Social Media Analysis: Methods and Ethics

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Date: 25 April 2014, 9:15am – 5pm

Venue: Adam Smith Building
Room 1115 (Adam Smith Lecture Theatre)
Bute Gardens G12 8RT

This one-day interdisciplinary conference aims to increase understanding and promote discussion of methods and tools for the analysis of social media as well as the ethical issues involved in such research. It will introduce research that is currently being done both here in Glasgow and around the UK, and will allow participants to make connections across disciplinary lines. We hope the event will spark ideas for future research or for different approaches to ongoing work. The conference is funded by the College of Social Sciences Researcher Development Fund.


Conference Schedule, Materials & Slideshows

Please note that hard copies of the schedule and abstracts may not be provided on the day, so please print these out in advance if you would prefer to have them with you.

 - Schedule (PDF)
 - Speakers and Abstracts (PDF)

09:15 Introduction
09:30 Studying the use of social media for cultural heritage organisations through teaching
Maria Economou
Economou slideshow (PDF)
09:35 Social Media Knowledge Exchange
Ann Gow
Gow slideshow (Prezi)
09:40 Social Media Honeycombs: An Analysis of Social Media in HE
Lyndsay Miller and Jonathan Sellar
09:50 Nazi looted art and restitution: co-ordinating initiatives emanating from state departments, business and non-profit organisations
Christa Roodt
Roodt slideshow (PDF)
10:00 Q & A
10:15 PANEL 2
10:20 Who Influences Whom? Examining Opinion Leadership and the Dissemination of Information through Social Media
Philip Habel
10:25 Analysis of social media content on incidents of electoral violence
Sarah Birch
Birch slideshow (PowerPoint)
10:30 Social media use by civil pro-independence groups in Catalonia
Kathyrn Crameri
Crameri slideshow (PowerPoint)
10:40 Analysing Twitter Data in the Context of the Scottish Independence Referendum
Michael Cromerford
Comerford slideshow (Prezi)
10:50 Scottish Independence Social Media Analyses - some R tm analyses
Stephen Tagg, Mark Shepard and Stephen Quinlan
Tagg slideshow (PowerPoint)
11:00 Q & A
11:15 - BREAK -
11:35 PANEL 3
11:40 Enabling Surveillance: Young people’s uses and understandings of mobile technologies
Justine Gangneux
11:45 ‘Facebook is your social life’: Conducting Research into Young Adults’ Alcohol Identities Online
Jemma Lennox
11:55 Reactions to school shootings on YouTube
Selina Doran
12:05 Challenging conventions: Towards ‘discipline-grounded’ ethical reflexivity in new media research
Filippo Trevisan
Trevisan slideshow (PowerPoint)
12:15 Q & A
12:00 PANEL 4
12:35 Could content analysis be used to analyse dynamic social media data?
Shona Hilton
Hilton slideshow (PowerPoint)
12:40 Automatic Real-time Information Retrieval from Big Social Streams: Event Detection, Tracking and Summarisation
Richard McCreadie, Craig Macdonald and Iadh Ounis
12:50 Crisees: Real-Time Monitoring of Social Media Streams to Support Crisis Event Management
David Maxwell
Maxwell slideshow (PDF)
13:00 Making Sense of Social Streams: Using Twitter to Monitor Events in Real-time
James McMinn
13:10 Q & A
13:25 - LUNCH -
14:30 Twitter Analysis for the Social Sciences and Humanities
Mike Thelwall
Thelwall slideshow (PowerPoint)
14:55 Semantic Polling: The 2010 UK General Election and the Ethics of Social Media Monitoring
Ben O'Loughlin
15:20 Application of the ESRC's principles of ethical research to the evolution of social media analytics tool Method 51
Louis Reynolds
15:45 Making Sense of Social Data
Francesco D'Orazio
D'Orazio slideshow (PowerPoint)
16:10 Mobile Media & Morality: Cultivating Ethical Practice in Social Media Research
Andy Miah
Miah slideshow (Prezi)
16:35 Q & A
16:55 Concluding remarks
17:00 CLOSE


The Adam Smith Building is located at University’s Gilmorehill Campus in the West End. It is a five-minute walk from Hillhead underground station on Byres Road, the Main Gate on University Avenue, and most of the surrounding bus stops. Alternatively, the building is well served by taxis. We regret that the Adam Smith Lecture Theatre is not wheelchair accessible.

Walking directions from Hillhead underground

On exiting the underground station, turn right onto Byres Road. Take the first right onto Great George Street. At the top of Great George Street, turn right between Urban Studies and the Hetherington Building. The Adam Smith Building is located just ahead.

Walking directions from the Main Gate

Cross the road and walk towards the Library. Immediately past the Library building, turn left at the bicycle racks and follow the corridor round behind the Library.



We regret that we are unable to provide refreshments for all attendees. Within the Adam Smith Building there are a number of vending facilities for water, juice, tea, coffee and snacks which are available for attendees to use during breaks. There are also university cafés nearby in the Fraser Building, the Queen Margaret Union, the Boyd Orr Building, and at The Square in the main building. Off campus, Byres Road has a wide range of shops and cafes.