Professor Rudolf Sinkovics

Professor in International Business (Management)

email: Rudolf.Sinkovics@glasgow.ac.uk
pronouns: He/him/his

University of Glasgow, Adam Smith Business School, University Avenue, West Quadrangle, Gilbert Scott Building, United Kingdom, G12 8QQ

Import to contacts

https://orcid.org/0000-0002-4471-5054

Biography

Rudolf R. Sinkovics (Dr.rer.soc.oec, WU-Vienna, Austria) is Professor of International Business at the University of Glasgow Adam Smith Business School and Visiting Professor at LUT University, Finland. His research writing covers issues of inter-organisational governance, and the role of ICT, with a current focus on responsible business.

His work has been published in journals such as Journal of International Business Studies, Management International Review, Journal of World Business, International Business Review, Journal of International Management, Journal of Business Research, Journal of International Marketing and International Marketing Review.

He is co-editor-in-chief for Critical Perspectives on International Business, and Associate editor for Transnational Corporations and serves on a number of editorial boards.

Research interests

Rudolf is a member of the International Business and Enterprise (IBE) research cluster.

Research interests & areas of expertise:

Relational governance in interfirm relationships
Information and communication technologies, Industry 4.0, platform technologies and IB
Global value chains (GVCs)
Responsible business and sustainable development
Research methods in IB

Publications

List by: Type | Date

Jump to: 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1994 | 1992

Number of items: 173.

2024

Sinkovics, N. , Sinkovics, R. , Boussebaa, M. and Fletcher, M. (Eds.) (2024) International Business and SDG 8: Exploring the Relationship between IB and Society. Series: The academy of international business. Palgrave Macmillan: Cham. ISBN 9783031468018

Jean, R. J. ‘B.’, Kim, D., Sinkovics, R. R. and Cavusgil, E. (2024) The effect of business model innovation on SMEs’ international performance: the contingent roles of foreign institutional voids and entrepreneurial orientation. Journal of Business Research, 175, 114449. (doi: 10.1016/j.jbusres.2023.114449)

2023

Sinkovics, R. R. , Gunaratne, D. and Sinkovics, N. (2023) Game-changer business models for sustainable development. Transnational Corporations, 30(3), pp. 119-127. (doi: 10.18356/2076099x-30-3-8)

Gunaratne, D., Sinkovics, N. and R. Sinkovics, R. (2023) The promise of Industry 4.0 technologies for the sustainability of developing country apparel manufacturers. In: Goerzen, A. (ed.) Research Handbook on International Corporate Social Responsibility. Edward Elgar: Cheltenham, pp. 391-407. ISBN 9781802207033 (doi: 10.4337/9781802207040.00034)

Velt, H. and Sinkovics, R. R. (2023) A bibliometric study of authentic leadership. Chapter 2. In: Turcan, R. V., Reilly, J. E., Mølbjerg Jørgensen, K., Taran, Y. and Bujac, A. I. (eds.) The Emerald Handbook of Authentic Leadership. Emerald Publishing, pp. 41-90. ISBN 9781802620139 (doi: 10.1108/978-1-80262-013-920231002)

Fiedler, A., Fath, B., Sinkovics, N. and Sinkovics, R. R. (2023) On-ramp or speed bump? How boards influence the internationalisation of international new ventures. International Small Business Journal, 41(6), pp. 590-622. (doi: 10.1177/02662426231172450)

Sinkovics, R. R. (2023) Ethnocentrism in Austria – historical data. Data In Brief, 49, 109326. (doi: 10.1016/j.dib.2023.109326)

Ringle, C. M., Sarstedt, M., Sinkovics, N. and Sinkovics, R. R. (2023) A perspective on using partial least squares structural equation modelling in data articles. Data In Brief, 48, 109074. (doi: 10.1016/j.dib.2023.109074)

Bouncken, R. B., Fredrich, V., Sinkovics, N. and Sinkovics, R. R. (2023) Digitalization of cross-border R&D alliances: configurational insights and cognitive digitalization biases. Global Strategy Journal, 13(2), pp. 281-314. (doi: 10.1002/gsj.1469)

Ahi, A. A., Sinkovics, N. and Sinkovics, R. R. (2023) E-commerce policy and the global economy: a path to more inclusive development? Management International Review, 63(1), pp. 27-56. (doi: 10.1007/s11575-022-00490-1)

Andrews, K., Sinkovics, N. and Sinkovics, R. R. (2023) Tensions on the road toward just transitions in the Latin American coffee value chain. In: van Tulder, R., Giuliani, E. and Álvarez, I. (eds.) International Business and Sustainable Development Goals. Series: Progress in international business research (17). Emerald: Bingley, pp. 309-323. ISBN 9781837535057 (doi: 10.1108/S1745-886220230000017016)

2022

Zahoor, N., Khan, Z. and Sinkovics, R. R. (2022) The role of emotions in cross-border mergers & acquisitions: A systematic review of the inter-disciplinary literature and future research agenda. Journal of International Management, 28(4), 100958. (doi: 10.1016/j.intman.2022.100958)

Ahi, A. A., Sinkovics, N. , Shildibekov, Y., Sinkovics, R. R. and Mehandjiev, N. (2022) Advanced technologies and international business: A multidisciplinary analysis of the literature. International Business Review, 31(4), 101967. (doi: 10.1016/j.ibusrev.2021.101967)

Sinkovics, N. , Kim, J. and Sinkovics, R. R. (2022) Business-civil society collaborations in South Korea: A multi-stage pattern matching study. Management International Review, 62(4), pp. 471-516. (doi: 10.1007/s11575-022-00476-z)

Batas, S., Kuivalainen, O. and Sinkovics, R. R. (Eds.) (2022) Megatrends in International Business: Examining the Influence of Trends on Doing Business Internationally. Series: Academy of International Business. Palgrave Macmillan: Cham. ISBN 9783030955267

Fath, B., Fiedler, A., Sinkovics, N. and Sinkovics, R. R. (2022) The Paradox of Distance – New Zealand Businesses During Covid-19. In: van Tulder, R., Verbeke, A., Piscitello, L. and Puck, J. (eds.) International Business in Times of Crisis: Tribute Volume to Geoffrey Jones. Series: Progress in international business research, 16. Emerald Publishing: Bingley, UK, pp. 431-447. ISBN 9781802621648 (doi: 10.1108/S1745-886220220000016023)

