Arum Prasasti


Research title: Social Media Marketing For Innovation and Competitiveness in a Women-Led SMEs in Rural Indonesia

Research Summary

My research discusses on how social media marketing influences innovation in a women-led SME in rural Indonesia.


Additional Information

LinkedIn Profile


Arum is currently a PhD student in Management. She obtained her master degree in Marketing from the University of Leicester and her bachelor degree from Brawijaya University, Indonesia. At present she is employed as a lecturer at the Universitas Negeri Malang, Indonesia. Alongside that, She has extensive experience in market research since 2016.

Her study in Glasgow is fully funded by the Ministry of Education and Culture, under the Indonesia Endowment Fund for Education (LPDP) scheme.