Media Management MSc

Media Management

The Masters in Media Management examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager, or have a strong interest in the media and creative sectors, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy.

Key facts

Why this programme

  • The programme is led by an international expert in media economics. You will be taught by academics from the University‚Äôs Centre for Cultural Policy Research, Business School and Law School, and experienced industry figures will give presentations.
  • In recent years we have had speakers from the BBC, Channel 4, the Financial Times, the UK communications regulator Ofcom, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute.
  • You have the opportunity to pursue your own special interests through elective courses and supervised individual research within a dedicated and well-resourced postgraduate teaching and research centre.

Programme structure

Media management involves a taught course, which runs from September to April, followed by an individual supervised dissertation.

The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry.  You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School.

Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.

Core courses

  • Media economics
  • Media and cultural policy
  • Strategy and organisational performance
  • Research methods.

Options courses may include

  • International business strategy
  • Intellectual property law
  • Issues in audience management
  • Human resource management
  • Financial analysis.

Background and aims


The MSc in Media Management at Glasgow offers a unique and internationally market-leading combination of specialist studies designed to hone the analytical skills and sector-specific knowledge of those interested in management careers in media and related fields.

The Media Management course is taught in a dedicated postgraduate centre, CCPR, one of the top-ranked Centres in these fields in the UK and the best major one of its kind in Scotland, with 85% of our work classified either as ‘world leading’ or ‘internationally excellent’ in the Research Assessment Exercise (RAE) of 2008.

Led by Course Director Professor Gillian Doyle, the creator of the first media management programme in the UK and an international expert in media economics, the Masters in Media Management at Glasgow offers a unique combination of advanced level media and management-related studies with a special focus on media economics and on media and cultural policy.  Our MSc programme is taught by a team of specialist experts in both CCPR and the University of Glasgow’s Business School and Law School. This innovative one-year course offers an academically rigorous experience and provides students with a comprehensive understanding of the economic, managerial, legal and cultural frameworks within which Contemporary Media organisations and industries operate. 

One of the World's top 100 universities

Core and optional courses

Core courses

Media Economics
Semester 1
This course will provide you with an introduction to the changing economic forces which direct and constrain the choices of managers in various sectors of the media and will provide you with a knowledge and understanding of economic concepts and issues in the context of media industries.

Research Methods 1
Semester 1
This will introduce you to key research methodologies drawn from a range of appropriate disciplines relevant to the study of media management. The course is intended to equip you with the skills needed to undertake research in relation to the contextualisation, implementation and evaluation of themes and topics relevant to the field.

Managing Strategic Change
Semester 1

This course introduces media management students to the processes and practices of strategy and management of change within organisations.  It examines alternative approaches and philosophies and determines optional change management strategies given particular contexts.

Marketing Management
Semester 1
The development of the marketing ethos has had a major impact on organisations. Public and private, manufacturing and service, for profit and non-profit, organisations have in the main responded to the challenges of competition by adopting a customer-focused approach to their business. As students of Media management you must be aware of the activities associated with the marketing function and also be able to use the core lessons of marketing in a managerial career.

Research Methods 2
Semester 2
The course aims to prepare you for your dissertation and other forms of research focused on themes relevant to management of media.

Media and Cultural Policy

Semester 2

Provide a comprehensive and critical analysis of key aspects of policy and regulation affecting media and cultural industries, this course will develop your understanding of the evolution of and current developments within media policy, and awareness of the principles and standards that underlie media regulation.

Optional Courses

Elective options may include:

  • Issues in Audience Management
  • Internationalisation of SMEs
  • Analytical Marketing
  • Managing Diversity
  • Entrepreneurship & Innovation
  • Entrepreneurial Finance
  • Learning & Development
  • Knowledge Economy

Industry links & employability

The programme has excellent links with industry as is reflected in a range of regular speakers and visitors to the research centre. This year we have key visitors speaking to media management students from companies such as the BBC, Channel 4 TV, the Financial Times, UK Communications regulator Ofcom, ACT Europe, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute. Honorary Professors on the course include David Booth of MTV, Chris Llewellyn, President of FIPP (the worldwide magazine media association) and Ross Biggam, Director of ACT (the Association for Commercial Television Broadcasters in Europe).

