Dr Lluis de Nadal Alsina
- Lecturer in Media, Culture & Society (Sociological & Cultural Studies)
email:
Lluis.deNadal@glasgow.ac.uk
pronouns:
He/him/his
https://orcid.org/0000-0003-2216-3006Biography
I am a Lecturer in Media, Culture and Society. My research focuses on resistance to Net Zero policies and the influence of misinformation, with the aim of informing more effective climate communication and policy.
I received my Ph.D. in Communications from Columbia University in 2021. My doctoral research, under the supervision of Todd Gitlin, focused on how populist social movements and political parties harness digital technology for organisation and decision-making. My research interests have since expanded to include analysis of climate obstruction strategies employed by the populist right, with an emphasis on the role of emerging actors such as political influencers. These strategies often involve the use of misinformation and conspiracy theories, topics that are central to my current teaching and research.
I am a member of the Glasgow University Media Group, researching the roles of the media in political developments such as the 'cost of living crisis,' opposition to the climate agenda and the global rise of populism using focus groups and content analysis.
Before my current role at Glasgow University, I held a teaching fellowship at Warwick University's Centre for Interdisciplinary Methodologies and a visiting fellowship at CELSA - Paris IV Sorbonne Université, École des hautes études en sciences de l’information et de la communication.
My research on populism and digital media was recognised with the 2016 James Thomas Memorial Prize from the Political Studies Association (Media and Politics division). I am a recipient of the prestigious ‘la Caixa’ Foundation Fellowship (2012-2014).
I have delivered multiple keynote talks in the UK and internationally and published in independent media and policy outlets such as OpenDemocracy and the Green European Journal. My work has been featured in mainstream news outlets, including The Guardian and FranceInfo, as well as in the practical guide for countering climate misinformation by the Berlin-based non-profit Tachnical Tech.
I am an Affiliated Researcher of the University of Glasgow Centre for Public Policy.
Research interests
Social Movements
Misinformation
Climate obstruction
Digital media
Political communication
Research groups
Publications
2026
Edwards, George and de Nadal, Lluis 
ORCID: https://orcid.org/0000-0003-2216-3006
(2026)
Manufacturing discontent: the construction of grassroots resistance to climate policies in the UK.
In: Wheeler, Mark and Iosifidis, Petros (eds.)
De Gruyter Handbook of Digital Political Communication.
Series: De Gruyter contemporary social sciences handbooks.
De Gruyter.
(Accepted for Publication)
2024
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2024)
Spain’s Vox and the “climate culture wars”: The role of political influencers on YouTube.
In: Marschner, Noah, Richter, Christoph, Patz, Janine and Salheiser, Axel (eds.)
Contested Climate Justice – Challenged Democracy: International Perspectives.
Campus: Frankfurt, pp. 193-206.
ISBN 9783593519142
(doi: 10.12907/978-3-593-45820-5)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006 and Jančárik, Peter
(2024)
Beyond the deepfake hype: AI, democracy, and “the Slovak case”.
HKS Misinformation Review, 5(4),
(doi: 10.37016/mr-2020-153)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2024)
From denial to the culture wars: A study of climate misinformation on YouTube.
Environmental Communication: A Journal of Nature and Culture,
(doi: 10.1080/17524032.2024.2363861)
(Early Online Publication)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2024)
Gitlin’s lessons for effective activism.
Communication Review, 27(2),
pp. 135-140.
(doi: 10.1080/10714421.2024.2344350)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2024)
Connective versus populist logic: Networked movements and the construction of the “we”.
In: Baikady, Rajendra, Sajid, S.M., Nadesan, Varoshini, Przeperski, Jaroslaw, Islam, M. Rezaul and Gao, Jianguo (eds.)
The Palgrave Handbook of Global Social Change.
Springer: Cham, pp. 1-15.
ISBN 9783030876241
(doi: 10.1007/978-3-030-87624-1_21-1)
2023
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2023)
Populism and plebiscitarianism 2.0: how Podemos used digital platforms for organization and decision-making.
New Media and Society, 25(11),
pp. 2961-2980.
(doi: 10.1177/14614448211038763)
2022
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2022)
Climate change: bad news for populism? How the Rassemblement National used COVID-19 to promote its environmental agenda.
Nationalities Papers,
(doi: 10.1017/nps.2022.104)
(Early Online Publication)
2021
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2021)
On populism and social movements: from the Indignados to Podemos.
Social Movement Studies, 20(1),
pp. 36-56.
(doi: 10.1080/14742837.2020.1722626)
Articles
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006 and Jančárik, Peter
(2024)
Beyond the deepfake hype: AI, democracy, and “the Slovak case”.
HKS Misinformation Review, 5(4),
(doi: 10.37016/mr-2020-153)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2024)
From denial to the culture wars: A study of climate misinformation on YouTube.
Environmental Communication: A Journal of Nature and Culture,
(doi: 10.1080/17524032.2024.2363861)
(Early Online Publication)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2024)
Gitlin’s lessons for effective activism.
Communication Review, 27(2),
pp. 135-140.
(doi: 10.1080/10714421.2024.2344350)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2023)
Populism and plebiscitarianism 2.0: how Podemos used digital platforms for organization and decision-making.
New Media and Society, 25(11),
pp. 2961-2980.
(doi: 10.1177/14614448211038763)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2022)
Climate change: bad news for populism? How the Rassemblement National used COVID-19 to promote its environmental agenda.
Nationalities Papers,
(doi: 10.1017/nps.2022.104)
(Early Online Publication)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2021)
On populism and social movements: from the Indignados to Podemos.
Social Movement Studies, 20(1),
pp. 36-56.
(doi: 10.1080/14742837.2020.1722626)
Book Sections
Edwards, George and de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2026)
Manufacturing discontent: the construction of grassroots resistance to climate policies in the UK.
In: Wheeler, Mark and Iosifidis, Petros (eds.)
De Gruyter Handbook of Digital Political Communication.
Series: De Gruyter contemporary social sciences handbooks.
De Gruyter.
(Accepted for Publication)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2024)
Spain’s Vox and the “climate culture wars”: The role of political influencers on YouTube.
In: Marschner, Noah, Richter, Christoph, Patz, Janine and Salheiser, Axel (eds.)
Contested Climate Justice – Challenged Democracy: International Perspectives.
Campus: Frankfurt, pp. 193-206.
ISBN 9783593519142
(doi: 10.12907/978-3-593-45820-5)
de Nadal, Lluis ORCID: https://orcid.org/0000-0003-2216-3006
(2024)
Connective versus populist logic: Networked movements and the construction of the “we”.
In: Baikady, Rajendra, Sajid, S.M., Nadesan, Varoshini, Przeperski, Jaroslaw, Islam, M. Rezaul and Gao, Jianguo (eds.)
The Palgrave Handbook of Global Social Change.
Springer: Cham, pp. 1-15.
ISBN 9783030876241
(doi: 10.1007/978-3-030-87624-1_21-1)
Grants
Unpacking the ‘Greenlash’: The role of misinformation in opposition to Net Zero. (Research Incentive Grant, The Carnegie Trust. RIG013305 - £12,915.00)
Supervision
- Xu, Zixin
Grassroots Digital Activism in Disaster Response and Recovery through Social Media in China
