Professor Anna Morgan-Thomas

Professor of Digital Management and Innovation (Management)

telephone: 01413302548
email: Anna.Morgan-Thomas@glasgow.ac.uk

R408E Level 4, Management, Gilbert Scott Building, Glasgow G12 8QQ

Biography

Professor Anna Morgan-Thomas is a strategic academic leader and leading scholar in digital transformation. Her research explores how emerging technologies — particularly AI, digital platforms, and digital marketing tools — reshape organizational strategy and performance across firms, governments, and academia. Her interdisciplinary research bridges marketing, strategy, international business, and public administration. Current projects examine AI-driven entrepreneurship and government digitalization, alongside policy collaborations in Southeast Asia and Poland.

As Dean of Research at the triple-accredited Adam Smith Business School, she oversaw research strategy during the REF2021 submission, a period when the School achieved a 31-place climb, reflecting the REF team’s outstanding efforts. She has mentored over 20 PhD graduates to academic and policy roles, shaped national doctoral policy as Associate Director of the Scottish Graduate School of Social Science and enhanced global standards as an AMBA peer reviewer. A long-serving member of University Senate’s Academic Standards Committee, she drives governance and diversity, with work on academic equity and inclusion.

Anna has published widely on digital transformation and online engagement, with high-impact articles in Research Policy, Journal of Business Research, Long Range Planning, and Academy of Management Learning & Education. Her earlier research on digital brand engagement and consumer ecosystems continues to attract citations and has informed her broader exploration of how technologies mediate relationships, strategy, and institutional purpose.

She has held senior academic leadership roles at the Adam Smith Business School, including Dean of Postgraduate Research and Dean of Research, where she led REF strategy, research infrastructure development, and doctoral programme reform. Her leadership has contributed to record improvements in research performance and funding, alongside a sustained commitment to early-career development and inclusion.

Anna is currently Associate Editor for European Management Journal and serves on AMBA’s international peer review team. She welcomes opportunities for collaboration, advisory work, and external engagement aligned with strategic innovation, digital transformation, and academic leadership.

Research interests

Overview

I am a globally recognized scholar of digital transformation, ranked among the top 2% most cited scholars worldwide, with high-impact publications in Research Policy, Journal of Business Research, and Long Range Planning. My interdisciplinary research explores how digital technologies—particularly artificial intelligence (AI) and digital platforms—reshape organizational strategies, institutional practices, and global systems. Spanning international business, research policy, and marketing, my work bridges academic and policy impact, advancing debates on digital innovation, academic equity, and global collaboration. As Associate Editor of European Management Journal, I shape contemporary discussions on digital-era organizing.

Current Projects and Impact

My research advances digital transformation across diverse contexts, building on high-impact publications like Research Policy (2024) on REF2021 and Journal of Business Research (2020, 2024) on digital platforms. I explore artificial intelligence (AI) and machine learning in organizational settings, with ongoing work examining their role in reshaping strategies and routines. In international business, I investigate digital strategy in post-transition economies, drawing on collaborations with Polish enterprises. My Southeast Asian projects with policymakers (Thailand, Indonesia) inform digital innovation in government. Additionally, my work on research policy and academic inclusion addresses structural challenges in academia, shaped by my research leadership at the Adam Smith Business School.

Research Interests and Approaches

I focus on digital transformation as a sociotechnical process, examining how digital technologies mediate organizational and institutional change. Key areas include:

Artificial Intelligence and Machine Learning: Investigating their role in reshaping strategies, routines, and decision-making in firms and public sector organizations.
Digital Platforms and Digital Innovation: Exploring platform-based transformation in global markets, building on my work in Long Range Planning.
International Business: Analysing digital transformation, digital strategy and digital global startups
Research Policy and Academic Inclusion: Studying how evaluation systems (e.g., REF) and digital metrics shape equity and diversity, with a focus on equity for migrant scholars.
Sociotechnical Dynamics: Applying socio-technical systems and socio-technical interactions frameworks (e.g., Schatzki, Orlikowski) to understand technology’s role in organizing.

My approach integrates critical realism and practice-based theorizing, rejecting technological determinism to uncover the interplay between technology and human agency.

Supervisory Interests

I welcome PhD projects on digital transformation, AI, and digital platforms, particularly those exploring sociotechnical dynamics in organizations or global contexts. I’m also interested in research policy and academic inclusion, focusing on equity and diversity in academia. My supervisory experience spans 20+ doctoral completions, with graduates securing roles in academia, government, and international organizations. I encourage interdisciplinary proposals grounded in critical realism or socio-technical approaches, aligned with my expertise in digital innovation, international business, and institutional change.

