CCPR-CREATe Roger Mitchell Lecture ‘Sport? What’s the problem!!! Wednesday 25 May 2022, 2pm

Published: 11 May 2022

We are delighted to announce that Roger Mitchell will be visiting the university to give the CCPR-CREATe lecture entitled, SPORT? What's the problem!!!!

We are delighted to announce that Roger Mitchell will be visiting the university to give the CCPR-CREATe lecture entitled, SPORT? What's the problem!!!!  

Roger is a Glasgow University alumni and Scottish CA. He has had a career in the creative industries across advertising, music, publishing, and sport. He was the founding CEO of the SPL (Scottish Premier League) in 1998, and represented Scotland as a UEFA Consultant to rights holders and investors around the world. He is now a recognised and respected operator in early-stage innovation in sport and media technology, through his company Albachiara.

Roger has been Voted one of Twitter's Top 50 SportsBiz influencers and he is a founder of the award-winning podcast AreYouNotEntertained. 

The talk will be chaired by Professor Raymond Boyle 

This is an in-person event, open to all and will take place in Lecture Theatre 208 in the Davidson Building on the main University of Glasgow campus (interactive map)  

Please register your interest in attending this in person event by emailing   


Sport has never been more uncertain of its importance, and its future. It plays a crucial role in a changing media sector, but is also a community asset in the fabric of society.  

It is being ripped apart by different agendas, digital disruption, and changing audiences. Yet it has a governance structure utterly unsuited to deal with these existential threats. 

In this interactive lecture Roger Mitchell reflects on the position of sport in the creative and media sector and argues that you can't solve a problem until you actually recognise it. 

First published: 11 May 2022

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