Leslie Thompson


Research title: Interrelationship Between Marketing Modelling Applications

Research Summary

Leslie is researching to identify the main determinants that contribute to market leadership and how they interact to influence global dominance. The research process will involve conducting systematic literature reviews on concepts and quantitatively collecting and analyzing data. The study aims to produce empirical findings that will advance theoretical understanding.  


James McCune Smith Scholarship 2023

Additional Information

Leslie is pursuing his Ph.D. in Marketing at the Adam Smith Business School (ASBS), located at the University of Glasgow, Scotland, UK. His research interests align well with the academic community at ASBS, and the Marketing Cluster Research Group. He has access to authoritative mentors and resources that provide a supportive and intellectually stimulating environment for his Ph.D. studies.