Business and Management 3: Business Competition

Business and Management 3: Business Competition

Year: 2018-19
Course code: MGT3023
Course credits: 20
Taught: Semester 1
Course co-ordinator
: Dr Peter Keenan
Entry requirements: Grade D or above in Business & Management 2A and 2B
Available to visiting students: No
Contact for more informationClaire Cameron

Course description

This course will cover the basic areas of strategic management, with an emphasis on the application of these concepts. It will help students to become familiar with strategic management concepts in order to apply these with a business logic to case studies, which will be assessed and the recommendation presented to the class.


To become familiar with strategic management concepts and apply them to case studies. This course sits at the core of level 3 and it has an applied emphasis to strategic management. The knowledge transferred in the course comprises basic strategy concepts.

Intended Learning Outcomes

By the end of this course students will be able to:

  1. Recognise the importance of strategy to an organisation’s sustainability.
  2. Evaluate an organisation’s external and internal environment.
  3. Recognise the application feasibility of strategies by using strategic management concepts.
  4. Formulate and explain strategies that an organisation may adopt to be sustainable using case studies.
  5. Critique why strategies fail.
  6. Evaluate the potential for developing turnaround strategies.
  7. Recognise and explain the impact different organisational actors may have on an organisation’s strategic direction. 

Learning and teaching methods

Lectures:  2hrs lectures x 10 weeks
Tutorials: 1 x 1hr tutorials x 4 weeks

Tutorials are held at various times and can be selected on MyCampus.

Course texts

Grant, R., and Jordan, J. (2015), Foundations of Strategy, Wiley, 2nd Edition


1 Group Presentation (25%)
An individual report of 2,500-3,000 words (75%)