Dr Helen Mullen

  • Lecturer in Entrepreneurship (Management)

telephone: 01413305426
email: Helen.Mullen@glasgow.ac.uk

Adam Smith Business School, Room 607D, Main Building, University Avenue, Glasgow, G12 8QQ

ORCID iDhttps://orcid.org/0000-0001-5031-0865

Biography

Dr Helen Mullen is a Lecturer in Entrepreneurship at the Adam Smith Business School. She graduated from the University of Glasgow with a PhD in Management (Entrepreneurship), supported by the Economic and Social Research Council, has a PgDip and MRes (Research Methodology in Business and Management), and a First-Class BA (Hons) in Marketing, with awards in marketing and international marketing,  from the University of Strathclyde.

She is the Dissertation Coordinator: MSc Financial Technology Pathway Projects, Academic Lead (Management) for Assurance of Learning, a member of the Business School's Responsible Sustainable Management Group, and a member of the Connections with Practice Committee.

Helen teaches at undergraduate and postgraduate level with a focus on enterprise and entrepreneurship, where she has a particular interest in experiential learning, employability, and games-based learning. Helen has initiated a number of activities to support student engagement with industry and third sector organisations including work-based projects, mentoring, and specialist masterclasses.

Helen's research relates to small business and entrepreneurship, especially business growth, innovation, and business models within the creative and digital industries. Her Masters research examined the cluster evolution and entrepreneurial genealogy of the videogame industry in Scotland; while her doctoral studies investigated the experiences of videogame development studios transitioning from a subcontractor business models to one of proprietary intellectual property creation and commercialisation.

Throughout her academic activities, Helen has continued to engage with industry. This has included an ESRC-funded internship with Creative England, a publicly funded organisation supporting Film, Television, Games and Digital & Creative Services in the English regions outside London; the videogame-based Creative Territories network of industry and academia; and several specialist consultancy projects relating to business and sector development.  

Prior to returning to academia, Helen was a management consultant for over 20 years including as part of the early-stage management teams in two specialist consultancy companies where she held senior business development and consultancy roles. She was involved in innovation, technology transfer, and company development across a range of sectors, managing projects for Scottish Enterprise, the European Commission, Scottish Government and various private companies. She latterly specialised in the creative and digital industries, leading projects to support company and sector development including entrepreneurial networks, skills development, pre-investment diligence, and sector evaluations. 

 

Research interests

Helen is a member of the School's Entrepreneurship, Development and Political Economy research cluster.

Areas of expertise:

  • Creative and digital industries.
  • Business models and business model change.
  • Small business growth.
  • Industry clusters and ecosystems.
  • Enterprise, entrepreneurship and employability-related education.

Publications

List by: Type | Date

Jump to: 2022 | 2021 | 2020 | 2019 | 2015
Number of items: 30.

2022

Mullen, H. , Barr, M. , Watson, L., Hruskova, M. and Naborowski, C. (2022) The Scottish Games Ecosystem. Scottish Games Week - Industry Conference, Dundee, UK, 27-28 Oct 2022.

Mullen, H. , Barr, M. , Watson, L., Hruskova, M. and Naborowski, C. (2022) The Scottish Games Ecosystem. Scottish Games Week - Scottish Parliament Session on Videogames, Edinburgh, UK, 25 Oct 2022.

Mullen, H. (2022) Tech Talking: Starting, Growing and Funding a Tech-based Business. Global Women Entrepreneurship Seminar, Glasgow, UK, 19th October 2022.

Honeychurch, S., Barr, M., Quinn, N., Mullen, H. and Offord, M. (2022) The co-creation of a digital escape room designed to develop students’ digital confidence. Journal of Social Media for Learning, (Accepted for Publication)

Mullen, H. (2022) Promising Partnerships: How the Social Sciences Can Contribute to FinTech. Higher Education/Scottish FinTech Ecosystem: Integration and Growth, Glasgow, UK, 15-16 Sept 2022.

Mullen, H. (2022) Growth Challenges for Fintech Businesses. Adam Smith Business School Workshop, University of Glasgow, 19 July 2022.

Mullen, H. (2022) Industry Insights – A Future in Fintech. Adam Smith Business School Workshop, University of Glasgow, 30 May 2022.

Offord, M. , Honeychurch, S. , Quinn, N. , Barr, M. and Mullen, H. (2022) The escape room: using a simple text-based game to promote business undergraduates’ digital self reliance. Journal of Learning Development in Higher Education, 23, (doi: 10.47408/jldhe.vi23.855)

Quinn, N. and Mullen, H. (2022) Consulting for Change: SDGs in Scottish Social Enterprise. Learning Design and Education for Sustainable Development Bootcamp 2022, 24 March-20 June 2022.