Student testimonials

Nick Macdougall, MSc in Media Management 2012-13

As a British student I am fully aware that the job market in the UK is becoming increasingly competitive and it is essential to heighten your knowledge and understanding of a particular subject in order to enhance your chances of gaining employment. After extensive research, the course that really stood out for me was the University of Glasgow’s MSc in Media Management. The core courses as well as the electives that you could choose from were of great interest to me and what further influenced me was the team of experts that would be teaching.

I did not know what to expect for a Master’s course but I was pleasantly surprised by the warm welcome and assured guidance which continued throughout the year.  What was taught was incredibly up to date and insightful with industry speakers nearly every week.  Overall, the course provided me with a solid foundation on which I feel that I can now step into any media environment with confidence.

Emmanuel Akop / MSc Media Management 2012-13

Having worked as a freelance writer, I was interested in developing a career in the media industry but at a strategic and managerial level rather than in journalism.    So a Masters in Media Management looked right and the University of Glasgow was an obvious option.

Apart from having expert and highly professional staff who teach core courses in media economics, media and cultural policy and business strategy, Glasgow’s MSc in Media Management also has the advantage of combining insights into both theory and current industry practice through class visits from media practitioners from all over the UK and beyond.  The mixture of theory and practical analysis and of taught and elective courses on this broadly-based programme is ideal in meeting the needs and expectations of international students which is why the Media Management programme at Glasgow attracts students from many countries all around the world - an added advantage in terms of international networking, essential in today’s world.


Nupur Chatterjee, Masters/Msc Media Management 2010-11

After working in a digital creative firm as a creative writer and project manager, I felt the need to increase my knowledge and strengthen my career prospects with a postgraduate degree from a UK University.  Glasgow was an obvious choice, ranked among the top 100 universities in the world, and one of the best in the UK. Media Management was the exact course I was looking for, and I was very excited to leave home for the first time to experience a new culture and learn new things.

After a year, I can safely say that the Media Management programme has exceeded my expectations.  I have made great friends from all over the world but, above all the course is very well structured and core subjects address topics and questions that are integral to the media industry in every country. The electives offered are practically chosen and help students realise their potential in specialised fields.   What truly makes studying Media Management at the University of Glasgow unique is the teaching staff.  Highly recognised, widely published and very experienced individuals spearhead this course, identifying students’ needs and adopting the crucial roles of mentors and friends.

K Andrews

Kyle Andrews, Masters/Msc Media Management 2010-11

My first time to leave the United States was when I came to Glasgow to further my education.   My aim was to have an international experience and travel the world.  I also wanted to study at a great school with lots of history.  I got everything I wanted here and so much more.  The educators at the University of Glasgow, specifically on the Media Management programme, are second to none.  Their knowledge of the field of media ensures a challenging and rewarding experience for students whether recent graduates or, like me, coming with a period of professional experience in industry. 

My education at Glasgow did not stop at the classroom.  Many students at the University and on the MSc in Media Management come from all over the world.  In the past year I have learned so much about different cultures and the way media businesses operate within those cultures.  I have gained many friends and this opportunity has lifted me and my skills to an international level. 


Theresa (Xue) Gao, Masters/MSc in Media Management programme 2010-11

Coming from China, I found the University of Glasgow a lovely place to stay and to study.  The library service is excellent, accommodation is very comfortable and my experience as a student has been one I will always appreciate.  The teaching staff here impressed me on account of their enthusiasm and commitment to their academic activities.  The diverse activities organized by students from all over the world reinforced my belief that this University is a friendly and open place that is ideal for students from different cultures to come to in order to study, make friends and develop skills. 

The MSc in Media Management, provided several courses that I found very helpful and that offered me the chance to understand the media industry through a wide range of themes and perspectives.  My time spent studying here has been very rewarding and, after graduation, I hope to pursue a career in the area of advertising and PR and to draw on the knowledge I have gained about media analysis and strategic planning in the media.

Daniel Wiechmann, Masters/MSc in Media Management programme 2008-09 

What do you expect from an international oriented media masters programme?  In today's media world, it is your obligation as media managers to not only understand the economics and policy, but also to know about strategies of how to deal with the converging and digitising nature of the environment.  At the Centre for Cultural Policy Research (CCPR) and its co-operation with the well-known business school at Glasgow you get a promising set of tools - be it in the area of intellectual property law, strategy and marketing, media policy or finance. You name it. Best of all, not only do you get input from top University staff who are  specialists known far beyond the Scottish borders, you also enjoy guest lectures by executives within the media industry, which inspire you to think out of the box.  The programme is quite ambitious in the scope and range of subjects covered, but is absolutely worth it, no matter where you hope to start your career.  It is also great to get to know the diversity of cultures converging within the programme - in the class of 2009 my fellow students came from Canada, China, India, Italy and Sri-Lanka.  I finished the programme in August 2009 and have commenced my career as a Trainee at Axel Springer in Hamburg (Germany).

