Professor Gillian Doyle
- Professor of Media Economics (Theatre, Film & Television Studies)
Gillian Doyle is an economist with special interest in media and cultural industries. Gillian worked as a media equities analyst for a leading Swiss bank and in financial journalism prior to setting up the UK’s first Masters programme in the area of media management and economics. She now leads the MSc in Media Management at the University of Glasgow and is one of the main contributors to the core teaching in this subject area. In recognition of her contribution to research in the field Gillian was presented with the Journal of Media Economics Honour Award 2021 and she was recently awarded the European Media Management Association (EMMA) prize for outstanding contribution to scholarship.
Gillian’s research interests encompass media economics and media and cultural policy. Her work on the economics of mass media and on media ownership has been translated and published in several languages. She is on the editorial boards of the Journal of Media Economics, Journal of Cultural Economics, the International Journal on Media Management, Journal of Media Business Studies, Journalism: Theory Practice Criticism, Journal of Media and Cultural Politics, Convergence: The International Journal of Research into New Media Technologies, Media International Australia and the Nordic Journal of Media Studies.
Gillian is a Co-Investigator for the AHRC-funded Creative Industries Policy & Evidence Centre (PEC) (2018-2023) led by innovation foundation NESTA.
She was Principal Investigator on Television Production in Transition: Independence, Scale and sustainability (2017-2020) an ESRC-funded project that examined crucial transformations in the structure of ownership of the television production sector.
Gillian was Lead Investigator on 'Converging Technologies and Windowing Strategies', a work package (2014-16) which forms part of the programme for the Centre for Creativity, Regulation, Enterprise & Technology (CREATe), the RCUK Centre for Copyright and New Business Models for the Creative Economy. This project investigated how the strategies deployed by television companies in order to maximise returns from their intellectual property assets are being reshaped by the transition to a more complex, multi-layered, competitive and globalized digital distribution environment.
Gillian was Principal Investigator on 'Multi-platform media and the digital challenge: Strategy, Distribution and Policy' a major research project on economic and policy aspects of digital media convergence funded by the ESRC (2012-2015). Gillian was also Principal Investigator on an AHRC-funded project (2012-2015) that investigated the history of the UK Film Council and analysed the policy implications of its closure for film in the digital era.
She was elected President of the Association for Cultural Economics International (ACEI) – an association of scholars, policy makers, arts practitioners and others interested in economic aspects of cultural enterprises and industries – from 2008 - 2010. She has also been Treasurer and Membership Secretary of MeCCSA - the UK-wide trade association for HE professionals in media, communication and cultural studies - and served on the organisation's Executive Committee (by election) from 2003 - 2010.
Gillian is a member of the Commission on the Future of Media, an eight-person Commission established by the Department of the Taoiseach in 2020 and tasked with reviewing and making recommendations on how to deliver and fund public service broadcasting in Ireland into the future. She is also a member of the European Expert Network on Culture and Audiovisual (EENCA) which, funded by the European Commission's DG Education and Culture, has been appointed to provide research-based advice that supports the development of cultural and audiovisual policies in the European Union.
Gillian has been appointed to the Scientific Committee for the EU-funded Centre for Media Pluralism and Media Freedom (CMPF) at the European University Institute in Florence. She acted as Supervisor for the Report of the High Level Group on 'EU competencies in respect of media pluralism and media freedom' published in 2013. She served as a member of the quality control team for a major EU-funded research study on the use of Media Pluralism Indicators in Member States in 2009. She has also worked as a consultant for the Council of Europe’s Committee of Experts on Media Concentrations and Pluralism (MM-CM).
Gillian was a Visiting Professor of Media Economics at the Institute for Media and Communications (IMK), University of Oslo from 2004 to 2014. Since 2014, she has been a Guest Professor on the Máster Ejecutivo en Gestión de Empresas de Comunicación (MEGEC) - the Executive Media MBA - offered by the Faculty of Communications at the University of Navarra. She has previously taught at the University of Paris 1 Sorbonne as part of the Master 2 Droit, économie et gestion de l'audiovisuel.