Publications

List by: Type | Date

Jump to: 2025 | 2024 | 2023 | 2022 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2004 | 2003

Number of items: 95.

2025

Kontoliou, I., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338, Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Panos, G. ORCID: https://orcid.org/0000-0003-2466-0444 (2025) Markers that Matter: Redefining Community Boundaries in Brand Management: An Abstract. In: 2025 AMS Annual Conference, Montreal, Canada, 21-23 May 2025, (Accepted for Publication)

2024

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463, Tsoukas, Serafeim ORCID: https://orcid.org/0000-0002-6911-639X, Dudau, Adina ORCID: https://orcid.org/0000-0001-5599-1487 and Gaska, Pawel (2024) Beyond declarations: metrics, journal rankings and responsible assessment. Research Policy, 53(10), 105093. (doi: 10.1016/j.respol.2024.105093)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Sinkovics, Noemi ORCID: https://orcid.org/0000-0002-5143-6870 (2024) Palimpsest Territory: Language and the Academic Migration Experience from the East to the West. 10th Anniversary of Academy of International Business Central Eastern European (AIB-CEE) Chapter Annual Conference on "Navigating New Realms: Business Collaboration, Digitalization, and Innovation Redefining Success in Uncertain Times”, Budapest, Hungary, 17-21 Sep 2024.

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Towards Sustainable Doctoral Education: Policy Insights and Best Practices for Phd by Publication. 10th Anniversary of Academy of International Business Central Eastern European (AIB-CEE) Chapter Annual Conference on "Navigating New Realms: Business Collaboration, Digitalization, and Innovation Redefining Success in Uncertain Times”, Budapest, Hungary, 17-21 Sep 2024.

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Generative AI and academic publishing. British Academy of Management Conference 2024, Nottingham, UK, 02-06 Sep 2024.

Febrianto, Aristito, Dudau, Adina ORCID: https://orcid.org/0000-0001-5599-1487 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Exploring the Phenomena of Sociomateriality in the Context of Digital Transformation in the Public Sector. EURAM 2024, Bath, 24-27 June 2024. (Unpublished)

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) On the antipodes of love and hate: the conception and measurement of brand polarization. Journal of Business Research, 179, 114687. (doi: 10.1016/j.jbusres.2024.114687)

Dong, Xinyu, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes. Academy of Marketing Science Conference, Coral Gables, Florida, USA, 22-24 May 2024.

Osuna Ramirez, Sergio Andres, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Drivers and Outcomes of Brand Polarization for Airlines Brands. Academy of Marketing Science Conference, Coral Gables, Florida, USA, 22-24 May 2024.

Wang, Wenting, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Finch, John ORCID: https://orcid.org/0000-0003-2480-8541 (2024) Systematic Literature Review on Social Media and B2B Relationships. Academy of Marketing Science, Miami, Florida, USA, 22-24 May 2024. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Cautionary Tech: AI Innovations and the Echoes from the Past. AI Spring, Warsaw, Poland, 8-10 May 2024. (Unpublished)

Dong, Xinyu, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Negative online brand engagement: Conceptualisation, scale development and validation. Journal of Research in Interactive Marketing, (doi: 10.1108/JRIM-09-2023-0303) (Early Online Publication)

2023

Dong, X., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2023) Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities. Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023.

2022

Sanrı, Hakan, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Smart, Alison ORCID: https://orcid.org/0000-0001-6453-1212 (2022) Algorithms and Routines: How Algorithms Shape Innovation in Digital Startups. R&D Management Conference 2022, Trento, Italy, 09-13 Jul 2022. (Unpublished)

2020

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463, Dessart, Laurence and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2020) Digital ecosystem and consumer engagement: a socio-technical perspective. Journal of Business Research, 121, pp. 713-723. (doi: 10.1016/j.jbusres.2020.03.042)

Zhao, Yang, von Delft, Stephan ORCID: https://orcid.org/0000-0003-1542-9603, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Buck, Trevor ORCID: https://orcid.org/0000-0003-3475-9309 (2020) The evolution of platform business models: exploring competitive battles in the world of platforms. Long Range Planning, 53(4), 101892. (doi: 10.1016/j.lrp.2019.101892)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2020) Brand negativity: a relational perspective on anti-brand community participation. European Journal of Marketing, 54(7), pp. 1761-1785. (doi: 10.1108/EJM-06-2018-0423)

2019

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Dudau, Adina ORCID: https://orcid.org/0000-0001-5599-1487 (2019) Of possums, hogs and horses: capturing duality of student engagement in eLearning. Academy of Management Learning and Education, 18(4), pp. 564-580. (doi: 10.5465/amle.2018.0029)

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, 28(5), pp. 614-632. (doi: 10.1108/JPBM-03-2018-1811)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Generativity in Algorithmic Systems. 9th Organizations, Artifacts and Practices (OAP) Workshop, São Paulo, Brazil, 24-26 Jul 2019.

