Mrs Alison Gibb

  • Senior Lecturer in Marketing (Management) (Management)

telephone: 01413306734
email: Alison.Gibb@glasgow.ac.uk

Rm 333, Adam Smith Building, 2 Discovery Place, Glasgow, G11 6EY

Import to contacts

ORCID iDhttps://orcid.org/0000-0002-9209-7625

Biography

Alison Gibb joined the Adam Smith Business School in 2016, following an extensive career in industry where she gained substantial international experience marketing. Latterly she was Global Marketing Manager for the South African drinks company, Distell Ltd., where she held responsibility for the company’s Single Malt Scotch Whisky portfolio, developing and delivering business and brand strategy that resulted in significant value growth across the product portfolio.

Alison has a wealth of experience as a marketer having held a number of senior roles in a variety of sectors, which include food and drink as well as electronics. She is an active member of the Marketing Society Scotland and is currently serving as a member of their advisory council. Her strengths include brand positioning, brand management, marketing project management, communications and executional excellence.

Research interests

Alison is a member of the Marketing research cluster.

Areas of expertise:

  • Consumer insight
  • Brand positioning and frameworks
  • Brand strategy
  • Innovation through tradition

Publications

List by: Type | Date

Jump to: 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017
Number of items: 26.

2025

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2025) The Golden Thread: Embedding Case Analysis and Consultancy Methods for External Collaboration in MBA Programmes. Chartered Association of Business School LTSE conference, Nottingham, 19 May 2025.

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 (2025) The Golden Thread: Embedding Case Analysis and Consultancy Methods for External Collaboration in MBA Programmes. UK MBA Programme Directors Conference, Glasgow, Scotland, 04 Mar 2025.

2024

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2024) Establishing Professional Practice: Developing Graduate Attributes through Active Feedback in Experiential Settings. Presentation for the TILE Network, 12 Mar 2024.

2023

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2023) Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Barcelona Conference on Education 2023, Barcelona, Spain, 19-22 Sep 2023.

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 (2023) Establishing Professional Practice: Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Chartered ABS's Annual LTSE Conference (LTSE 2023), Newport, UK, 22-23 May 2023.

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2023) The power of ‘active feedback’ to prepare students for professional experience. Times Higher Education, 2023, 9 May.

Gibb, Alison J. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Mackenzie, Niall G. ORCID logoORCID: https://orcid.org/0000-0003-3769-7086 (2023) From Scotland with love: the creation of the Japanese whisky industry, 1918-79. In: Cooper, Mandy L. and Popp, Andrew (eds.) The Business of Emotions in Modern History. Bloomsbury. (Accepted for Publication)

2022

Nicol, David ORCID logoORCID: https://orcid.org/0000-0001-7327-8028, McCallum, Suzanne ORCID logoORCID: https://orcid.org/0000-0002-3587-2496, Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2022) Turning Active Learning into Active Feedback. Workshop with the Principal Fellows HEA Network, Glasgow Caledonian University, 23 November 2022.

Nicol, David ORCID logoORCID: https://orcid.org/0000-0001-7327-8028, McCallum, Suzanne ORCID logoORCID: https://orcid.org/0000-0002-3587-2496, Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2022) Activating Internal Feedback: Developing Students' Capacity for Self-Regulation Activating Inner Feedback: Building Students' Capacity. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022.

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2022) Developing Professional Practice: Active Feedback, Professional Learning and a Whole Course Approach. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022. (doi: 10.25416/NTR.21988976.v1)

Offord, Matt ORCID logoORCID: https://orcid.org/0000-0002-5659-1992, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 (2022) Business Games for Environment, Sustainability and Governance (ESG). Learning Design and Education for Sustainable Development Bootcamp 2022, 24 March-20 June 2022.

2021

Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Mackenzie, N.G. ORCID logoORCID: https://orcid.org/0000-0003-3769-7086 (2021) Love and Whisky: The Personal Relationships behind Nikka Whisky and Lessons for Business History. 2nd World Congress of Business History, 09-11 Sep 2021.

Karlsson-Brown, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Ferri, Paul (2021) Using a Digital One Minute Paper in Business School Classes to Increase Participation and Engagement and Improve Student Experience. Project Report. Chartered Association of Business Schools.

2020

Karlsson-Brown, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Ferri, Paul (2020) The Digital One Minute Paper (DOMP) 2.0: A Teaching Innovation Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. 13th Annual University of Glasgow Learning and Teaching Conference, 25 Aug 2020.

Karlsson-Brown, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Ferri, Paul (2020) Utilising the Digital One Minute Paper to improve student experience in post-COVID-19 remote business school teaching. [Website]

Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Ferri, P. and Karlsson, P.S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 (2020) The Digital One Minute Paper (DOMP) 2.0: A Teaching Innovation to Improved Student Engagement. Academy of Management Teaching and Learning Conference, 9 Aug 2020.

