Advances in Business to Business Marketing

Advances in Business to Business Marketing

YearCourse not being offered in 2018-2019
Course code: MGT4056
Course credits: 15
Taught: TBC
Course co-ordinator: TBC
Entry requirements: Normally admission to an honours programme in Business & Management
Available to visiting students: Yes
Contact for more information: Business Undergraduate mailbox

Course description

The course aims to deepen students’ understanding of marketing, with a clear focus on the specialism of the business-to-business sector, so complementing and extending established learning in generic areas of marketing management, branding and buyer behaviour. 

Learning and teaching methods

10 x 2 hours of lectures

Course texts

Ford, D., Gadde, L-E., Håkansson, H. & Snehota, I. 2011 Managing Business Relationships, 3rd Edition, Wiley, Chichester


Assignment - 100%