Dr Fabiola Creed
- Research Fellow (Sociological & Cultural Studies)
email:
Fabiola.Creed@glasgow.ac.uk
pronouns:
She/her/hers
School of Social and Political Sciences, 42 Bute Gardens, Glasgow, Glasgow City, Scotland, United Kingdom, G12 8RT
Biography
I research the intersection of commercial industries, ‘health’ technologies, marketing, and public health in contemporary Britain, often through the lens of patient (consumer) narratives, mass-media representations, and stigma.
My interdisciplinary research links the medical humanities with policy, cultural, business, and communication studies. I have published on maternal mental illness and tanning culture, including my book, The Rise and Fall of the Sunbed in Britain: Tanning Culture From Fad to Fear (Bloomsbury, 2025; free digital download).
I am The Gazette's editor — a monthly digital newsletter for the Society for the Social History of Medicine. If you would like to circulate news, events, and opportunities related to the history of medicine, feel free to email me.
At present, I am working on Professors Anna Greenwood, Alex Mold and Heather Wardle’s project, Kicking the Habit: Historicising ‘Addictive’ Sport Sponsorship in Britain, 1965-2025 (Wellcome-funded, 2024-30). My strand explores the gambling industry. We are developing a monograph and articles on the corporate tactics, marketing strategies, and public health interventions pertaining to unhealthy sports sponsorship.
We also launched an interactive Digital Map of Unhealthy Sports Sponsorship. We invite all submissions of photographs, ephemera, and memorabilia from the twentieth century to the present.
From 2021-24, I was a Research Fellow on Emeritus Professor Hilary Marland’s project The Last Taboo of Motherhood?: Postnatal Mental Disorders in Twentieth-Century Britain (University of Warwick, Wellcome-funded). I examined how mothers (and fathers) narrated and experienced parental mental illness, particularly through television, radio and print press testimony, and interviews.
From 2020-21, I undertook an Early Career Fellowship on the Medical Humanities China-UK Exchange Programme (Universities of Strathclyde, Manchester and Shanghai), and an IAS Fellowship (Warwick).
From 2015-19, funded by Wellcome, I completed my Medical Humanities MA and PhD on tanning technologies, predominantly sunbeds, but also fake tan and tanning injections (Warwick), and undertook a Secondment Fellowship at the Parliamentary Office of Science and Technology. I am part of NHS Scotland’s Sunbed Safety Review Group.
I am passionate about using research to inform policy more effectively, and I enjoy making history accessible to the public. I regularly provide expertise to news outlets (e.g., the BBC, Scotsman, Refinery29, and i-News), radio (Clyde 1), podcasts, and archive, campaign, and government groups.
Research interests
Fabiola is interested in the commercial determinants of health, specialising in the history of industry, advertising, technology, mass media, (patient-)consumer narratives, and stigma in twentieth and early twenty-first-century Britain.
Research groups
Publications
Prior publications
Dataset
Fabiola Creed, Heather Wardle (2026) Dataset of Gambling Partnerships and 13 Types of Sponsorship across 5 English Premier League Clubs (2000/01 - 2025/26) Fabiola Creed. (doi: 10.5281/ZENODO.22079560)
Article
Fabiola Creed (2025) As 'tanning addicts' are publicly shamed and belittled, the real villains appear untouchable The Scotsman Fabiola Creed.
Creed, Fabiola (2024) Talk shows and 'tanorexia': motherhood and 'sunbed addiction' on British television in the 1990s Everyday Health, Embodiment, and Selfhood Since Web of Science Researcher Profiles.
Other
Fabiola Creed (2024) What Trump’s Increasingly Orange Face Tells Us About Him I-Paper / I-News Fabiola Creed.
Fabiola Creed (2024) Paying through the nose: An investigation into nasal tanning sprays and injections Clyde 1/Glasgow Radio Bauer Media Audio UK Fabiola Creed.
Fabiola Creed (2023) Our Obsession With Tanning Is Rooted In Sexism & Here’s Why Refinery29 - Global Digital Media Fabiola Creed.
Fabiola Creed (2021) A Conversation with Dr Fabiola Creed: History of the Sunbed Health Social Media (founded by Dr Petya Eckler) Fabiola Creed.
Fabiola Creed (2020) Clean Eating and Tanning as Cultural Phenomena Warwick PG Podcast Fabiola Creed.
Report
Fabiola Creed, Hilary Marland (2023) Improving Maternity Care through Women’s Voices: The Women’s Health Strategy Continues a Long Process of Advocacy History & Policy Fabiola Creed.
Book Review
Fabiola Creed (2022) Protective Practices: A History of the London Rubber Company and the Condom Business Cultural and Social History Fabiola Creed. ISSN 1478-0046 (doi: 10.1080/14780038.2022.2082083)
Fabiola Creed (2020) The ‘Sedimented Meanings and Compounded Politics’ of Skin Lighteners Metascience Fabiola Creed. ISSN 1467-9981 (doi: 10.1007/s11016-020-00551-x)
Fabiola Creed (2019) Tania Woloshyn, Soaking up the Rays Social History of Medicine Fabiola Creed. ISSN 1477-4666 (doi: 10.1093/shm/hkz005)
Grants
2023: Global Research Priority, and Centre for the History of Medicine Funding, Univeristy of Warwick (with Emeritus Professor Hilary Marland)
2022-3: Wellcome Trust Research Enrichment, Public Engagement Award (led by Emeritus Prof. Marland)
2022-3: Warwick University’s Arts & Humanities Impact Award (led by Emeritus Prof. Marland)
2020: Institute of Advanced Study, University of Warwick, ECR Fellowship Award
2019: Wellcome Trust, Humanities and Social Science Secondment Fellowship Award, Parliamentary Office of Science and Technology
2016-20: Wellcome Trust, Medical Humanities PhD Award
2015-6: Wellcome Trust, History of Medicine MA Award
2012: University of Liverpool, Study Abroad Semester Award for Monash University, Australia.
Supervision
I am open—and looking forward—to supervising PhD students and their projects, and helping to secure PhD funding (e.g., SGSS). My research specialism encompasses the history of controversial industries, technologies, marketing, and products, as well as maternal and paternal mental health, in twentieth- and twenty-first-century Britain. As a health and business historian based in Sociology and Cultural Studies (within the School of Social and Political Sciences), I am happy to co-supervise across different departments.
Teaching
She has lectured and taught seminars to both undergraduates and postgraduates on History of Britain, Medical History, and Media and Health modules/courses at the University of Warwick (2022-24) and Strathclyde (2020-21).
Professional activities & recognition
Research fellowships
- 2020 - 2020: Wellcome Trust Secondment Fellowship, Parliamentary Office of Science and Technology
