49, (doi: 10.1111/ijcs.70038)
Sandikci, O., Tarı Kasnakoğlu, B., Omeraki Çekirdekci, Ş. (2025) Institutional complexity and consumer wellbeing: Navigating the conflicting logics of religion, state and market during the Covid-19 pandemic. Marketing Theory, 25, pp. 15-34. (doi: 10.1177/14705931241245593)
Azer, J., Alexander, M. (2025) Human-machine engagement (HME): conceptualization, typology of forms, antecedents, and consequences. Journal of Service Research, 28, pp. 112-130. (doi: 10.1177/10946705241296782)
Riahi Pour, P., Veloutsou, C. (2025) My Experience Volunteering For Your Cause Enhances My Brand Knowledge and Inspires My Respect and Willingness to Further Support You: An Abstract.
Riahi Pour, P., Veloutsou, C. (2025) Volunteering Role Attitude and Sense of Community: An Abstract.
Tolunay, A., Veloutsou, C. (2025) Don't make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon. Journal of Business Research, 187, (doi: 10.1016/j.jbusres.2024.115060)
Finch, J. H., Li, X., Anderson, E. (2025) Systems in the Making: The Role of Companies in Implementing Sustainability Policy and Reporting. (doi: 10.36399/gla.pubs.342905)
Ballester, E., Ruiz, C., Rubio, N., Veloutsou, C. (2025) We match! Building online brand engagement behaviours through emotional and rational processes. Journal of Retailing and Consumer Services, 82, (doi: 10.1016/j.jretconser.2024.104146)
Shaw, D., Cieslak, O., Duffy, K. (2025) A Worthwhile Wardrobe: Bringing Rental to Charity Retail.
Chevtchouk, Y., Veloutsou, C., Paton, R. (2025) Brand Experience Relational Outcomes: An Abstract.
Ballester, E., Ruiz Mafé, C., Rubio, N., Veloutsou, C. (2025) Brand Meaning Components in Visual Brand-Generated Content: An Abstract.
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2025) From Dissatisfaction to Happiness: The Mediating Role of Negative Online Brand Engagement: An Abstract.
Toney, J., Falcone, G., Metcalfe, N., Shaw, D., Booker, D., Dick, G., Slater, G. (2025) Green Recovery Dialogues: From COVID19 to COP26. (doi: 10.36399/gla.pubs.346786)
Chen, H., Veloutsou, C., Kostyk, A. (2025) I Live Abroad, But My Home Brands Still Touch Me: An Abstract.
Kontoliou, I., Veloutsou, C., Morgan-Thomas, A., Panos, G. (2025) Markers that Matter: Redefining Community Boundaries in Brand Management: An Abstract.
Sheng, J., Kostyk, A., Chatzipanagiotou, K. (2025) Rethinking Parasocial Relationship.
Xie, D., Ballester, E., Veloutsou, C. (2025) The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions: An Abstract.
2024
Morgan-Thomas, A., Tsoukas, S., Dudau, A., Gaska, P. (2024) Beyond declarations: metrics, journal rankings and responsible assessment. Research Policy, 53, (doi: 10.1016/j.respol.2024.105093)
Veloutsou, C., Ballester, E. (2024) A typology of brand knowledge associations projected in brand-generated signals: evidence from the restaurant industry. Journal of Product and Brand Management, (doi: 10.1108/JPBM-03-2024-5022)
Morgan-Thomas, A., Sinkovics, N. (2024) Palimpsest Territory: Language and the Academic Migration Experience from the East to the West.
Morgan-Thomas, A. (2024) Towards Sustainable Doctoral Education: Policy Insights and Best Practices for Phd by Publication.
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2024) Negative online brand engagement: Conceptualisation, scale development and validation. Journal of Research in Interactive Marketing, 18, pp. 787-814. (doi: 10.1108/JRIM-09-2023-0303)
Morgan-Thomas, A. (2024) Generative AI and academic publishing.
Tarun, A., Chundawat, V., Mandal, M., Tan, H. M., Chen, B., Kankanhalli, M. (2024) EcoVal: An Efficient Data Valuation Framework for Machine Learning. (doi: 10.1145/3637528.3672068)
Fang, X., Chatzipanagiotou, K., Veloutsou, C. (2024) Untangling the complex and idiosyncratic nature of tourist destination brand equity. Journal of Travel Research, (doi: 10.1177/00472875241268404)
Warke, O., Jose, J., Breitsohl, J., Wang, J. (2024) Capturing the Spectrum of Social Media Conflict: A Novel Multi-objective Classification Model. (doi: 10.1145/3664190.3672510)
Chen, H., Veloutsou, C., Kostyk, A. (2024) Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions: An Abstract.
Ballester, E., Ruiz-Mafe, C., Rubio, N., Veloutsou, C. (2024) I Want to Engage my Audience! the Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower’s Engagement Behavior: An Abstract.