2021

Molina-Castillo, F.-J., Sinkovics, N. and Sinkovics, R. R. (2021) Sustainable business model innovation: Review, analysis and impact on society. Sustainability, 13(16), 8906. (doi: 10.3390/su13168906)

Husted, K. and Sinkovics, R. R. (Eds.) (2021) Management perspectives on the Covid-19 crisis: Lessons from New Zealand. Edward Elgar Publishing: Cheltenham, UK. ISBN 9781800882089

Fiedler, A., Fath, B., Sinkovics, N. and Sinkovics, R. R. (2021) Exporting from a remote, open economy during Covid-19: challenges and opportunities for SMEs. In: Husted, K. and Sinkovics, R. R. (eds.) Management Perspectives on the Covid-19 Crisis: Lessons from New Zealand. Edward Elgar: Cheltenham, UK, pp. 71-82. ISBN 9781800882089 (doi: 10.4337/9781800882096.00014)

Sinkovics, N. , Gunaratne, D., Sinkovics, R. R. and Molina-Castillo, F.-J. (2021) Sustainable business model innovation: an umbrella review. Sustainability, 13(13), 7266. (doi: 10.3390/su13137266)

Sinkovics, N. , Liu, C.-L., Sinkovics, R. R. and Mudambi, R. (2021) The dark side of trust in global value chains: Taiwan’s electronics and IT hardware industries. Journal of World Business, 56(4), 101195. (doi: 10.1016/j.jwb.2021.101195)

Dörrenbächer, C., Sinkovics, R. R. , Becker-Ritterspach, F., Boussebaa, M. , Curran, L., de Jonge, A. and Khan, Z. (2021) The Covid-19 pandemic: towards a societally engaged IB perspective. Critical Perspectives on International Business, 17(2), pp. 149-164. (doi: 10.1108/cpoib-02-2021-0021)

Fath, B., Fiedler, A., Sinkovics, N. , Sinkovics, R. R. and Sullivan-Taylor, B. (2021) International relationships and resilience of New Zealand SME exporters during COVID-19. Critical Perspectives on International Business, 17(2), pp. 359-379. (doi: 10.1108/cpoib-05-2020-0061)

Hoque, S. F., Sinkovics, N. and Sinkovics, R. R. (2021) Learning on your own: bricolage and the quest for relevance in the squeezed Bangladeshi garment supply chain. In: Rana, M. B. and Allen, M. M.C. (eds.) Upgrading the Global Garment Industry: Internationalization, Capabilities and Sustainability. Series: New perspectives on the modern corporation. Edward Elgar: Cheltenham, UK, pp. 162-185. ISBN 9781789907643 (doi: 10.4337/9781789907650.00014)

Sinkovics, N. , Sinkovics, R. R. and Archie-Acheampong, J. (2021) Small- and medium-sized enterprises and sustainable development: In the shadows of large lead firms in global value chains. Journal of International Business Policy, 4(1), pp. 80-101. (doi: 10.1057/s42214-020-00089-z)

Sinkovics, N. , Sinkovics, R. R. and Archie-Acheampong, J. (2021) The business responsibility matrix: a diagnostic tool to aid the design of better interventions for achieving the SDGs. Multinational Business Review, 29(1), pp. 1-20. (doi: 10.1108/MBR-07-2020-0154)

2020

Liu, C.-L. E., Sinkovics, N. and Sinkovics, R. R. (2020) Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan. Industrial Marketing Management, 90, pp. 453-465. (doi: 10.1016/j.indmarman.2020.08.004)

Sinkovics, R. R. and Sinkovics, N. (2020) The Internet and international marketing – from trigger technology to platforms and new markets. International Marketing Review, 37(3), pp. 437-446. (doi: 10.1108/IMR-07-2019-0185)

Sinkovics, R. R. , Forsgren, M., Sinkovics, N. and Holmström Lind, C. (2020) Guest editorial: Social value creation in international business – introduction to the special issue. Critical Perspectives on International Business, 16(1), pp. 1-6. (doi: 10.1108/cpoib-03-2020-104)

Kurt, Y., Sinkovics, N. , Sinkovics, R. R. and Yamin, M. (2020) The role of spirituality in Islamic business networks: The case of internationalizing Turkish SMEs. Journal of World Business, 55(1), 101034. (doi: 10.1016/j.jwb.2019.101034)

2019

Zagelmeyer, S. and Sinkovics, R. R. (2019) MNEs, human rights and the SDGs — the moderating role of business and human rights governance. Transnational Corporations, 26(3), pp. 33-62. (doi: 10.18356/f8a180a3-en)

Sinkovics, N. , Sinkovics, R. R. and Archie–Acheampong, J. (2019) An overview of social responsibility dimensions in international business. In: Leonidou, L. C., Katsikeas, C. S., Samiee, S. and Leonidou, C. N. (eds.) Socially Responsible International Business: Critical Issues and the Way Forward. Series: New horizons in international business series. Edward Elgar: Cheltenham, U.K., pp. 29-72. ISBN 9781788114110 (doi: 10.4337/9781788114127.00009)

Sinkovics, N. and Sinkovics, R. R. (2019) International business and global value chains. In: Ponte, S., Gereffi, G. and Raj-Reichert, G. (eds.) Handbook on Global Value Chains. Edward Elgar: Cheltenham, UK, pp. 417-431. ISBN 9781788113762 (doi: 10.4337/9781788113779.00035)

Sinkovics, N. , Choksy, U. S., Sinkovics, R. R. and Mudambi, R. (2019) Knowledge connectivity in an adverse context: global value chains and Pakistani offshore service providers. Management International Review, 59(1), pp. 131-170. (doi: 10.1007/s11575-018-0372-0)

2018

Jean, R.-J. ‘B.’, Sinkovics, R. R. and Zagelmeyer, S. (2018) Antecedents and innovation performance implications of MNC political ties in the Chinese automotive supply chain. Management International Review, 58, pp. 995-1026. (doi: 10.1007/s11575-018-0370-2)

Sinkovics, N. , Hoque, S. F. and Sinkovics, R. R. (2018) Supplier strategies and routines for capability development: implications for upgrading. Journal of International Management, 24(4), pp. 348-368. (doi: 10.1016/j.intman.2018.04.005)

