Dr Lynn Wilson is the Adam Smith Research Fellow, a post-doctoral position, at the Adam Smith Business School. She holds a PhD in Marketing from the University of Glasgow (2018 -2022), along with a Master of Research (2017 -18), University of Glasgow. Other qualifications include a Master of Fashion and Textile, Nottingham Trent University and a Bachelor of Design (Hons), Dundee University. Prior to completing her PhD, she was part of the Circular Economy team, Zero Wast Scotland, initially as the Textile Manager (2013-2016), implementing a three-year circular capacity building strategy in the Scottish textile sector, and leading on Scotland’s implementation of the Sustainable Clothing Action Plan (SCAP) and the UK, Love Your Clothes campaign. From 2016 -2017, she held the Circular Manufacturing portfolio (2016 -2017), Zero Waste Scotland, implementing an Industry 4.0 digital, circular strategy, within the National Manufacturing Action Plan. A seminal life experience of working in international development, teaching textile production, in Botswana, from 1996 -2000, has shaped her research interests and commitment to identifying solutions to reduce the climate crisis.

In 2022, Lynn launched Circular Design Synergy, a business consultancy applying her academic nd and professional experience to support businesses to transition to circular practice, by offering research, training and thought leadership, which was supported by Creative Informatics, University of Edinburgh, Creative Entrepreneur programme.

Lynn is a member of the School's Marketing research cluster.

Lynn’s research interests are focused on consumer and industry transition to the circular economy and explores two key research areas.

Areas of expertise:

• Consumer lived experiences and perceptions of clothing contamination.
• The transition to consumer clothing circularity. Her approach is qualitative and interpretive.
• Consumer clothing incentivisation schemes to increase clothihg circularity.

Lynn has translated her PhD research into a white paper, Evidencing the Need for a National Citizens Clothing Circularity Strategy, presented to the Scottish Parliament, Cross Party Group for the Circular Economy, in 2023. In 2022, her PhD thesis was explored at a high level, through a series of audio-visual podcasts, unpacking each chapter by interviewing guests whose work, influenced the thesis. Lynn is now in the process of developing and writing her publishing strategy informed by her PhD.

Other research interests:

• Interdisciplinary and multi-disciplinary research
• Arts based ethnographic research methods

List by: Type | Date

• 2024: College of Social Science, University of Glasgow, Ambitious Interdisciplinary Grant (£5000)
• 2022/23: Glasgow Knowledge Exchange Fund, University of Glasgow (£30,000), Co-I
• 2022: Impact Acceleration Accounts (IAAs) ASBS (£10,000), Co-I
• 2022/23: Creative Informatics, University of Edinburgh (£12,000)
• 2015: The Churchill Foundation, Travel Fellowship to Japan (£10,000)

• 2024 - Business Ethics, undergraduate

Sample of Esteemed Scholar Positions:

• External Examiner, MSc International Fashion Management, Robert Gordon University, 2024
• Visiting scholar, University of Westminster, 2021 – 2024
• Visiting international scholar, Hoschule Hannover, 2023
• Visiting scholar, Robert Gordon University, 2017 - 2023
• Visiting international speaker, Bunka College of Fashion, Tokyo, Japan, 2015

• Founder and Creative Director, Circular Design Synergy Ltd, 2022 – current (www.circular-ds.com)
• Fellow, Royal Society for the Arts, Commerce and Manufacture
• Member, Consumer and Public Interest Network, British Standards Institution
• Non-executive Director, Architecture and Design Scotland (appointed by Scottish Government, 2018 -2026)

CV: Lynn Wilson