Febrianto, A., Dudau, A., Morgan-Thomas, A. (2024) Exploring the Phenomena of Sociomateriality in the Context of Digital Transformation in the Public Sector.
Azer, J., Alexander, M. (2024) Dynamics of Human-Machine Engagement in Services.
Osuna Ramírez, S. A., Veloutsou, C., Morgan-Thomas, A. (2024) On the antipodes of love and hate: the conception and measurement of brand polarization. Journal of Business Research, 179, (doi: 10.1016/j.jbusres.2024.114687)
Osuna Ramirez, S. A., Veloutsou, C., Morgan-Thomas, A. (2024) Drivers and Outcomes of Brand Polarization for Airlines Brands.
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2024) Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes.
Wang, W., Morgan-Thomas, A., Finch, J. (2024) Systematic Literature Review on Social Media and B2B Relationships.
Morgan-Thomas, A. (2024) Cautionary Tech: AI Innovations and the Echoes from the Past.
Qian, W., Zhao, Y., Zhang, D., Chen, B., Zheng, K., Zhou, X. (2024) Towards a unified understanding of uncertainty quantification in traffic flow forecasting. IEEE Transactions on Knowledge and Data Engineering, 36, pp. 2239-2256. (doi: 10.1109/TKDE.2023.3312261)
Azer, J., Blasco-Arcas, L., Alexander, M. (2024) Visual Modality of Engagement (VME): conceptualization, typology of forms, and outcomes. Journal of Service Research, 27, pp. 231-249. (doi: 10.1177/10946705231190867)
Traill, H., Anderson, S., Shaw, D., Cumbers, A., McMaster, R. (2024) Caring at the edges: infrastructures of care and repair in urban deprivation. Environment and Planning D: Society and Space, 42, pp. 190-210. (doi: 10.1177/02637758241231106)
Sandikci, O., Jafari, A., Fischer, E. (2024) Claiming market ownership: Territorial activism in stigmatized markets. Journal of Business Research, 175, (doi: 10.1016/j.jbusres.2024.114574)
Shaw, D., Duffy, K. (2024) ‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices. Conversation,
Anderson, S., Hamilton, K. (2024) Consumer-driven memorialization. Journal of Consumer Research, 50, pp. 985-1007. (doi: 10.1093/jcr/ucad025)
Ding, R., Chen, B., Wilson, J. M., Yan, Z., Huang, Y. (2024) SRNI-CAR: A Comprehensive Dataset for Analyzing the Chinese Automotive Market. (doi: 10.1109/BigData59044.2023.10386203)
2023
Dineva, D., Breitsohl, J., Roschk, H., Hosseinpour, M. (2023) Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review, 40, pp. 1112-1133. (doi: 10.1108/IMR-12-2021-0368)
Huang, J., Chen, B., Yan, Z., Ounis, I., Wang, J. (2023) GEO: A computational design framework for automotive exterior facelift. ACM Transactions on Knowledge Discovery from Data, 17, (doi: 10.1145/3578521)
Roschk, H., Hosseinpour, M., Breitsohl, J. (2023) Coalitions and their negative consequences: an examination in service failure-recovery situations. Journal of Service Research, 26, pp. 614-635. (doi: 10.1177/10946705231163884)
Veloutsou, C. (2023) Correction to: Enlightening the brand building–audience response link. Journal of Brand Management, 30, pp. 567-567. (doi: 10.1057/s41262-023-00345-6)
Veloutsou, C. (2023) Enlightening the brand building-audience response link. Journal of Brand Management, 30, pp. 550-566. (doi: 10.1057/s41262-023-00331-y)
Alexander, M., Azer, J. (2023) Negative customer engagement behavior in online social networks: understanding the nuance. Edward Elgar Publishing
Ranfagni, S., Rosati, M., Veloutsou, C. (2023) Patchworking Research Paradigms to Investigate the Brand in Virtual Spaces.
Chatzipanagiotou, K., Azer, J., Ranaweera, C. (2023) E-WOM in the B2B context: conceptual domain, forms, and implications for research. Journal of Business Research, 164, (doi: 10.1016/j.jbusres.2023.113957)
Porter, N., Goode, A., Anderson, S. (2023) Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals. Journal of Marketing Management, 39, pp. 1197-1219. (doi: 10.1080/0267257X.2023.2219691)
Brown, G., Traill, H., Anderson, S., Shaw, D., Cumbers, A., McMaster, R. (2023) Good Food for All in Glasgow: An Interim Assessment of the Glasgow City Food Plan.
Goode, A., Rodner, V., Lawlor, M. (2023) Beyond the authenticity bind – Finstagram as an escape from the attention economy. Journal of Marketing Management, 39, pp. 1071-1097. (doi: 10.1080/0267257X.2023.2255192)
Magnadi, R. H., Chatzipanagiotou, K., Azer, J. (2023) Balancing Spotlight Between For-Profit and Non-Profit Market Orientation for the Service Sector.
Aboelnaga, R. M. A. A., Azer, J., Sandikci Turkdogan, O. (2023) A Framework for Antecedents and Consequences of Customer Engagement with Brand-Related Content on Social Media.