Deng, Z., Jean, R.-J. "B." and Sinkovics, R. R. (2018) Rapid expansion of international new ventures across institutional distance. Journal of International Business Studies, 49(8), pp. 1010-1032. (doi: 10.1057/s41267-017-0108-6)

Sinkovics, R. R. , Kurt, Y. and Sinkovics, N. (2018) The effect of matching on perceived export barriers and performance in an era of globalization discontents: empirical evidence from UK SMEs. International Business Review, 27(5), pp. 1065-1079. (doi: 10.1016/j.ibusrev.2018.03.007)

Kim, D., Jean, R.-J. and Sinkovics, R. R. (2018) Drivers of virtual interfirm integration and its impact on performance in international customer–supplier relationships. Management International Review, 58, pp. 495-522. (doi: 10.1007/s11575-018-0344-4)

Sinkovics, N. , Sinkovics, R. R. , Hoque, S. F. and Alford, M. (2018) The use of global value chain/global production network related literature in international business research: investigating the nature and degree of integration. In: Cook, G., Johns, J., McDonald, F., Beaverstock, J. and Pandit, N. (eds.) The Routledge Companion to the Geography of International Business. Series: Routledge companions in business, management and accounting. Routledge: Abingdon, Oxon ; New York, NY, pp. 258-296. ISBN 9781138953345 (doi: 10.4324/9781315667379-16)

Zagelmeyer, S., Sinkovics, R. R. , Sinkovics, N. and Kusstatscher, V. (2018) Exploring the link between management communication and emotions in mergers and acquisitions. Canadian Journal of Administrative Sciences, 35(1), pp. 93-106. (doi: 10.1002/cjas.1382)

Ott, U. F., Sinkovics, R. R. and Hoque, S. F. (2018) Advances in qualitative comparative analysis (QCA): application of fuzzy set in business and management research. In: Cassell, C., Cunliffe, A. L. and Grandy, G. (eds.) The SAGE Handbook of Qualitative Business and Management Research Methods: Methods and Challenges. SAGE Publications: London. ISBN 9781526429278 (doi: 10.4135/9781526430236.n25)

Sinkovics, R. R. , Kuivalainen, O. and Roath, A. S. (2018) Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration. Journal of Business and Industrial Marketing, 33(4), pp. 563-573. (doi: 10.1108/JBIM-03-2017-0082)

2017

Deng, Z., Jean, R.-J. B. and Sinkovics, R. R. (2017) Polarizing effects of early exporting on exit. Management International Review, 57(2), pp. 243-275. (doi: 10.1007/s11575-016-0292-9)

Sinkovics, R. R. and Park, B.-I. (2017) Institutional theory and MNEs’ contributions to social safety net in local markets: subsidiary perspective. International Business Journal, 28(1), pp. 13-32. (doi: 10.14365/ibj.2017.28.1.2)

Jean, R.-J. B., Sinkovics, R. R. and Kim, D. (2017) Antecedents and outcomes of supplier innovativeness in international customer-supplier relationships: the role of knowledge distance. Management International Review, 57(1), pp. 121-151. (doi: 10.1007/s11575-016-0291-x)

Choksy, U. S., Sinkovics, N. and Sinkovics, R. R. (2017) Exploring the relationship between upgrading and capturing profits from GVC participation for disadvantaged suppliers in developing countries. Canadian Journal of Administrative Sciences, 34(4), pp. 356-386. (doi: 10.1002/cjas.1455)

2016

Kurt, Y., Yamin, M., Sinkovics, N. and Sinkovics, R. R. (2016) Spirituality as an antecedent of trust and network commitment: the case of Anatolian tigers. European Management Journal, 34(6), pp. 686-700. (doi: 10.1016/j.emj.2016.06.011)

Jean, R.-J. "B.", Wang, Z., Zhao, X. and Sinkovics, R. R. (2016) Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts: a comparison between China and Taiwan. International Marketing Review, 33(4), pp. 514-529. (doi: 10.1108/IMR-04-2014-0115)

Jean, R.-J. "B.", Chiou, J.-S. and Sinkovics, R. R. (2016) Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships. Journal of Business and Industrial Marketing, 31(6), pp. 732-742. (doi: 10.1108/JBIM-10-2012-0185)

Lew, Y. K., Sinkovics, R. R. , Yamin, M. and Khan, Z. (2016) Trans-specialization understanding in international technology alliances: the influence of cultural distance. Journal of International Business Studies, 47(5), pp. 577-594. (doi: 10.1057/jibs.2016.10)

Tüselmann, H., Sinkovics, R. R. and Pishchulov, G. (2016) Revisiting the standing of international business journals in the competitive landscape. Journal of World Business, 51(4), pp. 487-498. (doi: 10.1016/j.jwb.2016.01.006)

Richter, N. F., Sinkovics, R. R. , Ringle, C. M. and Schlägel, C. (2016) A critical look at the use of SEM in international business research. International Marketing Review, 33(3), pp. 376-404. (doi: 10.1108/IMR-04-2014-0148)

Sinkovics, R. R. , Jean, R.-J. 'B.' and Kim, D. (2016) Guest editorial - advancing the international marketing research agenda with innovative methodologies - an introduction. International Marketing Review, 33(3), pp. 1-6. (doi: 10.1108/IMR-03-2016-0071)

Hoque, S. F., Sinkovics, N. and Sinkovics, R. R. (2016) Supplier strategies to compensate for knowledge asymmetries in buyer-supplier relationships: implications for economic upgrading. European Journal of International Management, 10(3), pp. 254-283. (doi: 10.1504/EJIM.2016.076292)

Sinkovics, N. , Hoque, S. F. and Sinkovics, R. R. (2016) Rana Plaza collapse aftermath: Are CSR compliance and auditing pressures effective? Accounting, Auditing and Accountability Journal, 29(4), pp. 617-649. (doi: 10.1108/AAAJ-07-2015-2141)

2015

Sinkovics, R. R. , Richardson, C. and Lew, Y. K. (2015) Enhancing student competency and employability in international business through master’s dissertations. Journal of Teaching in International Business, 26(4), pp. 293-317. (doi: 10.1080/08975930.2015.1130107)

Jean, R.-J. "B.", Sinkovics, R. R. , Kim, D. and Lew, Y. K. (2015) Drivers and performance implications of international key account management capability. International Business Review, 24(4), pp. 543-555. (doi: 10.1016/j.ibusrev.2014.10.011)

