International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.
Why this programme
- You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
- You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
- You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
- You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.
- Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.
- We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
- Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.
You will take nine core and three optional courses, followed by a dissertation. Reflecting, evaluating and presenting are facilitated at every stage by simulations, real life case studies and scenario investigations. You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations.
- Consumer behaviour
- Global business environment
- International strategic management
- Managing across cultures and comparative management
- Marketing communications
- Marketing ethics and society
- Marketing research
- Services marketing
- Strategic marketing management.
Optional courses may include
- Export marketing
- E-Marketing strategy
- International brand management
- Marketing planning and decision making
- Retail marketing
- Sales management and techniques
- Strategic marketing consultancy.
Programme alteration or discontinuation
The University of Glasgow endeavours to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw or alter a programme. For more information, please see: Legal statements: Disclaimer.
Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.
Fees and funding
Tuition fees for 2018-19
|Home and EU|
|Full time fee||£11650|
|Full time fee||£20150|
Fees are subject to change and for guidance only
International applicants (from beyond the EU) are requested to pay a deposit of £2000 when an offer is made.
Deposits terms & conditions
The University requires a deposit to be paid by International (beyond the EU) applicants in receipt of an offer to this programmes and who require a Certificate of Acceptance for Studies (CAS) from the University in order that they can apply for a student visa. This is required where the programme is competitive and the deposit is required in order to demonstrate your commitment to attend the programme should you meet all the conditions of your offer.
If you are made an offer for this programme the University will write to you and request a deposit with information on how to pay your deposit and the deadline for making the deposit payment. Please note that if you are unable to pay a deposit because you are planning to fund your studies through an official financial sponsor then you should upload a copy of your scholarship application or award letter to your application by the deadline date.
The following guidelines will apply in determining whether or not a deposit will be refunded. Where the deposit is refunded, a 10% handling fee will be deducted.
Deposits WILL be refunded to applicants under the following circumstances:
- Where the University is unable to offer you a place.
- Where the applicant has personal circumstances such as illness, bereavement or other family situations that has prevented them coming to the UK. Medical or other proof may be requested.
- Applicant can prove that they have applied for a visa to attend the University of Glasgow, but the VISA has been refused. The applicant must have shown ‘real intent' to study at the University of Glasgow but has been unable to obtain their visa.
- Applicant does not meet his / her conditions of offer: this may be academic or language test requirements. Satisfactory evidence must be uploaded to the student’s online application to prove that they have not met the conditions of their offer (note that applicants who do not meet the language condition of their offer must show reasonable attempt to meet this, i.e. they must provide a language test which was taken after the date that the deposit was paid).
Deposits WILL NOT be refunded to applicants under the following circumstances:
- Applicant decides to go to another institution.
- Applicant cannot be released from work to study at the University of Glasgow.
- Applicant does not send completed documentation as requested in the condition of the offer: this may be required in order to prove that the offer has not been met for academic or language test conditions - failure to respond to requests for this information will result in no refund.
- Applicant has not secured funding to attend the University of Glasgow: this may be as a result of not being successful in applications for scholarships, OR simply not having sufficient funds in bank at time of visa application. This condition will apply unless it can be proven that there are clear mitigating circumstances which have significantly changed the applicant’s position since the time of application.
- Applicant has decided to defer – in this situation the University will retain the deposit and credit it against the applicant’s account for securing their place for the following year of entry.
Refund requests must be made within 60 days of the programme start date stated on your offer letter: requests made after this date will be subject to discretion.
- Fee for re-assessment of a dissertation (PGT programme): £315
- Submission of thesis after deadline lapsed: £250
- Registration/exam only fee: £150
- General Council fee: £50
Chang An University discount
The University of Glasgow offer a 20% discount to Chang An graduates who have completed a Masters Preparation Programme run by UKEC and their host university.more information
Huazhong University of Science and Technology
The University of Glasgow offer a 20% discount to Huazhong University of Science and Technology graduates who have completed a Masters Preparation Programme run by UKEC and their host university.more information
University of Glasgow/Glasgow International College Achievement Award
In conjunction with GIC we are pleased to reward our best-performing students who finish the Foundation or Pre-masters course with excellent grades and attendance. This is awarded as a one off tuition fee discount of £3,000more information
University International Leadership Scholarship
The University of Glasgow has 10 International Leadership Scholarships available to international (non-EU) students starting a postgraduate taught Masters programme in any discipline in September 2018. The scholarships is awarded as a tuition fees discount of £10,000.more information
The University offers a 10% discount on all Postgraduate Research and full Postgraduate Taught Masters programmes to its alumni. This includes University of Glasgow graduates and those who have completed a Study Abroad programme or the Erasmus Programme at the University of Glasgow. The discount applies to all full-time, part-time and online programmes.more information
The scholarships above are specific to this programme. For more funding opportunities search the scholarships database
2.1 Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing, management or marketing & economics. This is a specialist degree for students with a background in a relevant field of study. Those who do not have such a background who would like to pursue further studies in the area of marketing and/or business growth are advised to apply for MSc Management with Enterprise & Business Growth.
International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.
English language requirements
For applicants whose first language is not English, the University sets a minimum English Language proficiency level.