Alexander, M., Azer, J., Blasco-Arcas, L. (2023) Unlocking Secrets of Images: Implications for Services Marketers.
Blasco-Arcas, L., Azer, J., Alexander, M. (2023) What’s in an Image? Understanding Visual Modality of Engagement In Digital Service Ecosystems.
Liu, H., Anker, T., Chatzipanagiotou, K. (2023) Systematically Reviewing and Revisiting the Concept of Corporate Philanthropy in the Marketing Context: An Abstract.
Traill, H., Shaw, D., Anderson, S., Cumbers, A., McMaster, R. (2023) Approaching the ethics of sustainability in an area of deprivation. Edward Elgar
Carrington, M., Chatzidakis, A., Shaw, D. (2023) Consumer perspectives towards modern slavery. Edward Elgar
Wilson, L., Shaw, D., Duffy, K. (2023) Evidencing the Need for a National Citizens Clothing Circularity Strategy (NCCCS), White Paper Scottish Parliament.
Dwivedi, Y. K. et al. (2023) Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology and Marketing, 40, pp. 750-776. (doi: 10.1002/mar.21767)
Azer, J., Anker, T., Taheri, B., Tinsley, R. (2023) Consumer-driven racial stigmatization: the moderating role of race in online consumer-to-consumer reviews. Journal of Business Research, 157, (doi: 10.1016/j.jbusres.2022.113567)
Veloutsou, C., Liao, J. (2023) Mapping brand community research from 2001 to 2021: assessing the field’s stage of development and a research agenda. Psychology and Marketing, 40, pp. 431-454. (doi: 10.1002/mar.21782)
Warke, O., Jose, J. M., Breitsohl, J. (2023) Utilising Twitter metadata for hate classification. Springer
Huang, J., Chen, B., Luo, L., Yue, S., Ounis, I. (2023) DVM-CAR: A Large-Scale Automotive Dataset for Visual Marketing Research and Applications. (doi: 10.1109/BigData55660.2022.10020634)
Chevtchouk, Y., Veloutsou, C., Paton, R. (2023) An Interdisciplinary-informed Brand Experience Scale.
Carrington, M., Chatzidakis, A., Shaw, D. (2023) Consumer Perspectives Towards Modern Slavery: Australian Study.
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2023) Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities.
Sharma, G., Taheri, B., Veloutsou, C., Rao, A. (2023) Exodus from Russia: How do Consumers Feel?
Kontoliou, I., Veloutsou, C., Panos, G. (2023) Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues.
2022
Azer, J., Taheri, B., Gannon, M. (2022) A critical view on mixed-method approaches to tourism and hospitality research. Emerald Publishing
Böhm, S., Carrington, M., Cornelius, N., de Bruin, B., Greenwood, M., Hassan, L., Jain, T., Karam, C., Kourula, A., Romani, L., Riaz, S., Shaw, D. (2022) Ethics at the centre of global and local challenges: thoughts on the future of business ethics. Journal of Business Ethics, 180, pp. 835-861. (doi: 10.1007/s10551-022-05239-2)
Davari, A., Iyer, P., Guzmán, F., Veloutsou, C. (2022) The determinants of personal luxury purchase intentions in a recessionary environment. Journal of Marketing Management, 38, pp. 1401-1432. (doi: 10.1080/0267257X.2022.2035798)
Fang, X., Chatzipanagiotou, K., Veloutsou, C. (2022) Destination Brand Associations. Edward Elgar Publishing
Press, M., Brzeszczyński, J. (2022) Do business models matter? Evidence from the SRI companies performance and the COVID-19 pandemic. Finance Research Letters, 48, (doi: 10.1016/j.frl.2022.102881)
Sanrı, H., Morgan-Thomas, A., Smart, A. (2022) Algorithms and Routines: How Algorithms Shape Innovation in Digital Startups.
Azer, J., Ranaweera, C. (2022) Former customers’ E-WOM in social media platforms: an investigation of motives, network size and social ties. Journal of Business Research, 146, pp. 118-133. (doi: 10.1016/j.jbusres.2022.03.068)
Azer, J., Blasco-Arcas, L., Alexander, M. (2022) Engaging the eye: the role of visual modality of engagement (VME) in social media.
