Entrepreneurial Ventures, Management and Growth

Entrepreneurial Ventures, Management and Growth

Year: 2018-19
Course code: MGT4019
Course credits: 15
Taught: Semesters 1
Course co-ordinator
: Dr. Paul Ferri
Entry requirements: Normally admission to an honours programme in Business & Management
Available to visiting students: Yes
Contact for more informationCherisse McLaren

Course description

The aim of this course is to give students a practical insight into the nature and workings of small businesses.  This will be achieved by the student carrying out a practical consultancy project for and within a small business in the Greater Glasgow area.  This is one of the few university courses where students can use their theoretical knowledge for the practical objective of working with and helping a local firm.

Smaller businesses make up some 99% of all firms and provide many economic benefits such as innovation, employment opportunities and wealth creation.  This course will enable students to explore the role and operation of smaller businesses and will encourage them to review the opportunities presented by the smaller business, both generally and by investigating a specific business situation.

The course will enable students to translate their learning and understanding directly into the workplace and provide the small business with advice and recommendations that will further develop their business.

Aims

The aim of this honours option is to give students a practical insight into the nature and workings of a small entrepreneurial venture in either a commercial, non-profit, community or social venture. Students will gain first-hand an experience of the issues often faced by founding entrepreneurs and/ or managers who are trying to manage, grow and develop an entrepreneurial venture. Working as part of a team throughout the course students will interact face-to-face with the founding entrepreneur and/ or manager and undertake a focussed project, which will be centred on supporting the venture to grow / develop.  For example, the project may involve investigating how best to take a new product into an existing market or an existing product into a new market. The project supports students to transfer theory into practice and to develop their team working, communication, research, and analytical skills through experiential learning. 

Intended Learning Outcomes

By the end of the course, students will be able to:

  1. Identify and evaluate the opportunities and constraining factors for the growth and development of an entrepreneurial venture.
  2. Evaluate a specific challenge faced by the host venture by problem solving and critical analysis.
  3. Construct strategic recommendations to the host venture on how to develop their business.
  4. Present an argument as to why the proposed recommendations are appropriate cognisant of the host venture’s capabilities and resources.
  5. Communicate the strategic recommendations via a clear, effective and structured oral presentation.
  6. Reflect on their ability to self-manage and to work collaboratively with others to deliver the project.

Learning and teaching methods

Workshops:  Consisting of 2 x 2-hr per week for 4 weeks; 2 x 2-hr interactive project sessions with a practicing management consultant and 1 x 3-hr presentation session

Please refer to MyCampus for timetable

Assessment

Assessment

Weighting

Word Length/ Duration

       Group report

50%

5000

Company Profile

17.5%

500

Personal learning reflection

17.5%

1000

Group Presentation

15%

10 minutes