Ferri, Paul, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Karlsson, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 (2020) Staff/student partnerships: a cautionary tale... Journal of Educational Innovation, Partnership and Change, 6(1),

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Karlsson, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 and Ferri, Paul (2020) Using a Digital One Minute Paper (DOMP) in Business School Classes to Increase Participation and Engagement, and Improve Student Experience. CABS Online Festival of Learning, Teaching & Student Experience, 14-18 Sept 2020.

2019

Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Ferri, P. and Karlsson, P.S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 (2019) Introducing the Digital One Minute Paper (DOMP): A Teaching Innovation to Improve Student Engagement. Academy of Management Teaching and Learning Conference, Boston, MA, USA, 11 Aug 2019.

2018

Ferri, P., Karlsson, P.S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 and Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2018) Discussing the Role of the Digital One Minute Paper (DOMP) in the Modern Classroom. BAM MKE Conference - 'Transforming our Teaching Practice Together', London, UK, 20 Jun 2018.

Ferri, Paul, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Karlsson, Paula S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 and Keenan, Peter (2018) Revisiting the one-minute paper in the digital age [blog post]. [Website]

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Anker, Thomas ORCID logoORCID: https://orcid.org/0000-0002-8432-2941 (2018) Learning by Doing: Design and Delivery of Research-Led Experiential Learning with Commercial Corporations. Applied Learning Conference, Singapore, 25-26 Jan 2018.

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Ferri, Paul and Karlsson, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 (2018) Introducing the Digital One Minute Paper (DOMP): A Staff- Student Partnership Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. Learning, Teaching & Student Experience (LTSE 2018), Glasgow, UK, 24-25 Apr 2018.

Karlsson, Paula Sonja ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Ferri, Paul (2018) A staff/student partnership for bringing the One-Minute Paper into the digital age. Journal of Educational Innovation, Partnership and Change, 4(1),

2017

Ferri, P., Karlsson, P.S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Keenan, P. (2017) Revisiting the One Minute Paper: Analogue Thinking in the Digital Age. CABS Learning, Teaching & Student Experience 2017, 6th Annual Conference, Bristol, UK, 25-26 Apr 2017.

Ferri, Paul, Karlsson, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Keenan, Peter (2017) Feedback to Improve Teaching - the 1-Minute Paper. 10th Annual University of Glasgow Learning and Teaching Conference, Glasgow, UK, 30 Mar 2017.

This list was generated on Mon Jun 16 05:12:37 2025 BST.
Jump to: Articles | Book Sections | Research Reports or Papers | Conference or Workshop Item | Website
Number of items: 26.

Articles

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2023) The power of ‘active feedback’ to prepare students for professional experience. Times Higher Education, 2023, 9 May.

Ferri, Paul, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Karlsson, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 (2020) Staff/student partnerships: a cautionary tale... Journal of Educational Innovation, Partnership and Change, 6(1),

Karlsson, Paula Sonja ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Ferri, Paul (2018) A staff/student partnership for bringing the One-Minute Paper into the digital age. Journal of Educational Innovation, Partnership and Change, 4(1),

Book Sections

Gibb, Alison J. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Mackenzie, Niall G. ORCID logoORCID: https://orcid.org/0000-0003-3769-7086 (2023) From Scotland with love: the creation of the Japanese whisky industry, 1918-79. In: Cooper, Mandy L. and Popp, Andrew (eds.) The Business of Emotions in Modern History. Bloomsbury. (Accepted for Publication)

Research Reports or Papers

Karlsson-Brown, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Ferri, Paul (2021) Using a Digital One Minute Paper in Business School Classes to Increase Participation and Engagement and Improve Student Experience. Project Report. Chartered Association of Business Schools.

Conference or Workshop Item

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2025) The Golden Thread: Embedding Case Analysis and Consultancy Methods for External Collaboration in MBA Programmes. Chartered Association of Business School LTSE conference, Nottingham, 19 May 2025.

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 (2025) The Golden Thread: Embedding Case Analysis and Consultancy Methods for External Collaboration in MBA Programmes. UK MBA Programme Directors Conference, Glasgow, Scotland, 04 Mar 2025.

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2024) Establishing Professional Practice: Developing Graduate Attributes through Active Feedback in Experiential Settings. Presentation for the TILE Network, 12 Mar 2024.

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2023) Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Barcelona Conference on Education 2023, Barcelona, Spain, 19-22 Sep 2023.

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 (2023) Establishing Professional Practice: Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Chartered ABS's Annual LTSE Conference (LTSE 2023), Newport, UK, 22-23 May 2023.

Nicol, David ORCID logoORCID: https://orcid.org/0000-0001-7327-8028, McCallum, Suzanne ORCID logoORCID: https://orcid.org/0000-0002-3587-2496, Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2022) Turning Active Learning into Active Feedback. Workshop with the Principal Fellows HEA Network, Glasgow Caledonian University, 23 November 2022.