Sandikci, O. (2022) The scalar politics of difference: Researching consumption and marketing outside the West. Marketing Theory, 22, pp. 135-153. (doi: 10.1177/14705931221074721)
Wiart, L., Özçağlar-Toulouse, N., Shaw, D. (2022) Maintaining market legitimacy: A discursive-hegemonic perspective on meat. Journal of Business Research, 144, pp. 391-402. (doi: 10.1016/j.jbusres.2022.02.024)
Scaraboto, D., Shaw, D., Duffy, K. (2022) Save your wardrobe: supporting sustainable and mindful clothing consumption. NIM Marketing Intelligence Review, 14, pp. 54-59. (doi: 10.2478/nimmir-2022-0009)
Veloutsou, C., Christodoulides, G., Guzmán, F. (2022) Charting research on international luxury marketing: Where are we now, and where should we go next? International Marketing Review, 39, pp. 371-394. (doi: 10.1108/IMR-04-2021-0154)
Ounvorawong, N., Breitsohl, J., Lowe, B., Laffey, D. (2022) Outcomes of cyber-victimization and bystander reactions in online brand communities. International Journal of Electronic Commerce, 26, pp. 200-221. (doi: 10.1080/10864415.2022.2050582)
Warke, O., Breitsohl, J., Jose, J. (2022) Consumer Bullying in Online Brand Communities—Quantifying a Dark Social Media Phenomenon. Springer
Azer, J., Alexander, M. (2022) COVID-19 vaccination: engagement behavior patterns and implications for public health service communication. Journal of Service Theory and Practice, 32, pp. 323-351. (doi: 10.1108/JSTP-08-2021-0184)
Zhang, Y., Zhuang, H., Liu, T., Chen, B., Cao, Z., Fu, Y., Fan, Z., Chen, G. (2022) A Bayesian graph embedding model for link-based classification problems. IEEE Transactions on Network Science and Engineering, 9, pp. 716-727. (doi: 10.1109/TNSE.2021.3131223)
Dineva, D., Breitsohl, J. (2022) Managing trolling in online communities: an organizational perspective. Internet Research, 32, pp. 292-311. (doi: 10.1108/INTR-08-2020-0462)
Rodner, V., Goode, A., Burns, Z. (2022) “Is it all just lip service?”: on Instagram and the normalisation of the cosmetic servicescape. Journal of Services Marketing, 36, pp. 44-58. (doi: 10.1108/JSM-12-2020-0506)
Balaji, M.S., Jiang, Y., Bhattacharyya, J., Hewege, C., Azer, J. (2022) An introduction to socially responsible sustainable consumption: issues and challenges. Springer
Breitsohl, J., Jimenez, N., Roschk, H. (2022) Investigating consumers’ motives for consumer brand-cyberbullying on social media. Information Society, 38, pp. 1-12. (doi: 10.1080/01972243.2021.1981507)
(2022) Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies. (doi: 10.1007/978-981-16-6433-5)
Breitsohl, J., Jiménez, N., Megicks, P., Krasonikolakis, I., Ramoglou, S., Aagerup, U., Happer, C. (2022) Bullying in online brand communities-exploring consumers' intentions to intervene. Springer International Publishing
Gannon, M. J., Taheri, B., Azer, J. (2022) Contemporary research paradigms and philosophies. Emerald
2021
Chevtchouk, Y., Veloutsou, C., Paton, R. (2021) Outcomes Across the Brand Ethical Continuum in Luxury Services.
Chevtchouk, Y., Veloutsou, C., Paton, R. (2021) The experience-economy revisited: an interdisciplinary perspective and research agenda. Journal of Product and Brand Management, 30, pp. 1288-1324. (doi: 10.1108/JPBM-06-2019-2406)
Azer, J., Blasco-Arcas, L., Harrigan, P. (2021) #COVID-19: forms and drivers of social media users’ engagement behavior toward a global crisis. Journal of Business Research, 135, pp. 99-111. (doi: 10.1016/j.jbusres.2021.06.030)
Carrington, M., Chatzidakis, A., Shaw, D. (2021) Addressing consumer awareness and (in)action towards modern slavery. (doi: 10.36399/gla.pubs.255488)
Zheng, Y., Yang, Y., Chen, B. (2021) Incorporating Prior Financial Domain Knowledge into Neural Networks for Implied Volatility Surface Prediction. (doi: 10.1145/3447548.3467115)
Dessart, L., Veloutsou, C. (2021) Augmenting brand community identification for inactive users: a uses and gratification perspective. Journal of Research in Interactive Marketing, 15, pp. 361-385. (doi: 10.1108/JRIM-11-2019-0191)
Shaw, D., Chatzidakis, A., Carrington, M. (2021) Modern slavery: how consumers can make a difference. Conversation, 2021, pp. Jul 1.
