Dr Achilleas Boukis

  • Dissertation supervisor (Adam Smith Business School)

Publications

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Jump to: 2025
Number of items: 1.

2025

Chatzipanagiotou, K. ORCID logoORCID: https://orcid.org/0000-0001-5139-0625, Christodoulides, G., Gounaris, S., Dalakoura, A. and Boukis, A. (2025) Managing brand assets internally: turning employees into an integral source of brand equity. British Journal of Management, (doi: 10.1111/1467-8551.70007) (Early Online Publication)

This list was generated on Tue Oct 14 16:51:46 2025 BST.
Jump to: Articles
Number of items: 1.

Articles

Chatzipanagiotou, K. ORCID logoORCID: https://orcid.org/0000-0001-5139-0625, Christodoulides, G., Gounaris, S., Dalakoura, A. and Boukis, A. (2025) Managing brand assets internally: turning employees into an integral source of brand equity. British Journal of Management, (doi: 10.1111/1467-8551.70007) (Early Online Publication)

This list was generated on Tue Oct 14 16:51:46 2025 BST.