Mr Zvonimir Basic
- Lecturer in Economics (Economics)
Zvonimir Bašić joined the Adam Smith Business School as a Lecturer in Economics in September 2023. Prior to his position in Glasgow, he obtained a PhD from the Bonn Graduate School of Economics and was a Senior Research Fellow (Postdoc) at the Max Planck Institute for Research on Collective Goods in Bonn. Zvonimir is an applied microeconomist specialized in behavioral and experimental economics.
Zvonimir is a member of the School's Applied Economics research cluster.
Areas of expertise:
- Behavioral Economics
- Experimental Economics
- Economics and Psychology
- Applied Microeconomics
In his research, Zvonimir foremost focuses on understanding the foundations of prosocial, cooperative, and moral behavior. He is especially interested in the underlying drivers of such behavior — e.g., norms, self and social image concerns, or social identity — as well as its developmental roots and how one can foster it at young age. His work helps to answer questions such as: Which behavioral drivers influence generosity, honesty, or cooperative behavior? Which of them might be more promising for potential policies aimed at promoting such behavior? At which age do these drivers become relevant and how can one use them to shape the development of such behavior? Do these drivers also affect the way beliefs are formed? Methodologically, he employs various experimental approaches — lab, online, and field — as well as surveys, and utilizes a variety of microeconometric tools.