Carrington, M., Chatzidakis, A., Shaw, D. (2021) Consuming worker exploitation? Accounts and justifications for consumer (in)action to modern slavery. Work, Employment and Society, 35, pp. 432-450. (doi: 10.1177/0950017020926372)
Press, M. (2021) Developing a strong sustainability research program in marketing. AMS Review, 11, pp. 96-114. (doi: 10.1007/s13162-020-00185-6)
Duffy, K., Reid, E., Finch, J. (2021) Sold out? Reconfiguring consumer demand through the secondary digital ticket market. Routledge
Chatzidakis, A., Shaw, D., Allen, M. (2021) A psycho-social approach to consumer ethics. Journal of Consumer Culture, 21, pp. 123-1245. (doi: 10.1177/1469540518773815)
Carrington, M., Chatzidakis, A., Goworek, H., Shaw, D. (2021) Consumption ethics: a review and analysis of future directions for interdisciplinary research. Journal of Business Ethics, 168, pp. 215-238. (doi: 10.1007/s10551-020-04425-4)
Sandikci, O. (2021) Religion and everyday consumption ethics: a moral economy approach. Journal of Business Ethics, 168, pp. 277-293. (doi: 10.1007/s10551-019-04422-2)
Hetherington, A., Malmberg, J., Mariam, S., Munkedal, C., Kilgour, R., Diment, M., Miller, S., Decker, J., Bull, K., Fisher, G., Luckman, T., Shaw, D., Duffy, K., Downing, P., Bailey-Cooper, N., Bartlett, S., Rosser-Davies, J., Dubé, S. (2021) The circular fashion ecosystem: a blueprint for the future. (doi: 10.36399/gla.pubs.253310)
2020
Morgan-Thomas, A., Dessart, L., Veloutsou, C. (2020) Digital ecosystem and consumer engagement: a socio-technical perspective. Journal of Business Research, 121, pp. 713-723. (doi: 10.1016/j.jbusres.2020.03.042)
Wilson-Nash, C., Goode, A., Currie, A. (2020) Introducing the socialbot: a novel touchpoint along the young adult customer journey. European Journal of Marketing, 54, pp. 2621-2643. (doi: 10.1108/EJM-07-2019-0555)
Dineva, D., Breitsohl, J., Garrod, B., Megicks, P. (2020) Consumer responses to conflict-management strategies on non-profit social media fan pages. Journal of Interactive Marketing, 52, pp. 118-136. (doi: 10.1016/j.intmar.2020.05.002)
Pedeliento, G., Andreini, D., Veloutsou, C. (2020) Brand community integration, participation and commitment: a comparison between consumer-run and company-managed communities. Journal of Business Research, 119, pp. 481-494. (doi: 10.1016/j.jbusres.2019.10.069)
Veloutsou, C., Black, I. (2020) Creating and managing participative brand communities: the roles members perform. Journal of Business Research, 117, pp. 873-885. (doi: 10.1016/j.jbusres.2019.06.032)
Zhao, Y., von Delft, S., Morgan-Thomas, A., Buck, T. (2020) The evolution of platform business models: exploring competitive battles in the world of platforms. Long Range Planning, 53, (doi: 10.1016/j.lrp.2019.101892)
Azer, J., Blasco-Arcas, L. (2020) Towards a Typology of Visual Customer Engagement Behaviors (CEBs)
Bigne, E., Chatzipanagiotou, K., Ruiz, C. (2020) Pictorial content, sequence of conflicting online reviews and consumer decision-making: the stimulus-organism-response model revisited. Journal of Business Research, 115, pp. 403-416. (doi: 10.1016/j.jbusres.2019.11.031)
Azer, J., Alexander, M. (2020) Direct and indirect negatively valenced engagement behavior. Journal of Services Marketing, 34, pp. 967-981. (doi: 10.1108/JSM-08-2019-0296)
Zheng, Y., Chen, B., Hospedales, T. M., Yang, Y. (2020) Index Tracking with Cardinality Constraints: A Stochastic Neural Networks Approach. (doi: 10.1609/aaai.v34i01.5478)
Veloutsou, C., Chatzipanagiotou, K., Christodoulides, G. (2020) The consumer-based brand equity deconstruction and restoration process: lessons from unliked brands. Journal of Business Research, 111, pp. 41-51. (doi: 10.1016/j.jbusres.2019.12.029)
Ni, J., Chen, B., Allinson, N. M., Ye, X. (2020) A hybrid model for predicting human physical activity status from lifelogging data. European Journal of Operational Research, 281, pp. 532-542. (doi: 10.1016/j.ejor.2019.05.035)
Chen, B., Huang, J., Huang, Y., Kollias, S., Yue, S. (2020) Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand. European Journal of Operational Research, 280, pp. 1144-1159. (doi: 10.1016/j.ejor.2019.07.067)
Veloutsou, C., Ruiz-Mafe, C. (2020) Brands as relationship builders in the virtual world: A bibliometric analysis. Electronic Commerce Research and Applications, 39, (doi: 10.1016/j.elerap.2019.100901)
Traill, H., Shaw, D., Anderson, S., Cumbers, A., McMaster, R., Marr, N. (2020) Baltic Street Adventure Playground Establishing a Community Food Hub. (doi: 10.36399/gla.pubs.217178)
Dessart, L., Veloutsou, C., Morgan-Thomas, A. (2020) Brand negativity: a relational perspective on anti-brand community participation. European Journal of Marketing, 54, pp. 1761-1785. (doi: 10.1108/EJM-06-2018-0423)
Azer, J., Alexander, M. (2020) Negative customer engagement behaviour: the interplay of intensity and valence in online networks. Journal of Marketing Management, 36, pp. 361-383. (doi: 10.1080/0267257X.2020.1735488)
Shaw, D., Duffy, K. (2020) Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights.