- 2018-23: Co-Investigator, 'Centre of Excellence for Policy and Evidence in the Creative Industries', AHRC Grant Award.
- 2017-20: Principal Investigator, 'Television Production in Transition: Independence, Scale and Sustainability', ESRC-funded Research Grant.
- 2015-16: Lead Investigator, 'Converging Technologies and Windowing Strategies' a CREATe work package.
- 2012-15: Principal Investigator, ‘Multi-platform media and the digital challenge: strategy, distribution and policy’, ESRC Research Grant.
- 2012-15: Principal Investigator, ‘The UK Film Council: a case study of film policy in Transition’, AHRC Research Grant.
- 2012-16: Co-Investigator, Centre for Creativity, Regulation, Enterprise & Technology (CREATe), RCUK Centre for Copyright and New Business Models for the Creative Economy.
- 2011-12: Principal Investigator, ‘Audiovisual Trade and Cultural Policy’, OECD commission.
Gillian has previously supervised research projects on economic, management and policy aspects of media and cultural industries and she welcomes new PhD applications in these areas.
- Booth, David
The New Global Sports Playing Field in the digital era
- Chavale, Areti
Artists' Resale Right and the Art Market: Evidence from British Art Auctions
- Wei, Xing
The Convergence of Traditional TV Media and Social Media: An Empirical Case Study in China
- Wu, Jun
Multiplatform Strategies in China
- WU, YUE
Second screen in China: football viewing experience and Sina Weibo
- Zeng, Jing
Production and Distribution of Original Web Series on Chinese Video Websites: Patterns and Benefits
- Course Director of the MSc in Media Management
- Member of University of Glasgow Research Planning & Strategy Committee
- Member School of Culture and Creative Arts, School Management Committee
- Member of European Expert Network on Culture and Audiovisual (EENCA) appointed by European Commission (2016 - 2020) to provide advice on development of policy in these sectors.
- Fellow of the Royal Society of Arts (FRSA)
- Member of the Peer Review College for UK Economic and Social Research Council (ESRC)
- Research Assessor for the Carnegie Trust
- 2008-2010 President of the Association for Cultural Economics International (ACEI) – an association of scholars, policy makers, arts practitioners and others interested in economic aspects of cultural enterprises and industries.
- 2003-2010 Treasurer and Membership Secretary of MeCCSA - the UK-wide trade association for HE professionals in media, communication and cultural studies - and served on the organisation's Executive Committee (by election).
- Member of Scientific Committee from the EU-funded Centre for Media Pluralism and Media Freedom (CMPF) at the European University Institute in Florence.
- Member of the Advisory Board for the Vrije Universiteit Brussel Strategic Research Programme (SRP) on ‘Towards a Sustainable Media Ecology’.
- Supervisor of an independent policy study, written at the request of the European Commission and published in 2013, on 'European Union competencies in respect of media pluralism and media freedom'.
- Member of the quality control team for a major EU-funded research study on the use of Media Pluralism Indicators in member states.
- Consultant for the Council of Europe’s Committee of Experts on Media Concentrations and Pluralism (MM-CM).
- Author of 'Audiovisual Services: International Trade and Cultural Policy' an expert study commissioned by the OECD in 2011.
- Editorial board of: the Journal of Media Economics, the International Journal on Media Management, Media and Cultural Politics, Journalism: Theory, Practice & Criticism, Journal of Media Business Studies, Journal of Cultural Economics, Media International Australia and Convergence: The International Journal of Research into New Media Technologies.
- External Examiner for the MA in Media and Creative Enterprise at the University of Warwick (2009 - 2013).
- External Examiner for the MA Global Media Business and the MA Media Management at the University of Westminster (2014 - date); Chief External Examiner for PAB for Professional Communication and Media and Society (2017 - date).