New Research on Social Media Strategy and the English Premier League.
Published: 16 January 2026
Raymond Boyle (with Adolfo Nieto) has a new book chapter entitled Understanding The Premier League Social Strategy in the just published Social Media in Global sport: Strategies and Practice edited by Emilio Fernandez-Pena and Andrew Billings (2026).
Raymond Boyle (with Adolfo Nieto) has a new book chapter entitled Understanding The Premier League Social Strategy in the just published Social Media in Global sport: Strategies and Practice edited by Emilio Fernandez-Pena and Andrew Billings (2026). Drawing on data analysis and interviews, it examines how EPL clubs such as Arsenal and Chelsea are using social media as part of their wider communication strategy. More details at
https://www.routledge.com/Social-Media-in-Global-Sport-Strategies-and-Practice/Fernandez-Pena-Billings/p/book/9780367322137
First published: 16 January 2026