Osuna Ramirez, Sergio Andres, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract. Academy of Marketing Science Annual Conference, Vancouver, Canada, 25-31 May 2019.

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Innovation in Algorithmic Systems. 14th Organization Studies Workshop on Technology and Organization, Mykonos, Greece, 23-25 May 2019.

Dong, X., Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Negative Consumer Engagement. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463, Abrunhosa, Agostinho and Canales, J. Ignacio (2019) Material conflict: MOOCs and institutional logics in business education. In: de Vaujany, François-Xavier, Adrot, Anouck, Boxenbaum, Eva and Leca, Bernard (eds.) Materiality in Institutions: Spaces, Embodiment and Technology in Management and Organization. Series: Technology, work and globalization. Palgrave Macmillan: Cham, pp. 255-279. ISBN 9783319974712 (doi: 10.1007/978-3-319-97472-9_9)

Reuber, A. Rebecca and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Communicating moral legitimacy in controversial industries: the trade in human tissue. Journal of Business Ethics, 154(1), pp. 49-63. (doi: 10.1007/s10551-017-3480-z)

2018

Okay-Somerville, Belgin ORCID: https://orcid.org/0000-0003-4314-674X, Dudau, Adina ORCID: https://orcid.org/0000-0001-5599-1487, Favotto, Alvise ORCID: https://orcid.org/0000-0002-7121-7149, Du, Minmin, McMaster, Robert ORCID: https://orcid.org/0000-0001-7114-9871 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2018) Adam Smith Cared and We Should Too: Our Duty of Care for Student Wellbeing and Resilience. Academy of Management, Teaching and Learning Conference, Chicago, IL, USA, 10-14 Aug 2018.

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2018) Artifacts, Aestetics, and Sensory Experiences in Learning. 8th Organizations, Artifacts and Practices Workshop (OAP2018), Amsterdam, The Netherlands, 20-22 Jun 2018. (Unpublished)

Osuna Ramirez, S.A., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2018) Towards a Conceptualization of Brand Polarization. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018. (Unpublished)

Zhao, Yang and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2018) Competition at the Digital Frontier: Algorithmic Innovation, Value-Creation and Digital Venture Performance. AOM Specialized Conference: Big Data and Managing in Digital Economy, Surrey, UK, 18-20 Apr 2018. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Dudau, Adina ORCID: https://orcid.org/0000-0001-5599-1487 (2018) Resilience as Entanglement of Action and Matter. LAEMOS Conference 2018, Buenos Aires, Argentina, 22-24 Mar 2018. (Unpublished)

Mitev, Nathalie, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463, Lorino, Philippe, De Vaujany, Francois-Xavier and Nama, Yesh (Eds.) (2018) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. Series: Technology, work and globalization. Palgrave Macmillan: Cham. ISBN 9783319661001

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2018) Libereat: Monetising Big Data Analytics. Project Report. Scottish Funding Council. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2018) Schatzki and techno-organizational practice. In: Mitev, Nathalie, Morgan-Thomas, Anna, Lorino, Philippe, de Vaujany, Francois-Xavier and Nama, Yesh (eds.) Materiality and Managerial Techniques: New Perspectives on Organizations, Artefacts and Practice. Series: Technology, work and globalization. Palgrave Macmillan: Cham, Switzerland, pp. 307-324. ISBN 9783319661001 (doi: 10.1007/978-3-319-66101-8_12)

2017

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3(3), pp. 305-332. (doi: 10.30958/ajbe.3.3.5)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) Silent Tyranny of Code? Performativity, Encoding and Branding Work. 7th Organizations, Artefacts and Practices (OAP) International Workshop, Singapore, 17-18 Jun 2017. (Unpublished)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) Explaining Anti-brand Community Participation. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26(4), pp. 415-428. (doi: 10.1108/JPBM-04-2016-1150)

2016

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2016) Rethinking technology in the SME context: Affordances, practices and ICTs. International Small Business Journal, 34(8), pp. 1122-1136. (doi: 10.1177/0266242615613839)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463, Abrunhosa, Agostinho and Canales, J. Ignacio (2016) Digital Materialities and Incompatible Institutional Logics. 6th Organizations, Artifacts & Practices (OAP) Workshop, Lisbon, Portugal, 22-24 Jun 2016. (Unpublished)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2016) Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32(5-6), pp. 399-426. (doi: 10.1080/0267257X.2015.1130738)

Li, Chuan, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Tang, Yee Kwan ORCID: https://orcid.org/0000-0001-5838-3305 (2016) A Systematic Review of Literature: The Link Between CRM and Firm Performance. British Academy of Management Conference 2016, Newcastle, UK, 06-08 Sep 2016.

