Ioanna Kontoliou

Email: 2428425K@student.gla.ac.uk

Research title: Research topic: Brand communities: new forms of brand co-ownership - the case of crowdfunding communities

Research Summary

Research title: ''Brand communities: new forms of brand co-ownership - the case of crowdfunding communities''

Publications

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Jump to: 2023
Number of items: 1.

2023

Kontoliou, I., Veloutsou, C. and Panos, G. (2023) Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues. In: Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023, (Accepted for Publication)

This list was generated on Thu Apr 25 19:02:10 2024 BST.
Jump to: Conference Proceedings
Number of items: 1.

Conference Proceedings

Kontoliou, I., Veloutsou, C. and Panos, G. (2023) Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues. In: Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023, (Accepted for Publication)

This list was generated on Thu Apr 25 19:02:10 2024 BST.

Supervisors

Teaching

International Brand Management

Marketing Communications Strategies and Tactics

International Services Marketing

Additional Information

Ioanna Kontoliou is currently a PhD researcher in marketing at the Adam Smith Business School of the University of Glasgow. She holds an MBA from the University of Glasgow and an MSc in International Marketing from the University of Strathclyde. Her research interests are brand communities, working consumers, brand co-creation and crowdfunding. She has extensive working experience in various industries including crowdfunding where she developed and managed successful crowdfunding campaigns in the UK.