Cultural Heritage Skills for Business (UG)


Cultural Heritage Skills for Business Microcredential

Duration: 10 weeks
Credits: 10 Academic Credits (UG)
Delivery: All course content is delivered on Moodle, our virtual learning platform. You will converse with the tutors and fellow students in online forums.
Timetable: Fully online and flexible, with no scheduled classes to attend.
Funding: You are eligible for a fully funded place on this course if you are Scottish-domiciled and/or work for an organisation based in Scotland.
College: College of Arts & Humanities
School: School of Critical Studies

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In the wake of the COVID-19 pandemic, it has become increasingly clear that cultural spaces and dynamics play a vital role in our well-being as human beings. Not only can engaging with cultural history bring us personal enrichment, but it can also provide economic benefits through tourism and recreation. As stewards of our environment, it is our responsibility to make the most responsible use of our resources, and that includes harnessing the cultural power of ‘the local.’ This course empowers learners with the tools to unlock the vast potential of the cultural heritage that surrounds us.

Why this course

Upon completion of this course, you will be able to: 

  • Apply the insights of current research in Scottish History (including archaeology and the built environment) and Scottish Literature (including place names and Scotland’s languages and dialects);
  • Enhance your appreciation of how cultural capital and place are important features of economic development, wellbeing and sustainability;
  • Help you contribute to heritage initiatives relating to business development, social capital and entrepreneurship;
  • Encourage awareness of how Scottish culture offers opportunities to diversify income streams and services, and thus, building resilience;
  • Stimulate imaginative approaches to new markets for Scottish goods, attractions and services.

Course structure

This course is designed to help learners tap into the rich cultural heritage on their doorsteps for invaluable business development. It will cover the following topics:

Week 1: Welcome: A Grand Tour of Scotland

Week 2: What's in a Name?

Week 3: Language & Identity

Week 4: Building Scotland

Week 5: Digging Scotland

Week 6: Soundscapes

Week 7: Writing Scotland

Week 8: Material Culture

Week 9: Sporting Greats

Week 10: Scots Abroad



  • Presentation (25%) (optional)

Learners will write and present a 10-minute presentation.

  • Written Assignment (75%) (optional)

Learners will produce a 2000-word written assignment.

Learners who choose to submit both assessments will be awarded 10 Academic Credits towards a relevant Master’s degree at the University of Glasgow.


Meet The Team

This course is designed and delivered by Dr Sarah Leith, Dr Craig LamontDr Catriona Macdonald and Professor Gerard Carruthers.

Sarah is a historian of the 20th century, while Craig is an expert in Commemoration Studies, specialising in the history of Georgian Glasgow. Catriona is a Trustee of the National Museum of Scotland and winner of the Saltire History Book of the Year for her monograph on modern Scotland. Gerard is an expert on Robert Burns, Hon Advisor to the NTS, and a member of the Paisley Museum Re-Imagined Research and Ethics Panel. Both Catriona and Gerard are part of a team that have won two prizes for their online course design and delivery.


Course alteration or discontinuation
The University of Glasgow endeavours to run all courses as advertised. In exceptional circumstances, however, the University may withdraw or alter a course. For more information, please see: Student contract.

Career prospects

This course is designed to equip learners with skills to progress into the following roles and industries: 

  • Cultural Heritage sector 
  • SME Owner 
  • SME Manager 

Completion of this course grants potential for: 

  • Further academic study 
  • Promotion 
  • Increased earning potential 
  • New career path

Entry requirements

It is suggested that learners on this course are educated to at least SCQF Level 6 and have an IELTS equivalent of 6.5. Learners will not be asked to prove their academic or professional history.