International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.
- Academic contact: email@example.com
- Teaching start: September
- Important dates for students starting in academic year 2021-22
- MSc: 12 months full-time
Why this programmeProfessor Cleopatra Veloutsou provides an overview of the programme
- You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
- You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
- You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
- You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.
- Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.
- We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
- Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.
- The MSc in International Strategic Marketing is ranked by the QS.
- Take advantage of our individualised skills development programme, which will ensure you balance academic theory with crucial employability skills to help you maximise your potential and achieve your career goals.
You will take nine core and three optional courses, followed by a dissertation. Reflecting, evaluating and presenting are facilitated at every stage by simulations, real life case studies and scenario investigations. You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations.
- GLOBAL BUSINESS ENVIRONMENT
- GLOBAL CONSUMER BEHAVIOUR
- GLOBAL PERSPECTIVES IN MARKETING ETHICS
- INTERNATIONAL SERVICES MARKETING
- INTERNATIONAL STRATEGIC MANAGEMENT
- MANAGING ACROSS CULTURES AND COMPARATIVE MANAGEMENT
- MARKETING COMMUNICATIONS STRATEGIES AND TACTICS
- MARKETING RESEARCH
- STRATEGIC MARKETING MANAGEMENT
- DATA SCIENCE FOR MARKETING ANALYTICS
- DIGITAL MARKETING STRATEGY (SPECIALIST)
- EXPORT MARKETING
- INTERNATIONAL BRAND MANAGEMENT
- MARKETING AND EMERGING MARKETS
- RETAIL MARKETING
- STRATEGIC MARKETING CONSULTANCY
Programme alteration or discontinuation
The University of Glasgow endeavours to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw or alter a programme. For more information, please see: Student contract.
Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.
Euro-Asian MBA-MSC Programme
The Euro-Asian MBA-MSc programme is an exciting partnership designed in collaboration with Universiti Sains Malaysia (USM). The programme aims to provide you with a rigorous and comprehensive general management curriculum from the perspectives of South East Asian and European academics and practitioners; including a minimum of one month work placement with our industry partners in Malaysia.
The Euro-Asian programme is a two year degree, with your first year spent studying in Malaysia on the USM MBA programme. In your second year, you will have the opportunity to travel to Glasgow to study one of the three MSc programmes on offer: Corporate Governance & Accountability; Environment & Sustainable Development; or International Strategic Marketing.
- £23,500 for two years
Application for the programme:
Find out more
Fees & funding
Tuition fees for 2022-23
- Full-time fee: £13650
International & EU
- Full-time fee: £23950
Fees for MBA-MSc Euro-Asian programmes delivered in collaboration with Universiti Sains Malaysia and Institut Teknnologi Bandung (ITB)will be confirmed in due course. Please email firstname.lastname@example.org for further enquiries
International applicants are required to pay a deposit of £2000 when an offer is made.
Deposits terms & conditions
The University requires a deposit to be paid by International applicants in receipt of an offer to this programme and who require a Certificate of Acceptance for Studies (CAS) from the University in order that they can apply for a student visa. This is required where the programme is competitive and the deposit is required in order to demonstrate your commitment to attend the programme should you meet all the conditions of your offer.
If you are made an offer for this programme the University will write to you and request a deposit with information on how to pay your deposit and the deadline for making the deposit payment. Please note that if you are unable to pay a deposit because you are planning to fund your studies through an official financial sponsor then you should upload a copy of your scholarship application or award letter to your application by the deadline date.
The following guidelines will apply in determining whether or not a deposit will be refunded. Where the deposit is refunded, a 10% handling fee will be deducted.
Deposits WILL be refunded to applicants under the following circumstances:
- Where the University is unable to offer you a place.
- Where the applicant has personal circumstances such as illness, bereavement or other family situations that has prevented them coming to the UK. Medical or other proof may be requested.
- Applicant can prove that they have applied for a visa to attend the University of Glasgow, but the VISA has been refused. The applicant must have shown ‘real intent' to study at the University of Glasgow but has been unable to obtain their visa.
- Applicant does not meet his / her conditions of offer: this may be academic or language test requirements. Satisfactory evidence must be uploaded to the student’s online application to prove that they have not met the conditions of their offer (note that applicants who do not meet the language condition of their offer must show reasonable attempt to meet this, i.e. they must provide a language test which was taken after the date that the deposit was paid).
Deposits WILL NOT be refunded to applicants under the following circumstances:
- Applicant decides to go to another institution.
- Applicant cannot be released from work to study at the University of Glasgow.