Zhao, Yang, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463, Von Delft, Stephan ORCID: https://orcid.org/0000-0003-1542-9603 and Buck, Trevor ORCID: https://orcid.org/0000-0003-3475-9309 (2016) Survival Through Digital Innovation: How Digitization Accelerates Business Model Evolution. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

Zhao, Yang, Von Delft, Stephan ORCID: https://orcid.org/0000-0003-1542-9603, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Buck, Trevor ORCID: https://orcid.org/0000-0003-3475-9309 (2016) Competitive Dynamics in Business Model Evolution: An Analysis of the Chinese Online Group Buying Industry. In: Strategic Management Society Special Conference: Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, Hong Kong, China, 10-12 Dec 2016,

2015

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Residual Humanism: Schatzki, Digital Objects and Organizational Practice. 5th Organisations, Artifacts and Practices Conference, Sydney, Australia, 07-08 Dec 2015. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Unfolding practices with unfolding objects: standardization work in global branding. In: 4th Organizations, Artifacts and Practices (OAP) Workshop, Rome, Italy, 26-27 June 2014, pp. 174-177.

Zhao, Yang, Buck, Trevor and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Change or Die: Business Model Innovation and Firm Performance Case Studies of Chinese Online Group Buying Firms. EURAM'15, Warsaw, Poland, 17-20 Jun 2015.

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Consumer Engagement in an Online Brand Community: Development and Validation of a Scale. In: 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 14-18 Jul 2015, (Unpublished)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Consumer engagement in online brand communities: a social media perspective. Journal of Product and Brand Management, 24(1), pp. 28-42. (doi: 10.1108/JPBM-06-2014-0635)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Business model innovation in regional tourism: digital tourism platform. Project Report. Scottish Funding Council. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Innovation in renewable energy: researching global market opportunities. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Market assessment and strategy development for Virtual Abattoir. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Routes to market in mobile applications contexts. Project Report. Scottish Enterprise. (Unpublished)

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

Zhao, Yang, Buck, Trevor ORCID: https://orcid.org/0000-0003-3475-9309 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Business Models, Imitations and the Performance of Entrepreneurial Firms. In: Strategic Management Society 35th Annual International Conference, Denver, CO, USA, 3-6 Oct 2015,

2014

Reuber, Becky, Fischer, Eileen and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship. In: Fernhaber, Stephanie A. and Prashantham, Shaman (eds.) The Routledge Companion to International Entrepreneurship. Series: Routledge companions in business, management and accounting. Routledge: New York, NY. ISBN 9780415829199

Massa, Nathaniel, Jones, Marian and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Internationalisation of traditional family businesses: an absorptive capacity approach. In: ICSB 2014, Dublin, 11-14 Jun 2014,

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Harnessing Generativity of Digital Objects Through Process Innovation. The 59th Annual Conference of the International Council for Small Business (ICSB 2014), Dublin Ireland, 11-14 Jun 2014. (Unpublished)

Dessart, Laurence, Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 (2014) Customer engagement in online brand communities: a social media perspective. In: 9th Global Brand Conference, AM SIG, Hertfordshire, UK, 9-11 Apr 2014,

Dessart, L., Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,

Dessart, L., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, Nicolas and Veloutsou, Cleopatra (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 63-78. ISBN 9786185065584

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) The effectiveness of flexible advertising systems. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Ubiquitous digitization and risk management models. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Utellme: Ubiquitous digitization and value creation. Project Report. Scottish Enterprise. (Unpublished)

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, Nicolas and Veloutsou, Cleopatra (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

Reuber, Becky and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Communicating moral legitimacy through socio-material practices. In: 3rd Interdisciplinary Market Studies Workshop (IMSW 2014), Provence, France, 5-6 Jun 2014,

2013

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 (2013) Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), pp. 21-27. (doi: 10.1016/j.jbusres.2011.07.019)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2013) Base: new business models in digital economy. Project Report. Scottish Enterprise. (Unpublished)

2012

Dessart, L., Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2012) Brand communities and anti-brand communities: similarities, differences and implications for practitioners. Atiner Conference Paper Series, BUS2012-0337.

