Dr Achilleas Boukis
- Dissertation supervisor (Adam Smith Business School)
Publications
2026
Chatzipanagiotou, Kalliopi 
ORCID: https://orcid.org/0000-0001-5139-0625, Christodoulides, George, Gounaris, Spiros, Dalakoura, Afroditi and Boukis, Achilleas
(2026)
Managing brand assets internally: turning employees into an integral source of brand equity.
British Journal of Management, 37(1),
e70007.
(doi: 10.1111/1467-8551.70007)
Articles
Chatzipanagiotou, Kalliopi ORCID: https://orcid.org/0000-0001-5139-0625, Christodoulides, George, Gounaris, Spiros, Dalakoura, Afroditi and Boukis, Achilleas
(2026)
Managing brand assets internally: turning employees into an integral source of brand equity.
British Journal of Management, 37(1),
e70007.
(doi: 10.1111/1467-8551.70007)