Duffy, K., Reid, E., Finch, J. (2020) Sold out? Reconfiguring consumer demand through the secondary digital ticket market. Consumption, Markets and Culture, 23, pp. 174-194. (doi: 10.1080/10253866.2019.1684270)
Karamullaoglu, N., Sandikci, O. (2020) Western influences in Turkish advertising: Disseminating the ideals of home, family and femininity in the 1950s and 1960s. Journal of Historical Research in Marketing, 12, pp. 127-150. (doi: 10.1108/JHRM-10-2018-0050)
2019
Morgan-Thomas, A., Dudau, A. (2019) Of possums, hogs and horses: capturing duality of student engagement in eLearning. Academy of Management Learning and Education, 18, pp. 564-580. (doi: 10.5465/amle.2018.0029)
Ghaffari, M., Jafari, A., Sandikci, O. (2019) The role of mundane and subtle institutional work in market dynamics: a case of fashion clothing market. Journal of Business Research, 105, pp. 434-442. (doi: 10.1016/j.jbusres.2019.03.029)
Dessart, L., Aldás-Manzano, J., Veloutsou, C. (2019) Unveiling heterogeneous engagement-based loyalty in brand communities. European Journal of Marketing, 53, pp. 1854-1881. (doi: 10.1108/EJM-11-2017-0818)
Chen, B., Kankanhalli, M. (2019) Pricing average price advertising options when underlying spot market prices are discontinuous. IEEE Transactions on Knowledge and Data Engineering, 31, pp. 1765-1778. (doi: 10.1109/TKDE.2018.2867027)
Dineva, D., Lu, X., Breitsohl, J. (2019) Social media conflicts during the financial crisis: managerial implications for retail banks. Strategic Change, 28, pp. 381-386. (doi: 10.1002/jsc.2292)
Karamullaoglu, N., Sandikci, O. (2019) A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale. Journal of Historical Research in Marketing, 11, pp. 317-338. (doi: 10.1108/JHRM-04-2018-0016)
Osuna Ramírez, S. A., Veloutsou, C., Morgan-Thomas, A. (2019) I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, 28, pp. 614-632. (doi: 10.1108/JPBM-03-2018-1811)
Press, M., Robert, I., Maillefert, M. (2019) The role of linked legitimacy in sustainable business model development. Industrial Marketing Management, (doi: 10.1016/j.indmarman.2019.05.009)
Morgan-Thomas, A. (2019) Generativity in Algorithmic Systems.
Azer, J., Ranaweera, C. (2019) Identifying Customer Influencer Value in Social Media Platforms.
Fang, X., Chatzipanagiotou, K., Veloutsou, C. (2019) The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality.
Azer, J., Ranaweera, C. (2019) The Impact of Non-customers with High Degrees of Influence in Social Networks.
Bigne, E., Chatzipanagiotou, K., Mafe, C. (2019) Type of Eye Gaze Affects Ewom Adoption: An Eye Tracking and Self-report Study.
Gounaris, S., Karantinou, K., Chatzipanagiotou, K., Koritos, C. (2019) A Fresh Insight into the Management of the Servicescapes.
Osuna Ramirez, S. A., Veloutsou, C., Morgan-Thomas, A. (2019) Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract.
Morgan-Thomas, A. (2019) Innovation in Algorithmic Systems.
Khan, M.A., Veloutsou, C., Chatzipanagiotou, K. (2019) Consequences Towards Brands After a Service Failure: A Holistic View.
Dong, X., Veloutsou, C., Morgan-Thomas, A. (2019) Negative Consumer Engagement.
Veloutsou, C., Dessart, L. (2019) Socialising In and Outside Online Brand Communities.
Morgan-Thomas, A., Abrunhosa, A., Canales, J. I. (2019) Material conflict: MOOCs and institutional logics in business education. Palgrave Macmillan
Tillotson, J. S., Salminen, E., Press, M., Arnould, E. (2019) Consumer culture theory: development, critique, application and prospects. Foundations and Trends in Marketing, 12, pp. 80-166. (doi: 10.1561/1700000052)
Chatzipanagiotou, K., Christodoulides, G., Veloutsou, C. (2019) Managing the consumer-based brand equity process: a cross-cultural perspective. International Business Review, 28, pp. 328-343. (doi: 10.1016/j.ibusrev.2018.10.005)
Sandıkcı, Ö., Kravets, O. (2019) CCT perspectives on macromarketing: introduction to the special issue. Journal of Macromarketing, 39, pp. 5-8. (doi: 10.1177/0276146718820930)
Reuber, A. R., Morgan-Thomas, A. (2019) Communicating moral legitimacy in controversial industries: the trade in human tissue. Journal of Business Ethics, 154, pp. 49-63. (doi: 10.1007/s10551-017-3480-z)
Sandıkcı, Ö. (2019) Elizabeth Bucar, Pious Fashion: How Muslim Women Dress. Anthropological Quarterly, 92, pp. 301-306.