- Applicant does not send completed documentation as requested in the condition of the offer: this may be required in order to prove that the offer has not been met for academic or language test conditions - failure to respond to requests for this information will result in no refund.
- Applicant has not secured funding to attend the University of Glasgow: this may be as a result of not being successful in applications for scholarships, OR simply not having sufficient funds in bank at time of visa application. This condition will apply unless it can be proven that there are clear mitigating circumstances which have significantly changed the applicant’s position since the time of application.
- Applicant has requested a deferral – in this situation, if a deferral is granted, the University will retain the deposit and credit it against the applicant’s account for securing their place for the following year of entry. Please note that some highly competitive programmes do not allow applicants to defer.
Refund requests must be made within 60 days of the programme start date stated on your offer letter: requests made after this date will be subject to discretion.
- Fee for re-assessment of a dissertation (PGT programme): £370
- Submission of thesis after deadline lapsed: £350
- Registration/exam only fee: £170
Adam Smith Scholarship (UK)
The University of Glasgow is offering a number of Adam Smith Scholarships for Academic Session 2022-23 to UK students. Scholarships are available to students entering the below Adam Smith Business School full-time postgraduate taught programmes and are awarded as a tuition fee discount.
Adam Smith Discount
The University of Glasgow is offering a 20% tuition fee discount for Academic Session 2022-23 to students entering the Adam Smith Business School.
Adam Smith Scholarship (International)
The University of Glasgow has a number of Adam Smith Scholarships available for Academic Session 2022-23 to International and EU (non-UK) students entering the Adam Smith Business School. The scholarship is awarded as a tuition fee discount.
Finduddannelse.dk is a Danish platform for lifelong learning.
The scholarship will be awarded for the fall/autumn semester of 2022 and is open to people from anywhere in the world who want to study a master's program that is helping you making the world more sustainable.
Please see Finduddannelse.dk Sustainability Scholarship for more details.
Our ideal candidate is a student that is planning on starting a master's degree that can help alleviate the impact of the climate change - whether it be within clean energy, biology, architecture, economics, business, health, agriculture, law, political science, journalism or any other relevant field.
GREAT Scholarships 2022 - Bangladesh
Are you considering a postgraduate degree in the UK? A GREAT scholarship could be for you!
GREAT Scholarships are jointly funded by the University of Glasgow with the UK government’s GREAT Britain campaign and the British Council.
We are offering £10,000 towards tuition fees for one-year master’s programmes to students from Bangladesh who will enrol into one of the eligible University of Glasgow postgraduate programmes for the 2022-23 academic year.
For more information on the GREAT Scholarships 2022, please visit Study UK and the British Council website in your country.
Chevening Scholarships are the UK government's global scholarship programme, funded by the Foreign and Commonwealth Office (FCO) and partner organisations. The scholarships are awarded to outstanding scholars with leadership potential. Awards are typically for a one year Master’s degree at universities across the UK. There are over 50,000 Chevening Alumni around the world who together comprise an influential and highly regarded global network.
Commonwealth Scholarship Schemes
Commonwealth Scholarships are available each year to fund Commonwealth citizens' study in the UK for undergraduate and postgraduate qualifications. A range of scholarship schemes are available for citizens of Commonwealth countries other than the UK. Further information is available on the Commonwealth Scholarship Commission's website.
Postgraduate Talent Scholarships
The University of Glasgow awards Postgraduate Talent Scholarships each academic year to support students who could face financial difficulties in taking up their place to study at the University. The value of each scholarship is £2,000 and they are for students undertaking a one or two year Taught Masters programme, in any of the University’s Colleges. For two year Taught Masters programmes, the scholarship is available in year one only.
PGT Excellence Scholarship
The University of Glasgow has a total of 28 PGT Excellence Scholarships available to UK students entering any of the University’s Colleges.
Climate Leadership Scholarships
Cop26 is being held in Glasgow from 31st October – 12th November 2021 and University of Glasgow recognises the importance of universities in tackling the climate emergency. Glasgow is part of the newly formed Cop26 Universities Network, a growing group of over 80 universities working together to promote a zero-carbon future. Alongside vital research being carried out by our academics, Glasgow recognises that urgent action is needed on our campuses, and we aim to be carbon neutral by 2030. We believe that the climate emergency can only be addressed by implementing long-term sustainability policies and our Green Glasgow strategy details our action plan for the next decade.
In recognition of the vital need for action to combat the climate emergency the University of Glasgow is excited to launch our Climate Leadership Scholarships. We have 20 scholarships available to UK students entering any of our Colleges on a PGT programme which engages with the climate emergency.
As a world-changing research-led University we are committed to supporting the next generation of researchers working across disciplines to address the climate emergency.
