Screen Tourism as Heritage Tourism

Screen Tourism as Heritage Tourism: examining how literary adaptations on screen which encourage tourism into Scotland are beneficial, not only economically but also in terms of cultural sustainability.  

Keywords - Screen Tourism, Literary Tourism, Heritage Tourism, Cultural Sustainability. 


Film crew in a Scottish village


Project Summary – Screen tourism based on literary adaptations has been extremely popular in Scotland, with historical precedents stretching from The 39 Steps through to recent successes like The Da Vinci Code and Outlander. This project examines the importance for sustainable cultural heritage of the close mesh between the literary/screen experience and resulting tourist practices. It does so by studying both texts (literary and screen) and their relationship with resulting tourist practices. The project focuses in particular on the longevity offered by this particular type of heritage tourism, and its influence when orienting people (both visitors and residents) to places in Scotland.


The project also provides opportunities for the student to be integrally involved in running various funded events that will engage their research with: scholars, teachers, writers/filmmakers, and the local business community. The student will also be funded to deliver presentations based on their research at academic conferences in Europe and further field.


Project Team – The student will work with three supervisors, examining literary and screen texts and resulting tourist practices. They will be guided by the following interdisciplinary expertise:       


Prof David Martin-Jones, Film and Television Studies: expertise in screen tourism as a form of heritage tourism (including collaboration with Visit Scotland on Set in Scotland: A Film Fan’s Odyssey).  


Prof Alan Riach, Scottish Literature: expertise in literary tourism as form of heritage tourism (including collaboration with Visit Scotland on Literary Scotland: A Traveller’s Guide).


Dr Donald MacLeod, Interdisciplinary Studies: expertise in tourism, sustainable development and cultural heritage (including as original Director of the Chrichton Tourism Research Centre).   

The student will be based in Film and Television Studies (the home of the internationally renowned journal Screen, with its annual conference and the regular Screen Seminars), on the Gilmorehill Campus. They will also benefit from close contact with Scottish Literature and Tourism Studies, and their three corresponding doctoral communities.

PhD candidate - Manon Haag