Business Start Up

Business Start Up

Year: 2018-19
Course code: MGT4053
Course credits: 30
Taught: Semester 1 and 2
Course co-ordinator
: Professor Colin Mason
Entry requirements: Normally admission to an honours programme in Business & Management
Available to visiting students: Yes 
Contact for more informationCherisse McLaren

Course description

This is a practice-based experiential learning course in which students, working in groups of three or four, undertake an entrepreneurial activity that creates financial value.

Course aims:

This course aims to:

  1. Provide students with the opportunity to apply their learning in a realistic context
  2. Link theories of entrepreneurship to practice
  3. Experience business start-up
  4. Practice and develop entrepreneurial skills that have been taught in the classroom
  5. Decision-making skills
  6. Experiencing and learning from negative outcomes
  7. Reflect on whether entrepreneurship is a realistic career option.

Intended Learning Outcomes

By the end of this course students will:

  1. Experience the ‘real world’ of the entrepreneur
  2. Use and apply knowledge of entrepreneurial concepts in a practical setting
  3. Identify the various components of the entrepreneurial process
  4. Develop entrepreneurial know how, through undertaking activities such as ideation, opportunity identification, negotiation, networking and selling
  5. Acquire team working, time management, problem solving and communication skills.

Learning and teaching methods

Lectures: 2hrs x 10 weeks

Please refer to MyCampus for timetable.

Course Texts

There is no single textbook which covers everything that will be discussed in this class. However, if you are looking to buy a book that will provide good coverage of the course then we recommend:

Burns, P (2014) New Venture Creation: a framework for entrepreneurial start-ups, Palgrave-Macmillan

Also worth considering are:

Read, S et al (2011) Effectual Entrepreneurship, Routledge

Rae, D (2015) Opportunity-Centred Entrepreneurship, Routledge, 2nd edition

An excellent non-academic book that we recommend is:

Luke Johnson (2011) Start It Up: Why running your own business is easier than you think, Viking.


Course Paper


2000 words

Group Report


2500 words

Individual Reflection


2000 words

Business start-up video

Watch our Business start-up video and find out what our students say about this course:

Business start-up video