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and D'Angelo, Alfredo (2012) Bio-tech start-ups and demand-side strategy. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Reuber, Becky (2012) Online internationalization. Project Report. Adam Smith Research Foundation. (Unpublished)

Pate, J., Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Beaumont, P. (2012) Trust restoration: an examination of senior managers' attempts to re-build employee trust. Human Resource Management Journal, 22(2), pp. 148-164. (doi: 10.1111/j.1748-8583.2012.00194.x)

2011

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463, Childlow, A. and Ghauri, P. (2011) Common method variance in IB research: truth or urban legend? In: 38th AIB-UKI (UK and Ireland Chapter) Conference, Edinburgh, UK, 14-16 Apr 2011,

2010

Bernardino, L., Jones, M.V. and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2010) Resources and performance in global markets: the case of high technology SMEs in Portugal. In: Dimitratos, P. and Jones, M.V. (eds.) Resources, Efficiency and Globalization. Series: The Academy of International Business. Palgrave: Houndmills, pp. 249-267. ISBN 9780230236530

Johnston, S.P., Jones, M.V., Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Vlachos, G. (2010) Sampling frames for cross national survey research in international entrepreneurship. In: Nummela, N. (ed.) International Growth Of Small And Medium Enterprises. Series: Routledge studies in international business and the world economy (49). Routledge: New York, pp. 191-209. ISBN 9780415872706

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463, Childlow, A. and Ghauri, Pervaiz (2010) Survey research and response rates in international business studies. In: Academy of International Business conference, Dublin, April 8-10,

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Paton, R. ORCID: https://orcid.org/0000-0002-6318-5730 (2010) Online globalization: global online performance and service orientation. In: Lee, I. (ed.) The Encyclopedia of E-Business Development and Management in the Global Economy. Business Science Reference: Hershey, PA, USA. ISBN 9781615206117

Veloutsou, C. ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

2009

Childlow, A., Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Ghauri, P. (2009) Putting Dillman’s Survey Multiple Contacts to Test for International Business Research Data Collection Procedure Equivalence. In: European International Business Academy Conference, Valencia, (Unpublished)

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2009) The development of e-commerce and the international growth of established SMEs: a capability perspective. In: Jones, M.V., Dimitratos, P., Fletcher, M. and Young, S. (eds.) Internationalization, Entrepreneurship and the Smaller Firm: Evidence From Around the World. Edward Elgar Publishing: Cheltenham, UK. ISBN 9781847208309

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463, Jones, M.V. and Ji, J. (2009) Global online entrepreneurship: the review of empirical literature. In: Larimo, J. and Vissak, T. (eds.) Research on Knowledge, Innovation and Internationalization. Emerald: Bingley, UK, pp. 69-88. ISBN 9781848559561

Morgan-Thomas, A (2009) Online activities and export performance of the smaller firm: a capability perspective. European Journal of International Management, 3(3), pp. 266-285. (doi: 10.1504/EJIM.2009.026992)

Morgan-Thomas, A. and Jones, M. (2009) Post-entry internationalization dynamics: differences between SMEs in the development speed of their international sales. International Small Business Journal, 27(1), pp. 71-97. (doi: 10.1177/0266242608098347)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2009) SME internationalization. Project Report. GAESA, Andalucía Business Enterprise, Spain. (Unpublished)

2008

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463, Jones, M. and Ji, J. (2008) Global online entrepreneurship: what do we know after over a decade (1997-2008) of scientific enquiry? In: 34th European International Business Academy (EIBA) Conference: 'International Business and the Catching-Up Economies: Challenges and Opportunities', Tallinn, Estonia, 11-13 Dec 2008,

2007

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2007) Online capabilities and export performance of the smaller firm. In: 34th AIB-UKI (UK and Ireland Chapter) Conference, London, UK, 13-14 Apr 2007,

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2007) Managing Multinational Enterprise. Project Report. GAESA, Andalucía Business Enterprise, Spain. (Unpublished)

2004

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2004) The use of e-commerce in passive internationalization. In: 31st AIB-UKI (UK and Ireland Chapter) Conference, Derry, UK, 23-24 Apr 2004,

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Bridgewater, S. (2004) Internet and exporting: determinants of success in virtual export channels. International Marketing Review, 21(4/5), pp. 393-408. (doi: 10.1108/02651330410547108)