Nicol, David ORCID logoORCID: https://orcid.org/0000-0001-7327-8028, McCallum, Suzanne ORCID logoORCID: https://orcid.org/0000-0002-3587-2496, Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2022) Activating Internal Feedback: Developing Students' Capacity for Self-Regulation Activating Inner Feedback: Building Students' Capacity. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022.

Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 and Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2022) Developing Professional Practice: Active Feedback, Professional Learning and a Whole Course Approach. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022. (doi: 10.25416/NTR.21988976.v1)

Offord, Matt ORCID logoORCID: https://orcid.org/0000-0002-5659-1992, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Quinn, Nick ORCID logoORCID: https://orcid.org/0000-0003-1021-0602 (2022) Business Games for Environment, Sustainability and Governance (ESG). Learning Design and Education for Sustainable Development Bootcamp 2022, 24 March-20 June 2022.

Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Mackenzie, N.G. ORCID logoORCID: https://orcid.org/0000-0003-3769-7086 (2021) Love and Whisky: The Personal Relationships behind Nikka Whisky and Lessons for Business History. 2nd World Congress of Business History, 09-11 Sep 2021.

Karlsson-Brown, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Ferri, Paul (2020) The Digital One Minute Paper (DOMP) 2.0: A Teaching Innovation Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. 13th Annual University of Glasgow Learning and Teaching Conference, 25 Aug 2020.

Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Ferri, P. and Karlsson, P.S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 (2020) The Digital One Minute Paper (DOMP) 2.0: A Teaching Innovation to Improved Student Engagement. Academy of Management Teaching and Learning Conference, 9 Aug 2020.

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Karlsson, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 and Ferri, Paul (2020) Using a Digital One Minute Paper (DOMP) in Business School Classes to Increase Participation and Engagement, and Improve Student Experience. CABS Online Festival of Learning, Teaching & Student Experience, 14-18 Sept 2020.

Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Ferri, P. and Karlsson, P.S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 (2019) Introducing the Digital One Minute Paper (DOMP): A Teaching Innovation to Improve Student Engagement. Academy of Management Teaching and Learning Conference, Boston, MA, USA, 11 Aug 2019.

Ferri, P., Karlsson, P.S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 and Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 (2018) Discussing the Role of the Digital One Minute Paper (DOMP) in the Modern Classroom. BAM MKE Conference - 'Transforming our Teaching Practice Together', London, UK, 20 Jun 2018.

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Anker, Thomas ORCID logoORCID: https://orcid.org/0000-0002-8432-2941 (2018) Learning by Doing: Design and Delivery of Research-Led Experiential Learning with Commercial Corporations. Applied Learning Conference, Singapore, 25-26 Jan 2018.

Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Ferri, Paul and Karlsson, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 (2018) Introducing the Digital One Minute Paper (DOMP): A Staff- Student Partnership Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. Learning, Teaching & Student Experience (LTSE 2018), Glasgow, UK, 24-25 Apr 2018.

Ferri, P., Karlsson, P.S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, A. ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Keenan, P. (2017) Revisiting the One Minute Paper: Analogue Thinking in the Digital Age. CABS Learning, Teaching & Student Experience 2017, 6th Annual Conference, Bristol, UK, 25-26 Apr 2017.

Ferri, Paul, Karlsson, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Keenan, Peter (2017) Feedback to Improve Teaching - the 1-Minute Paper. 10th Annual University of Glasgow Learning and Teaching Conference, Glasgow, UK, 30 Mar 2017.

Website

Karlsson-Brown, Paula ORCID logoORCID: https://orcid.org/0000-0002-3187-6078, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625 and Ferri, Paul (2020) Utilising the Digital One Minute Paper to improve student experience in post-COVID-19 remote business school teaching. [Website]

Ferri, Paul, Gibb, Alison ORCID logoORCID: https://orcid.org/0000-0002-9209-7625, Karlsson, Paula S. ORCID logoORCID: https://orcid.org/0000-0002-3187-6078 and Keenan, Peter (2018) Revisiting the one-minute paper in the digital age [blog post]. [Website]

This list was generated on Mon Jun 16 05:12:37 2025 BST.

Grants

2024: Innovate UK Knowledge Transfer Partnerships (KTP) Programme with Troo - PI with Dr Anthony Devine and Dr Bowei Chen (£218,679)

2019: Chartered Association of Business Schools, Chartered ABS Scholarship

Teaching

Undergraduate

 

  • International marketing consultancy
  • Business and management: Introduction to marketing

 

Postgraduate

 

  • International marketing foresight
  • Strategic marketing consultancy
  • MBA consultancy project
  • International management solutions (supervisor)

 

Additional information

Alison is a Council Member of Marketing Society Scotland


Dr Alison Gibb, University Teacher in Marketing