Digital Signage Service
Services for system owners
Contact firstname.lastname@example.org for advice on:
- Displaying syndicated content
- Purchasing a digital signage system
- Training and support for system set-up
Digital Signage Content Creation
Digital screens are a great way to visually communicate your message across campus. These guidelines provide advice on how to create clear, graphically pleasing and accessible digital signage.
All images should be:
- 1920 x 1080 (for 4K images 3840 x 2160)
- jpg or png
The images you use must not contain any copyright-protected material that you don’t have approval from the rights holder to use.
Adobe Photoshop is a commercial image editing software that has an extensive range of features, but if you don’t have this, a free alternative is GIMP. You can also use Powerpoint to create your images but remember to export them to jpg/png format.
We have provided templates for GIMP, Photoshop, and PowerPoint to get you started.
Visually appealing and accessible images
Amount of text
Text should be kept to a minimum. Your image may only be displayed for 10 seconds to an audience who are in transit. Twitter's limit of 280 characters is a good guide for the maximum amount of text.
If you’re promoting an event, then it’s important to ensure your ‘call to action’ is clear and unambiguous. If you use a URL on your image, it should be as short as possible, avoid including 'http://www'. You can also use a free URL shortening service like bit.ly.
Readable, accessible text
Make sure the text you use in your image is a sans-serif font, i.e. Arial, Swiss, Calibri etc. Do not use decorative or serif fonts, i.e. Times New Roman, this will result in text that is hard to read and not accessible for people who may be visually impaired.
Ensure the text is contrasting against any background colour or image used. If there is poor contrast between text and background, your signage will be difficult to read and inaccessible to visually impaired people.
Use of appropriately scaled images
Images should be landscape, do not use vertical or portrait images as these leave borders either side of the image.
Do not use poor quality images or stretch smaller images in order for them to fit the dimensions of the screen. This will result in a pixelated image and an incorrect aspect ratio.