Scottish Centre for China Research

Dr. Hong Zhang

Senior Research Fellow (Hon), School of Business, Glasgow University, and Visiting Professor, Nanchang University.
Email: dbrhz2000@yahoo.co.uk

Dr Zhang’s current research and consulting interests are in China employer brand management, internationalization of Chinese firms, and human resource development in Chinese firms. He is a member of  "Expert Committee"  of  the CEO Development Programme, Tsinghua University in Beijing; member of “Expert Committee" of CCTV (China Central TV) Annual Best Employers Programme; member of the Advisory Board, Aokang Corporate University in China.

Selected publications:
Zhang H. &  Liu G. (2007), China Employer Brand Management, Beijing, in press.
Zhang H. (1996) ‘Case Studies of the Chinese Best Employers’, in Liu G. China Employer Brand (2006), Beijing: Post & Telecom Press.
Zhang H. (1996) ‘Employer Brand and Customer Brand’, Chief HR Officer,  August, Beijing.
Zhang H. (2004) ‘Cross Cultural Management - New Challenges for Chinese Firms’, SmartFortune, May, pp.68-74, Shanghai.
Zhang H. & Martin G. Martin (2003), Human Resource Management Practices in Sino-Foreign Joint Ventures, Nanchang: Jiangxi Science and Technology Press.