photo of Stefan Reinhardt at graduation

 Stefan Reinhardt, Masters/MSc in Media Management programme 2007-08 

Coming from a cultural and literary studies background, I wanted to give myself an edge in the business and management related parts of the media.  This is what I found in the Media Management course here at CCPR in conjuction with the Glasgow Business School, something that showed me new and more analytical ways of looking at business issues.  The course gave a broad overview of many different kinds of issues and the challenges that media are facing, from economics to politics and management, which opened up many possibilities for up-to-date research.  All in all, a very good and successful year, owing much to the experience offered at the University of Glasgow, City of Glasgow and not least to the people one might have the luck of meeting here and making friends with.  Following graduation I am now busy doing an internship in the advertising department of a magazine in Berlin, adding work experience to the theory.

Enrico from Italy, Masters/MSc in Media Management programme 2007/08

I chose the MSc in Media Management because of the outstanding international reputation of the University of Glasgow and specifically that of CCPR's academic staff.  This programme offers the right balance between the more theoretical academic knowledge and the analytical management tools that are vital in the working environment.  After graduation I started working for an international sports marketing company.  The knowledge and skills acquired during the programme have been important in getting this fantastic job and they are definitely helping me in my daily tasks.

The University of Glasgow is simply amazing, providing anything a student would need, from a wide choice of excellent services and facilities to the more trivial recreation.  Plus Glasgow is a young and vibrant city, full of students, museums, bars, clubs and any kind of entertainment and cultural initiative, being at the same time inexpensive if compared to other major British cities.



Entry requirements

for entry in 2015

The normal standard of admission is at least a 2.1 Honours degree.

You are required to submit a personal statement of around 500 words explaining why you want to undertake the MSc in Media Management at Glasgow, in addition to an academic transcript, references, and linguistic proficiency documentation.

If you do not meet the standard academic criteria but have substantial relevant professional experience, you will also be considered for entry to the programme.

English language requirements

For applicants whose first language is not English, the University sets a minimum English Language proficiency level.

International English Language Testing System (IELTS) Academic module (not General Training)

  • overall score 6.5
  • no sub-test less than 6.0
  • or equivalent scores in another recognised qualification (see below)

Common equivalent English language qualifications

All stated English tests are acceptable for admission for both home/EU and international students for this programme:

  • ibTOEFL: 92; no sub-test less than 20
  • CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
  • CPE (Cambridge Certificate of Proficiency in English):  176 overall; no sub-test less than 169
  • PTE Academic (Person Test of English, Academic test): 60; no sub-test less than 59

For international students, the Home Office has confirmed that the University can choose to use these tests to make its own assessment of English language ability for visa applications to degree level programmes. The University is also able to accept an IELTS test (Academic module) from any of the 1000 IELTS test centres from around the world and we do not require a specific UKVI IELTS test for degree level programmes. We therefore still accept any of the English tests listed for admission to this programme.

Pre-sessional courses

The University of Glasgow accepts evidence of the required language level from the Language Centre Pre-sessional courses. We also consider other BALEAP accredited pre-sessional courses:


What do I do if...

my language qualifications are below the requirements?

The University's Language Centre offers a range of Pre-Sessional Courses to bring you up to entry level. The course is accredited by BALEAP, the UK professional association for academic English teaching; see Links.

my language qualifications are not listed here?

Please contact the Recruitment and International Office:


For further information about English language requirements, please contact the Recruitment and International Office:

Fees and funding

Tuition fees for 2016-17


Home and EU
Full time fee£7500
Full time fee£15250

Fees are subject to change and for guidance only

Funding opportunities

Career prospects

You will be prepared for a range of management careers across the media sector, including economics, business strategy, media policy, intellectual property rights and marketing. 

At the same time, the programme offers an academically engaging and rewarding experience allowing you to embark on policy advisory and consultancy roles or to pursue further postgraduate studies.

Positions held by recent graduates include Scottish Affairs Officer, Manager Internal Communications, Product Manager, Press Officer, Broadcasting Manager and Creative Director.

How to apply

We ask that you apply online for a postgraduate taught degree. Our system allows you to fill out the standard application form online and submit this to the University within 42 days of starting your application.

