Business School helps CCRS tackle strategic change

Issued: Tue, 04 Sep 2018 10:55:00 BST

Researchers at the Adam Smith Business School are working in partnership with leading independent insurance broker, CCRS, to develop new strategies to improve the way they conduct business.

Professor John Finch, Dr Jillian Gordon and Dr Stephan von Delft are working with the organisation to discover and design a new business model, which will help CCRS to become more resilient in the face of market change and to create growth.

The partnership began in 2016 with a Knowledge Transfer Partnership (KTP), allowing the academic team and industry team to co-create a peer-to-peer business model innovation, which has the capacity to disrupt the wider market segment of commercial insurance products.

Stephan explains, “To overcome barriers associated with business model innovation, we provided CCRS with the tools and knowledge to purposefully experiment with new business model ideas. Recognising the importance of employee involvement in this process, we ran a series of workshops to help employees understand the need for change and to discuss different strategic options for the company.”

Neil Campbell, Managing Director of CCRS, is full of praise about the collaboration. “We are delighted to be working with the University to help shape our business model and ultimately improve our client experience. We are continuing to grow our partnership with the University and have welcomed several honour student projects, allowing students to gain hands-on experience in a business environment.”