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Bridgewater, S. (2004) Winners and losers of the internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave Macmillan: Basingstoke, UK, pp. 3-20. ISBN 9781403932280

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Bridgewater, S. (2004) The winners and losers of the Internet game: a study of British exporters. In: MacDonald, F., Mayer, M. and Buck, T. (eds.) The Process of Internationalization: Strategic, Cultural and Policy Perspectives. Series: Academy of International Business. Palgrave MacMillan, pp. 3-20. ISBN 140393228X

2003

Hartley, J. and Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2003) The development of the Political Leadership Questionnaire: conceptual framework and measurement properties. In: 'Studying Leadership': Future Agendas. The Fourth International Annual Conference on Leadership Research, Lancaster, UK, 15-16 Dec 2003,

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 (2003) Knowledge perspectives of international e-commerce. In: 29th European International Business Academy (EIBA) Annual Conference, Copenhagen, Denmark, 11-13 Dec 2003,

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Bridgewater, S. (2003) The internet strategies and export performance of small high- and low-tech exporters. In: British Academy of Management (BAM) 2003, Harrogate, UK, 15-17 Sep 2003,

Morgan-Thomas, A. ORCID: https://orcid.org/0000-0002-2228-6463 and Bridgewater, S. (2003) The winners and losers of the Internet game: a study of British exporters. In: 30th AIB-UKI (UK and Ireland Chapter) Conference, Leicester, UK, 11-12 Apr 2003,

This list was generated on Mon Jun 16 06:47:35 2025 BST.

Number of items: 95.

Articles

Dong, Xinyu, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Negative online brand engagement: Conceptualisation, scale development and validation. Journal of Research in Interactive Marketing, (doi: 10.1108/JRIM-09-2023-0303) (Early Online Publication)

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product and Brand Management, 28(5), pp. 614-632. (doi: 10.1108/JPBM-03-2018-1811)

Osuna Ramírez, Sergio Andrés, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2017) A systematic literature review of brand commitment: definitions, perspectives and dimensions. Athens Journal of Business and Economics, 3(3), pp. 305-332. (doi: 10.30958/ajbe.3.3.5)

Dessart, Laurence, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Consumer engagement in online brand communities: a social media perspective. Journal of Product and Brand Management, 24(1), pp. 28-42. (doi: 10.1108/JPBM-06-2014-0635)

Book Sections

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) External brand communication: a literature review of the antecedents to word-of-mouth. In: Grigoriou, Nicolas and Veloutsou, Cleopatra (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 79-106. ISBN 9786185065584

Edited Books

Research Reports or Papers

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2018) Libereat: Monetising Big Data Analytics. Project Report. Scottish Funding Council. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Innovation in renewable energy: researching global market opportunities. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Market assessment and strategy development for Virtual Abattoir. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Routes to market in mobile applications contexts. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) The effectiveness of flexible advertising systems. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Ubiquitous digitization and risk management models. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2014) Utellme: Ubiquitous digitization and value creation. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2013) Base: new business models in digital economy. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and D'Angelo, Alfredo (2012) Bio-tech start-ups and demand-side strategy. Project Report. Scottish Enterprise. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 and Reuber, Becky (2012) Online internationalization. Project Report. Adam Smith Research Foundation. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2009) SME internationalization. Project Report. GAESA, Andalucía Business Enterprise, Spain. (Unpublished)

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2007) Managing Multinational Enterprise. Project Report. GAESA, Andalucía Business Enterprise, Spain. (Unpublished)

Conference or Workshop Item

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Generative AI and academic publishing. British Academy of Management Conference 2024, Nottingham, UK, 02-06 Sep 2024.

Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2024) Cautionary Tech: AI Innovations and the Echoes from the Past. AI Spring, Warsaw, Poland, 8-10 May 2024. (Unpublished)

Osuna Ramirez, Sergio Andres, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2019) Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract. Academy of Marketing Science Annual Conference, Vancouver, Canada, 25-31 May 2019.

Conference Proceedings

Pasternak, Oleksandra, Veloutsou, Cleopatra ORCID: https://orcid.org/0000-0002-1373-6338 and Morgan-Thomas, Anna ORCID: https://orcid.org/0000-0002-2228-6463 (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

This list was generated on Mon Jun 16 06:47:35 2025 BST.

