Dr Sasha Pasternak

  • Affiliate (Adam Smith Business School)

Publications

List by: Type | Date

Jump to: 2017 | 2015
Number of items: 2.

2017

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26(4), pp. 415-428. (doi: 10.1108/JPBM-04-2016-1150)

2015

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

This list was generated on Mon Sep 27 17:30:36 2021 BST.
Number of items: 2.

Articles

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2017) Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product and Brand Management, 26(4), pp. 415-428. (doi: 10.1108/JPBM-04-2016-1150)

Conference Proceedings

Pasternak, O., Veloutsou, C. and Morgan-Thomas, A. (2015) Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study. In: 10th Global Brand Conference, Turku, Finland, 27-29 Apr 2015,

This list was generated on Mon Sep 27 17:30:36 2021 BST.