Dr Graeme Hutcheson

  • Specialist professional (Adam Smith Business School)

Publications

List by: Type | Date

Jump to: 2014
Number of items: 2.

2014

Moutinho, L. and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management [3rd. ed.]. Vol. 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383

Moutinho, L. and Hutcheson, G. (2014) Generalised linear models (GLM) in marketing. In: Lee, N. (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley: Chichester. ISBN 9781119972518

This list was generated on Mon Sep 27 10:18:02 2021 BST.
Jump to: Book Sections
Number of items: 2.

Book Sections

Moutinho, L. and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management [3rd. ed.]. Vol. 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383

Moutinho, L. and Hutcheson, G. (2014) Generalised linear models (GLM) in marketing. In: Lee, N. (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley: Chichester. ISBN 9781119972518

This list was generated on Mon Sep 27 10:18:02 2021 BST.