You need to read the guide to applying online before starting your application. It will ensure you are ready to proceed, as well as answer many common questions about the process.

Guide to applying online

Do I have to apply online for a postgraduate taught degree?

Yes. To apply for a postgraduate taught degree you must apply online. We are unable to accept your application by any other means than online.

Do I need to complete and submit the application in a single session?

No. You have 42 days to submit your application once you begin the process. You may save and return to your application as many times as you wish to update information, complete sections or upload additional documents such as your final transcript or your language test.

What documents do I need to provide to make an application?

As well as completing your online application fully, it is essential that you submit the following documents:

  • A copy (or copies) of your official degree certificate(s) (if you have already completed your degree)
  • A copy (or copies) of your official academic transcript(s), showing full details of subjects studied and grades/marks obtained
  • Official English translations of the certificate(s) and transcript(s)
  • Two supporting reference letters on headed paper
  • Evidence of your English Language ability (if your first language is not English)
  • Any additional documents required for this programme (see Entry requirements for this programme)
  • A copy of the photo page of your passport (Non-EU students only)

If you do not have all of these documents at the time of submitting your application then it is still possible to make an application and provide any further documents at a later date, as long as you include a full current transcript (and an English translation if required) with your application. See the ‘Your References, Transcripts and English Qualification’ sections of our Frequently Asked Questions for more information.

Do my supporting documents need to be submitted online?

Yes, where possible, please upload the supporting documents with your application.

How do I provide my references?

You must either upload the required references to your online application or ask your referees to send the references to the University as we do not contact referees directly. There is two main ways that you can provide references: you can either upload references on headed paper when you are making an application using the Online Application (or through Applicant Self-Service after you have submitted your application) or you can ask your referee to email the reference directly to See the 'Your References, Transcripts and English Qualifications' section of the Frequently Asked Questions for more information.

What if I am unable to submit all of my supporting documents online?

If you cannot upload an electronic copy of a document and need to send it in by post, please attach a cover sheet to it that includes your name, the programme you are applying for, and your application reference number.

You may send them to:

Recruitment & International Office
71 Southpark Avenue
G12 8QQ
Fax: +44 141 330 4045

Can I email my supporting documents?

No. We cannot accept email submissions of your supporting documents.

What entry requirements should I have met before applying? Where can I find them?

You should check that you have met (or are likely to have met prior to the start of the programme) the individual entry requirements for the degree programme you are applying for. This information can be found on the ‘entry requirements’ tab on each individual programme page, such as the one you are viewing now.

What English Language requirements should I have met before applying? Where can I find them?

If you are an international student, you should also check that you have met the English Language requirements specific to the programme you are applying for. These can also be found on the ‘entry requirements’ tab for each specific programme.

Further Information

Please see the Frequently Asked Questions for more information on applying to a postgraduate taught programme.

Guidance notes for using the online application

These notes are intended to help you complete the online application form accurately, they are also available within the help section of the online application form. If you experience any difficulties accessing the online application then you should visit the Application Troubleshooting/FAQs page.

  • Name and Date of birth: must appear exactly as they do on your passport. Please take time to check the spelling and lay-out.
  • Contact Details: Correspondence address. All contact relevant to your application will be sent to this address including the offer letter(s). If your address changes, please contact us as soon as possible.
  • Choice of course: Please select carefully the course you want to study. As your application will be sent to the admissions committee for each course you select it is important to consider at this stage why you are interested in the course and that it is reflected in your application.
  • Proposed date of entry: Please state your preferred start date including the month and the year. Taught masters degrees tend to begin in September. Research degrees may start in any month.
  • Education and Qualifications: Please complete this section as fully as possible indicating any relevant Higher Education qualifications starting with the most recent. Complete the name of the Institution (s) as it appears on the degree certificate or transcript.
  • English Language Proficiency: Please state the date of any English language test taken (or to be taken) and the award date (or expected award date if known).
  • Employment and Experience: Please complete this section as fully as possible with all employments relevant to your course. Additional details may be attached in your personal statement/proposal where appropriate.
  • References: Please provide the names and contact details of two academic references. Where applicable one of these references may be from your current employer. References should be completed on letter headed paper and uploaded on to your application.

Standard application deadlines

  • International applications (non-EU): 22 July 2016 
  • UK and EU applications: 26 August 2016

Classes start September 2016 and you may be expected to attend induction sessions the week before.

Apply now