Shaw, D., Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption.
Arnould, E., Press, M. (2019) Systemic small-player market exclusion in an east African context. Consumption Markets and Culture, 22, pp. 508-527. (doi: 10.1080/10253866.2018.1561634)
2018
Veloutsou, C., Delgado-Ballester, E. (2018) New challenges in brand management. Spanish Journal of Marketing, 22, pp. 254-271. (doi: 10.1108/SJME-12-2018-036)
Carrington, M., Chatzidakis, A., Shaw, D. (2018) We all buy slave-made products: here’s how we avoid feeling guilty. Conversation, 2018, pp. Dec 3.
Anderson, S., Hamilton, K., Tonner, A. (2018) “They were built to last”: anticonsumption and the materiality of waste in obsolete buildings. Journal of Public Policy and Marketing, 37, pp. 195-212. (doi: 10.1177/0743915618810438)
Pedeliento, G., Adreini, D., Veloutsou, C. (2018) Brand Community Integration, Participation and Commitment: A Comparison Between Consumer-Run and Company-Managed Communities.
Okay-Somerville, B., Dudau, A., Favotto, A., Du, M., McMaster, R., Morgan-Thomas, A. (2018) Adam Smith Cared and We Should Too: Our Duty of Care for Student Wellbeing and Resilience.
Ruiz-Mafe, C., Chatzipanagiotou, K., Curras-Perez, R. (2018) The role of emotions and conflicting online reviews on consumers' purchase intentions. Journal of Business Research, 89, pp. 336-344. (doi: 10.1016/j.jbusres.2018.01.027)
Veloutsou, C. (2018) Conceptualising and Operationalising Respect in Consumer-Brand Relationships.
Veloutsou, C., Chatzipanagiotou, K., Christodoulides, G. (2018) The Consumer-Based Brand Equity Deconstruction and Restoration Process: Lessons from Unliked Brands.
Morgan-Thomas, A. (2018) Artifacts, Aestetics, and Sensory Experiences in Learning.
El-Manstrly, D., Chatzipanagiotou, K., Dalakoura, A. (2018) Contextualising Consumers Personality Traits and General Coping Strategies in Service Failure: Their Effects on Vindictive WOM.
Veloutsou, C., Dessart, L., Aldas-Manzano, J. (2018) Heterogeneous Brand Engagement in Brand Communities.
Breitsohl, J., Roschk, H., Feyertag, C. (2018) Consumer brand bullying behaviour in online communities of service firms. Springer Gabler
Osuna Ramirez, S.A., Veloutsou, C., Morgan-Thomas, A. (2018) Towards a Conceptualization of Brand Polarization.
Zhao, Y., Morgan-Thomas, A. (2018) Competition at the Digital Frontier: Algorithmic Innovation, Value-Creation and Digital Venture Performance.
Shaw, D., Cumbers, A., McMaster, R., Crossan, J. (2018) Scaling up community action for tackling climate change. British Journal of Management, 29, pp. 266-278. (doi: 10.1111/1467-8551.12274)
Chatzidakis, A., Shaw, D. (2018) Sustainability: issues of scale, care and consumption. British Journal of Management, 29, pp. 299-315. (doi: 10.1111/1467-8551.12292)
Brach, S., Walsh, G., Shaw, D. (2018) Sustainable consumption and third-party certified labels: consumers' perceptions and reactions. European Management Journal, 36, pp. 254-265. (doi: 10.1016/j.emj.2017.03.005)
Morgan-Thomas, A., Dudau, A. (2018) Resilience as Entanglement of Action and Matter.
Veloutsou, C., Aimpitaksa, J. B. (2018) The Lovemarks Effect. (doi: 10.1007/978-3-319-66023-3_94)
Chevtchouk, Y., Veloutsou, C., Paton, R. (2018) The Process of Brand Experience: An Interdisciplinary Perspective. (doi: 10.1007/978-3-319-66023-3_168)
Finch, J. H., McMaster, R. (2018) History matters: on the mystifying appeal of Bowles and Gintis. Cambridge Journal of Economics, 42, pp. 285-308. (doi: 10.1093/cje/bex002)
Cumbers, A., Shaw, D., Crossan, J., McMaster, R. (2018) The work of community gardens: reclaiming place for community in the city. Work, Employment and Society, 32, pp. 133-149. (doi: 10.1177/0950017017695042)
Beynon, M. J., Moutinho, L., Veloutsou, C. (2018) An exposition of the role of consideration sets in a DS/AHP analysis of consumer choice. Palgrave Macmillan
Azer, J., Alexander, M. J. (2018) Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, 29, pp. 468-490. (doi: 10.1108/JOSM-12-2016-0326)
Carrington, M., Chatzidakis, A., Shaw, D. (2018) Consuming Modern Slavery.
Morgan-Thomas, A. (2018) Libereat: Monetising Big Data Analytics.
