Business Start Up
Business Start Up
Course code: MGT4053
Course credits: 30
Taught: Semester 1 and 2
Course co-ordinator: Professor Colin Mason
Entry requirements: Normally admission to an honours programme in Business & Management
Available to visiting students: Yes
Contact for more information: Cherisse McLaren
This is a practice-based experiential learning course in which students, working in groups of three or four, undertake an entrepreneurial activity that creates financial value.
This course aims to:
- Provide students with the opportunity to apply their learning in a realistic context
- Link theories of entrepreneurship to practice
- Experience business start-up
- Practice and develop entrepreneurial skills that have been taught in the classroom
- Decision-making skills
- Experiencing and learning from negative outcomes
- Reflect on whether entrepreneurship is a realistic career option.
Intended Learning Outcomes
By the end of this course students will:
- Experience the ‘real world’ of the entrepreneur
- Use and apply knowledge of entrepreneurial concepts in a practical setting
- Identify the various components of the entrepreneurial process
- Develop entrepreneurial know how, through undertaking activities such as ideation, opportunity identification, negotiation, networking and selling
- Acquire team working, time management, problem solving and communication skills.
Learning and teaching methods
Lectures: 2hrs x 10 weeks
Please refer to MyCampus for timetable.
There is no single textbook which covers everything that will be discussed in this class. However, if you are looking to buy a book that will provide good coverage of the course then we recommend:
Burns, P (2014) New Venture Creation: a framework for entrepreneurial start-ups, Palgrave-Macmillan
Also worth considering are:
Read, S et al (2011) Effectual Entrepreneurship, Routledge
Rae, D (2015) Opportunity-Centred Entrepreneurship, Routledge, 2nd edition
An excellent non-academic book that we recommend is:
Luke Johnson (2011) Start It Up: Why running your own business is easier than you think, Viking.
Business start-up video
Watch our Business start-up video and find out what our students say about this course: