Dr Jan Breitsohl

  • Senior Lecturer in Marketing (Management)

Biography

Dr Jan Breitsohl joined the University of Glasgow as Senior Lecturer in Marketing in April 2020. Prior to that, he worked as Senior Lecturer at the University of Kent, and as Lecturer at Aberystwyth University.

Jan holds a PhD in Marketing Psychology from Bangor University, and a German IHK diploma in Industrial Sales Management (‘Industrie-Kaufmann’) with three years of managerial experience in various business positions.

Research interests

Jan is a member of the Marketing research cluster.

Areas of expertise:

  • Consumer Aggression
  • Online Communities
  • Communication Management Strategies
  • Experimental designs
  • Online surveys

Publications

List by: Type | Date

Jump to: 2023 | 2022 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2013 | 2010
Number of items: 18.

2023

Dineva, D., Breitsohl, J. , Roschk, H. and Hosseinpour, M. (2023) Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review, (doi: 10.1108/IMR-12-2021-0368) (Early Online Publication)

Roschk, H., Hosseinpour, M. and Breitsohl, J. (2023) Coalitions and their negative consequences: an examination in service failure-recovery situations. Journal of Service Research, (doi: 10.1177/10946705231163884) (Early Online Publication)

Warke, O., Jose, J. M. and Breitsohl, J. (2023) Utilising Twitter metadata for hate classification. In: Kamps, J., Goeuriot, L., Crestani, F., Maistro, M., Joho, H., Davis, B., Gurrin, C., Kruschwitz, U. and Caputo, A. (eds.) Advances in Information Retrieval: 45th European Conference on Information Retrieval, ECIR 2023, Dublin, Ireland, April 2–6, 2023, Proceedings, Part II. Series: Lecture notes in computer science (13981). Springer: Cham, pp. 676-684. ISBN 9783031282379 (doi: 10.1007/978-3-031-28238-6_59)

2022

Ounvorawong, N., Breitsohl, J. , Lowe, B. and Laffey, D. (2022) Outcomes of cyber-victimization and bystander reactions in online brand communities. International Journal of Electronic Commerce, 26(2), pp. 200-221. (doi: 10.1080/10864415.2022.2050582)

Warke, O., Breitsohl, J. and Jose, J. (2022) Consumer Bullying in Online Brand Communities—Quantifying a Dark Social Media Phenomenon. In: Reis, J.L., López, E.P., Moutinho, L. and Santos, J.P.M.d. (eds.) Marketing and Smart Technologies. Series: Smart innovation, systems and technologies, 279. Springer: Singapore, pp. 641-651. ISBN 9789811692673 (doi: 10.1007/978-981-16-9268-0_54)

Dineva, D. and Breitsohl, J. (2022) Managing trolling in online communities: an organizational perspective. Internet Research, 32(1), pp. 292-311. (doi: 10.1108/INTR-08-2020-0462)

Breitsohl, J. , Jimenez, N. and Roschk, H. (2022) Investigating consumers’ motives for consumer brand-cyberbullying on social media. Information Society, 38(1), pp. 1-12. (doi: 10.1080/01972243.2021.1981507)

Breitsohl, J. , Jiménez, N., Megicks, P., Krasonikolakis, I., Ramoglou, S., Aagerup, U. and Happer, C. (2022) Bullying in online brand communities-exploring consumers' intentions to intervene. In: Hopfgartner, F., Jaidka, K., Mayr, P., Jose, J. and Breitsohl, J. (eds.) Lecture Notes in Computer Science. Series: Lecture Notes in Computer Science (13618). Springer International Publishing, pp. 436-443. ISBN 9783031190964 (doi: 10.1007/978-3-031-19097-1_30)

2020

Dineva, D., Breitsohl, J. , Garrod, B. and Megicks, P. (2020) Consumer responses to conflict-management strategies on non-profit social media fan pages. Journal of Interactive Marketing, 52, pp. 118-136. (doi: 10.1016/j.intmar.2020.05.002)

2019

Dineva, D., Lu, X. and Breitsohl, J. (2019) Social media conflicts during the financial crisis: managerial implications for retail banks. Strategic Change, 28(5), pp. 381-386. (doi: 10.1002/jsc.2292)

2018

Breitsohl, J. , Roschk, H. and Feyertag, C. (2018) Consumer brand bullying behaviour in online communities of service firms. In: Bruhn, M. and Hadwich, K. (eds.) Service Business Development: Band 2. Methoden – Erlösmodelle – Marketinginstrumente. Springer Gabler: Wiesbaden, Germany, pp. 289-312. ISBN 9783658224233 (doi: 10.1007/978-3-658-22424-0_13)

2017

Roschk, H., Loureiro, S. M. C. and Breitsohl, J. (2017) Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93(2), pp. 228-240. (doi: 10.1016/j.jretai.2016.10.001)

Dineva, D. P., Breitsohl, J. C. and Garrod, B. (2017) Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33(9-10), pp. 679-698. (doi: 10.1080/0267257X.2017.1329225)

2016

Breitsohl, J. and Garrod, B. (2016) Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management, 54, pp. 209-220. (doi: 10.1016/j.tourman.2015.11.004)

2015

Breitsohl, J. , Wilcox-Jones, J. P. and Harris, I. (2015) Groupthink 2.0: an empirical analysis of customers' conformity-seeking in online communities. Journal of Customer Behaviour, 14(2), pp. 87-106. (doi: 10.1362/147539215x14373846805662)

Breitsohl, J. , Kunz, W. H. and Dowell, D. (2015) Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31(9-10), pp. 1040-1064. (doi: 10.1080/0267257X.2015.1036102)

2013

Breitsohl, J. , Khammash, M. and Griffiths, G. (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: Martínez-López, F. J. (ed.) Handbook of Strategic e-Business Management. Series: Progress in IS. Springer: Heidelberg, pp. 907-933. ISBN 9783642397462 (doi: 10.1007/978-3-642-39747-9_38)

2010

Breitsohl, J. , Khammash, M. and Griffiths, G. (2010) E-business complaint management: Perceptions and perspectives of online credibility. Journal of Enterprise Information Management, 23(5), pp. 653-660. (doi: 10.1108/17410391011083083)

This list was generated on Fri Apr 26 11:57:01 2024 BST.
Jump to: Articles | Book Sections
Number of items: 18.

Articles

Dineva, D., Breitsohl, J. , Roschk, H. and Hosseinpour, M. (2023) Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review, (doi: 10.1108/IMR-12-2021-0368) (Early Online Publication)

Roschk, H., Hosseinpour, M. and Breitsohl, J. (2023) Coalitions and their negative consequences: an examination in service failure-recovery situations. Journal of Service Research, (doi: 10.1177/10946705231163884) (Early Online Publication)

Ounvorawong, N., Breitsohl, J. , Lowe, B. and Laffey, D. (2022) Outcomes of cyber-victimization and bystander reactions in online brand communities. International Journal of Electronic Commerce, 26(2), pp. 200-221. (doi: 10.1080/10864415.2022.2050582)

Dineva, D. and Breitsohl, J. (2022) Managing trolling in online communities: an organizational perspective. Internet Research, 32(1), pp. 292-311. (doi: 10.1108/INTR-08-2020-0462)

Breitsohl, J. , Jimenez, N. and Roschk, H. (2022) Investigating consumers’ motives for consumer brand-cyberbullying on social media. Information Society, 38(1), pp. 1-12. (doi: 10.1080/01972243.2021.1981507)

Dineva, D., Breitsohl, J. , Garrod, B. and Megicks, P. (2020) Consumer responses to conflict-management strategies on non-profit social media fan pages. Journal of Interactive Marketing, 52, pp. 118-136. (doi: 10.1016/j.intmar.2020.05.002)

Dineva, D., Lu, X. and Breitsohl, J. (2019) Social media conflicts during the financial crisis: managerial implications for retail banks. Strategic Change, 28(5), pp. 381-386. (doi: 10.1002/jsc.2292)

Roschk, H., Loureiro, S. M. C. and Breitsohl, J. (2017) Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93(2), pp. 228-240. (doi: 10.1016/j.jretai.2016.10.001)

Dineva, D. P., Breitsohl, J. C. and Garrod, B. (2017) Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33(9-10), pp. 679-698. (doi: 10.1080/0267257X.2017.1329225)

Breitsohl, J. and Garrod, B. (2016) Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management, 54, pp. 209-220. (doi: 10.1016/j.tourman.2015.11.004)

Breitsohl, J. , Wilcox-Jones, J. P. and Harris, I. (2015) Groupthink 2.0: an empirical analysis of customers' conformity-seeking in online communities. Journal of Customer Behaviour, 14(2), pp. 87-106. (doi: 10.1362/147539215x14373846805662)