University of Glasgow International Leadership Scholarship
The University of Glasgow has several International Leadership Scholarships available to International and EU (non-UK) students starting a postgraduate taught Masters programme in any discipline for Academic Session 2022-23. The scholarship is awarded as a tuition fees discount.
Banco de Mexico
The Mexican National Bank (Banco de Mexico) provides special loans for students who wish to undertake a programme of postgraduate study. The University of Glasgow in partnership with Bank of Mexico FIDERH is offering a fee discount to holders of a Bank of Mexico FIDERH loan. See the FIDERH website for further information.
University of Glasgow Chancellors Award (Nigeria)
The University of Glasgow has 10 Chancellors Award Scholarships available to Nigerian students starting a postgraduate taught Masters programme in any discipline in academic session 2022-23. The scholarship is awarded as a tuition fee discount.
Colfuturo Fundacion para el Futuro de Colombia
The University of Glasgow offer discounts to all successful Fundacion para el Futuro de Colombia (Colfuturo) scholars who enrol at the University of Glasgow to complete a postgraduate programme.
Erasmus+ Master Degree Loans
Erasmus+ Master Degree Loans are EU-guaranteed loans with favourable pay-back terms. They’re designed to help prospective students finance their Master’s courses in an Erasmus+ Programme country while leaving as little of a lasting economic footprint as possible.
The scheme is designed to provide postgraduate students with the means to pay their tuition and living expenses – thereby allowing individuals to focus on their degree instead of managing their bank balance. The programme aims to be as inclusive as possible, working under the following guidelines:
- No need for collateral from students or parents - ensuring equality of access
- Favourable, better-than-market interest rates
- Pay-back terms that allow graduates up to two years to find work before beginning repayment.
Please visit the Erasmus+ Master Degree Loans website for more information.
CONICyT (La Comsion Nacional de Investigacion Cientifica y Tecnologica de Chile)
The University of Glasgow offers a 25% discount to all successful CONICyT scholars who enrol at the University of Glasgow to complete a postgraduate programme.
CONACyT (Consejo Nacional de Ciencia y Tecnologia) / FUNED Agreement
CONACYT offers a non-refundable scholarship, a monthly stipend and medical insurance of an approximate total of $20,000 USD (in the case of the UK, no medical insurance grant is given since students are already covered by the National Health System) The University of Glasgow offer a 30% discount to all successful CONACyT scholars who enrol at the University of Glasgow to complete a postgraduate programme.
Postgraduate Student Loan (NI)
If you are a Northern Irish student looking to study a taught Masters programme* in Glasgow then you can apply for a student loan in exactly the same way as you would for a University in Northern Ireland.
Northern Irish students are able to apply for non-means-tested tuition fee loans of up to £5,500, to help with the costs of funding.
For more information visit www.studentfinanceni.co.uk/types-of-finance/postgraduate .
* does not apply to Erasmus Mundus programmes
Postgraduate Student Loan (Scotland and EU)
Eligible full-time and part-time students, undertaking an eligible postgraduate course, can apply for a tuition fee loan up to a maximum of £5,500 towards their course.
Eligible full-time postgraduate students can apply to us for a living-cost loan of up to £4,500.
Please see the Postgraduate funding guide.
For more information visit the SAAS website
Postgraduate Tuition Fee Loans England only (PTFL)
If you’re an English student looking to study a taught Masters programme in Glasgow then you can apply for a student loan. Students from England are able to apply for a non-means tested Postgraduate Master’s Loan of up to £11,570 to help with course fees and living costs. You have to repay your Postgraduate Master’s Loan at the same time as any other student loans you have. You’ll be charged interest from the day you get the first payment.
If you’re studying by distance learning, you can also apply.
In response to the current unprecedented economic climate, the University is offering a 20% discount on all Postgraduate Research and full Postgraduate Taught Masters programmes to its alumni, commencing study in Academic session 2022/23. This includes University of Glasgow graduates and those who have completed a Study Abroad programme or the Erasmus Programme at the University of Glasgow. The discount applies to all full-time, part-time and online programmes. This discount can be awarded alongside most University scholarships.
Snowdon Masters Scholarships
The Snowdon Masters Scholarships have been designed to identify and accelerate talented disabled individuals through higher education.
The scholarship has been designed to identify and accelerate talented disabled individuals through higher education.
The scholarship is aimed at;
- Supporting brilliant students with the ability to create change and influence others
- Provide funding for students with excellence in a field of study, within and beyond academia
- Accelerate disabled students to become leaders and role-models
- Provide opportunity for individuals with the drive and determination to succeed
Please see Snowdon Masters Scholarships website for more details.