Khan, Z., Lew, Y. K. and Sinkovics, R. R. (2015) The mirage of upgrading local automotive parts suppliers through the creation of vertical linkages with MNEs in developing economies. Critical Perspectives on International Business, 11(3/4), pp. 301-318. (doi: 10.1108/cpoib-12-2012-0064)

Sinkovics, N. , Sinkovics, R. R. , Hoque, S. and Czaban, L. (2015) A reconceptualization of social value creation as social constraint alleviation. Critical Perspectives on International Business, 11(3/4), pp. 340-363. (doi: 10.1108/cpoib-06-2014-0036)

Yamin, M. and Sinkovics, R. R. (2015) Rising power firms – the developmental promises and challenges. Critical Perspectives on International Business, 11(3/4), pp. 210-215. (doi: 10.1108/cpoib-04-2015-0016)

Johns, J., Buckley, P., Campling, L., Cook, G., Hess, M. and Sinkovics, R. R. (2015) Geography and history matter: International business and economic geography perspectives on the spatial and historical development of multinational enterprises. In: Konara, P., Ha, Y. J., McDonald, F. and Wei, Y. (eds.) The Rise of Multinationals from Emerging Economies: Achieving a New Balance. Series: Academy of international business. Palgrave Macmillan: London, pp. 51-80. ISBN 9781137473103 (doi: 10.1057/9781137473110_4)

Tüselmann, H., Sinkovics, R. R. and Pishchulov, G. (2015) Towards a consolidation of worldwide journal rankings – a classification using random forests and aggregate rating via data envelopment analysis. Omega, 51, pp. 11-23. (doi: 10.1016/j.omega.2014.08.002)

Sinkovics, R. R. , Sinkovics, N. , Lew, Y. K., Jedin, M. H. and Zagelmeyer, S. (2015) Antecedents of marketing integration in cross-border mergers and acquisitions. International Marketing Review, 32(1), pp. 2-28. (doi: 10.1108/IMR-07-2014-0211)

Khan, Z., Lew, Y. K. and Sinkovics, R. R. (2015) International joint ventures as boundary spanners: technological knowledge transfer in an emerging economy. Global Strategy Journal, 5(1), pp. 48-68. (doi: 10.1002/gsj.1089)

2014

Jean, R.-J. "B.", Sinkovics, R. R. and Kim, D. (2014) The impact of technological, organizational and environmental characteristics on electronic collaboration and relationship performance in international customer–supplier relationships. Information and Management, 51(7), pp. 854-864. (doi: 10.1016/j.im.2014.08.002)

Sinkovics, N. , Sinkovics, R. R. and Yamin, M. (2014) The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs? International Business Review, 23(4), pp. 692-707. (doi: 10.1016/j.ibusrev.2013.12.004)

Sinkovics, R. R. , Yamin, M., Nadvi, K. and Zhang, Y. Z. (2014) Rising powers from emerging markets—the changing face of international business. International Business Review, 23(4), pp. 675-679. (doi: 10.1016/j.ibusrev.2014.04.001)

Bamiatzi, V., Cavusgil, S. T., Jabbour, L. and Sinkovics, R. R. (2014) Does business group affiliation help firms achieve superior performance during industrial downturns? An empirical examination. International Business Review, 23(1), pp. 195-211. (doi: 10.1016/j.ibusrev.2013.04.003)

Yamin, M. and Sinkovics, R. R. (2014) A retrospective on: infrastructure or foreign direct investment? In: Van Tulder, R., Verbeke, A. and Strange, R. (eds.) International Business and Sustainable Development, Volume 8. Series: Progress in international business research (8). Emerald Group Publishing Limited: Bingley, pp. 231-247. ISBN 9781781909898 (doi: 10.1108/S1745-8862(2013)0000008015)

Jean, R.-J. "B.", Sinkovics, R. R. and Hiebaum, T. P. (2014) The effects of supplier involvement and knowledge protection on product innovation in customer–supplier relationships: A study of global automotive suppliers in China. Journal of Product Innovation Management, 31(1), pp. 98-113. (doi: 10.1111/jpim.12082)

Kuivalainen, O., Sinkovics, R. R. and Vanninen, H. (2014) Tellyo: a start-up company from Northern Europe and the quest for customers and markets. In: Ghauri, P. and Cateora, P. (eds.) International Marketing. 4th Edition. McGraw-Hill Education: London, pp. 473-480. ISBN 9780077148157

Sinkovics, R. R. , Jedin, M. H. and Sinkovics, N. (2014) Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions. European Journal of International Management, 8(6), pp. 644-670. (doi: 10.1504/EJIM.2014.064899)

Yamin, M., Sinkovics, R. R. and Richardson, C. (2014) An exploratory analysis of the internationalization of innovative activity in Finnish multinational enterprises. European Journal of International Management, 8(3), pp. 310-330. (doi: 10.1504/EJIM.2014.060771)

2013

Lew, Y. K., Sinkovics, R. R. and Kuivalainen, O. (2013) Upstream internationalization process: roles of social capital in creating exploratory capability and market performance. International Business Review, 22(6), pp. 1101-1120. (doi: 10.1016/j.ibusrev.2013.03.001)

Sinkovics, R. R. , Penz, E. and Molina-Castillo, F. J. (2013) Qualitative analysis of online communities to support international business decisions. In: Martínez-López, F. J. (ed.) Handbook of Strategic e-Business Management. Series: Progress in IS. Springer: Berlin, Heidelberg, pp. 841-862. ISBN 9783642397462 (doi: 10.1007/978-3-642-39747-9_35)

Sinkovics, R. R. and Kuivalainen, O. (2013) A reconceptualization of the degree of company globalization. In: Jean, R.-J. "B.", Chiou, J.-S. and Zou, S. (eds.) International Marketing in Rapidly Changing Environments. Series: Advances in international marketing, 24. Emerald Group Publishing Limited: Bingley, England, pp. 217-244. ISBN 9781781908969 (doi: 10.1108/S1474-7979(2013)0000024013)

Penz, E. and Sinkovics, R. R. (2013) Triangulating consumers' perceptions of payment systems by using social representations theory: a multi-method approach. Journal of Consumer Behaviour, 12(4), pp. 293-306. (doi: 10.1002/cb.1420)

