International Marketing Consultancy
International Marketing Consultancy
Year: 2018-19
Course code: MGT4065
Course credits: 15
Taught: Semester 2
Course co-ordinator: Alison Gibb
Entry requirements: Normally admission to an honours programme in Business & Management.
Available to visiting students: Yes
Contact for more information: Cherisse McLaren
Course description
This course challenges Honours students to work as small teams of consultants on a strategic marketing case developed in collaboration with an MNE client (i.e., a multinational enterprise).
Aim
The overall aim of the course is to develop the students’ ability to apply scientific marketing knowledge to the solution of a strategic marketing challenge faced by a large international business.
Intended Learning Outcomes
By the end of this course students will be able to:
- apply academic marketing knowledge to the solution of practical strategic challenges faced by international corporations.
- develop innovative solutions within constraints set by an external client.
- professionally present their own solutions to external businesses partners
- work constructively in teams under time pressure and solve potential conflicts within the team.
- use project management software to organize individual task as part of a group project
Learning and teaching methods
Lectures: 2hrs x 2 sessions x 5 weeks
Please refer to MyCampus for timetable.
Assessment
Presentation (25%)
Report (75%)