Strategy plays a vital role in the success of an organization. Henceforth, it is important to study business strategy in order to develop a critical understanding of the key component of strategy making, implementation, evaluation and analysis. The course covers the most important areas of business strategy from the point of view of general management.

This course will be delivered through a series of lectures and tutorials in semester 1.

None

A group presentation (20%)

A written assignment (80%) of 2,500 words based on a pre-selected case organisation explaining and justifying a viable organisational strategy in line with the learning objectives.

The aim of this course is to enable students to critically evaluate and appreciate application of contemporary ideas and theories about strategy, and to show how strategy relates to all aspects of the general management role.

By the end of this course students will be able to:

■ Critically evaluate the essential components of strategic management, strategy analysis, strategy formulation and strategy implementation;

■ Critically evaluate and utilise the tools of strategy analysis and competitive advantage to international management & entrepreneurship in different firm, industry and country contexts;

■ Appraise and formulate possibilities for the strategic development of an organisation on both the business unit and corporate levels;

■ Compare and select the appropriate method by which to pursue a strategy;

■ Construct and critically evaluate a viable organisational strategy for an organisation.

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.