Postgraduate Loans for Welsh Students
If you are a Welsh student looking to study a postgraduate programme* in Glasgow then you can apply for a student loan in exactly the same way as you would for a Welsh University.
* does not apply to Erasmus Mundus programmes
Postgraduate Master's Finance
If you’re starting a full-time or part-time Postgraduate Master’s course (taught or research based) from 1 August 2019, you can apply for Postgraduate Master's Finance and receive up to £17,000 as a combination of grant and loan:
- a maximum grant of £6,885 and loan of £10,115 if your household income is £18,370 and below
- a grant of £1,000 and loan of £16,000 if your household income is not taken into account or is above £59,200.
For more information visit Student Finance Wales
Postgraduate Doctoral Loan
If you’re starting a full-time or part-time postgraduate Doctoral course (such as a PhD) from 1 August 2019 you can apply for a Postgraduate Doctoral Loan of up to £25,700.
For more information visit Student Finance Wales
British Marshall Scholarships
The Marshall Scholarships offer top quality US students the opportunity to study at any British University for at least two years. Up to 40 new Scholarships are awarded annually. A Marshall Scholarship is tenable for 22 months (two academic years). Candidates may apply in any discipline leading to the award of a degree from any British University. The closing date is normally in October. Full details on regional application centres and online application forms are available from the Marshall website.
Clark (Mile-End) Bursary Fund
The Clark (Mile-End) Bursary Fund is a charitable endowment which was established in 1868 by a Victorian philanthropist by the name of John Clark. He was a thread manufacturer and prominent citizen from Paisley. The fund is now governed by Rules laid down in a 1974 Scheme (as varied with the consent of the Office of the Scottish Charity Regulator in 2013).
Please see the Clark (Mile-End) Bursary Fund for more information.
The University of Glasgow is offering four scholarships (one per college) for applicants to the University who are staying in the UK on humanitarian grounds and are facing challenges in progressing onto Higher Education. The scholarship is open to prospective undergraduate and postgraduate taught students of the University of Glasgow applying for entry in 2022/23. The scholarship meets the full cost of tuition fees for the duration of your programme as well providing an additional £5,000 per year stipend, if the eligibility criteria for university accommodation is met this will also be provided for the duration of your degree. For more information on the accommodation criteria, please see the Accommodation Services section on the website.
We are also offering eight scholarships to students who hold refugee status. This scholarship is awarded as a £2,500 stipend towards study costs, per year of study.
The Clan Gregor Society Prize
The Clan Gregor Society are offering an award to new entrants to the University of Glasgow who descend from Clan Gregor. Prospective students will be asked to submit an application highlighting areas of consideration such as academic excellence and financial need. The award is open to both Undergraduate and postgraduate applicants.
The scholarships above are specific to this programme. For more funding opportunities search the scholarships database
Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing or management, or you will have at least 2 years work experience in marketing or sales.
International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.
English language requirements
For applicants whose first language is not English, the University sets a minimum English Language proficiency level.
International English Language Testing System (IELTS) Academic module (not General Training)
- 6.5 with 2 sub-tests at 6.5 and 2 sub-tests at 6.0.
- Tests must have been taken within 4 years 5 months of start date.
Common equivalent English language qualifications
All stated English tests are acceptable for admission to this programme:
TOEFL (ibt, my best or athome)
- 90 with minimum R 20, L 19, S 19, W 23.
- Tests must have been taken within 4 years 5 months of start date.
PTE (Academic or home)
- 60 with minimum 59 in all subtests.
- Tests must have been taken within 4 years 5 months of start date.
Cambridge Proficiency in English (CPE) and Cambridge Advanced English (CAE)
- 176 overall, no subtest less than 169
- Tests must have been taken within 4 years 5 months, combined scores from 2 tests sat within 6 months of each other can be considered.
Glasgow International College English Language (and other foundation providers)
- Tests are accepted for academic year following sitting.
University of Glasgow Pre-sessional courses
- Tests are accepted for 2 years following date of successful completion.
Alternatives to English Language qualification
- Undergraduate degree from English speaking country (including Canada if taught in English)
- Undergraduate 2+2 degree from English speaking country
- Undergraduate 2+2 TNE degree taught in English in non-English speaking country
- Masters degree from English speaking country
- Masters degree (equivalent on NARIC to UK masters degree) taught in English in non-English speaking country.