Grants

Libereat: Monetising Big Data Analytics, Scottish Funding Council, Dr Anna Morgan-Thomas (£5000, January-April 2018).
Transitions to Blended and Online Learning: PGT Research Methods, Learning, Teaching and Development Fund, University of Glasgow. Co-investigators: Dr Anna Morgan-Thomas, Dr Adina Dudau & Dr George Kominis (£53,212, 2014-2016).
Business model innovation in regional tourism: digital tourism platform, Scottish Funding Council, Dr Anna Morgan-Thomas (£5000, 2015).
Ubiquitous digitization and risk management models, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
Utellme: Ubiquitous digitization and value creation, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
The effectiveness of Agripa flexible advertising systems, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
Base: New business models in digital economy. Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2013).
Online internationalization, Adam Smith Research Foundation, University of Glasgow. Prof Becky Reuber and Dr Anna Morgan-Thomas (£7000, 2012)
Bio-tech start-ups and demand-side strategy. Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (50%) and Dr Alfredo D’Angelo (£5000, 2011).
Tissue Solutions: Business models in global bio-tech industry, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (50%) and Dr Alfredo D’Angelo (£5000, 2011).
Innovation in renewable energy: Researching global market opportunities, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014). £5000 (2014)
Routes to market in mobile applications contexts. Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
SME internationalization, GAESA, Andalucía Business Enterprise, Spain Dr Anna Morgan-Thomas (100%)(€5500, 2009).
Market assessment and strategy development for Virtual Abattoir, Scottish Enterprise, First Step Award. Dr Anna Morgan-Thomas (£5000, 2014).
Export Development, Scottish Enterprise, Knowledge Transfer Partnership. Prof Robbie Patton, Dr Anna Morgan-Thomas and Stacy Stewart (£103,228, 2006).
Managing Multinational Enterprise, GAESA, Andalucía Business Enterprise, Spain. Dr Anna Morgan-Thomas (€5500, 2007).
Virtual Export Channels. ESRC, PhD scholarship. Dr Anna Morgan-Thomas (£88,000, 1999-2003).

Supervision

I invite PhD proposals in the following areas, drawing on my expertise in digital transformation and 20+ doctoral completions (graduates in academia, government, and international consultancy roles):

Digital Technologies and Organizing: Projects on artificial intelligence (AI), machine learning, digital platforms, or digital innovation in organizations and global contexts.
Sociotechnical Dynamics: Studies exploring socio-technical systems or socio-technical interactions in digital transformation processes.
International Business: Research on digital strategy in post-transition economies, building on my work with Polish enterprises.
Research Policy and Inclusion: Proposals on research policy, academic inclusion, or equity in academia, particularly for underrepresented groups.

I encourage interdisciplinary approaches grounded in critical realism or socio-technical frameworks. Contact me to discuss your ideas and alignment with my research.

Funding Information

PhD funding is highly competitive, and I currently do not have direct funding available for new students. However, I warmly welcome applications from self-funded candidates or those with external funding (e.g., scholarships, grants). Please contact me to explore your funding options and discuss potential projects.

Chidambaram, Aravind Bhaskar
Unlocking the Synergies of Sustainability Integration: A Study of Reputational and Stakeholder Dynamics in Business Strategy
Gu, Xiaomi
The Asian socio-cultural and legal environment considerations for global supply chain management under modern slavery legislations
Kontoliou, Ioanna
Research topic: Brand communities: new forms of brand co-ownership - the case of crowdfunding communities
Wang, Wenting
How does social media as a tool affect B2B buyer and seller relationships

Past PhDs Supervised and Awarded

Tiyasangthong, Naruemon , F/T, “IT Implementation Challenges in Thailand Public Sector Organization - An Alignment Perspective”, completed October 2024.

Fabiano, Aristiro, F/T, “Digital transformation in Indonesian government”, completed January 2025.

Kapralova, Natalia, F/T, “Managing Big-Data Driven Business Transformation” (2nd supervisor with Prof Denis Fischbacher-Smith as first), completed in 2024. College of Social Science PhD scholarship.

Xinyu Dong, F/T, “Negative consumer engagement”, (2nd supervisor with Dr Cleopatra Veloutsou as first), commenced October 2017. Self-funded.

Agostinho Abrunhosa, P/T, “Moocs and Digital Transformation of Business Education” (1st supervisor with Dr Ignacio Canales as second) commenced October 2013. Funded by AESE, Portugal.

Nattermann, Torsten, P/T, “Exploring impacts of digital technology trends on B2B relationships in global supply chain networks” (2nd supervisor with Prof John Finch as first), commenced January 2016. Funded by Continental, Germany.