International English Language Testing System (IELTS) Academic module (not General Training):
- overall score 6.5
- two sub-tests no less than 6.5, no sub-test less than 6.0
- or equivalent scores in another recognised qualification:
Common equivalent English language qualifications
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
- ibTOEFL: 90; no sub-test less than:
- Reading: 20
- Listening: 19
- Speaking: 19
- Writing: 23
- CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
- CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169
- PTE Academic (Pearson Test of English, Academic test): 60; no sub-test less than 59
- Trinity College London Integrated Skills in English: ISEII at Distinction with Distinction in all sub-tests
For international students, the Home Office has confirmed that the University can choose to use these tests to make its own assessment of English language ability for visa applications to degree level programmes. The University is also able to accept an IELTS test (Academic module) from any of the 1000 IELTS test centres from around the world and we do not require a specific UKVI IELTS test for degree level programmes. We therefore still accept any of the English tests listed for admission to this programme.
The University of Glasgow accepts evidence of the required language level from the English for Academic Study Unit Pre-sessional courses. We also consider other BALEAP accredited pre-sessional courses:
- School of Modern Languages and Cultures: English for Academic Study
- BALEAP guide to accredited courses
What do I do if...
my language qualifications are below the requirements?
The University's English for Academic Study Unit offers a range of Pre-Sessional Courses to bring you up to entry level. The course is accredited by BALEAP, the UK professional association for academic English teaching; see Links.
my language qualifications are not listed here?
Please contact the Recruitment and International Office: email@example.com
For further information about English language requirements, please contact the Recruitment and International Office: firstname.lastname@example.org
How to apply
To apply for a postgraduate taught degree you must apply online. We cannot accept applications any other way.
Please check you meet the Entry requirements for this programme before you begin your application.
As part of your online application, you also need to submit the following supporting documents:
- A copy (or copies) of your official degree certificate(s) (if you have already completed your degree)
- A copy (or copies) of your official academic transcript(s), showing full details of subjects studied and grades/marks obtained
- Official English translations of the certificate(s) and transcript(s)
- Two supporting reference letters on headed paper
- Evidence of your English Language ability (if your first language is not English)
- Any additional documents required for this programme (see Entry requirements for this programme)
- A copy of the photo page of your passport (Non-EU students only)
You have 42 days to submit your application once you begin the process.
You may save and return to your application as many times as you wish to update information, complete sections or upload supporting documents such as your final transcript or your language test.
For more information about submitting documents or other topics related to applying to a postgraduate taught programme, check Frequently Asked Questions
Guidance notes for using the online application
These notes are intended to help you complete the online application form accurately; they are also available within the help section of the online application form.
If you experience any difficulties accessing the online application then you should visit the Application Troubleshooting/FAQs page.
- Name and Date of birth: must appear exactly as they do on your passport. Please take time to check the spelling and lay-out.
- Contact Details: Correspondence address. All contact relevant to your application will be sent to this address including the offer letter(s). If your address changes, please contact us as soon as possible.
- Choice of course: Please select carefully the course you want to study. As your application will be sent to the admissions committee for each course you select it is important to consider at this stage why you are interested in the course and that it is reflected in your application.
- Proposed date of entry: Please state your preferred start date including the month and the year. Taught masters degrees tend to begin in September. Research degrees may start in any month.
- Education and Qualifications: Please complete this section as fully as possible indicating any relevant Higher Education qualifications starting with the most recent. Complete the name of the Institution (s) as it appears on the degree certificate or transcript.
- English Language Proficiency: Please state the date of any English language test taken (or to be taken) and the award date (or expected award date if known).
- Employment and Experience: Please complete this section as fully as possible with all employments relevant to your course. Additional details may be attached in your personal statement/proposal where appropriate.
References: Please provide the names and contact details of two academic references. Where applicable one of these references may be from your current employer. References should be completed on letter headed paper and uploaded on to your application.
International applications (non-EU) deadline
As there is extremely high demand for places on this degree programme, the University has established a three phased application process which recognises that different geographical areas complete and submit their applications at different times of the year. This process aims to ensure fairness and equity to applicants from all geographies.
The following details the key dates for international application submission, for entry to the University in September 2018:
- Application phase 1 deadline: 15 December 2017: All international applications submitted before 15 December 2017 will be reviewed and processed normally with no priority given to any geographic region.
- Application phase 2 deadline: 31 March 2018: Between 16 December 2017 and 31 March 2018, priority will be given to applications which come from geographic areas which have been unable to submit applications before that point.
- Application phase 3: Applications post-31 March 2018: A limited number of places will be held back for geographic areas who have not been able to submit their application prior to the 31 March deadline
UK and EU Application Deadline
- 25 August 2018
Classes start September 2018 and you may be expected to attend induction sessions the week before.
A fee of £25 per application must be paid by all applicants to this programme. The application fee will be requested when you apply online and it can be paid using your credit or debit bank card.
Terms and conditions
The application fee is non-refundable so it is important that you check any specific entry requirements for the programme. If you are applying with qualifications from outside the UK then you should check the postgraduate taught entry requirements for your country: see International students: In your country
Applicants who are sponsored may have the application fee waived at the point of applying online. However if the sponsorship status changes before the student registers with the University and the student is self-funding the University reserves the right to invoice the student for the initial application fee.