Sinkovics, N. , Sinkovics, R. R. and Jean, R.-J. “B.” (2013) The internet as an alternative path to internationalization? International Marketing Review, 30(2), pp. 130-155. (doi: 10.1108/02651331311314556)

Lew, Y. K. and Sinkovics, R. R. (2013) Crossing borders and industry sectors: behavioral governance in strategic alliances and product innovation for competitive advantage. Long Range Planning, 46(1-2), pp. 13-38. (doi: 10.1016/j.lrp.2012.09.006)

2012

Jean, R.-J. "B.", Kim, D. and Sinkovics, R. R. (2012) Drivers and performance outcomes of supplier innovation generation in customer–supplier relationships: the role of power-dependence. Decision Sciences, 43(6), pp. 1003-1038. (doi: 10.1111/j.1540-5915.2012.00380.x)

Sinkovics, R. R. and Alfoldi, E. A. (2012) Progressive focusing and trustworthiness in qualitative research: the enabling role of computer-assisted qualitative data analysis software (CAQDAS). Management International Review, 52(6), pp. 817-845. (doi: 10.1007/s11575-012-0140-5)

Richardson, C., Yamin, M. and Sinkovics, R. R. (2012) Policy-driven clusters, interfirm interactions and firm internationalisation: some insights from Malaysia's Multimedia Super Corridor. International Business Review, 21(5), pp. 794-805. (doi: 10.1016/j.ibusrev.2011.09.002)

Najafi-Tavani, Z., Giroud, A. and Sinkovics, R. R. (2012) Knowledge-intensive business services: does dual embeddedness matter? Service Industries Journal, 32(10), pp. 1691-1705. (doi: 10.1080/02642069.2012.665895)

Najafi-Tavani, Z., Giroud, A. and Sinkovics, R. R. (2012) Mediating effects in reverse knowledge transfer processes: the case of knowledge-intensive services in the U.K. Management International Review, 52(3), pp. 461-488. (doi: 10.1007/s11575-011-0097-9)

Lew, Y. K. and Sinkovics, R. R. (2012) Practices of innovation in mobile computing alliances. In: Harris, S., Kuivalainen, O. and Stoyanova, V. (eds.) International Business: New Challenges, New Forms, New Perspectives. Palgrave MacMillan: London, pp. 242-261. ISBN 9780230320987 (doi: 10.1057/9781137007742_14)

Sinkovics, R. R. and Alfoldi, E. A. (2012) Facilitating the interaction between theory and data in qualitative research using CAQDAS. In: Symon, G. and Cassell, C. (eds.) Qualitative Organizational Research: Core Methods and Current Challenges. SAGE Publications: London, pp. 109-131. ISBN 9780857024107

Sinkovics, R. R. and Roath, A. S. (2012) Cultivating learning and fostering flexibility in international distribution. Der Markt, 51(1), pp. 3-12. (doi: 10.1007/s12642-011-0067-6)

Deng, Z., Jean, R.-J. ‘B.’ and Sinkovics, R. R. (2012) Determinants of international innovation performance in Chinese manufacturing firms: An integrated perspective. Asian Business and Management, 11, pp. 31-55. (doi: 10.1057/abm.2011.26)

Liu, C.-L. ‘E.’, Sinkovics, R. R. , Pezderka, N. and Haghirian, P. (2012) Determinants of consumer perceptions toward mobile advertising — A comparison between Japan and Austria. Journal of Interactive Marketing, 26(1), pp. 21-32. (doi: 10.1016/j.intmar.2011.07.002)

Pezderka, N. , Sinkovics, R. R. and Jean, R.-J. (B.) (2012) Do born global SMEs reap more benefits from ICT use than other internationalizing small firms? In: Gabrielsson, M. and Kirpalani, V. H. M. (eds.) Handbook of Research on Born Globals. Edward Elgar: Cheltenham, UK, pp. 185-213. ISBN 9781848449534 (doi: 10.4337/9780857938046.00021)

2011

Jean, R.-J. B., Tan, D. and Sinkovics, R. R. (2011) Ethnic ties, location choice, and firm performance in foreign direct investment: a study of Taiwanese business groups FDI in China. International Business Review, 20(6), pp. 627-635. (doi: 10.1016/j.ibusrev.2011.02.012)

Sinkovics, R. R. and Penz, E. (2011) Multilingual elite-interviews and software-based analysis. International Journal of Market Research, 53(5), pp. 705-724. (doi: 10.2501/IJMR-53-5-705-724)

Pezderka, N. and Sinkovics, R. R. (2011) A conceptualization of e-risk perceptions and implications for small firm active online internationalization. International Business Review, 20(4), pp. 409-422. (doi: 10.1016/j.ibusrev.2010.06.004)

Sinkovics, R. R. , Jean, R.-J. 'B.', Roath, A. S. and Cavusgil, S. T. (2011) Does IT integration really enhance supplier responsiveness in global supply chains? Management International Review, 51(2), pp. 193-212. (doi: 10.1007/s11575-011-0069-0)

Sinkovics, R. R. , Roath, A. S. and Cavusgil, S. T. (2011) International integration and coordination in MNEs. Management International Review, 51(2), pp. 121-127. (doi: 10.1007/s11575-011-0076-1)

Hutson, E., Sinkovics, R. R. and Berrill, J. (Eds.) (2011) Firm-Level Internationalisation, Regionalism and Globalization: Strategy, Performance and Institutional Change. Series: The Academy of International Business. Palgrave MacMillan: Houndmills, Basingstoke. ISBN 9780230289970

Tasavori, M. and Sinkovics, R. R. (2011) Socially entrepreneurial behaviour of multinational companies: are MNCs 'social entrepreneurs'? In: Hutson, E., Sinkovics, R. R. and Berrill, J. (eds.) Firm-Level Internationalization, Regionalism and Globalization: Strategy, Performance and Institutional Change. Palgrave Macmillan: London, pp. 397-411. ISBN 9780230289970 (doi: 10.1057/9780230305106_23)

Sinkovics, R. R. , Zagelmeyer, S. and Kusstatscher, V. (2011) Between merger and syndrome: the intermediary role of emotions in four cross-border M&As. International Business Review, 20(1), pp. 27-47. (doi: 10.1016/j.ibusrev.2010.05.002)

