Routes to Enrolment Programme
Paving the way to joining our community
The University’s vision is to be a world-changing university and its mission is to bring a community of world-changers together. Our ability to attract and effectively onboard a diverse body of students is fundamental to building an inclusive community and therefore delivering on the ambitions laid out in our University 2025 Strategy.
Routes to Enrolment is a multi-year programme that aims to radically transform the student onboarding experience. Our vision is to deliver a high-quality onboarding experience, underpinned by a modern, intuitive, and seamless journey for prospective students to join our community. The experience will be enabled by a service that is easy, efficient, and satisfying for staff.
The radical transformation of the student onboarding lifecycle will be enabled through a combination of process improvement, automation, and new technology. The programme of work will be delivered incrementally with process improvement and automation laying the foundations for the introduction of Enterprise CRM, a new strategic technical capability for the institution.
The student onboarding experience is of strategic importance to the university because it will focus on:
Student Experience
- Use new technology to provide a meaningful and seamless applicant and student experience. Reduce the need for staff intervention by creating intuitive interfaces tailored to specific student groups and their requirements. Improve communication, systems, and guidance allowing students to access relevant support easily.
Staff Experience
- Use new technology to optimise and simplify processes by introducing automated workflows. Increase overall efficiency, effectiveness and satisfaction of staff.
Operational Efficiency
- Deliver an integrated and reliable service to all users, giving a 360-degree view of the student journey. Establish clear process ownership and accountability for service delivery. Create tools for effective communication between teams, providing better support to students.
Service Excellence
- Improve the quality and availability of data to provide a sustainable and scalable service that supports better planning and decision-making for targeted student attraction, conversion and retention.
Meet the Team
Sponsor:
- Professor Jo Gill (Vice Principal and Head of College of Arts & Humanities)
Transformation Team:
- Graham Stein (Director of Student Lifecycle)
- Rebecca Findlay (Senior Transformation Lead)
- Marc Stevenson (Senior Project Manager)
Programme Board
- Professor Jo Gill (SPONSOR/CHAIR)
- Rachel Sandison (External Relations)
- Sharon McGregor (CoSS)
- Alison Wallace (MVLS)
- Billy Howie (CoSE)
- Liz Broe (CoAH)
- Jonathan Jones (Student Experience)
- Hailie Pentleton (S.R.C)
- James Hamilton (People & Organisation Development)
- Alistair Knock (PIA)
- Angus Ross (Finance)
- Mark Johnson (Information Services)
- Susan Ashworth (Information Services)
- Neil Bowering (Student & Academic Services)
Projects
The programme has two sub project groups: Process Enabled Change (PEC) and Customer Relationship Management (CRM) and together with the Automation Service, these teams will deliver the strategic objectives and outcomes of the Routes to Enrolment programme.
