Marketing Seminar Series. "Can Markets Be Caring?"

Published: 22 December 2023

25 January 2024. Professor Andreas Chatzidakis, Royal Holloway University of London

Professor Andreas Chatzidakis, Royal Holloway University of London

"Can Markets Be Caring?"
Thursday, 25 January. 14:00-15:30
Room 142, Adam Smith Business School


We are in the midst of an unprecedented global “crisis of care”, for both people and the planet. Yet, the role of markets and consumerism in perpetuating this crisis is little understood. I examine the effects of the marketization of care across different scales or pillars of care provision: households, communities, and states. I argue that the increasing marketization of care across theses scales is beset with problematic logics and contradictions that offer little for providing a way out of this crisis. At the same time, however, markets are here to stay, and it is important to make them work "for" rather than "against" care. I therefore discuss whether care logics and market logics could be reconciled.


Andreas Chatzidakis is a Professor of Marketing and Consumer Culture at Royal Holloway University of London. His research focuses on the broader intersection(s) of consumption with ethics and politics, including themes such as consumer-oriented activism in crisis-hit Athens, the role of care and relationality in everyday consumption, geographical and psychoanalytic approaches to consumption. It has been published in numerous journals such as Journal of Consumer Research, Journal of Consumer Culture, Journal of Business Ethics, Environment and Planning D, and British Journal of Management; as well as in books such as Gendering Marketing (with P Maclaran), Contemporary Issues in Marketing and Consumer Behaviour (with P Maclaran and E Parsons) and Consumer Ethics: Interdisciplinary Perspectives (with D Shaw and M Carrington). He is also a member of the Care Collective, author of the Care Manifesto (out with Verso, 2020).

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First published: 22 December 2023