2010

Sinkovics, R. R. , Jean, R.-J. 'B.' and Pezderka, N. (2010) Cross-border relationships and performance: Revisiting a complex linkage — A commentary essay. Journal of Business Research, 63(12), pp. 1368-1371. (doi: 10.1016/j.jbusres.2010.08.011)

Yamin, M. and Sinkovics, R. R. (2010) ICT deployment and resource-based power in multinational enterprises. Futures, 42(9), pp. 952-959. (doi: 10.1016/j.futures.2010.08.027)

Sinkovics, R. R. , Leelapanyalert, K. ‘M.’ and Yamin, M. (2010) A comparative examination of consumer decision styles in Austria. Journal of Marketing Management, 26(11-12), pp. 1021-1036. (doi: 10.1080/0267257X.2010.508974)

Jean, R.-J. (B.), Sinkovics, R. R. and Cavusgil, S. T. (2010) Enhancing international customer-supplier relationships through IT resources: a study of Taiwanese electronics suppliers. Journal of International Business Studies, 41(7), pp. 1218-1239. (doi: 10.1057/jibs.2010.4)

Liu, C.-L. (E.), Ghauri, P. N. and Sinkovics, R. R. (2010) Understanding the impact of relational capital and organizational learning on alliance outcomes. Journal of World Business, 45(3), pp. 237-249. (doi: 10.1016/j.jwb.2009.09.005)

Molina, F. J., Sinkovics, R. R. , Penz, E. and López, E. (2010) Comunidades online, comunidades virtuales y mundos virtuales: una revisión teórica y aplicación empresarial. Investigación y Marketing, 107, pp. 40-44.

Jean, R.-J. 'B.' and Sinkovics, R. R. (2010) Relationship learning and performance enhancement via advanced information technology: the case of Taiwanese dragon electronics firms. International Marketing Review, 27(2), pp. 200-222. (doi: 10.1108/02651331011037520)

Jean, R.-J. "B.", Sinkovics, R. R. and Kim, D. (2010) Drivers and performance outcomes of relationship learning for suppliers in cross-border customer–supplier relationships: the role of communication culture. Journal of International Marketing, 18(1), pp. 63-85. (doi: 10.1509/jimk.18.1.63)

Jean, R.-J. 'B.' and Sinkovics, R. R. (2010) The role of virtual integration, commitment, and knowledge-sharing in improving international supplier responsiveness. In: Dimitratos, P. and Jones, M. V. (eds.) Resources, Efficiency and Globalization. Series: Academy of international business. Palgrave MacMillan: Basingstoke, Hampshire, pp. 27-43. ISBN 9780230236530 (doi: 10.1057/9780230278028_3)

Pezderka, N. and Sinkovics, R. R. (2010) A conceptualization of e-risk perceptions and the offline-online risk trade-off for small firm internationalization. In: Dimitratos, P. and Jones, M. V. (eds.) Resources, Efficiency and Globalization. Series: The Academy of International Business, 17. Palgrave MacMillan: Basingstoke, pp. 233-246. ISBN 9781349314607 (doi: 10.1057/9780230278028_13)

2009

Sinkovics, R. R. and Penz, E. (2009) Social distance between residents and international tourists - implications for international business. International Business Review, 18(5), pp. 457-469. (doi: 10.1016/j.ibusrev.2009.06.002)

Sinkovics, R. R. (2009) Special Issue: Qualitative Marketing Forschung – Konzeptionelle Entwicklungen und Methodische Trends. Der Markt, 48(1), pp. 3-5. (doi: 10.1007/s12642-009-0007-x)

Sinkovics, R. R. , Haghirian, P. and Yu, S. (2009) Information technology‐based innovation in international marketing education: an exploration of two learning environments. Journal of Teaching in International Business, 20(2), pp. 123-148. (doi: 10.1080/08975930902827841)

Yamin, M. and Sinkovics, R. R. (2009) Infrastructure or foreign direct investment?: an examination of the implications of MNE strategy for economic development. Journal of World Business, 44(2), pp. 144-157. (doi: 10.1016/j.jwb.2008.05.004)

Sinkovics, R. R. and Ghauri, P. N. (Eds.) (2009) New Challenges to International Marketing: Volume 20. Series: Advances in international marketing. Emerald Group Publishing Limited: Bingley. ISBN 9781848554689

Henseler, J., Ringle, C. M. and Sinkovics, R. R. (2009) The use of partial least squares path modeling in international marketing. In: Sinkovics, R. R. and Ghauri, P. N. (eds.) New Challenges to International Marketing. Series: Advances in International Marketing, 20. Emerald JAI Press: Bingley, pp. 277-319. ISBN 9781848554689 (doi: 10.1108/S1474-7979(2009)0000020014)

Sinkovics, R. R. (2009) A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business. Critical Perspectives on International Business, 5(4), pp. 318-319. (doi: 10.1108/17422040911003051)[Book Review]

Sinkovics, R. R. , Hiebaum, T. and Clark, D. (2009) Die Wirtschaftskrise und Intellectual Property in China - Perspektiven aus der KFZ-Zulieferindustrie. In: Speckler, T. and Xiao, F. (eds.) Tongji-CDHAW: Theorie und Praxis chinsesisch-deutscher Kooperationsprojekte. CDHAW Chinsisch-Deutsche Hochschule für Angewandte Wissenschaften der Tongji-Universität: Shanghai, China, pp. 104-112. ISBN 9783933871992

Sinkovics, R. R. , Penz, E. and Molina Castillo, F. J. (2009) Qualitative analyse von online communities für neuproduktentscheidungen. Der Markt, 48, pp. 61-72. (doi: 10.1007/s12642-009-0004-0)

2008

Haghirian, P., Sinkovics, R. R. and Bamiatzi, V. (2008) Japan—new business opportunities in an established market. Global Business and Organizational Excellence, 28(1), pp. 51-61. (doi: 10.1002/joe.20241)

Jean, R.-J. 'B.', Sinkovics, R. R. and Kim, D. (2008) Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework. International Marketing Review, 25(5), pp. 563-583. (doi: 10.1108/02651330810904099)

Sinkovics, R. R. , Penz, E. and Ghauri, P. N. (2008) Enhancing the trustworthiness of qualitative research in international business. Management International Review, 48, pp. 689-714. (doi: 10.1007/s11575-008-0103-z)

Yamin, M., Sinkovics, R. R. and Hadjielias, E. (2008) EU Harmonisation, managerial perceptions and SME export behaviour. Journal of Euromarketing, 17(1), pp. 7-21. (doi: 10.1300/J037v17n01_02)

2007

Sinkovics, R. R. , Yamin, M. and Hossinger, M. (2007) Cultural adaptation in cross border e-commerce: A study of German companies. Journal of Electronic Commerce Research, 8(4), pp. 221-235.

