Postgraduate taught 

Media Management MSc

Digital transformation: new models of business MGT5266

  • Academic Session: 2022-23
  • School: Adam Smith Business School
  • Credits: 10
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 2
  • Available to Visiting Students: No
  • Available to Erasmus Students: No

Short Description

This course is aimed at the analysis and examination of the modern phenomena of the knowledge economy. It examines the major changes in business for a digitally enabled enterprise and the changes and effects of new models of business.


This course will be delivered through a series of lectures and tutorials in semester 2

Excluded Courses



2500 word report on a topic or analysis of a case study

Course Aims

This course is aimed at the analysis and examination of the modern phenomena of the knowledge economy. It will therefore allow students to explore:


■ The new models of business in a digital age

■ The issues of a business where knowledge (IP) is the key value of the enterprise

■ The impact of a rapidly changing business environment on a knowledge based business

■ The key differences between a knowledge based enterprise and a traditional business

■ The entrepreneurial leadership of knowledge based organisations

■ The strategy options available to a knowledge based business and the risk assessment involved in planning

■ The financing implications of a company based on intangible assets

Intended Learning Outcomes of Course

By the end of this course students will be able to:


■ Evaluate the options for new models of doing business in a digital based business environment

■ Evaluate critically the nature of the knowledge economy and knowledge as a sustainable competitive advantage

■ Critically evaluate the effect of e-business upon SME development

■ Explore and construct an e-business model of an enterprise

■ Recognize the concepts/competencies /connections /networks necessary for the successful SME in the knowledge economy

■ Critically assess the financial options for a tangible asset poor /knowledge rich business

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.