Breitsohl, J. , Kunz, W. H. and Dowell, D. (2015) Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31(9-10), pp. 1040-1064. (doi: 10.1080/0267257X.2015.1036102)

Breitsohl, J. , Khammash, M. and Griffiths, G. (2010) E-business complaint management: Perceptions and perspectives of online credibility. Journal of Enterprise Information Management, 23(5), pp. 653-660. (doi: 10.1108/17410391011083083)

Book Sections

Warke, O., Jose, J. M. and Breitsohl, J. (2023) Utilising Twitter metadata for hate classification. In: Kamps, J., Goeuriot, L., Crestani, F., Maistro, M., Joho, H., Davis, B., Gurrin, C., Kruschwitz, U. and Caputo, A. (eds.) Advances in Information Retrieval: 45th European Conference on Information Retrieval, ECIR 2023, Dublin, Ireland, April 2–6, 2023, Proceedings, Part II. Series: Lecture notes in computer science (13981). Springer: Cham, pp. 676-684. ISBN 9783031282379 (doi: 10.1007/978-3-031-28238-6_59)

Warke, O., Breitsohl, J. and Jose, J. (2022) Consumer Bullying in Online Brand Communities—Quantifying a Dark Social Media Phenomenon. In: Reis, J.L., López, E.P., Moutinho, L. and Santos, J.P.M.d. (eds.) Marketing and Smart Technologies. Series: Smart innovation, systems and technologies, 279. Springer: Singapore, pp. 641-651. ISBN 9789811692673 (doi: 10.1007/978-981-16-9268-0_54)

Breitsohl, J. , Jiménez, N., Megicks, P., Krasonikolakis, I., Ramoglou, S., Aagerup, U. and Happer, C. (2022) Bullying in online brand communities-exploring consumers' intentions to intervene. In: Hopfgartner, F., Jaidka, K., Mayr, P., Jose, J. and Breitsohl, J. (eds.) Lecture Notes in Computer Science. Series: Lecture Notes in Computer Science (13618). Springer International Publishing, pp. 436-443. ISBN 9783031190964 (doi: 10.1007/978-3-031-19097-1_30)

Breitsohl, J. , Roschk, H. and Feyertag, C. (2018) Consumer brand bullying behaviour in online communities of service firms. In: Bruhn, M. and Hadwich, K. (eds.) Service Business Development: Band 2. Methoden – Erlösmodelle – Marketinginstrumente. Springer Gabler: Wiesbaden, Germany, pp. 289-312. ISBN 9783658224233 (doi: 10.1007/978-3-658-22424-0_13)

Breitsohl, J. , Khammash, M. and Griffiths, G. (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: Martínez-López, F. J. (ed.) Handbook of Strategic e-Business Management. Series: Progress in IS. Springer: Heidelberg, pp. 907-933. ISBN 9783642397462 (doi: 10.1007/978-3-642-39747-9_38)

This list was generated on Fri Apr 26 11:57:01 2024 BST.

Supervision

Prospective PhD students are encouraged to send Jan a targeted proposal (maximum two pages) which relates to the dark side of social media & consumerism.

In particular, proposals need to address one of the following points:

  1. What are the negative consequences of social media marketing (for consumers, for brands, for celebrities/influencers, for society at large)?
  2. Why do consumers make negative (unethical) comments towards brands, other consumers, or influencers on social media?
  3. How can brands manage hostile or hateful consumer-to-consumer interactions?
  4. The interplay between digital CSR, negative brand experiences, and consumer well-being

Teaching

Jan strongly supports research-led teaching models that combine social media and collaborative research tools to provide interactive, evidence-based learning environments.

His teaching interests include:

  • Digital marketing
  • Consumerism & psychology
  • The dark side of marketing
  • Branding
  • Social media research tools

Additional information

Member of the editorial board of The Information Society (ABS 3, IF 1.89)

Conference awards

  • 2017 Most original paper award – Global Brand Conference, Kalmar, Sweden
  • 2016 Best paper in track award (E-Marketing) – AM Conference, Newcastle
  • 2015 Best paper in track award (E-Marketing) – AM Conference, Limerick
  • 2014 Best paper in track award (E-Marketing) – AM Conference, Bournemouth

Jan has been track chair at several conferences, reviewer for leading international journals, and external examiner for various universities (Vivas, degree programmes, accreditations, etc.)


Profile photo of Dr Jan Breitsohl, Senior Lecturer in Marketing