Mullen, H. , Barr, M. , Watson, L., Mason, C. , Hruskova, M. and Naborowski, C. (2022) Scotland’s Games Ecosystem: The State of Play: Challenges and Opportunities. Other. University of Glasgow, Glasgow.

2021

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) FinTech Voices: Career opportunities. [Audio]

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) FinTech Voices: FinTech Founders. [Audio]

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) Fintech Voices: The value and challenges of University collaboration. [Audio]

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) Fintech Voices: What can the social sciences offer? [Audio]

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) FinTech Deep Dive Report: To Unlock the True Potential of Fintech we Need More Social Scientist Engagement. Project Report. Aspect.

Hunter, P., Mullen, H. , Offord, M. , Quinn, N. and Thompson, K. (2021) Early adoption in an agile online teaching environment: an intrapreneurial perspective. Journal of Perspectives in Applied Academic Practice, 9(2), pp. 127-136. (doi: 10.14297/jpaap.v9i2.476)

Nicol, D. , Mullen, H. and Quinn, N. (2021) Using Comparison-based Feedback to Develop Students’ Entrepreneurial Mindset. Chartered Association of Business Schools Learning, Teaching and Student Experience (LTSE) 2021, 29-30 Jun 2021.

Mullen, H. , Quinn, N. , Offord, M. and Tasler, N. (2021) SoTLcast Podcast: Transitioning into HE from Private Sector. [Audio]

Honeychurch, S. , Offord, M. , Quinn, N. , Barr, M. and Mullen, H. (2021) The Co-Creation of a Digital Escape Room Designed to Develop Students’ Digital Confidence. SocMedHE21, 14 Dec 2021.

Igglesden, K., MacLeod, M. , Mullen, H. and Reboud, J. (2021) UofGEngage 1 - Digital Engagement. University of Glasgow Public Engagement Forum, Glasgow, UK, 05 Feb 2021.

Mullen, H. (2021) Avoiding Work-for-Hire: An Empirical Study of Independent Videogame Developers and their Search for Higher Value Models. 2021 SCMS Annual Conference, Virtual, 17-21 Mar 2021. (Accepted for Publication)

Nicol, D. , Quinn, N. , Kushwah, L. and Mullen, H. (2021) Helping Learners Activate Productive Inner Feedback: Using Resource and Dialogic Comparisons. In: Learning, Teaching and Student Experience 2021 (Chartered Association of Business Schools) Conference Proceedings, Online, 29-30 June 2021, pp. 44-48. (doi: 10.25416/edgehill.19535881.v1)

2020

Currie, C., Martin, J., Mullen, H. and Eadie, W. (2020) Gender In/Equality in a post-Covid Economy: Lessons from the Digital Sector in Scotland. Coming through Covid Sustainably: An Adam Smith Business School Webinar Series, 19 August 2020.

2019

Masi, D., Mullen, H. , Clegg, B., MacBryde, J., Smart, P., Ball, P. and Despoudi, S. (2019) A Firm-Level Analysis of the Interaction Between Productivity Antecedents. In: British Academy of Management Conference (BAM 2019), Birmingham, UK, 3-5 Sept 2019, ISBN 9780995641327

MacBryde, J., Mullen, H. , Ball, P., Smart, P., Clegg, B., Despoudi, S. and Masi, D. (2019) Let’s talk productivity. [Website]

MacBryde, J., Mullen, H. , Ball, P., Smart, P., Clegg, B., Despoudi, S. and Masi, D. (2019) Unpicking the Productivity Narrative in UK Manufacturers. Pioneer Project Report - July 2019. Project Report. Productivity Insights Network.

Mullen, H. , Barr, M. and Mason, C. (2019) Data provision in the games industry in Scotland. Project Report. University of Glasgow.

MacBryde, J. and Mullen, H. (2019) Productivity: It isn’t just what economists say it is…. [Website]

MacBryde, J., Mullen, H. , Ball, P., Clegg, B., Smart, P., Despoudi, S. and Masi, D. (2019) Unpacking the Productivity Narrative in Manufacturing Organisations. EurOMA Conference 2019, Helsinki, Finland, 17-19 Jun 2019.

2015

Mullen, H. (2015) Submission of written evidence: How the issues that hinder the growth of the creative industries can be overcome and how to capitalise on the opportunities. Other. Scottish Parliament Economy, Energy and Tourism Committee.

This list was generated on Sun Feb 5 08:12:27 2023 GMT.
Number of items: 30.