For international students, the Home Office has confirmed that the University can choose to use these tests to make its own assessment of English language ability for visa applications to degree level programmes. The University is also able to accept UKVI approved Secure English Language Tests (SELT) but we do not require a specific UKVI SELT for degree level programmes. We therefore still accept any of the English tests listed for admission to this programme.
The University of Glasgow accepts evidence of the required language level from the English for Academic Study Unit Pre-sessional courses. We also consider other BALEAP accredited pre-sessional courses:
- School of Modern Languages and Cultures: English for Academic Study
- BALEAP guide to accredited courses
For further information about English language requirements, please contact the Recruitment and International Office using our enquiry form
We are proud of our diverse University community which attracts students and staff from over 140 different countries.
How to apply
To apply for a postgraduate taught degree you must apply online. We cannot accept applications any other way.
Please check you meet the Entry requirements for this programme before you begin your application.
As part of your online application, you also need to submit the following supporting documents:
- A copy (or copies) of your official degree certificate(s) (if you have already completed your degree)
- A copy (or copies) of your official academic transcript(s), showing full details of subjects studied and grades/marks obtained
- Official English translations of the certificate(s) and transcript(s)
- One reference letter on headed paper
- Evidence of your English language ability (if your first language is not English)
- Any additional documents required for this programme (see Entry requirements for this programme)
- A copy of the photo page of your passport (Non-EU students only)
You have 42 days to submit your application once you begin the process.
You may save and return to your application as many times as you wish to update information, complete sections or upload supporting documents such as your final transcript or your language test.
For more information about submitting documents or other topics related to applying to a postgraduate taught programme, check Frequently Asked Questions
Guidance notes for using the online application
These notes are intended to help you complete the online application form accurately; they are also available within the help section of the online application form.
If you experience any difficulties accessing the online application then you should visit the Application Troubleshooting/FAQs page.
- Name and Date of birth: must appear exactly as they do on your passport. Please take time to check the spelling and lay-out.
- Contact Details: Correspondence address. All contact relevant to your application will be sent to this address including the offer letter(s). If your address changes, please contact us as soon as possible.
- Choice of course: Please select carefully the course you want to study. As your application will be sent to the admissions committee for each course you select it is important to consider at this stage why you are interested in the course and that it is reflected in your application.
- Proposed date of entry: Please state your preferred start date including the month and the year. Taught masters degrees tend to begin in September. Research degrees may start in any month.
- Education and Qualifications: Please complete this section as fully as possible indicating any relevant Higher Education qualifications starting with the most recent. Complete the name of the Institution (s) as it appears on the degree certificate or transcript.
- English Language Proficiency: Please state the date of any English language test taken (or to be taken) and the award date (or expected award date if known).
- Employment and Experience: Please complete this section as fully as possible with all employments relevant to your course. Additional details may be attached in your personal statement/proposal where appropriate.
Reference: Please provide one reference. This should typically be an academic reference but in cases where this is not possible then a reference from a current employer may be accepted instead. Certain programmes, such as the MBA programme, may also accept an employer reference. If you already have a copy of a reference on letter headed paper then please upload this to your application. If you do not already have a reference to upload then please enter your referee’s name and contact details on the online application and we will contact your referee directly.
International & EU applicants
As there is extremely high demand for places on this degree programme, the University has established an application process with six application rounds which recognises that different geographical areas complete and submit their applications at different times of the year. This process aims to ensure fairness and equity to applicants from all geographies.
- Round 1 application dates: 1 October to 15 November 2021. All international applications submitted by 15 November 2021 will be reviewed with no priority given to any geographic region. You will receive our decision on your application by 21 January 2022.
- Round 2 application dates: 16 November to 15 December 2021. All international applications submitted by 15 December 2021 will be reviewed with no priority given to any geographic region. You will receive our decision on your application by 22 March 2022.
- Round 3 application dates: 16 December 2021 to 1 February 2022. Priority will be given to under-represented geographic regions. You will receive our decision on your application by 22 April 2022.
- Round 4 application dates: 2 February to 1 April 2022. Priority will be given to under-represented geographic regions. You will receive our decision on your application by 1 June 2022.
- Round 5 application dates: 2 April to 7 May. Priority will be given to under-represented geographic regions. You will receive our decision on your application by 7 July 2022.
- Round 6 application dates: 8 May to 15 June. Priority will be given to under-represented geographic regions. You will receive our decision on your application by 8 August 2022.
All international applications submitted by 15 December 2021 (application rounds 1 and 2) will be reviewed and processed normally with no priority given to any geographic region. From 16 December 2021, priority will be given to applications which come from geographic areas which have been unable to submit applications before that point. As we receive a great number of applications, prospective students are only allowed to apply once per year.
- 31 August 2022