Sustainable Tourism Microcredential

More than ever, tourism is dependent on approaches that ensure long-term sustainability. And yet, short term demands for growth generate challenges regarding how the tourism industry is managed. This course examines the major global challenges facing the industry – namely climate change and social inequalities, and explores how these challenges are being addressed. Utilising active learning approaches, real world case studies and guest industry experts, this course will equip you with the critical skills and attitudes to address tourism’s global challenges in sustainable ways. You will be exposed to the latest approaches in sustainable tourism and their limitations, whilst also engaging with the overall policy environment, allowing you to consider realistic responses to the increasing challenges encountered by the tourism industry.

  • Microcredential: 10 weeks, time commitment: 8-10 hours per week
    Fully flexible, online learning with content available 24/7
    Course cost: £799
    Teaching start: 26 September 2022

Why this course

This course will introduce you to the core policy and governance approaches utilised within sustainable tourism, and will foster a critical understanding regarding how sustainable tourism policy and practice has been implemented to facilitate inclusivity and ecological viability. You will be introduced to practical applications of sustainable tourism and will develop skills in the evaluation of methods utilised to respond to global challenges facing the tourism industry. By the end of this course, you will be able to:

  • Critically assess key models for a sustainable approach to tourism management.
  • Critically evaluate sustainable tourism policies and practices.
  • Critically evaluate methods utilised to enhance cooperation and interactions among different stakeholders within the tourism industry.
  • Formulate appropriate solutions to challenges experienced within tourism contexts, in alignment with the principles of sustainable tourism management.

Course structure

This course is delivered using methods including videos, podcasts with industry experts, academic articles and books, documentaries, case studies and a range of active learning activities. On a weekly basis, you will learn using a combination of these methods and you will have the opportunity to discuss the content with fellow students in on-line forums. Weekly 'Checking Your Knowledge' videos will be available to support you in preparing your assessment. Q&A sessions with the instructors and/or tutors are also available throughout the course.

The course consists of 10 weekly sessions:

  • Week 1: Welcome to Tourism's Inconvenient Truths
  • Week 2: Sustainable Tourism: What is it?
  • Week 3: Sustainable Tourism Governance
  • Week 4: The Challenge of Net Zero
  • Week 5: The Challenge of Tourism Transport
  • Week 6: The Challenge of Overtourism and Visitor Management
  • Week 7: The Challenge of Decent Work
  • Week 8: Reading Week
  • Week 9: Beyond Sustainable Tourism
  • Week 10: Course Closure and Tips for Assessment


There is one summative assessment for this course: an industry briefing paper. Pitched at an industry audience, you will analyse a current challenge in sustainable tourism. You will evaluate key models, policies and/or practices utilised within the sustainable management of tourism to respond to your chosen challenge. Full details and support will be provided during the course.

Course team

This course is designed and delivered by Dr Anna de Jong. Anna has worked on a number of sustainable tourism research projects across the UK, Europe and Africa funded by the European Research Council, UK Research and Innovation and Research England, and has experience teaching tourism and sustainability in Australia, Scotland and England. 


Course alteration or discontinuation
The University of Glasgow endeavours to run all courses as advertised. In exceptional circumstances, however, the University may withdraw or alter a course. For more information, please see: Student contract.

Career prospects

This course is for anyone who has an interest in becoming more aware of how tourism is both contributing to, and being effected by, global challenges, and how sustainable tourism is forming part of the solution to such challenges. This includes practical ways sustainable tourism is being used from the local, right through to the international level, to facilitate inclusivity and ecological viability. Sustainable tourism is no longer a niche product within the tourism industry, but is rather an approach that is becoming increasingly embedded across the industry. This course will help you be a part of this industry change, as you learn and interact with like-minded individuals.

Sustainability skills gaps have been identified right across the tourism sector. Whilst there is a lack of sustainability training opportunities that take specific focus with the tourism industry. This course specifically responds to these omissions.

Entry requirements

Participants should have a first degree or equivalent and an IELTS score of at least 6.5. No previous experience in tourism or sustainability is required. This course is specially designed for those new to the study of tourism and/or sustainability.

How to apply

This course costs £799. Learners will get full access to course content, plus UofG Student resources and support. All learners will receive a HEAR Transcript to use to evidence their Continued Professional Development. Learners who successfully pass the course assessment will also gain 10 credits (this is optional).

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