Klausegger, C., Sinkovics, R. R. and Zou, H. 'J.' (2007) Information overload: a cross-national investigation of influence factors and effects. Marketing Intelligence and Planning, 25(7), pp. 691-718. (doi: 10.1108/02634500710834179)

Sinkovics, R. R. and Yamin, M. (Eds.) (2007) The Internet and its paradoxical nature in international business. Critical Perspectives on International Business. 3(4) [Edited Journal]

Wu, F., Sinkovics, R. R. , Cavusgil, S. T. and Roath, A. S. (2007) Overcoming export manufacturers’ dilemma in international expansion. Journal of International Business Studies, 38, pp. 283-302. (doi: 10.1057/palgrave.jibs.8400263)

Hossinger, M., Sinkovics, R. R. and Yamin, M. (2007) Cultural adaptation in cross-border web presence: an investigation of German companies’ domestic, US, UK and Latin-American websites. In: Sinkovics, R. and Yamin, M. (eds.) Anxieties and Management Responses in International Business. Series: The Academy of International Business. Palgrave MacMillan, pp. 208-224. ISBN 9780230515567

Sinkovics, R. R. and Yamin, M. (Eds.) (2007) Anxieties and Management Responses in International Business. Series: Academy of international business. Palgrave MacMillan: Houndmills, Basingstoke, U.K.. ISBN 9780230515567

Sinkovics, R. R. and Penz, E. (2007) Mehrsprachige Interviews und softwaregestützte Analyse: Problemlösungen und Implementierung mit NVivo7. In: Buber, R. and Holzmüller, H. H. (eds.) Qualitative Marktforschung: Konzepte - Methoden - Analysen. Gabler Verlag: Wiesbaden, pp. 979-997. ISBN 9783834902290 (doi: 10.1007/978-3-8349-9258-1_57)

Yamin, M. and Sinkovics, R. R. (2007) ICT and MNE reorganisation: the paradox of control. Critical Perspectives on International Business, 3(4), pp. 322-336. (doi: 10.1108/17422040710832577)

2006

Yamin, M. and Sinkovics, R. R. (2006) Online internationalisation, psychic distance reduction and the virtuality trap. International Business Review, 15(4), pp. 339-360. (doi: 10.1016/j.ibusrev.2006.03.002)

Salzberger, T. and Sinkovics, R. R. (2006) Reconsidering the problem of data equivalence in international marketing research: contrasting approaches based on CFA and the Rasch model for measurement. International Marketing Review, 23(4), pp. 390-417. (doi: 10.1108/02651330610678976)

Sinkovics, R. R. and Salzberger, T. (2006) Introduction to the special issue on “Issues and advances in international marketing research”. International Marketing Review, 23(4), (doi: 10.1108/imr.2006.03623daa.001)

Roath, A. S. and Sinkovics, R. R. (2006) Utilizing relational governance in export relationships: leveraging learning and improving flexibility and satisfaction. In: Solberg, C. A. (ed.) Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries. Series: Advances in International Marketing, 16. JAI Press Inc, pp. 157-185. ISBN 9780762312863 (doi: 10.1016/S1474-7979(05)16007-4)

Yamin, M. and Sinkovics, R. R. (2006) Online-marketing and psychic distance - an exploratory study of learning about distant customers. In: Hadjikhani, A., Lee, J.-W. and Johanson, J. (eds.) Business Networks and International Marketing. Doo Yang Publishing Co., pp. 223-245. ISBN 9788975281648

2005

Sinkovics, R. R. and Bell, J. D. (2005) Current perspectives on international entrepreneurship and the Internet. Journal of International Entrepreneurship, 3(4), pp. 247-249. (doi: 10.1007/s10843-006-7853-0)

Sinkovics, R. R. and Penz, E. (2005) Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. Journal of International Entrepreneurship, 3, pp. 303-315. (doi: 10.1007/s10843-006-7858-8)

Sinkovics, R. R. and Murray, J. (2005) Cross-border M&As in the EU and the USA: a regional analysis. In: Morrow, T., Loane, S., Bell, J. and Wheeler, C. (eds.) International Business in an Enlarging Europe. Palgrave Macmillan, pp. 135-162. ISBN 1403947627

Penz, E. and Sinkovics, R. R. (2005) Formalisierung qualitativer internationaler marketingforschung — grundsätze und anwendungsfall. In: Holzmüller, H. H. and Schuh, A. (eds.) Innovationen im Sektoralen Marketing. Physica-Verlag HD, pp. 235-256. ISBN 9783790815856 (doi: 10.1007/3-7908-1638-8_13)

Sinkovics, R. R. , Penz, E. and Ghauri, P. N. (2005) Analysing textual data in international marketing research. Qualitative Market Research, 8(1), pp. 9-38. (doi: 10.1108/13522750510575426)

Ewing, M. T., Salzberger, T. and Sinkovics, R. R. (2005) An alternate approach to assessing cross-cultural measurement equivalence in advertising research. Journal of Advertising, 34(1), pp. 17-36. (doi: 10.1080/00913367.2005.10639181)

Klausegger, C. and Sinkovics, R. R. (2005) Case study: Handl Tyrol - Market selection and coverage decisions of a medium-sized Austrian enterprise. In: Ghauri, P. and Cateora, P. (eds.) International Marketing [2 ed.]. McGraw-Hill Publishing Company: London, pp. 571-573. ISBN 0077148150

Sinkovics, R. (2005) Equivalence. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 116-118. ISBN 9781405102544

Sinkovics, R. (2005) International channel management. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 159-160. ISBN 9781405102544

Sinkovics, R. (2005) International market entry and development strategies. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 162-164. ISBN 9781405102544

Sinkovics, R. (2005) International marketing culture. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 165-167. ISBN 9781405102544

Sinkovics, R. (2005) International marketing organization. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 168-170. ISBN 9781405102544

Sinkovics, R. (2005) International pricing policy. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 173-175. ISBN 9781405102544

Sinkovics, R. (2005) Licensing. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 186-187. ISBN 9781405102544

Sinkovics, R. (2005) Measurement and scaling. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 219-220. ISBN 9781405102544

Sinkovics, R. (2005) Rating scales. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 287-289. ISBN 9781405102544

2004

Sinkovics, R. R. , Bell, J. and Deans, K. R. (2004) Using information communication technology to develop international entrepreneurship competencies. Journal of International Entrepreneurship, 2, pp. 125-137. (doi: 10.1023/B:JIEN.0000026909.49686.a5)

Elg, U., Ghauri, P. N. and Sinkovics, R. R. (2004) A Market and Network Based Model for Retailers’ Foreign Entry Strategies. Working Paper. Institute of Economic Research, Lund University.