(2018) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. (doi: 10.1007/978-3-319-66101-8)
Sandıkcı, Ö. (2018) Religion and the marketplace: constructing the ‘new’ Muslim consumer. Religion, 48, pp. 453-473. (doi: 10.1080/0048721X.2018.1482612)
Morgan-Thomas, A. (2018) Schatzki and techno-organizational practice. Palgrave Macmillan
Azer, J., Alexander, M. (2018) The Impact of Negatively-valenced Influencing Behaviour.
2017
Shaw, D., McMaster, R., Longo, C., Özçaglar-Toulouse, N. (2017) Ethical qualities in consumption: Towards a theory of care. Marketing Theory, 17, pp. 415-433. (doi: 10.1177/1470593117699662)
Veloutsou, C., Black, I. (2017) Brand Communities and the Roles of their Members.
Chen, X., Chen, B., Kankanhalli, M. (2017) MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding. (doi: 10.1145/3124749.3124757)
Chen, X., Chen, B., Kankanhalli, M. (2017) Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics. (doi: 10.1145/3077136.3080802)
Osuna Ramírez, S. A., Veloutsou, C., Morgan-Thomas, A. (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3, pp. 305-332. (doi: 10.30958/ajbe.3.3.5)
Morgan-Thomas, A. (2017) Silent Tyranny of Code? Performativity, Encoding and Branding Work.
Azer, J., Alexander, M. (2017) Negatively-valenced Customer Engagement Behavior: Forms and Drivers.
Sahidi, D., Paton, R., Veloutsou, C. (2017) Ontological Foundation for Different Types of Value Creation Practices.
Black, I. R., Shaw, D., Trebeck, K. (2017) A policy agenda for changing our relationship with consumption. Journal of Cleaner Production, 154, pp. 12-15. (doi: 10.1016/j.jclepro.2017.03.182)
Roschk, H., Loureiro, S. M. C., Breitsohl, J. (2017) Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93, pp. 228-240. (doi: 10.1016/j.jretai.2016.10.001)
Azer, J., Alexander, M. (2017) Direct and Indirect Forms of Negative Customer Engagement Behaviour.
Finch, J., Geiger, S., Harkness, R. (2017) Marketing and compromising for sustainability: green chemistry, regulation and competing orders of worth in the North Atlantic. Marketing Theory, 17, pp. 71-93. (doi: 10.1177/1470593116657924)
Finch, J., Geiger, S., Reid, E. (2017) Captured by technology? How material agency sustains interaction between regulators and industry actors. Research Policy, 46, pp. 160-170. (doi: 10.1016/j.respol.2016.08.002)
Black, I., Veloutsou, C. (2017) Working consumers: co-creation of brand identity, consumer identity and brand community identity. Journal of Business Research, 70, pp. 416-429. (doi: 10.1016/j.jbusres.2016.07.012)
(2017) Communicating Brands in an Increasingly Complex and Global Environment.
Veloutsou, C., Chatzipanagiotou, K., Christodoulides, G. (2017) Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands.
Bian, X., Veloutsou, C. (2017) Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China. Palgrave Macmillan
Dineva, D. P., Breitsohl, J. C., Garrod, B. (2017) Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33, pp. 679-698. (doi: 10.1080/0267257X.2017.1329225)
Anderson, S., Tonner, A., Hamilton, K. (2017) Death of buildings in consumer culture: natural death, architectural murder and cultural rape. Consumption Markets and Culture, 20, pp. 387-402. (doi: 10.1080/10253866.2017.1367676)
Dessart, L., Veloutsou, C., Morgan-Thomas, A. (2017) Explaining Anti-brand Community Participation.
Chatzipanagiotou, K., Veloutsou, C., Christodoulides, G. (2017) Managing the Consumer-Based Brand Equity Process Across Countries.
Pasternak, O., Veloutsou, C., Morgan-Thomas, A. (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26, pp. 415-428. (doi: 10.1108/JPBM-04-2016-1150)
Ruiz-Mafe, C., Veloutsou, C. (2017) Special issue on information flow and WOM in social media and online communities. Online Information Review, 41, pp. 902-904. (doi: 10.1108/oir-09-2017-0255)
Ruiz-Mafe, C., Chatzipanagiotou, K., Curras Perez, R. (2017) The Role of Emotions and Conflicting Online Reviews on Consumers' Purchase Intentions.
Dessart, L., Veloutsou, C. (2017) The Role of Self-Determination in Negative Brand Relationships: A Focus on the Apple Anti-Brand Community.
Veloutsou, C., Guzmán, F. (2017) The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management. Journal of Product and Brand Management, 26, pp. 2-12. (doi: 10.1108/JPBM-01-2017-1398)
Chevtchouk, Y., Veloutsou, C., Paton, R. (2017) Towards a definition of Brand Experience: an interdisciplinary perspective.
Ruiz-Mafe, C., Chatzipanagiotou, K., Curras-Perez, R. (2017) What Drives Perceived Value of Collaborative Learning? An FSQCA Approach. (doi: 10.21125/inted.2017.1148)