Articles

Honeychurch, S., Barr, M., Quinn, N., Mullen, H. and Offord, M. (2022) The co-creation of a digital escape room designed to develop students’ digital confidence. Journal of Social Media for Learning, (Accepted for Publication)

Offord, M. , Honeychurch, S. , Quinn, N. , Barr, M. and Mullen, H. (2022) The escape room: using a simple text-based game to promote business undergraduates’ digital self reliance. Journal of Learning Development in Higher Education, 23, (doi: 10.47408/jldhe.vi23.855)

Hunter, P., Mullen, H. , Offord, M. , Quinn, N. and Thompson, K. (2021) Early adoption in an agile online teaching environment: an intrapreneurial perspective. Journal of Perspectives in Applied Academic Practice, 9(2), pp. 127-136. (doi: 10.14297/jpaap.v9i2.476)

Research Reports or Papers

Mullen, H. , Barr, M. , Watson, L., Mason, C. , Hruskova, M. and Naborowski, C. (2022) Scotland’s Games Ecosystem: The State of Play: Challenges and Opportunities. Other. University of Glasgow, Glasgow.

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) FinTech Deep Dive Report: To Unlock the True Potential of Fintech we Need More Social Scientist Engagement. Project Report. Aspect.

MacBryde, J., Mullen, H. , Ball, P., Smart, P., Clegg, B., Despoudi, S. and Masi, D. (2019) Unpicking the Productivity Narrative in UK Manufacturers. Pioneer Project Report - July 2019. Project Report. Productivity Insights Network.

Mullen, H. , Barr, M. and Mason, C. (2019) Data provision in the games industry in Scotland. Project Report. University of Glasgow.

Mullen, H. (2015) Submission of written evidence: How the issues that hinder the growth of the creative industries can be overcome and how to capitalise on the opportunities. Other. Scottish Parliament Economy, Energy and Tourism Committee.

Conference or Workshop Item

Mullen, H. , Barr, M. , Watson, L., Hruskova, M. and Naborowski, C. (2022) The Scottish Games Ecosystem. Scottish Games Week - Industry Conference, Dundee, UK, 27-28 Oct 2022.

Mullen, H. , Barr, M. , Watson, L., Hruskova, M. and Naborowski, C. (2022) The Scottish Games Ecosystem. Scottish Games Week - Scottish Parliament Session on Videogames, Edinburgh, UK, 25 Oct 2022.

Mullen, H. (2022) Tech Talking: Starting, Growing and Funding a Tech-based Business. Global Women Entrepreneurship Seminar, Glasgow, UK, 19th October 2022.

Mullen, H. (2022) Promising Partnerships: How the Social Sciences Can Contribute to FinTech. Higher Education/Scottish FinTech Ecosystem: Integration and Growth, Glasgow, UK, 15-16 Sept 2022.

Mullen, H. (2022) Growth Challenges for Fintech Businesses. Adam Smith Business School Workshop, University of Glasgow, 19 July 2022.

Mullen, H. (2022) Industry Insights – A Future in Fintech. Adam Smith Business School Workshop, University of Glasgow, 30 May 2022.

Quinn, N. and Mullen, H. (2022) Consulting for Change: SDGs in Scottish Social Enterprise. Learning Design and Education for Sustainable Development Bootcamp 2022, 24 March-20 June 2022.

Nicol, D. , Mullen, H. and Quinn, N. (2021) Using Comparison-based Feedback to Develop Students’ Entrepreneurial Mindset. Chartered Association of Business Schools Learning, Teaching and Student Experience (LTSE) 2021, 29-30 Jun 2021.

Honeychurch, S. , Offord, M. , Quinn, N. , Barr, M. and Mullen, H. (2021) The Co-Creation of a Digital Escape Room Designed to Develop Students’ Digital Confidence. SocMedHE21, 14 Dec 2021.

Igglesden, K., MacLeod, M. , Mullen, H. and Reboud, J. (2021) UofGEngage 1 - Digital Engagement. University of Glasgow Public Engagement Forum, Glasgow, UK, 05 Feb 2021.

Mullen, H. (2021) Avoiding Work-for-Hire: An Empirical Study of Independent Videogame Developers and their Search for Higher Value Models. 2021 SCMS Annual Conference, Virtual, 17-21 Mar 2021. (Accepted for Publication)

Currie, C., Martin, J., Mullen, H. and Eadie, W. (2020) Gender In/Equality in a post-Covid Economy: Lessons from the Digital Sector in Scotland. Coming through Covid Sustainably: An Adam Smith Business School Webinar Series, 19 August 2020.

MacBryde, J., Mullen, H. , Ball, P., Clegg, B., Smart, P., Despoudi, S. and Masi, D. (2019) Unpacking the Productivity Narrative in Manufacturing Organisations. EurOMA Conference 2019, Helsinki, Finland, 17-19 Jun 2019.