Sinkovics, R. R. and Roath, A. S. (2004) Strategic orientation, capabilities, and performance in manufacturer-3PL relationships. Journal of Business Logistics, 25(2), pp. 43-64. (doi: 10.1002/j.2158-1592.2004.tb00181.x)

Yamin, M. and Sinkovics, R. R. (2004) Psychic distance and online internationalisation - learning about distant customers. Proceedings of the 4th Customer Research Academy (CRA) Workshop, Manchester, England ISBN 1861151241

2003

Ghauri, P. N., Elg, U. and Sinkovics, R. R. (2003) Foreign direct investment - Location attractiveness for retailing firms in the European Union. In: Oxelheim, L. and Ghauri, P. N. (eds.) European Union and the Race for Foreign Direct Investment in Europe. Series: International Business and Management. Elsevier: Oxford, pp. 407-428. ISBN 9780080442457

Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R. and Bohlen, G. M. (2003) Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6), pp. 465-480. (doi: 10.1016/S0148-2963(01)00241-7)

2002

Sinkovics, R. R. , Stöttinger, B., Schlegelmilch, B. B. and Ram, S. (2002) Reluctance to use technology-related products: development of a technophobia scale. Thunderbird International Business Review, 44(4), pp. 477-494. (doi: 10.1002/tie.10033)

2001

Salzberger, T., Sinkovics, R. R. and Schlegelmilch, B. B. (2001) Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung. Jahrbuch der Absatz- und Verbrauchsforschung, 47(2), pp. 190-209.

Sinkovics, R. R. and Holzmüller, H. H. (2001) National differences in materialism - Using alternative research strategies to explore the construct. Journal of International Consumer Marketing, 13(2), pp. 103-134. (doi: 10.1300/J046v13n02_06)

Bell, J., Deans, K., Ibbotson, P. and Sinkovics, R. R. (2001) Towards the 'internetalization' of international marketing education. Marketing Education Review, 11(3), pp. 69-79. (doi: 10.1080/10528008.2001.11488758)

2000

Sinkovics, R. R. , Klausegger, C. and Floh, A. (2000) Messung interner Dienstleistungsqualität bei der Ableistung unfreiwilliger Dienstleistungen am Beispiel des österreichischen Roten Kreuzes. Der Markt, 39, pp. 163-178. (doi: 10.1007/BF03033956)

Klausegger, C. and Sinkovics, R. R. (2000) Freiwilliges blutspendeverhalten - analyse und bestimmungsgründe sozial motivierten verhaltens. der Markt, 39(154), pp. 123-133. (doi: 10.1007/BF03036352)

Sinkovics, R. R. and Stöttinger, B. (2000) Customer satisfaction in emergency ambulance services: a case for empirical research. In: Phillips, C., Pruyn, A. and Kestemont, M.-P. (eds.) Understanding Marketing: A European Casebook. Wiley, pp. 201-211. ISBN 9780471860938

Sinkovics, R. R. and Schlegelmilch, B. B. (2000) Marketing academics in Austria, Germany and Switzerland: Humboldt's ideals give way to performance pressure. Journal of Marketing Management, 16(7), pp. 745-759. (doi: 10.1362/026725700784672908)

1999

Salzberger, T., Sinkovics, R. R. and Schlegelmilch, B. B. (1999) Data equivalence in cross-cultural research: a comparison of classical test theory and latent trait theory based approaches. Australasian Marketing Journal, 7(2), pp. 23-38. (doi: 10.1016/S1441-3582(99)70213-2)

Sinkovics, R. R. (1999) Ethnozentrismus und Konsumentenverhalten. Deutscher Universitätsverlag: Wiesbaden, p. 248. ISBN 9783824404339 (doi: 10.1007/978-3-663-08481-5)

1998

Sinkovics, R. R. , Salzberger, T. and Holzmüller, H. (1998) Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues. In: Mennicken, C. and Balderjahn, I. (eds.) New Developments and Approaches in Consumer Behaviour Research. MacMillan Press: London, pp. 269-288. ISBN 9780333739075

Schlegelmilch, B. B. and Sinkovics, R. (1998) Marketing in the information age - can we plan for an unpredictable future? International Marketing Review, 15(3), pp. 162-170. (doi: 10.1108/02651339810220990)

1997

Sinkovics, R. R. and Scharitzer, D. (1997) Österreichisches Rotes Kreuz: Erhebung der KundInnenzufriedenheit bei Krankentransporten. In: Buber, R. and Meyer, M. (eds.) Fallstudien zum Nonprofit Management. Praktische BWL für Vereine und Sozialeinrichtungen. Schäffer-Poeschel: Stuttgart, pp. 219-243. ISBN 9783791011639

1996

Sinkovics, R. R. (1996) Zielkonflikte in Nonprofit-Organisationen am Beispiel der Geschützten Werkstätten. Forschungsergebnisse des Sozialforums Wien, pp. 161-172.

1994

Hasenauer, R., Scheuch, F., Aigner, W., Schreiber, M. and Sinkovics, R. R. (1994) High-Tech Marketing zur Effizienzsteigerung der Technologiepolitik. Working Paper. Wirtschaftsuniversität Wien.

1992

Sinkovics, R. R. (1992) Geschützte Werkstätten im Spannungsfeld sozialer und betrieblicher Interessen. In: Geschützte Arbeit. Series: Sozialpolitische Schriften, 2. Böhlau Verlag GmbH u Co. KG: Wien, pp. 152-193.

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