Marketing Research

Marketing Research

Year: Course not offered in 2017-18
Course code: MGT4014
Course credits: 15
Taught: TBC
Course co-ordinator
Entry requirements: Normally admission to an honours programme in Business & Management
Available to visiting students: Yes
Contact for more information: Business Undergraduate mailbox

Course description

This course highlights the applications of marketing research within an organisation and provides coverage of a range of marketing research methods used in social research and by business practitioners.  The course aims to adopt a critical perspective on marketing research issues;
it emphasises the problems and deficiencies of research techniques and the information they provide; and, students will develop practical skills and techniques to enable them to conduct and manage the research process

Learning and teaching methods

20 hours of lectures (10 x 2 hours)


An assignment comprising several pieces of work in a project portfolio format (100%)