Mohd Irwan Bin Dahnil Sikumbang, F/T, “Social Media Adoption in Small Medium Sized Businesses” (1st supervisor with Dr Yee Kwan Tang as second), commenced in January 2015, funded by Malaysian Government PhD scholarship.

Sergio Osuna, P/T, “Brand Polarisation” (2nd supervisor with Dr Cleopatra Veloutsou as first), commenced January 2014.

Alekasndra Bavdaz, F/T, “Technology and Marketing Practice: Performing Global Branding” (1st supervisor with Dr Katherine Duffy as second), commenced October 2016. Funded by College of Social Science PhD scholarship.

Chaun Li, F/T, “The Effectiveness of Online Marketing and Branding Strategies employed by European FMCG Brands in Food Sector” (1st supervisor with Dr Yee Kwan Tang as second), completed in November 2018. Funded by College of Social Science PhD scholarship.

Olekasndra Pasternak, F/T, “E-word of mouth and online brand communities” (2nd

supervisor with Dr Cleopatra Veloutsou as first), completed in October 2016. Self-funded.

Zhao, Yang, F/T, “Business Model Evolution and Firm Performance of Entrepreneurial Companies” (principal supervisor with Prof Trevor Buck as second), completed in September 2016. Self-funded.

Dessart, Laurence, F/T, “Online communities and brand engagement” (2nd supervisor with Dr Cleopatra Veloutsou as first), completed in July 2015. Funded by College of Social Science PhD scholarship.

Karl Warner, P/T. “Dynamic Capability Development Towards Sustainable Competitive Advantage Amongst Life Science New Ventures” (2nd supervisor with Prof Marian Jones as first), completed in April 2014.

Nathaniel Massa, P/T, “Internationalisation and Competitiveness of Small Firms in Malta” (2nd supervisor with Prof Marian Jones as first), completed in February 2012. Funded by the University of Malta.

Lucrezia Casulli, F/T, “The Role of Absorptive Capacity in the International Growth and Development of Small Firms” ( 2nd supervisor with Prof Marian Jones as first), completed in 2009, funded by ESRC CASE 1+3 studentship, with Scottish Enterprise.

Jon Carrick, P/T, “The Role of Venture Capital in New International Ventures” (2nd supervisor with Prof Marian Jones as first), awarded November 2011. Self-funded.

Ji, Junzhe (2010) “Strategic decision-Making Process Characteristics, Confucian Values and their Effects on International Entry Mode Decisions: a Study of Chinese Private Firms” ( 2nd supervisor with Prof Pavlos Dimitratos as first), Glasgow University. Funded by Operations Research Society PhD scholarship.

Teaching

Current courses

Management research methods (PGR)
Multivariate analysis (PGR)
Structural equation modelling (PGR)

Past teaching

Digital marketing (UG and PGT)
Digital entrepreneurship (PGT)
International marketing (PGT)
Strategic marketing (UG and PGT)
Strategic marketing and management (MBA and UG)
Marketing analysis (UG)
Research methods (UG, PGT)
Marketing research (UG, PGT)

Additional information

Strategic Leadership and Research Governance

Dean of Research (2020-2024), Adam Smith Business School: led a 31-place REF climb, doubled research funding to £2.55M driving institutional growth at a triple-accredited school.
Director of Postgraduate Research (2018-2021), Adam Smith Business School: Supported over 300 postgraduate researchers, fostering an inclusive research culture and shaping doctoral training strategies.
Associate Director, Scottish Graduate School for Social Science (2014-2017): influenced national doctoral policy, enhancing research policy and training frameworks across Scotland in the UK's largest ESRC Doctoral Training Partnership.

University Governance and Policy

Member, University Senate and Academic Standards Committee (since 2012-2023): Shape quality assurance, regulations, and equity policies, ensuring academic excellence and inclusivity.
Member, Virtual Learning Board (2016-2018): Steered technology-enhanced learning strategies, advancing digital innovation in education across the University.

External Engagement and Recognition

AMBA Peer Reviewer: Contribute to global business school accreditation, ensuring standards at triple-accredited institutions.
ESRC Reviewer for PhD Scholarships, Scotland (2014-2016): Evaluated funding applications, supporting the next generation of social science researchers.
Doctoral Convenor, Academy of International Business, UK & Ireland Chapter (2008-2014): Championed doctoral training in international business, fostering early-career researchers.

Mentoring and Support

With 20+ PhD completions, I am committed to mentoring diverse talent, guiding students to roles in academia, government, and international organizations. I prioritize equity and inclusion, creating supportive environments for all researchers.

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