Conference Proceedings

Nicol, D. , Quinn, N. , Kushwah, L. and Mullen, H. (2021) Helping Learners Activate Productive Inner Feedback: Using Resource and Dialogic Comparisons. In: Learning, Teaching and Student Experience 2021 (Chartered Association of Business Schools) Conference Proceedings, Online, 29-30 June 2021, pp. 44-48. (doi: 10.25416/edgehill.19535881.v1)

Masi, D., Mullen, H. , Clegg, B., MacBryde, J., Smart, P., Ball, P. and Despoudi, S. (2019) A Firm-Level Analysis of the Interaction Between Productivity Antecedents. In: British Academy of Management Conference (BAM 2019), Birmingham, UK, 3-5 Sept 2019, ISBN 9780995641327

Audio

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) FinTech Voices: Career opportunities. [Audio]

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) FinTech Voices: FinTech Founders. [Audio]

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) Fintech Voices: The value and challenges of University collaboration. [Audio]

Beaverstock, J., Chambers, D., Meiklejohn, G., Mullen, H. and Welters, R. (2021) Fintech Voices: What can the social sciences offer? [Audio]

Mullen, H. , Quinn, N. , Offord, M. and Tasler, N. (2021) SoTLcast Podcast: Transitioning into HE from Private Sector. [Audio]

Website

MacBryde, J., Mullen, H. , Ball, P., Smart, P., Clegg, B., Despoudi, S. and Masi, D. (2019) Let’s talk productivity. [Website]

MacBryde, J. and Mullen, H. (2019) Productivity: It isn’t just what economists say it is…. [Website]

This list was generated on Sun Feb 5 08:12:27 2023 GMT.

Grants

2022 - ASPECT - £4,965 (PI). "Games Ecosystem: supporting enterprise and commercialisation in Scotland’s videogames  industry."  The project investigates Scotland’s games industry from an ecosystem perspective, to identify how such an approach could support entrepreneurship and commercialisation.  Collaboration involving the School of Computing Science, University of Stirling, and games industry practitioners.

2022 - ESRC CROSS IAA - £2,939 (PI). "Games Ecosystem engagement workshop." This project engages industry practitioners internationally to investigate good practice in games industry ecosystems, via a collaboration involving the  School of Computing Science, the University of Stirling, and games industry practitioners.

2022 - ASPECT - £10,000 (Co-I). "Innovators Assemble: Using gaming and game development to accelerate business engagement, commercialisation and innovation in SHAPE" (INASSEM). This collaboration is led by ASPECT Innovation Fellow, Dr Mark Wong, and involves the Games and Gaming Lab, the John Smith Centre, the School of Computing Science and the Adam Smith Business School.

2020 - ASPECT, £12,000 (Co-I). "How can the Social Sciences Support Fintech Innovation". A collaboration with the University of Bristol to investigate the role of the social sciences in the FinTech sector, and the opportunities for University engagement in FinTech. . 

2018 - ESRC Impact Accelerator Award (Knowledge Exchange Placement Fund) and Creative Scotland, £15,700 (Co-I). "Data provision in the Games Industry in Scotland." A cross-disciplinary collaboration between the Adam Smith Business School and the School of Computing Science to identify data-related issues in Scotland's videogame industry.  

2018 - ESRC Impact Accelerator Award (User Engagement fund). £4,661 (Co-I). "Business Model change for games development businesses." A cross-disciplinary collaboration between the Adam Smith Business School and the School of Computing Science to disseminate business model-related research findings with the videogame industry.

 

 

 

Supervision

Dr Mullen is interested in supervising PhD projects related to entrepreneurship and welcome applications relating to

  • Small business growth and support.
  • Business models in creative and digital industries.
  • Business models in community and social enterprises.
  • Games-based learning.
  • Entrepreneurship and enterprise-related education.

Teaching

Current

  • Dissertation Coordinator: MSc Financial Technology
  • Professional Practice 5 (Engineering Hons)
  • Entrepreneurial Ventures, Management and Growth (UG Hons)
  • Entrepreneurship 2 (level 2)

Previous

  • Convenor, Corporate entrepreneurship and innovation (UG)
  • Co-convenor, Integrated Business and Management in Practice (UG)
  • Co-convenor, New Venture Planning (UG)
  • Delivering Performance (PGT)
  • Business Start-up (UG Hons)
  • Entrepreneurship (UG Hons)
  • Entrepreneurship: New Venture Creation (UG)

Research datasets

Jump to: 2019
Number of items: 1.

2019

Macbryde, J., Mullen, H. , Ball, P., Clegg, B., Smart, P., Despoudi, S. and Masi, D. (2019) Dataset relating to the ESRC-funded Productivity Insights Network project: "Exploring the productivity narrative in manufacturing organisations". [Data Collection]

This list was generated on Sun Feb 5 08:12:29 2023 GMT.

Additional information

Current roles

Previous roles