Internationalisation and International Market Entry

Internationalisation and International Market Entry

Year: Not available in 2017-18
Course code: MGT4008
Course credits: 15
Taught: TBC
Course co-ordinator
: TBC
Entry requirements: Normally admission to an honours programme in Business & Management
Available to visiting students: Yes
Contact for more information: Business Undergraduate mailbox

Course description

The purpose of this course is to provide students with a thorough understanding of the managerial challenges and imperatives faced by entrepreneurial firms in a globalising world. International entrepreneurship is not a new phenomenon. A long history of small trading firms, especially from the peripheral economies, would suggest that the international entrepreneur has been active around the world’s coasts and across its national borders for centuries. As a field of study, however, international entrepreneurship has for the most part been subsumed within other areas of international business and international marketing, and in particular, within the areas of export development and performance, and the development of the multinational firm. Evidence from around the world over the last decade indicates that small firms are becoming increasingly involved in international business, often at early stages of their development. Areas of relevance to this class include macro-economic change, including regionalisation; changing industry structures and their effect on small firms; the attitude of governments towards small firm internationalisation and extent of support for international growth; and, the effects of technological advancement.  At firm level, relevant issues include theories of firm growth and international expansion; entrepreneurial and strategic responses to competition; and, the international business imperative.

Learning and teaching methods

20 hours of lectures

Course texts

  • Hisrich, R. (2010). International entrepreneurship, Sage.
  • Welch, L., Benito, G. and Petersen, B. (2007).  Foreign operation methods: theory, analysis, strategy, Edward Elgar.

Assessment

Group project (3,500-4,000 words) (40%)
A written review (2,000-2,500 words) (60%)