Design and Implementation of New Business Models

Design and Implementation of New Business Models

YearCourse not being offered in 2018-2019
Course code: MGT4064
Course credits: 15
Taught: Semester 2
Course co-ordinator
: Stephan Von Delft
Entry requirements: Normally admission to an honours programme in Business & Management.  Students must have also previously completed MGT4023 Strategic Management.
Available to visiting students: Yes
Contact for more information: Business Undergraduate mailbox

Course description

This course explores the topic of business model innovation in established companies and provides students with an understanding of the essentials of designing and implementing business models.


The aim of this course is to provide an overview of different business model concepts and patterns, to explore how business models are discovered, implemented and managed in the context of established organisations, to identify and discuss consequences of strategic choices for business model design, to explore the role of different organisational capabilities in the developing new business models, and to identify the key issues and limitations of business model innovation in established organisations.

Intended Learning Outcomes

By the end of this course students will be able to:

  1. Describe, compare, and critically evaluate different business model conceptualizations
  2. Analyse and explain the differences between strategy, business model, and tactics, and evaluate consequences of strategic choices for the design of business models
  3. Identify, compare and evaluate strategies to manage different business models simultaneously
  4. Understand business model design and summarize important steps to implement new business models
  5. Identify and explain barriers against business model innovation in established firms and select means to overcome those barriers
  6. Design and apply techniques to sense, seize, and transform business models in established organisations

Learning and teaching methods

Lectures: 2hrs x 10 weeks

Please refer to MyCampus for timetable.


An assignment (40%)
Group Essay (30%)
Group Presentation (30%)